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Welcome to Darren Daly on Demand, your most trusted resource to help you become better every day. Here's your success mentor, Darren Hardy.
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Everything that you know about leadership right now is wrong. Why? Because you learned it from your daddy or your granddaddy. So you were acculturated by a 20th century leader. And the demands of leadership in the 20th century were radically different than they are in the 21st century. See, in the 20th century it was all about the military industrial complex. Do not question, do as I say, not as I do, and because I'm the boss type of leadership. Unconsciously you don't even know it. You don't even know how that is still dictating how you are behaving as a leader. And you wonder why you have a hard time motivating other people. Why you can't get them to desire and have more hunger, why you can't get them to follow through, why you can't get them to work hard, to be consistent, to stay committed. And this is the reason is that you are unconsciously mimicking the patterns of what it is that you learned. I have spent a lot of time with the world's greatest leaders of our lifetime. Over my career, having led three success focused television networks and publisher of Success magazine, I had to profile many of them on my media networks. And now I mentor and advise thousands of top CEOs, business leaders and high achievers on this very topic. Leadership, I think the most essential skill in desperate need for the 21st century. But in the short time that I have with you here, I will share what I think are a half dozen of the most essential key insights. Number one is this. You have to change everything you know about achieving. You see, your whole life you have achieved results by what it is that you've done. Your hard work, your great study is the reason why you got those good grades or you won that job or you got that promotion. All of that was done on your production. You've achieved the status that you are in right now because you are a high producer now. This is the most important shift you need to make. It is now no longer about you. Everything you've done up to this point in your life has to change a radical 180 degree. Because now your future success, your further expanded success now has to be about them. You see, I had to learn this myself the hard way. I was raised by a university football coach, which meant that the only way you got love or attention in our household was to achieve. And so it kind of got hardwired into My system early on that I was a hard driving achievers. It wasn't until I started having to build my media companies when I realized that I needed to learn now how to get other people to produce. Because other people don't work like I work. They don't think like I think, they don't communicate how I communicate. They don't and aren't motivated by the same things that I'm motivated by. And I realized that all the skills and tools that I had accumulated up to that point in my life were useless now in the prospect of trying to get other people to do what only I had to do myself before. So I needed completely different skills. And I was a fish out of water when I first started to now had to lead others. And learning how to lead different people with different Personas and different motivations and different ways of communicating from different backgrounds and different cultures in different states and different regions of the world, that requires real leadership skills. Jack welch, the great 20th century business icon, when I interviewed him, he said before you are a leader, success is all about growing yourself to become an achiever, to become a high producer. But when you become a leader, success is all about growing others. It's all about drawing the best out of others. Now that's a completely different skill set for you. What that means is there needs to be a radical focus on developing leadership skills. Transitioning from producer, personal high achiever to the leader of other people who then produce and become higher high achievers. So you have to make the massive shift to leadership now. Here's the next big problem. Everything that you know about leadership right now is wrong. Why? Because you learned it from your daddy or your granddaddy? 98% of all our behavior, how we see ourselves, how we see others, how we see the world at large, we learned through observation. It's called observational learning. Mimicking and imitating those around us, particularly the leader. So you were acculturated by a 20th century leader. And the demands of leadership in the 20th century were radically different than they are in the 21st century. See, in the 20th century it was all about the military industrial complex. You know, the command and control, patriarchal, top down, rank and file, do not question, do as I say, not as I do, and because I'm the boss type of leadership. And you are unconsciously, you don't even know it. You don't even know how that is still dictating how you are behaving as a leader in the witness of others. And you wonder why you have a hard Time motivating other people, why you can't get them to desire and have more hunger, why you can't get them to follow through, why you can't get them to work hard, to be consistent, to stay committed. And this is the reason is that you are unconsciously mimicking the patterns of what it is that you learned. The demands of 21st century leadership is crazy different by by comparison. You see we now have five generations working in the workforce at the same time. We still have the silent gener and then we have the Gen Z, all five generations in the workplace at the same time. We now have more women in the workplace. The ethnic diversity, what used to be the minority is becoming the majority. The globalization and having to deal with a global client as well as workforce as well as competitive marketplace that also was not a reality in the 20th century. And then technology has massively shifted everything in the way that we behave and communicate and the way that we connect with each other. And what that poses is demands on leadership is radically different. So what you want to do is you need to see and adapt to the new world. It's the reason why I created the Hero's Journey leadership development program to mold and sculpt people into a modern leader. The kind of leader that has the emotional intelligence, the effectiveness, the human centered ability to lead and mobilize a very diverse very from genders to generations to ethnicities and so forth. How you get them to collaborate, align, sync and and produce massive results. And it's a real skill that is new to this new world that we're in. Here's the dividing line of competition. If you want to know, okay, what's the source code of who wins and who doesn't comes down to who can grow leaders faster inside their organizations. Number three, this is the most important principle of leadership and it's the most violated principle of leadership. And it is lead by example. You see we are a social tribe species, we are animals and we learn by watching, by mimicking. It is monkey see, monkey do. Not monkey here, monkey do. So all these leaders going around commanding and speaking and educating and trying to motivate and trying to inspire. But none of that works. So here's what I want you to know as a leader of influence. And this influence is not by what you say, it is by what you, what people witness. You are always on stage, you are always being watched by your people. Are you now taking notes? Are you paying rapt attention? Are you using the products demonstrably? Are you sharing them? Are you sharing the Opportunity. They're watching you. And that is what is programming their behavior, not by what it is that you pompom and champion by witness. You see, people don't go as fast as they can. People don't work as hard as they can work. They're not as disciplined as they can be. They're not as consistent as they can be. They're not as positive as they can be. How much are they? How fast do people go? They only go as fast as the leader. Do you remember when Usain Bolt set all those world records a couple of summer Olympics ago? Well, in the hundred meter dash, Johan Blake and Justin Gatlin came in second and third. And after the race, they were being interviewed and the interviewer informed him, did you realize that you broke the previous world record? And neither of them realized that. And she asked them, you've never run that fast at any time in your career. How did you run so fast in this previous race? And they both looked at each other and went, we were just trying to catch you sane. And so have that be what others say about you when I ask your team members, how are you so positive? How are you so consistent? How are you so hard working? Have them just go, we're just trying to keep up with our leader. You have to be that strong dog out front. And here's number four. If you want to motivate, if you want to incite and draw the best out of somebody, this is the most powerful tool you have. It was best said by Mary Kay Ash when she said, there's only one thing more powerful than sex and money, and that is praise and recognition. People yearn to be seen, to be validated. Napoleon Bonaparte pointed out long ago that a soldier will fight long and hard for a bit of colored ribbon just to be recognized, to be seen. So you want to go from seeking praise, and that's what you've done your whole life is seeking praise for the good grades, for the award, for the personal victory. And you want to move that from seeking praise to heaping praise on others. You want to be so busy praising others that you don't need it for yourself. That is what it is to be a leader. Taking the spotlight off yourself and pointing it onto your team because it is the tool of recognition, of motivation, of drawing the best out of others. And here's number five. Leadership is a great responsibility. It is a burden. You have people's lives on the line. You have their futures on the line. You have a lot at stake. You have their financial future, their kids College fund, future, the ability to move into that neighborhood so that our kids can go to the right schools, so that they can be safe, so they can maybe financially retire their parents. All that is on the shoulder of the leader. That is a massive burden. The flip side of that is it is an incredible opportunity, the ability to have an impact in somebody's life. You are literally changing who they are, changing their behavior, thus changing what they can achieve, what they will help to achieve. That could not have done without your guidance and leadership, without your example, without your modeling to show them what was possible. That's an incredible opportunity and it comes with life's highest reward. And that highest reward is not money. It is not accolades, it is not title. It is knowing you made a positive difference in somebody's life. That's the greatest meaning, that is the greatest legacy of all. And when you're in a position of leadership, you have the ability to positively impact people's lives in a way that no other person does. So when you set your goals, I want you to change how you set your goals. I don't want you to set your goals for how much money you want to make. Instead, I want you to set your goals for how much money are you going to help others make that are on your team. Instead of saying, here's the rank that I want to achieve, instead I want you to say, here are the ranks. I want these people to achieve and I will help them achieve it. And when you look at your paycheck, I don't want you to look at it as dollar signs. I want you to look at it as the number of lives that you have positively impact. If that number is small, then here's what we know about you as a leader. You have impacted a small number of people. If that number is big, then here's what we know about your leadership. You've impacted a big number of lives because your success is dependent on theirs. The more you help others be successful, the more successful you will be as a leader. Zig Ziglar said it long ago, you can get everything and anything you want in life if you just help enough other people get what they want. And then lastly, number six, I ask you a question, maybe the most important question that I could ask you. Why not you? Why not you? Becoming a leader of significance, of consequence, of positive impact, that really makes a difference in the lives of not just hundreds or thousands or tens of thousands, but maybe hundreds of thousands of people. Why not you? Richard Branson, he was born to a lower middle class family. He had dyslexia, adhd, left high school and his headmaster said that he was destined for prison. And yet he's gone on to build 400 companies, become a multi billionaire and impact the lives of millions of people through his example, Howard Schultz, the CEO of Starbucks. He grew up in government subsidized housing. His family ate off of government food stamps. He came from nowhere and had nothing and then went on to build one of the most successful brands in the history of the world, impacting tens of millions of people and hundreds of thousands of employees. That he's had a positive impact on Colin Powell, who grew up in Harlem. He was the child of Jamaican immigrants and he was a solid C student from that beginning, going on and becoming the Secretary of Defense and having an unbelievably profound impact on the lives of millions of people. So why not you? What I want to tell you lastly is if I can do it. I came from a dysfunctional childhood. I don't have any unique talent or skill or intellectual capability. I got one semester of college to my credit. It has only been through the diligence of my personal growth and development. The constant molding and chiseling of the character on my pursuit of personal growth and development is the reason why I get the opportunity and privilege to share with you here this evening. I just tell you this coming from where I came from and what I've had to do to get here. If I can do it, I promise you, you most certainly can as well.
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If today's episode resonated with you and you're looking for to develop the leadership skills needed to thrive in today's world, you'll want to check out Hero's Journey. It's Darren's leadership development program mentioned in today's episode. He designed it to help high achievers transition from top producers to world class leaders. You'll learn how to inspire, motivate and grow a high performing team in a rapidly changing world. To begin your heroic journey, go to Hero's journey dot com.