In this episode, Gaelle Helsmoortel joins us to discuss how to make AI truly deliver business impact, not just proof of concept.

With over 25 years of experience spanning L’Oréal, startup leadership, and her current role at Dataroots, Gaelle shares her approach to turning business challenges into measurable value. She breaks down her proven 5Ps framework (Purpose, People, Process, Platform, and Performance) and explains how companies can bridge the gap between strategy and execution to generate real results.

🎧 You’ll learn:

Why most AI projects fail (and how to prevent it)
How to move from proof of concept to proof of value
How to align business purpose, data, and people for maximum impact
Why “purpose before platform” is key to successful AI adoption

Whether you’re a business leader, strategist, or data professional, this episode will help you understand how to make AI work for business and deliver tangible results.

🔗 Connect with Gaëlle:

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▶️ YouTube Channel: @GenerativeBooster