Introduction

Hosted by Den Jones—founder and CEO of 909 Cyber and veteran enterprise security leader—909 Exec explores the real-life journeys and wisdom of executives shaping the business and technology world. In Episode 64, Den sits down with Zeus Kajita, the co-founder of Ki Electrolytes, to discuss his background, entrepreneurial lessons, and personal health journey.

Main Topics Covered

Cultural Background & Early Life: Zeus discusses growing up in the Bay Area heavily influenced by his father's Japanese heritage, which instilled a foundation of healthy eating and tea culture. He also touches on his family's deep roots in international business and travel, which led to his early experiences working overseas in Guam right after high school.
Entrepreneurial Ventures & Key Lessons: Reflecting on a history of starting various businesses, Zeus frames his past failures as invaluable "outside the classroom" education. He emphasizes that choosing the right business partner is critical—attributing many past setbacks to misaligned partnerships or poor timing—and highlights his core strengths in business development, relationship-building, and establishing trust.
Health Crisis & The Creation of Ki: Zeus opens up about his personal struggles during the COVID-19 pandemic, where he found himself 60 pounds overweight, tired, and depressed. This pivotal turning point prompted a return to the healthy habits of his youth and ultimately inspired him to create Ki Electrolytes.