Podcast
Dare to Launch
Hosted by Jeff Walker · EN
I'm Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales.
I started my first online business in 1996 while I was a stay-at-home dad, and I've been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses.
In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what's working – and what's not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
28episodes
Episodes
Newest firstAll episodes
Watch This Before You Post More Content
3w ago00:36:10Tap to summarizeThe hook for one of my top performing ads right now is essentially just three words: Stop making content. You can never be sure with ads… but my hunch is that one of the reasons it's doing so well isn't just the catchy hook… … but because it taps into something a lot of folks are feeling – stuck on a social media treadmill that seems to be getting faster and faster. Posting huge amounts of content might boost your algorithm scorecard of likes, followers and comments… But that isn't the scorecard for building a business. Platforms don't care whether you succeed or not – their goal is to keep people scrolling. That's why their metrics reward volume and frequency, not quality. They've got entrepreneurs chasing bigger audiences, rather than deeper connections with the right audience. In this week's episode of Dare to Launch, Chris, Dan, and I go deep on this, including: Why the content treadmill is burning people out – and how to get off it Why going viral is a pain in the ass The scorecard social media wants you to follow… and the metrics you should actually be tracking The TWO things social media is great for Dan's "gut check" test for every piece of content you post Why posting for volume is right at one stage of business – but wrong at another What building connection with your audience actually means – and how to do it without having to post 3,253 times a day Why AI generated content gets you likes… but doesn't build a business The type of content that loses the crowd – and why that's a good thing What I'd do first if I was starting from scratch today … and more. Odds are, you're not selling a mass market product like Red Bull. So you don't need a huge audience to build a life changing business. What you need is connection, authority, and positioning with the right audience, so they believe you can help them solve their problem. Here's what that actually looks like – and how to do it. Get the FREE Audiobook Launch at https://getyoulaunched.com/ Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
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The Habits of Mental Resilience
May 500:07:38Tap to summarizeIn this clip, I share what's really helped me build mental resilience over the years. Some of it is foundational — a natural sense of enthusiasm, and a long-term commitment to practices like meditation and yoga. But the biggest shift came from understanding what I call a Stockdale Moment. That's the ability to face the brutal reality of your situation, while still maintaining absolute faith that you'll get through it. During COVID, I made a decision early on: this would be a defining moment. Not something that happened to me — something I would lead through. That mindset changed how I showed up for my team, my clients, and my community during a very uncertain time. At the end of the day, resilience comes back to this: your job is to serve. When you focus on serving others, it pulls you out of "woe is me" and puts you back into action. That's where real strength comes from. FREE audiobook "Launch: how to sell almost anything online, build a business you love, and live the life of your dreams" by Jeff Walker. 👉 https://getyoulaunched.com/ Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
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Information Is Worth $0
Apr 2800:42:26Tap to summarize"If anyone can use a free AI tool to get a personalised answer to any question in seconds… are courses dead?" That's how we open this week's episode of Dare to Launch. Here's my answer – the value of information is trending towards zero. I chose those words very carefully. And when you check out the episode, you'll see why. I've been deep in AI since the 90s. Back then I was using AI to predict stock market trends. And I don't think I've seen a moment that required business owners to think more critically about what they're really selling. So Chris, Dan, and I sat down to unpack what's really happening with AI right now – and what it means if you're in the expert, coaching, or teaching business. This is a spicy episode. Dan and I are usually on the same page. But this time… well, let's just say we have a number of "let me offer a counterpoint" moments. 😉 We also get into: Why the value of information going to $0 is actually GOOD news for some folks in the wisdom business (and how to make sure you're on the right side of the line) The one word I've had on my mind since ChatGPT launched – and why it's still the most important word in the AI space The "AI Tingle" that is – "quietly" – waiting to destroy the trust you've built with your audience (yep, that was deliberate!) Why using AI to improve your copy could harm your conversions – and why you might be better off writing it yourself (even if you're not good at copy) What your customers are REALLY buying in an AI world – and how knitting can help you sell it The most AI proof business I know – and the human elements AI can't replicate Why people using AI to solve their problems for free could be your best customers … and more. Don't believe the doom-and-gloom… There's opportunity here with AI… and you have more control over it than you might realise. - - - Get the Free Audiobook of Launch by Jeff Walker at https://getyoulaunched.com/ Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
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The 7-Figure Mindset
Apr 2100:11:24Tap to summarizeGrab my FREE Launch Audiobook 👉 https://getyoulaunched.com/ My Launch Coaches are awesome. And in this episode, you get to see it for yourself. Chris sits down with two of my team – Julie and Jolene – to ask them about what it really takes to grow from 5 to 6 figures… … and then from 6 to 7 figures. They've seen inside hundreds of launches– from brand new launchers to folks regularly hitting six figures. Every week, they're debriefing, analyzing, and see what actually works. They get into: Why the shortest path is also the safest path The $700K shift – what to do when things go sideways in a launch The mindset shift it takes to hit 7-figures How to crush imposter syndrome … and more. - - - If you want to know what it really takes to get to 5, 6, and 7 figures, this episode shows you how. Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
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Launch Mistakes Everyone Makes
Apr 1400:41:27Tap to summarizeFree Launch Audiobook at 👉 https://getyoulaunched.com/ - - - Chris only had one request for this special Q&A episode of Dare to Launch… "Don't tell Jeff and Dan the questions ahead of time." So this is us – on the spot – answering some of the biggest questions about launching and marketing. Here are some of the ones Chris fired at us: "If you were to compress your entire launch formula into just ONE rule, that if broken would guarantee a failed launch – what would that rule be?" "What are some of the ways businesses destroy the trust they've spent years building?" "What ticks you off when you see it in someone's marketing funnel?" "What do most people include in their launch – that they should actually cut?" "How can new launchers deal with the awkward pause after asking for the sale?" "How important is it to be a "category of one"?" If any of those resonate… or you want our unfiltered take on the biggest launch topics… Check out this week's episode. Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
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Before Product Launch Formula. Before The Book. Before Any Of It…
Apr 700:05:24Tap to summarizeFree Launch Audio book at www.getyoulaunched.com Before Product Launch Formula. Before the book. Before any of it – I was just a guy at the back of the room at a marketing seminar, looking for some kindred souls. This short episode is about how I found them. I want to say I got lucky – those folks went on to shape the entire online marketing world – but I really didn't… I just put myself in a situation where luck could find me. Every big jump in my business has come down to the same thing – being in the right room… with the right people. And if you're still looking for yours, this episode is worth a listen. Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
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Here's What I Did When I Was Forced to Start From Scratch
Mar 3100:06:13Tap to summarizeWhat would you do if you lost everything overnight? In this episode, I break down what I did when it happened to me in 2005 – when my business was taken out from under me. I remember how it felt to look at my wife and say the words that no one wants to say: "I just lost our income." This episode is the story of what I did next… From starting from scratch with a totally new offer – that made just 6 sales… … to six months later, doing a launch that made $600k in the first week. I also talk about the moment I came *this* close to sending someone my tax return to prove a point. I didn't. 🙂 But it proves how much you can accomplish in just one year. - - - Free Bonuses: https://getyoulaunched.com/ Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
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My Most Powerful Questions – with Corey Poirier
Mar 2400:07:32Tap to summarizeTake action on your next launch https://getyoulaunched.com/ - - - Imagine you get the chance to sit down with your hero for a few minutes… You want to make an impression. But you also want to get the gold from them… Now imagine asking just one question – a question that makes them pause and say: "Wow. That's deep" And then… they give you a life changing answer. In this episode, we're joined by Corey Poirier, who has interviewed over 5,000 of the world's top leaders. (Seriously, the list of folks he's talked to blows me away) In this clip, he shares some of the most powerful questions he asks… and the thinking behind them. Whether you're looking to connect deeper with other people…, or want to unlock life-changing insights, this episode is for you. - - - Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
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How to Build a Business That Grows Without You – with Olivier Roland
Mar 1700:09:01Tap to summarizeMost people build a business because they want to experience more freedom. But something strange can happen along the way… The more the business grows, the more freedom disappears… leaving them feeling trapped. And if you feel like you can't step away from your business… or feel like it's slowly taken over your life, this might have happened to you. This episode will help get you out. Olivier Roland is one of the most original thinkers I know. And he has a different way of thinking about the freedom business… and why so many entrepreneurs end up trapped. In this conversation, he shares some simple shifts you can make so your business runs without you needing to be constantly working it, including: A simple question that instantly tells you if you're getting closer to freedom… or further away Why being more productive can make you feel MORE trapped… not less Why the first step to finding more free time might be found in the woods or a ski lift – not a productivity book How your cellphone can help you experience more freedom – and longer vacations (and no, it's not taking social calls on the beach) … and more. Olivier's advice is simple AND super actionable… The kind of advice that could take you from feeling like you have to do everything… to having a business that grows – even when you're not there. If more freedom was the reason you got into business, check out this conversation… - - - Dare To Launch Bonuses: https://getyoulaunched.com/ Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
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What Launchlife Really Means With Jeff Noble
Mar 1000:04:38Tap to summarizeIn my community, we have this thing called "launchlife." Launchlife means building a business that supports and fits around your life and your goals… rather than the other way around. Everyone's launchlife is different. And it doesn't matter what yours looks like… just that you actually have one. Because to me, this is what building a business is really about. So… what does your launchlife look like? Maybe you have an idea of how much you want to make… or a place you'd like to live… or some "bucket list" experiences you'd tick off the list… To give you some inspiration, I sat down with Jeff Noble. Jeff runs Noble Initiatives – a groundbreaking organization that supports families affected by fetal alcohol spectrum disorder (FASD). And he embodies the idea of living a launchlife more than most. In this conversation, he talks about freedom and money, sure. But he also touches on some things most people wouldn't expect – like grief, responsibility, and being present when life happens. Launchlife is more than just becoming a billionaire. It's about building a truly rich life. If you want to do that, this episode is for you. - - - new CTAs Dare to Launch Free Bonuses found at: LINK Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
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