Transcript
A (0:03)
From DataSmart City Solutions the Bloomberg center for Cities, this is the DataSmart CityPod.
B (0:11)
Welcome back. This is Steve Goldsmith from the Bloomberg center for Cities with another one of our podcasts. We've spent a fair amount of time, several years, more importantly recently, thinking about trust and responsiveness. Our like how does a city encourage more trust from its residents? How is it more responsive in a way that encourages the trust? How does it respond to the needs of its citizens in a way that encourages their participation? And over the last year or so, with eight or 10 of the country's largest cities, we've been asking the question, does generative AI fundamentally change this equation? Right. Does the ability of a city employee or resident to use new tools enhance the opportunities to learn of problems earlier and respond to them more quickly? So in that context, I reached out to a friend, Ail Federlevi, who's the CEO and co founder of Zen City, to ask him both to give us some ideas for our group of eight or 10 cities and to talk a little bit about how his work in social sentiment mining connects. And so welcome I thanks for joining us.
C (1:31)
Thanks for having me. It's really great to be here.
B (1:34)
First, welcome back to Zen City. Are you a computer scientist? What are you by profession?
C (1:40)
Well, my mom asks that as well many times, but by training I both have a background in computer science and in urban planning. I spent years in the technology space and then pivoted to the local government space and built most of my career in local government and in urban planning, which is where my passion is. And coming to this world in the beginning of the previous decade, when smart cities and concepts like that were just starting up, having a technology background boxed me into questions of how cities are using technology and data in their work. So I've been dealing mostly with that throughout my career.
B (2:20)
Thanks for the background. And before we kind of get deeper in stat programs, which we'll call performance management, how have you helped cities with evaluating sentiment in a way that gives them insights into performance?
C (2:35)
Back when I was working in local government, a lot of my role, a lot of my responsibilities were about how we use data, how we take data to make decisions. And, and I would always ask what are the questions that we're looking to answer? And I know that that was a lot of the early motivation for the STAT program, city stat, the rest of the stat programs that came out of it. And when I asked any leaders that I was working with, city managers and mayors, the answers almost always came back to the what we're trying to learn and hear is what does our community want? What are the things that are important to them? How happy or satisfied are they with their services? Right. If we take an issue like traffic, somebody would say we want to reduce traffic. We'd ask why? Why? Why do they want to reduce traffic? So people will spend more time at home. Why? So that they will be happier with life in their community and with the services they're getting. So we started Zen City a few years back with the goal of being able to provide a data driven answer to that question. We saw again and again that cities were answering this really important question based on gut feeling. A town hall meeting where only a handful of people show up. The STPs the same 10 people that always show up. We saw that. That provides a lot of these leaders with a very skewed view of their quote unquote community. Even when there's hundreds of thousands of people that live in a jurisdiction, they hear from just a handful of them. So we became very passionate about can we use technology to give a data driven answer to that question? And as you said, we started by analyzing social media data and over time we expanded to get that input in a lot of other ways. But what we found is that hearing from many, many people and putting numbers behind them, making this a quantifiable thing, really drove a change in the usage of this to drive decisions around policy and budgeting and messaging.
