It's not just a phase, mom! Well, maybe it was. In this episode of Customer Love Stories, Melanie and Robi use the emo music community to understand the phases of fandom. They also spend time diving into building engaged communities and using customer feedback to build better products and experiences.

Host: Apptentive CEO and Co-founder, Robi Ganguly
Guest: Melanie Fox, product manager at Apptentive and Co-founder of Work for Your Beer

Connect with Robi here: https://www.linkedin.com/in/robiganguly/.
Learn more about Apptentive: https://www.apptentive.com/.
Free 30-day trial of Apptentive: https://be.apptentive.com/signup.
Connect with Mel here: https://www.linkedin.com/in/mel-fox-01587323/.

Follow Work for Your Beer:

https://www.youtube.com/workforyourbeer
https://www.pinterest.com/workforyourbeer/_created/
https://www.instagram.com/workforyourbeer/
https://www.facebook.com/workforyourbeer

Produced by Madeleine Doyle.

Customer Love Stories

Episodes

Discussing the phases of fandom and building engaged communities with "elder emo," marketing pro, and product expert, Melanie Fox