
Hosted by Addison Killeen DDS · EN

This episode explores a simple lesson inspired by grilling steaks. While most people focus on the center cut, the best bites are often found around the edges. Dr. Killeen explains how the same idea applies to dental conferences, CE events, and study clubs, where the most valuable insights often come from conversations outside the lecture hall. He also shares why the Dental CEO Bootcamp in Lincoln, NE was intentionally designed to create those meaningful connections in a small group setting. Whether you're attending an event this year or considering one in the future, you'll learn why the relationships you build can have just as much impact as the education you receive.

Today, Dr. Killeen explains why one of the biggest opportunities for practice growth is often sitting right in the chair. When patients are already in the office and ready for treatment, offering same-day care can eliminate extra trips, reduce delays, and make it easier for patients to say yes. He also shares how creating a schedule with built-in flexibility allows your team to capture these moments without adding stress. Small operational changes can improve patient care, increase production, and help your practice grow without spending another dollar on marketing.

Talking about treatment costs doesn't have to be uncomfortable. In this episode, Dr. Killeen explains why the financial conversation is one of the most important moments in the patient journey and how the way your team presents fees can make the difference between a patient moving forward or walking away. Learn how confidence, empathy, and clear payment options can help patients feel comfortable saying yes to the care they need. A smooth handoff from the operatory to the front desk doesn't just improve case acceptance, it builds trust and creates a better experience for everyone involved.

What if one simple mindset could strengthen your relationships with patients, your team, and even complete strangers? In this episode, Dr. Killeen shares a lesson inspired by aerospace CEO Peter Coffman: "Go positive, go first." It's a simple idea that can transform the way you connect with the people around you. From dropping his son off at summer camp to greeting patients in the operatory, Dr. Killeen explains why taking the first step with kindness, encouragement, and genuine positivity often creates the same response in return. Small actions can build trust, create stronger relationships, and set the tone for a better day both inside and outside the practice.

For many potential patients, your Google Business Profile is the very first interaction they have with your practice. In this episode, Dr. Killeen explains why this free marketing tool plays such a critical role in attracting new patients and why keeping it updated can have a bigger impact than many paid advertising efforts. From photos and office hours to reviews and practice information, small details can make the difference between earning a new patient or being overlooked. Learn how a few simple updates can help your practice stand out when patients are searching for a dentist.

One of the most important marketing assets for your practice isn't your website or your advertising budget. It's your Google Business Profile. Today, Dr. Killeen explains why this often overlooked listing is the first impression many new patients have of your practice and how it can influence whether they call you or the office down the street. Keeping your profile complete and up to date, with accurate information, great photos, and strong reviews, is one of the easiest ways to attract more patients. A few simple updates can make a big difference in how your practice stands out when people are searching for a dentist.

The highest quality new patients usually aren't coming from ads or marketing campaigns. They're coming from the people who already love your practice. Dr. Killeen explains why patient referrals remain the most powerful form of marketing and how they create trust long before a new patient walks through the door. Discover how a genuine conversation can encourage more referrals without feeling awkward or salesy. By delivering a great patient experience and confidently asking for referrals at the right moment, you can build a practice that grows through trust, loyalty, and word of mouth.

In this episode, Dr. Killeen explains why your Google reviews have become one of the most important factors in attracting new patients and why they often have a bigger impact than your marketing budget. Before a new patient ever picks up the phone, they've probably already looked you up online. A simple, consistent process for asking happy patients to leave reviews can strengthen your online reputation and build trust before someone ever walks through your doors. Small daily habits can lead to hundreds of five-star reviews and help your practice stand out for years to come.

Not every problem in a dental practice is obvious. In this episode, Dr. Killeen highlights one of the biggest hidden drains on growth: patients leaving hygiene appointments without scheduling their next visit. While many practices focus on attracting new patients, keeping the ones you already have is often the highest return investment. He explains why tracking your hygiene reappointment rate is one of the most important metrics in your practice and how a simple, consistent pre-appointment process can create a healthier schedule, stronger patient retention, and long-term growth. Small improvements in this area can compound into big results over time.

Every new patient relationship begins with a phone call, and those first 90 seconds can determine whether someone schedules an appointment or calls the next office on their list. In this episode, Dr. Killeen explains why the new patient phone call is one of the highest value moments in your practice and why it deserves more attention than it often gets. Learn what makes a great first impression, from answering the phone warmly to guiding the conversation toward a scheduled appointment. A well-trained front desk team can turn every marketing dollar into long-term patient relationships and set the tone for an exceptional patient experience from the very first hello.