Transcript
A (0:01)
Welcome to Darren Daily on Demand, your most trusted resource to help you become better every day. Here's your success mentor, Darren Hardy. You know, you only know how good someone is when things are really bad. You only know how really good anything is when things are really bad. You see, it's easy to look good when everything is going according to plan. When. When circumstances are calm and momentum is on your side. Anyone can succeed for a while, even if it's out of sheer timing and good fortune. Doing well is no great feat if you're not being challenged or tested along the way. It's how you act and how you respond when you get punched in the face that matters. When things start breaking, when crisis strikes, that's when character defects start to surface. That's when we see what somebody is really made of. This is not only true of people, it's true of everything. A product or service is only as good as it is when it breaks. What is the customer experience then? Is it easy? Is it simple? Is it fast and convenient to get fixed? A company's customer service is only good as when there is a complaint. Does the company defend, justify or shirk, blame? Or do they see it as a relationship opportunity to wow? A leader is only as good as they are when crisis strikes, when revenue is dropping, when legal suits are mounting, when investors are pulling out and employees are abandoning ship. Kirk Christiansen came from the family that founded Lego in 1932. He was CEO of Lego for 25 years. He was heralded as a brilliant leader as they rode through high times. But then the good times bubble burst and the iconic toy maker was on the brink of bankruptcy in the early 2000s. It was due to Kirk's decisions of over ambitious diversification, poor product production problems and mounting debt. Kirk was ousted and in 2004, Jorgen Neudstorp, a former LEGO product developer, took over as CEO. Jorgen implemented a drastic turnaround plan which include cutting costs, streamlining operations and refocusing on the company's core business of construction toys. He also listened to the LEGO fan community and introduced new product lines based on suggestions. Under his leadership, LEGO revived its brand, improved profitability and regained its position as a beloved innovative toy maker. Before Jorgen became CEO, Lego was on the verge of bankruptcy with over 800 million in debt on revenue of 1.09 billion. When Jorgen stepped down after 12 years, Lego's revenue were over 6 billion, a 600% increase. You only know how good a father is when things are bad. When he finds out that his son or daughter is dealing with a mental health crisis or drug problem or criminal problem, or chooses a profession or partner or lifestyle against the beliefs or preferences of the family. That is when you get to see how good of a father he is. You only get to see how good a spouse is when they are stressed, tired, mad, angry or upset. Do they yell and scream? Do they throw a temper tantrum? Are they passive aggressive and play the silent treatment game? It is when things are bad that you get to see how good of a husband or a wife they really are. So what is the big lesson here today? Here it is. If you want to know how good you are as a person, as a coworker, as a leader, as a friend, as a vendor, as a partner, as an advisor, as a sibling, evaluate how you act, react, step up, or step back when things go bad, or how good your product really is, your service really is, your customer experience really is, your company really is when things go bad. And if you wanna be good, assuredly good, fix those spots, the spots where things go bad. Make a plan for how to act, how to react, how to step up when things happen. Because the one certainty in life is not if things will go bad, only when and then how you react and react. That is what defines who you really are, how good you really are, or not. So be sure today's lesson causes some introspection and discovery. Whereas one area of your life or business where you need to be better when things go bad, based on how you might have acted or reacted in times past, start with one idea, then you can look at the rest after that.
