So here's the thing — almost every owner I talk to has a number in their head. And almost every time, it's wrong. Not because they're bad at math, but because they're measuring the wrong thing.

In this podcast I break down the 4 methods buyers, banks, and brokers actually use to value a small business: SDE multiples, EBITDA multiples, discounted cash flow, market comparables, and asset-based valuation.

More importantly, I show you the single most expensive mistake owners make — confusing SDE and EBITDA multiples — and how that one error can overvalue your business by 60% before you even sit down with a buyer.

If you're thinking about selling in the next 1–3 years, this is the stuff you need to understand before you talk to anyone.

Check out the full article - https://travisbusinessadvisors.com/articles/business-valuation-methods-sde-dcf-comps-austin

🔎 Explore more resources:

📚 Business sale case studies - see how companies were prepared and sold
https://travisbusinessadvisors.com/case-studies

📊 Visual infographics about selling a business - key numbers, timelines, and exit strategies
https://travisbusinessadvisors.com/infographics

🧰 Try useful tools for business owners - valuation insights and preparation resources
https://travisbusinessadvisors.com/tools

🏢 Industries we work with - learn which businesses we help prepare for sale
https://travisbusinessadvisors.com/industries

⚠️ Disclaimer: All scenarios are composite, hypothetical, or modified for confidentiality — no real transactions are depicted. Financial outcomes are illustrative only, not guarantees. This content is educational only and does not constitute legal, tax, financial, or brokerage advice. No professional-client relationship is created. Consult qualified professionals before making any business decisions.