How to Have a Career in Social Media

Summary

DaBaddest Radio: How to Have a Career in Social Media Host: Dear Media (Bretman Rock) | Release Date: May 1, 2025

In this solo episode of DaBaddest Radio, hosted by the charismatic Bretman Rock, listeners are treated to an in-depth exploration of Bretman's extensive journey in the world of social media. Covering everything from his early viral moments to managing a dynamic team, Bret provides valuable insights and personal anecdotes that make this episode both informative and engaging.

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Personal Updates and Life Balances

Bret kicks off the episode by sharing recent personal endeavors, including his newfound passion for running. He mentions, “[00:40] I have caught the running bug lately... I started running four days ago, and I've run three times since,” highlighting his commitment to fitness despite his efforts to gain weight. Bret humorously delves into the challenges of balancing cardio with weight gain, expressing his desire for a more proportionate physique.

Family dynamics also take center stage as Bret recounts celebrating Easter with his family: “[05:55] I’m always tested. My patience is always tested.” He touches on the lively nature of family gatherings, especially with children, and the need to establish boundaries to maintain order and harmony.

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Navigating the Social Media Landscape

Transitioning to the core theme, Bret provides a comprehensive overview of his social media career. He reflects on his early days, stating, “[12:30] I have just been managed by my agents the past couple of year and a half... I’m about to have 20 managers girl because I love everybody.” Bret emphasizes the importance of building a robust support team, including managers, agents, lawyers, and financial advisors.

Bret's affiliation with United Talent Agency (UTA) is highlighted as a pivotal element in his career growth: “[12:30] I have been a part of UTA since I was 17 years old.” He shares anecdotes about his business manager and lawyer, emphasizing how each role has been instrumental in his professional development.

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Maintaining Momentum Post-Virality

One of the standout segments features Bret addressing how he sustained his momentum after achieving viral fame. He recounts, “[17:43] My first viral video... when I woke up that morning, I was a sophomore in high school and Vine just became a thing... I went from 10k to 2.1 million followers in two months.” Bret attributes his success to relentless consistency: “[22:52] I posted so fucking much. Period.” He underscores the significance of regular content creation, comparing each post to a “lottery ticket” that could potentially alter his career trajectory.

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Expanding Beyond the Beauty Industry

Bret candidly discusses his strategic pivot away from solely beauty-related content. “[23:21] I thank the Dramageddon for happening because I fell out of the beauty industry and it forced me to enjoy and share other things.” This transition allowed him to explore diverse interests such as fitness, farming, and animal care, broadening his appeal and deepening his connection with his audience. Bret proudly shares, “[27:16] People love whatever I love. That’s what I’m trying to get to.”

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Achievements and Inspirations

Reflecting on his achievements, Bret highlights two major magazine covers: Vogue Philippines’ Pride cover and Playboy. “[27:35] The first Pride cover of Vogue Philippines was really such a big deal for me... I love being the Playboy cover.” These milestones not only signify his personal success but also the impact he has in promoting LGBTQ+ visibility.

When discussing inspirations, Bret pays homage to the strong women in his life: “[29:39] The two women that inspire me are my two grandmothers... they gave me my wings.” This tribute underscores the foundational support that has fueled his resilience and creativity.

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Team Building and Trust

Bret offers practical advice on building a trustworthy team, emphasizing the importance of personal connections and shared values. “[31:51] Both my assistants just fell into my life... just be a great person, a good person, insider and out with good morals and values.” He discusses the unique strengths of his assistants, Kat and Lindsay, and the importance of understanding their individual capabilities to maximize efficiency within his operations.

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Brand Collaborations and Personal Branding

Delving into the mechanics of brand deals, Bret explains, “[48:17] Usually when they come with an offer, you can counter offer if you feel like you need to get paid more...” He advises influencers to negotiate terms that align with their personal ethos and to decline partnerships that don’t resonate with their brand values. Bret asserts, “[52:18] For me, every time I’m very honest with myself and say no to a brand, a better one always comes.”

On personal branding, Bret remarks, “[35:05] Your brand truly is you. I don’t think I sought out to be a unique brand, but I think because you’re a social media personality, the keyword there is your personality.” He emphasizes authenticity, allowing his unique personality to naturally shape his brand identity.

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Financial Management and Investments

Bret shares insights into his financial strategies, introducing the “30% rule” for paycheck management: “[42:29] The 30% rule is the first rule that Brett had told me with paychecks... spending very modestly.” He encourages investing early and wisely, highlighting his own ventures in stocks, property, and retirement funds. Bret conveys his enthusiasm for financial growth: “[43:07] I love learning about it... I just love learning about it.”

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Self-Love and Personal Growth

A heartfelt segment on self-love reveals Bret’s journey towards balancing his online persona with his personal identity. “[45:22] Self love is going to be the most important thing you could ever do with any career that you do.” He shares his experience with therapy, emphasizing the need to nurture both his “Internet self” and “everyday self.” Bret offers practical self-love tips, encouraging listeners to prioritize personal well-being: “[45:22] Put a face mask on. Start a bath and watch your favorite movie... Be selfish with your time.”

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Vision for the Future

Concluding the episode, Bret envisions a multifaceted future, blending personal aspirations with professional ambitions. “[52:24] In 10 years from now... I hope to be living bi-coastal... start my own generational brand.” He expresses a desire to expand his brand while maintaining his close-knit family ties and continuing to share his passions, such as farming and caring for animals.

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Notable Quotes

• “[22:52] I posted so fucking much. Period.”
• “[27:35] The first Pride cover of Vogue Philippines was really such a big deal for me... I love being the Playboy cover.”
• “[35:05] Your brand truly is you. I don’t think I sought out to be a unique brand, but I think because you’re a social media personality, the keyword there is your personality.”
• “[42:29] The 30% rule is the first rule that Brett had told me with paychecks... spending very modestly.”
• “[45:22] Self love is going to be the most important thing you could ever do with any career that you do.”
• “[52:24] In 10 years from now... I hope to be living bi-coastal... start my own generational brand.”

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Conclusion

Bretman Rock's solo episode of DaBaddest Radio serves as a comprehensive guide for aspiring social media influencers. Through personal anecdotes, professional advice, and genuine reflections, Bret not only demystifies the complexities of building a successful online presence but also underscores the importance of authenticity, financial prudence, and self-care. Whether you're navigating the early stages of your social media journey or looking to refine your existing strategy, Bret's insights offer valuable lessons for sustaining and evolving a dynamic career in the digital age.

Transcript

[A]

The following podcast is a Dear media production.

[B]

Hey, guys, welcome back to the baddest radio. As you can see, you're not seeing things. Actually, this is just me. One voice, one mic, one baddie. This is the solo episode featuring the baddest. And today, we're gonna talk a lot about my social media upbringings, everything that comes with social media, from building your team, blowing up, having assistants, analytics, algorithms, and everything in between. So if you want to know everything about me and my social media career, keep on watching. Cue the intro. Bratman to Earth. Earth to Bratman. Girl, you already know who it is. And we're back. Yes, everyone. I am by myself today, and like I mentioned already, I feel like it's been a while since I've had a solo episode, but also I feel like every time I do a solo episode, I'm always talking about my current life and just my life in general. I haven't really even taken the time to really sit back, not just, like, reflect on my social media career, but also tell you guys about it. I feel like I'm always being asked about social media questions like building teams and whatnot, and I'm always just like, why do I feel like I never talk about that? And even just like, down to, like, how to deal with hate, how to deal with love online, I never talk about it. So today, this entire episode is really just me. Well, and Kat. Kat will be the one asking questions. Kat picked out a couple questions. 10 to 20 questions. We'll probably do as many questions as we can in entire episode. But with that being said, Ms. Caddy, what did you cook for me today?

[C]

Right into it.

[B]

We're gonna get right into the segments today because when you said 20 questions, I'm like, and you know how I get into things when I answer questions. So what is she?

[C]

It's a pound cake with blackberries in it.

[B]

Area black.

[C]

Yeah.

[B]

Also, I have more energy today compared to the last episode because we're actually filming at a regular time today. Ms. K always got me filming at the crack of dawn, girl. So I. If the energy is there today, it's because I ran this morning. Hold on, let me taste this first.

[C]

Is it good? I was just experimenting.

[B]

This is you experimenting? Hold on, bitch.

[C]

Thank you.

[B]

But before I get into the Q and A's, let me catch you guys up to speed. I just said I keep talking about my life, but let me talk about my life a little bit. I have caught the running bug lately. I started running four days ago, and I ran three times since. And when a baby goes on a run, I go on run runs, girl. I don't do 1 mile cutesy runs. No, the shortest. My. The shortest distance that I ran the past four days have been three miles. And I've done six miles on my first day. Three miles. And then today I did five miles and a hike with my bestie, Jeanette. I've just been in my cardio girl era. I also don't know why my cardio era wants to creep in. When I'm trying to gain weight, I trigger warning. I'm going to be talking about my weight a little bit. So if talking about weight makes you a little irritated, I get it. But I felt like I lost a little bit of my ass. And I'm like, I literally text my boyfriend and I'm like, sis, I need to start gaining weight. So I want to dedicate May to gaining weight girl. But at the same time, I also gain weight really fast nowadays. So while I'm eating as much as I want, I also want. I don't. I don't want to forget, like, working out. So running will do the trick. But also, like I said again, I don't want to trigger anyone, but I feel like whenever I gain weight, it always goes to my stomach and my face first. I am so jealous of people who, when they gain weight, it goes into the right parts of their bodies, like their ass or their thighs. I would love a thicker thigh or an ass. I want to be built like a slim, thick baddie, but I'm not. I just can't. My ass don't even jiggle. It folds like my ass folds, girl. And so anyways, I've just been back in my running era. Yesterday we had Easter with my family, which was so fun. It's just also so fun seeing all the kids grow every year. I hope, I hope, I hope, I hope my family is done having kids for now. Princess, if you're watching, please listen to me. I don't know if I could have another child running around in my house during these fuck. I want to try to do more family stuff, but every time all these children come to my house, I'm always like, I'm always tested. I'm always tested. My patients always tested. And honestly, because my family, we're. Because they're my family, obviously, we're all cut from the same cloth. We all get super excited. We're all very loud. We always need things now. Even the kids, they want to go egg hunting now. They're going to go egg hunting now. And It's. I mean, I will say I'm so glad my cousins and my sisters and my brother give birth to such obedient kids. They do say. They do take no for an answer. Unlike me. Compared to me as a child, I never did. But I don't know if I could handle another kid. Kat, what do you have to say for cooking for all of those kids and babysitting? How many kids yesterday? 20.

[C]

I don't think there was 20. There was a lot, though. But I love every time before you have a family gathering, we always have, like, a game plan. We're like, this is off limits. These are the rules.

[B]

Yes. I'm like, yesterday, it was giving no one upstairs for sure.

[C]

Yeah.

[B]

Because one. I have so many things everywhere upstairs that I'm just like, it's already a mess upstairs. I don't need it a bigger mess, especially when the kids find things. And I'm really not the type to, like, scold kids. And I think that's why a lot of the kids, like, coming over to my house is because, like, they really do whatever and I have a lot of activities for them to do. I barely say no to them unless. Unless they want to play video games. And every time they play video games, they always want me to play. And I'm like, if y'all want to play, just dance. It's just y'all. It's just y'all. I'm. I'm like, I. I can turn it on. I can put it on, but I don't want to do it. Like, just do it. So I don't know why the kids have to include me. I'm like, I love the fact that they do, but I'm just like, girl, if you want to just dance, y'all, just dance. Just y'all. Anyways, that's what's been. What I've been up to. But to segue into what we're going to be talking about today, which is my social media. It has actually. I don't know if you guys know, but it's been actually a year and a half without a manager. I have just been managed, and I use air quotes, I've just been managed by my agents the past couple of year and a half, and I thought it's time to. To have a new person in the team, and it's been going great. I won't say much because, like, I said with everything that I always do, I don't want to jinx it, but I've met some really amazing people, and I'm about to have 20 managers girl because I love everybody. I love everybody and what I told my the boys in my team is that I really just want a. Because like I said I have a lot of boys in my team which I love them so much but I'm like I need more girls, I need more girls. I love you boys especially the three boys that I work with are my day to day Will, Ty and Brett. I love you guys but I'm like, you guys know we need a girl in a team. So I've just been meeting with so many amazing, amazing, amazing women that, that I respect and love and has been in the industry longer or around the same time as me. I don't know if you guys know but I've been doing social media since I was 16. I'm 26 this year and this August will probably be the 10 year anniversary for Bretman Rock because my first time uploading I was 16 in August. I remember that. Yeah, I'll make a decade this year. And I've gone through two managers, one manage agency I've gone through, I've had three assistants and pretty much because I'm a loyal Leo, everyone kind of had stayed the same and by stayed the same I mean I'm working with the same people. My main agent, which I know you guys know, I'm part of UTA if you guys don't know. UTA United Talent Agency is one of the biggest talent agencies in America and I'm so, so honored to be a part of it. I have been a part of UTA since I was 6, 17, sorry. Been a part of UTA since I was 17 years old and I remember meeting Ty for the first time. I was 18 years old and he, I don't want to say he just had started but he, yeah, he was kind of like still kind of new in the UTA era agency and I've been with him since the first time that I ever hired my business manager was when I like to call it the first check syndrome which you know, we all blow our first check. But I think when I was 16, 17, 18, making money at the time when you were broke your whole entire life and you get your first check, the first thing you're gonna do is spend it. At least for me. I'm not gonna speak for everyone but me. When that first check dropped of 36 cents, I mean $36, I'm like musubi's on me today. I'm like manapua truck, grab whatever you want. Top shelf, anything, girl. I was treating everybody, girl, I told I took all my friends, see the Madam Pua truck. I'm like, $1 noodles. No, $2 noodles all around. $2 noodles all around. And give them the big Arizona. I don't want a little Arizona as well. Like, girl, I was balling in my head. I was balling. But that was the reason why I needed my business manager. I needed someone to tell me, bitch, don't spend that much, literally. And then we get to my lawyer, Will, which I love Will so much. I had Will since I was 20 years old. Honestly, I feel like lawyers are probably the last things you might need when you're building a team, because it might seem like they're the first thing you need. But, like, honestly, maybe it was just the order that I went. But lawyer was the last one I needed, and Will really came into my life when I needed him most. Not only does Will help me with deals and whatnot, which is very helpful. Like, honestly, just understanding a concrete contract. Like, because, girl, they use words I've never even think of before. I've never seen. And I. And they'll use words, but, like, it means something else. So it's been really nice having Will to kind of like translate law, law, law terms. And I will say the same thing about Brett as well. I love how Brett made me a little bit more financially illiterate. No, Literate. Financial. Oh, my God. I do. I. I be. I be financially illiterate. Sometimes I will say that. But Brett has genuinely helped me become more financially literate. Literate. Like, I understand, you know, what it means to invest. I understand where my money is going. I understand the stock market. I understand taxes and the tax bracket that I belong in and why I have to pay so much taxes. And the 30% rule, which we'll get into later when Kat finally. When I finally shut the fuck up and Kat finally asks me these questions. But, yeah, those have been my three day to day so far, obviously, with the inclusions of Kat, who is my home assistant, and Lindsay, who is my work assistant. That has just been my team the past year and a half. And while I'm going into my mid-20s, I think I'm ready for a manager role to come into the team and let's just say, help me with this new hat that I will be wearing in my career.

[A]

Hi, I'm Pia Barangini, the creative director of lpa, an entrepreneur, a wife and a dog mom based in Los Angeles. This is my new podcast, Everything is the Best, where we basically ask interesting people, how did you Go from zero to yacht. I'm always curious how the hell people became successful, and I figured you would be too. Get on the Internet with me. Let's laugh, let's cry, let's overshare, and let's get inspired to live our best lives. Check out new episodes every Wednesday. It's all for you, baby. Thanks for listening. Love you. Mean it.

[B]

So without further ado, Kat, hit me with these questions. Wait, Actually, no. Let's read the T. Oh, yeah. And in the truest fashion of, well, social media journalism, I'm gonna not read from my journal today. And I'm gonna read from everybody's first social media journal, which is Twitter. I'm gonna read a tweet that I've shared in. Oh, God, I just lost it. Oh, I'm gonna share a tweet that I shared in 2021. This was 4. 29. 2021. What is today's date?

[C]

The 21st.

[B]

Oh, my God. So when the. When this episode goes out, it will be around the 29th?

[C]

Yeah.

[B]

That's so funny. So a year. So four years from now. I tweeted this. Been sharing my whole life with the Internet since I was 15. Technically, I was 16, because I was. It was a summer of. Yeah. And my biggest flex is that I still manage to be very private with things. I want to be private in. Y'all know me, but you don't. And I. I stand by that. Would you say that I do a good job, like, keeping a public lifestyle while also being private? I'm talking about me because, girl, so many aspects of my life ain't that private, but I feel like I still do a good job, like, keeping things. Yeah.

[C]

I think when I first personally met you, I was like, whoa, he's so chill. Like, I think that's also when people meet you, like, in real life, they'd be like, oh, my God. You're, like, so chill. And, like, you're not always like, Bretman rock.

[B]

Yes.

[C]

You know when you're walking around the house, you're just Bretman.

[B]

Yes. And I feel like a lot of people have a notion that, like, I'm probably, like, a partier or that, like, girl, in the three years you've been working for me, how many times have I gone to the club?

[C]

You've never gone to a club.

[B]

But never.

[C]

Maybe you go to, like, a concert, and then the next day you'll be like, why'd I go?

[B]

Yes.

[C]

That's like, once a year.

[B]

Yes. I'm never the type to, like, go out I'm really not even a drinker, honestly, which is so lame. Even Coachella just. I don't want to talk about Coachella again. I know it's been three episodes of Coachella, but, like, this Coachella, I was super sober because, girl, I just don't even recover the same as I do. I'm just a chill, chill bitch. Like, Kat knows when she gets at work at 12. She clocks in as I'm clocking out of my day. Like, my day really ends after I film or post something, and that's because I also wake up very early. But I'm just a chill guru. I don't really be doing much.

[C]

I think an exciting day for us is, like, running errands.

[B]

Like, yes.

[C]

Going to town, going to Comic Con.

[B]

I'm like, dress nice today. We're gonna go to Target. But other than that, that's like. That's, like, our peak.

[C]

Yeah.

[B]

Like, that's like, oh, my God, girl, we're doing too much now, literally. But I don't. I really don't do much. But also, other than that, I also feel like because I've been sharing my life at such a young age, I also learned the ropes at a really young age. So I learned that, like, people will always make comments whatever you give them access to. And I think that's what I had to learn even with my first relationship. Like, nobody could say anything about my first relationship because I didn't give them access to it. Nobody can say anything bad about my mother because I stopped making videos with her. I genuinely could not read hate. Girl, trust me, I can read hate comments about myself up and down all fudgeing day, bitch, get creative. Tell me to kill myself, I don't care. But when it comes to my mother, like, I cannot. It makes me so emotional because my mother did not ask for this. Like, if anything, I'm always the one begging her to be in my videos. I'm sure you guys have seen, like, my earlier videos with my mother, but, like, reading how you guys. Bestie, I'm not talking about you, but, like, I mean, the Internet. But reading how, like, the Internet can have opinions about my mom. I'm just like, I think, no. So that's why I don't really make that many videos with my mom anymore is because I don't want the Internet to have any opinions about her. So why. Why would I give them the access? So, yeah, I think that's why I do a good job sharing my life every day, because as you guys know, I post a New story every day on my Instagram. But I also do a great job at balancing my private life as well. With that being said, Kat, hit me with these questions, girl.

[C]

Period.

[B]

Hit me hard.

[C]

I think you answered, like, half of them already, but I have more questions. So this person asks, how did you keep your momentum going after going viral for the first time?

[B]

Oh, that's a really good question. My first viral video, contrary to any beliefs that anybody has, because I think everyone thinks my first viral video is. And I do, I do credit it to that sometimes. But the video that I'm talking about is when I slapped my sister across the head when I was dancing to Beyonce, like, Sideways in the Air. And then Princess comes across the street and I slap the bun out of her. That helped me go viral, but the first one, not that that went viral, period, but the first one that ever went viral was me during Bayern era. And it was the song I'm so Fancy. And I had a sunglass on my head and I had a scarf and I pulled it down and the sunglasses fell in my face. And that was like my first, like, taste of virality. Super. Not as viral as the one with me slapping my sister in the head, but when I woke up that morning, I was a sophomore in high school and vine just became a thing like a year prior. And, you know, there was a lot of, like, local Viners already in Hawaii. And I was. I woke up and my video had like 10k likes. It was revined by Kylie Jenner Destin Conrad as well. And I was like, oh, my God, like, this is it. This is it. And I just started making so many vines after that, only to be greeted with vines shutting down after like three months. And then where I really, really, really had a following was Snapchat, of all things. I. I became Snapchat famous because I started adding everyone in school. I started adding everyone back that was on vine. And I would Snapchat every day. I would Snapchat all of my friends every day. And not really post it in my story. I truly would just like. Well, no, I post them in my stories and I would send them to my friends. And one day, one of my friend Laura was like, girl, you have to upload these on Instagram. So I did. I posted them on Instagram and I had already like 87 videos saved at the time. So I literally just dumped like 80, 87 videos on Instagram and I was still private. And at the time, my friend Laura, same girl that told me to post them on Instagram, was Like, girl, I'm trying to show your video to my uncle, but you're private. So I went off private. And that is where I blew up now, going into the princess video of me slapping her in the face. Because at this point, when I had blown up from that Vine Snapchat era, I had 10k followers from the moment I slapped my sister in the head. It I had taken off two months and I went from 10k to 2.1 million followers in two months, you guys. And I think the reason why that really helped is because as I went viral, it wasn't like it was my first video that went viral and that was it. I went viral, but I had 87 videos already waiting for the world to see. So I think because. Because I went viral and people were seeing me for the first time, they're like, who the hell is this kid? They probably went on my Instagram page and saw the 87 videos that I had already had saved. And they're like, they probably, at the time, thinking back, they probably was like, oh, my God, look at this kid. I discovered, you know, like, he had like all these videos already, but nobody knows him. So I think that's why I garnered such a big following at such a little amount of time. But honestly, the question is, how did I keep the momentum going? It truly was just the drive that of I have to keep the ball rolling. Like, I just was like, bretman, this is all you ever wanted. You have to do whatever it takes to keep the ball rolling. So, you know, I don't necessarily believe that you have to post every day, but I made it a point to be as active and post my life, post about everything. The bobas that I've been liking at the time, being late to school, giving MTV house tours of my school, and just like you guys know that version of Bretman Rock. And I just made videos about everything. And I want to say I was making 10 IG stories and Snapchats every day and like, at least two videos every day. So consistency is truly a key. I saw a video the other day where it was like, how would you feel if you had a lottery ticket for every poll, every video and pictures you ever posted online? Because that's what really it is. Everything you post online is a lottery ticket. Especially nowadays where it's so much easier to have a following because of the helpful algorithm that TikTok has. It really does help push out, like, two people that truly has the same interests as you. But truly, you just gotta post because every post is a Lottery ticket. And you never know when you're gonna scratch off a 10 million. A 10 million dollar like lottery ticket that will steamroll the rest of your life. So how did I do it? I posted. I posted so fucking much. Period.

[C]

Period. Great answer. You wait for the next one.

[B]

Huh?

[C]

Ready for the next one?

[B]

Yes. Sorry. By the way, I'm drinking since Ms. K is not here. Also, oh my God, I didn't even mention Ms. Kim on Princess. Ms. K is at work. Princess couldn't find a babysitter today and her man's is working, so she didn't have a ride. If you're wondering what those two are.

[C]

Okay. Did you ever feel stuck in life as your career progressed?

[B]

To be honest, no, I don't. I never really felt like I was stuck in life. I never even genuinely felt like I was stuck in my career as well. And, and I think a lot of that to the Dramageddon. I think that's a wild statement to say, like, I'm so thankful for the Dramageddon, but I really am. When that whole thing was happening, I truly like the beauty industry, like literally left my body. Like, I was like, that's all yours now. Like, I don't need to be a part of this. And I made a video about how I no longer want to be associated with the beauty industry. I think that was my wording. But what it truly meant was like only just hounding in and bottling myself in the beauty industry. I didn't want to just be known as Bremen the funny beauty guy. So I thanked the Dramageddon for happening because I fell out of the beauty industry and it forced me to enjoy and share other things that, that are my interests. What I always say and what I. The biggest thing that I've unlocked as somebody that has been doing this for 10 years is that people, especially if not to talk highly of myself, but especially if you're like super personality based, you can kind of do anything. I would say I'm more personality than I am talent and I'm saying that, girl, trust me, I know I am more personality than I am talent and I know that my personality is also a talent. I'm not like, you know, talking down on myself, but I do know that a lot of people follow me because of my personality. People will follow me. Do people will. That sounds so like, I, I genuinely don't want to sound like I have God complex, but. But I know my interest is what makes me interesting. I know that I can make any hobby of mine a content and I know that I can make content about anything, but I also know that people who have followed me for so many years will watch that content because it's just me in it. For example, when I left the beauty community, I started venturing out more in the fitness world. I started, you know, I started a Nike campaign where I was in their pride campaigns. I started doing more workout stuff, and because of that, people were doing my ab workouts that I did. People were coming to me for advice when it comes to fitness, even though really my. My background on fitness was really just high school track and all the sports I've done as a child. Fitness has always been a part of my life, and it was such an easy graduate from beauty because it was already something that I was doing anyways when it comes to, like, even farming, people love the fact that I have plants. Like, people will watch me talk about plants. I did a plant of the day during COVID People loved the adventure of just, like, someone getting their green thumb, which is me as someone, and also just someone talking about plants. I never thought you guys would ever care about me talking about plants. And now currently, like, chickens. These damn chickens. Everywhere I go, everyone asks me about these damn chickens, which I love. But every time someone asks me about it, whether I'm at Coachella, at the airport in the Philippines, like, in middle of nowhere, people will ask me where my chickens are, you know, and. And I'm just like, wow. People will really just, like, watch me being get chased by my chickens. Like, even my most viewed video right now is me just walking down my driveway with my chickens. People love whatever I love. That's what I'm trying to get to, you guys. I never felt stuck in my career or life because, like, I love life. I love life. I genuinely love. There's nothing that, like, itches me more than finding a new hobby that I love. And I think because I love so many things, it never allows me to be stuck in life and my career because my career is my life, period.

[C]

That's a great answer.

[B]

We. I'm eating these up. Like, I really am a philosopher girl. None of these are written, like, these questions are, like, straight from Kat's phone.

[C]

Okay, the next one is, what do you consider your biggest success and what makes you so proud of it?

[B]

My biggest success would have to be a bunch of things, but I don't know. The first two that always comes to mind are the two biggest magazine covers that I've ever done. One, because I never thought I would ever be a cover of Anything, honestly, like, I, I know we've all heard this before, but it's. I. I've just never saw myself a lot, a lot on the front pages of anything. So getting the first Pride cover of Vogue Philippines was really such a big deal for me because it was with everyone that I love. My stylist, Brian, Filipino people, Ms. K was at the shoot. And most importantly, it was back home. It truly was just like the most inner child healing thing I've ever done. And we shot it at Siquijor, which in itself is already such a sacred spiritual land. And just being there was such an honor and I knew I was meant to be there and do that. But also, I loved being the Playboy cover. I love that I was the first openly gay man on the COVID of Playboy. And yes, it made a lot of people uncomfortable, it pissed off a lot of straight men, but it also kicked off a lot of important conversations. I know it started a lot of important conversations at home, especially for, you know, I know people were talking about it at dinner table, like, did you see that guy, that gay guy in front of like the Playboy magazine? I know it started a lot of like, uncomfortable or even just like, just conversations. Like, I know it started conversations, period. And honestly, nothing makes everything more worth it than like pissing off straight people. Honestly, like, even like reading the comments on Facebook, I'm like, they should be mad. I love it. Because if you don't get people mad, you're not gonna push the envelope, you're not gonna move the needle, you know? So I would say those two because I just. A bad bitch is on the front cover, period.

[C]

Okay, who inspires you and what have they taught you about life?

[B]

Who inspires me? Oh, my gosh. I mean, a lot of people inspire me, but a lot of them are women. I don't really think a lot of men inspire me, if I'm being honest with you, to be honest with you, the two women that inspires me, I love my mom, I really do. But the two women that inspires me are my two grandmothers. I love them so, so, so much. I think they are such strong woman, my mom included. I don't know why, but when I think like inspiration, my mom is definitely my drive and my rock. But when it comes to inspiration and who I want to become, I just think of my two grandmothers and how loving, caring, they had so many kids, they loved all their kids, they loved all their grandkids. But other than that, they were such hard working women and such strong minded women. Where even though I only got to enjoy and spend time with them when they were already like old, grumpy, old women, I still love that version of them and I still admire those versions of them because they are the reason why I was allowed to explore my sexuality, encouraged to explore my sexuality, you know, even when I always say that my parents were very understanding people, but even my grandmothers had to come in and like, explain to my parents about me and like, how you just gotta let him be, you know, I love my parents. They let. They did let me be, but it wasn't because of my grand. It was because my grandmothers told them to let me be. And I don't know, they truly both gave me my wings and I. They're my drive. Like, well, my mom too. But like, they truly are the reason why I love women today. And just like my truest understanding to myself, of myself, I owe to them, period.

[C]

This one is kind of about me. It says, how do you find an assistant you trust in your life and home?

[B]

Well, obviously, needless to say, there's different types of assistance in the world. It truly just depends on what you're looking for. How do I find a great assistant? Is exactly what I just said. Know what you're looking for. I feel like a lot of people hire assistants for help, but they don't really necessarily understand what the help they need on. For example, when I first hired an assistant, I thought I just needed help organizing my shit or just like, honestly, that was it, organizing my shit and a companion. And then I hired Ms. K. And then I realized I needed someone that also. And I'm not saying Ms. K couldn't do these things. I. You guys know the reason why I ended up not having Ms. K is because it's just like the boundaries of family. But I knew that I needed an assistant that also knew how to take care of animals and plants and animals. I needed an assistant that was eager to please. I mean, that's so harsh to say, but like, that's quite literally how I am. Even with my management and my managers, my agents and my clients. If, if like, let's say I'm working with Maybelline, if Maybelline told me to jump, I say, how high? You know what I mean? And I feel that same way with my two assistant right now. I'm like, cat job. And they say, how high? So honestly, now that whenever I do interviews, especially now that I'm hiring a manager, I need them to be a good person because I know, especially in this industry, I don't need to list what makes a good assistant. I don't need to make a list of what makes a good manager a good agent. I don't care. Because I know you can be good. I just need you to be a great person, a good person, insider and out with good morals and values. But back to assistant. I think I would just. I don't know because, like, I would be the worst person to ask this because both my assistants, both just like, fell into my life. Like, I, I almost want to say I never even like, really looked for an assistant for, for the both of them. I'm being honest. Like, I did. I wasn't looking for an assistant, but once I met them, saw them, see how they worked, and then also just like, seeing how they treat people, I'm just like, period, you're my assistant. And then so, yeah, just know what you want, know what you. Because there's different assistants that will specialize in a lot of things. For example, Kat is not the most like, tech savvy person out there. She like, she's going like this right now. She really isn't. Like, if I was like, okay, Kat, can you, can you send Lindsay my analytics for my thing? She would take a moment, like, finding the analytics, because she doesn't even like, go on social media that much. And same thing for Lindsay. I told Lindsey, lindsey, can you cook me adobo? Lindsey wouldn't even know where to start because, like, she's just not a kitchen girl. I mean, I'm not saying Lindsey don't cook, but like, it's not her forte. So know what you want from your assistant, but also look for an assistant that's a good person and just eager to learn.

[C]

And please, next question. How did you find your personal brand style that is so uniquely yours?

[B]

I think that's. That just comes from the gift of being a social media influencer. Your brand truly is you. I don't think I, I sought out to be a uniquely my brand, but I think because when you're a social media personality, the key word there is your personality, and your personality truly becomes your brand. A lot of people associate me now with, I don't know, like farming because it's just my life. A lot of people associate me with obviously being queer and an immigrant. And then like, even just those two background already makes me more unique than the next person because I, you know, and I'm not saying I'm more unique than them because I'm gay and an immigrant, but. But I do have that going for me, just because I am that. So it's hard to ask this, it's hard to answer this question because I know that what I do is already going to be unique because not everyone on social media is the same. Not everyone has the same interest. So I don't know, I don't know if I ever really like thought about like what makes my brand unique or why I made or how I made it unique. I think I just am a unique person which then equals to a unique brand. Unique brand style, even in, in the way that I talk it and how I market and creatively write my scripts and stuff like that is uniquely me because just like when a brand sends you a brief, but if you don't talk like that and your brand doesn't talk like that, it's kind of hard. So I love working with brands who are willing to let me write my script to convey whatever message they want. But in my language and in my interpretation of it and it, I don't sound like this where I'm like a robot and like listing ingredients that I don't even know how to like pronounce or spell. So yeah, I truly don't think I even think about having a unique brand because I am just a unique fucking person and my personality is unique. So it just is. So yeah.

[C]

Next one says, how was your dating life before all the fame and now you guys?

[B]

I blew up at 16 and I want to say, and I do not, I do not blame my school for this, but kind of. But if you had asked me at 16 years old, my sexuality, I would have full on told you I'm asexual because I had a really late. I knew I was gay, I knew I was not like all the boys. But I also had a hard time like being like attracted to boys because the boys at my school was so fucking ugly. The boys in ever beach is so fucking ugly. So ugly are that I was like, oh, I'm asexual because why do I like girls more than I like these boys? Why am I hanging out with all girls? I even had girlfriends, bitch. Like trust. That's how ugly boys were. Like they had me actually fudgeing dating girl. And I'm kidding. So to be honest with you, I don't really have any like dating life or dating stories prior to me blowing up at 16 years old because I wasn't even ready to date until I was like 19 or 20. So by the time I was already dating or had a dating life or had an attraction for males, I was Already like Bretman Rock, so I'd have nothing to compare it to. And I also stayed in Hawaii, so it also made the pond even smaller and harder to swim in because I was like, I don't want to, you know, swim in everybody's pond because the pond is real small here, so. Girl, I didn't even lose my virginity until I went to the mainland for the first time because I was like, I'm not fucking no local boy. I'm sorry. I'm so far. Oh, no. That's so mean. But, girl, I had to go to the mainland to get this ate because I. I just. What. It was not my vibe. Like, I. I do. And just so you know, local boys are cute as local. They're just not for me. Because once a boy makes me cringe, and a lot of boys I find fucking corny as fuck. Corny as fuck. Once I find you corny, you gotta go. You gotta go. There's no. I'm not popping no pussy for you. Trust. So, honestly, I can't answer this question because I had no dating life prior to me being Bretman Rock. But how is it, like, dating as a figure, a social media figure? I. I don't think it's. I don't know. We all have our own fucking story. Girl, I am just not a thought like that. I really don't be going out on dates. Like, girl, even with my man right now, I'm like, girl, you're kind of my last shot at this. If you leave me, I'm like, I'm done dating. I really don't even fucking like dating. So I literally told Justice. I'm like, bitch, it's either you and I till the end or me. Because, bitch, I'm not trying again. And you can have that on writing. Bitch, I'm not trying again, period.

[C]

Next question. Is your life ever actually private or is everything basically out there?

[B]

Whoa. Wow. That's a good one. Because, like, with the journal entry that I read today, I talked about how I share everything, but I am still very private. I would say. I would say my life is out there that I want. Like, yes, in a. In a way that my life is out there more than most people's are, because there's even, like, influencers out there where I'm like, I never even realized this bitch had a sister. You know, like, even just the fact that I shared my sister, my sister's kids with you guys, my assistants, like, that's already a very tmi. Because if you think about it, there's probably so many influencers, you never even thought they had siblings. You never even thought they had, like, assistance or, like, you know, even just the fact that I show you guys my house, like there's influencers out there that just film in one part of their house, just obviously for private reasons. But, But I, I would say what's out there is what I allow the public to know of me, which, like I said, again, is something that I learned very early on. Thank God. That was like such a early on lesson for me is that truly what you put out there is what people will make comment about, because what you put out there, people will genuinely start to think they are. It's, they have the rights to it. You know what I mean? Like, for example, even with my relationship with justice, well, every time I'm somewhere and he's not around, he's like, what about your boyfriend? Like, I'm like, he has a job. Like, he has other things to do. Like, I don't need to be bringing my boyfriend every work place that I go to, you know, so. And people think they have the rights to ask me that, which I don't mind, but because I share my boyfriend, I, I, you guys know that I have a boyfriend. If you guys didn't know that I had a boyfriend, guys weren't even asked about it. You know what I mean? I think, I think I sound like a broken record now, so I'm gonna leave it there.

[C]

What you were saying earlier, what's the 30% rule?

[B]

Well, the 30% rule is the first rule that Brett had told me with paychecks. I think this isn't, this isn't really like a new rule. I think a lot of people should follow this rule where you really just spend 30% of your paycheck because obviously you want to invest some of it. So it's really just spending very modestly. You know what is conservatively like? Okay, like spending your paychecks conservatively so that you're like, you have investments and money for taxes when that day comes.

[C]

That's smart.

[B]

Yeah.

[C]

Do you suggest investing for new influencers?

[B]

I would say, girl, I would say, first of all, spend your money how you fucking want to spend it. You earned it. It's yours. Don't listen to a bitch like me ever. But if you want to obviously make your ten thousand, a hundred thousands in a couple years, do that. There's nothing more satisfying for me than being in meetings with my business managers. And he's like, brett, this is how much you made in your sleep. Just because of this thing that you invested when you were 18? Because I've been investing since I was like 18, 19. So it's really cool. I have like some retirement investments, obviously some property investments, stock investments as well. And I just like love learning about it. I think it's just also the business bone in me that just like is so excited to meet with Brett. We call him two T's in the team because there's two Brett's. Yeah, I always get so excited to talk to two T's and just like picking his brain. And like, I'm always excited when he's like, okay, Brett, you. You have this much in your wallet. How much do you want to put it in your investment? And because he makes me so excited seeing all my investments like, prosper, it makes me want to invest more and really set myself up. Because I think I'm really at a point in my career and life where I got the materialistic itch out of me. I don't need a new car every year. I don't need the newest bags. I don't even like Birkins that much or jewelry. I always lose them, as you guys know. And no, I still don't have my watch that I've been looking for for years now. But I think because I got all the materialistic itch out of me, I think I'm just now just like, okay, Br, how do we, how do we keep this lifestyle? Because yes, I have the ball rolling from going back from that first question, but girl, I still got to keep the ball rolling to keep up this lifestyle. I want to live where I live now for the rest of my life. So how do I keep that? I want to, you know, I want all my chickens and my dogs to live a happy life. And how do I keep their fucking food bowls fed or full? Anyways, yeah.

[C]

Someone asks, do you have any advice about self love?

[B]

Self love is going to be the most important thing you could ever do with any career that you do. Self love is probably the hardest thing that I learned even with just myself and my career. I think, and I think as a Leo also, it comes to me very easily, but sometimes obviously very easily forgotten as well to take care of yourself. But I think I've talked about this in up with pretty basic before. But I think realizing that self love doesn't just end with your. Your inner self. I think you also self love also you have to take care of your outer self. Like I think, I think it's. It's so hard to talk about this. But when I realized that I have to not only take care and give self love to Bratman, I have to give self love to Bretman Rock as well, I think that was probably the hardest thing I ever had to learn and even digest in. In therapy was just like, girl, you have two entities you have to take care of and to remind both of them that you love both of them and that to also remind both of them that they're two different people, same body. And I don't mean to like, sound like profound or anything, but truly I'm just talking about, like my Internet self and my everyday self. You got to take care of both of them. And truly journaling helps. And I think just because I'm such a family person and my family are such grounding people, they do that for me. So I don't know, do I have any tips for self love? Bitch, put a face mask on. Start a bath and watch your favorite movie. Start there. Be selfish with your time. Not everyone is always entitled to your time period. I even tell Kat this all the time because. Because I'm like. I was like, girl, like, yeah, you work for me, but, like, you don't have to spend your days off with me. Like, even though I am constantly calling her, you know, so be selfish. Be fucking. I'm encouraging it. Like, be fucking selfish with your time. Because the people who genuinely deserve your time and will understand why you're selfish people. Yes. Oh, my God. Wait, I ate that up. I need to start practicing that too. Because. Yes, be selfish. Because the people that will understand your selfishness are the people that are meant to be in your life. They should understand why you're being selfish.

[C]

I think you're my biggest person. You were like, cat. Like, you. Like, if you're busy, you can say you're busy.

[B]

Yeah.

[C]

Like, you constantly tell me that. And then as soon as I'd be like, oh, I think I have an appointment that day, you're like, oh, never mind. You're good.

[B]

Yeah. No, period. No, literally, because I'm like, I'm the same. I'm like. And same with you and Lindsay. I'm like, girl, don't come today. Or like, don't call me today at all. It's the weekends. And like, you both respect that and, you know. Yeah.

[C]

This question says, how do brand deals work? And how do you know when to turn them down?

[B]

Oh, that's a good one. How do brands use work? Well, first of all, usually the brand reaches out to you, but I will say you didn't Ask this, but I'll do a quick little tip. Sometimes you guys really have to flirt with the brand. I think a lot of influencers these days think the brands will just reach out to you and, like, you don't have to put in the work. Which work, if you believe that work. But sometimes if I know I want a deal, I would do some free content for a brand. So they'll be like, bremen naturally loves us already, so let's reach out to him. Usually the brand will come to your agency or your management for a deal, and that's the offer. And usually the offer will include, you know, how much you're getting paid, what you are asked, which is usually, like, how many TikToks, how many Instagram stories, how many reels, how many, like, how many, you know, whatever the brand needs. It depends. Whatever the brand wants. And usually sometimes the brand will also offer you a whole entire partnership for like six months. So a lot of brands, a lot of deals look different. So it's hard for me to like, just talk about specifically one. But usually when they come with a offer, you can counter offer that if you feel like you need to get paid more, obviously ask for more. If you think they're asking for too much deliverables. Deliverables are basically what you're posting. If they're asking for too much deliverables. So you can, you can always negotiate and then usually with the respected amount of time, especially if you're trying something new where I'm like, hey, I know this is due in a month, but I also just got the product a week ago. I don't feel comfortable talking about a product that I've only been using for a couple weeks. Could I get an extension to, to try the products out? I'll be more confident talking about ingredients and everything that you want because I have experience. So don't, don't be afraid to, like, ask for extensions and edit your deals to make it you. And by edit deals, it doesn't really need to also just be the deliverables and how much you're getting paid. It can also be the language or even just like, it can even be as simple as, I don't talk like that. I don't, I don't talk like a scientist. So usually a deal wouldn't even happen. The shortest would probably be like two weeks, and then the longest it could take is like six months for it to finally start. So, yeah, it all really just depends if you're promoting just outfit or like, you know, a perfume, like you don't really need that much time with it. And you can probably post a video for the brand weeks after. But when it comes to like skincare, makeup, hair products, I usually ask for like two months. But yeah, that's how brand deals work. And then before you post anything, obviously they give you a contract of agreement. And then the contract goes to my lawyer. My lawyer says yes, and then I sign and then I get to work. I hope that makes sense. It's really hard to break down a brand deal because so many brand deals don't look the same. But yeah, if you guys wanted me to talk more about that, let me know.

[C]

Do you think sometimes people should be more picky with brand deals and it's like okay to say no?

[B]

Oh, yes. I'm sorry, that was the second part of the question. The second part of the question is how do I know when to say no to a brand? Truly, anything brand related is always going to be a brand partnership. So if the brand ethos and the brand itself doesn't align with you, you don't have to take the brand. And what I've also known in my career, I know it's not everyone has the same career, but I know that for me, every time I'm very honest with myself and I say no to a brand, that doesn't make sense for me or we just don't align, a better one always comes. So don't think you have to say yes to everyone because yes, there are so many influencers in the world. Maybe that that one that you pass by will go to the perfect one and then somebody probably passed something that is perfect for you. So there's room for everybody. You don't have to take every deal, especially if it doesn't make sense for you.

[C]

You know, that was a really good answer. So last question. Where would you see yourself, your career in 10 years?

[B]

Oh my God. 10 years in my career now I don't even know where I would have begin to answer that question when I was 16 making this video. So I can only imagine 10 years from now how high I will soar. But 10 years from now I hope to be living bi coastal. I want to start something back home in the Philippines. I want to start looking for a property there and like hopefully building my house there. That's for my more personal stuff. But I think 10 years from now I would love to wear a different hat. A different hat that I wear as an influencer. I want to be a brand owner. I want to start my own generational brand. Something that, you know, my family can call theirs. You know, I think it's been fun rising, but you guys know me. I'm always gonna be a family boy through and through, and so hopefully start more things with my family with the help of the brand. And just more chickens. I want more chickens, and I want long hair. I want to be with my horses. And overall, just doing something I know I love, and I don't want to be doing something I don't like. So as long as I love it, I will do it. And I think that's what I see myself 10 years from now, period. Should we do product of the day?

[C]

Yeah, let's do it.

[B]

Okay. So the product of the day. Oh, my gosh. These are my new favorite concealers. You guys, I'm so sorry if I'm always suggesting a new beauty product that you don't need, but this is the concealer that, like, Hailey Bieber was using once upon a time, and she was, like, doing two dots in her face and that's all she needed. And I was like, girl, I need to get that. Do you guys hear this? It's glass. This is from the brand maker or make. Why don't they have, like, a fucking label? Oh, make, Make. It's from the brand make and it's the skin. Mimic my gosh mimetic concealer. Mimi Tick concealer. This is the skin Mimi Tick concealer. I don't fucking know. I love it. I am in the shade. My face is a shade 9 tan, and my under eye is the 8 medium tan. So I love this so much. I kind of just don't use foundation these days. I just use concealer. I use this for my under eye and this for the rest of my face. It's all I've been using since Coachella, actually. So, yeah, if you guys are looking for a new concealer that literally looks like skin, try the make one, period. I hope you guys learned a thing or two today. I love actually talking about my social media career. Let me know if you guys need a part two. And I hope you guys learn a thing or two on this pod if you didn't blame Kat and her questions. Anyways, follow me on all of my social media. Everything is at Bremen Rock. And make sure you guys follow the baddest radio and you guys watch every episode and anywhere you get your podcast. I love you guys and I will see you soon. And I promise next week's episode is going to be a good one, because I'm not gonna wrap up season one without doing the promised episode with justice. So hopefully, hopefully justice can do the video with me this week because your girl is leaving for the Philippines. Better than Billie Jeans girl. Bye Bye Peach. I'll see you next Thursday. Yeah, don't forget to follow rate and like you can follow me rettmanrock on everything and follow the podcast at thebaddestradio on all social media. Bye Beach.

[A]

Please note that this episode may contain.

[C]

Paid endorsements and advertisements for products and services.

[A]

Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.