De-Influenced with Dani + Jordan: A Lot Can Happen In A Year – 2024's Biggest Moments
In the December 26, 2024 episode of De-Influenced with Dani + Jordan, hosts Dani and Jordan reflect on a transformative year marked by personal milestones, significant business achievements, and strategic rebranding. This detailed summary captures the essence of their discussions, highlighting key moments, insights, and memorable quotes.
1. Celebrating a Major Milestone: 75 Episodes and a Fresh Rebrand (00:32 - 04:06)
Dani and Jordan kick off the episode by celebrating the podcast's 75th episode, a milestone that feels like a much shorter journey to them. Dani expresses her amazement:
Dani [01:06]: "It feels like maybe 20, right? Which is wild."
Responding to listener feedback, Jordan joins as a co-host, marking a significant evolution in their podcasting journey. This rebranding effort includes a shift to neutral colors with a pop of red, symbolizing a new era for De-Influenced. Dani shares her excitement about partnering with Dear Media, highlighting their decision to work with an agency after 12 years of managing everything in-house:
Dani [02:55]: "But we decided to sign with Dear Media and we're so excited. These are like our first partners. It feels really good to have like, support."
2. Personal Life Updates: Expanding the Family and Wedding Plans (07:21 - 15:17)
The hosts share joyful personal news, announcing their third pregnancy, expected in January. Dani describes the emotional moment of telling her parents:
Dani [03:36]: "I always saw myself as a mom of three minimum. You know, I've always said minimum. Right. For maximum. And so it's like, it's so crazy that it's like actually all happening."
Jordan recounts the journey of their son Landon's engagement, emphasizing the divine timing and their belief in letting things unfold naturally:
Jordan [07:21]: "You can't force love. You can't force it."
They delve into the preparations for Olivia's wedding, discussing the stress and sweet moments involved in planning such a significant event. Dani humorously shares her plans to surprise the wedding party with unconventional decorations, highlighting their creative approach:
Dani [13:31]: "So if they need a third one, I could suit up."
The conversation underscores the balance between personal life and their professional endeavors, showcasing their commitment to family amidst their busy schedules.
3. Business Triumphs: Divi’s Explosive Growth and Strategic Expansion (18:30 - 31:03)
Shifting focus to their entrepreneurial ventures, Dani and Jordan celebrate the remarkable growth of their beauty brand, Divi. Launched in 2021 with a single scalp serum, Divi soared to over $40 million in sales in its first year, selling more than a million units:
Jordan [22:16]: "We've sold a million bottles of that serum now."
Expanding their product line, Divi now boasts eight SKUs, catering to diverse hair care needs based on customer feedback. A pivotal moment for the company was securing a spot in Ulta Beauty and Ulta by Target, a dream achievement for Dani:
Dani [18:30]: "I just never thought that such a big retailer would ever notice us like that. And it's just very humbling."
Despite their success, Dani and Jordan candidly discuss the challenges of scaling the business. The decision to hire a CEO marked a significant shift, allowing them to focus on growth without the overwhelming responsibilities of daily management:
Dani [24:22]: "I just felt like we had accomplished the goals that I wanted Divi to accomplish. And the next set of goals was over my head."
They reflect on their initial reluctance to seek external investments, valuing their self-funded roots and the unique magic of a founder-led company. However, recognizing the need for experienced guidance to navigate global expansion and complex retail landscapes, they embraced a partnership with Dear Media to propel Divi to new heights.
4. Looking Ahead: Future Aspirations and Community Engagement
As the episode wraps up, Dani and Jordan express their ambitious plans for Divi, aiming to increase brand awareness from a 6% recognition rate to much higher figures across major cities like Chicago and coastal regions. They emphasize the importance of maintaining their company's core values while scaling:
Dani [23:04]: "There's so much more growth that we could, you know, have."
The couple underscores their dedication to their community, thanking listeners for their unwavering support and hinting at exciting developments in the coming year.
Conclusion
This episode of De-Influenced with Dani + Jordan serves as a comprehensive reflection on a year of growth, both personally and professionally. From celebrating podcast milestones and expanding their family to achieving significant business breakthroughs with Divi, Dani and Jordan offer an authentic glimpse into their journey. Their ability to balance personal joys with entrepreneurial challenges provides valuable insights for listeners navigating similar paths.
Notable Quotes:
- Jordan [01:06]: "It feels like maybe 20, right? Which is wild."
- Dani [03:36]: "I've always said minimum. Right. For maximum."
- Jordan [07:21]: "You can't force love. You can't force it."
- Jordan [22:16]: "We've sold a million bottles of that serum now."
- Dani [18:30]: "It's just very humbling."
- Dani [23:04]: "There's so much more growth that we could have."
De-Influenced with Dani + Jordan continues to be a platform for candid conversations, blending personal anecdotes with professional insights, all while fostering a supportive community for its listeners.