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Kay
The following podcast is a dear media production.
Taylor
Hello, and welcome back to your favorite podcast, Dear Guys. That was so bad.
Dani
Not bad.
Taylor
No, I like it. We're gonna keep it. It's raw.
Kay
Okay.
Taylor
Hello, and welcome back to your favorite podcast, G Influence. We are so excited to welcome this week's guest. They're a duo that have taken the Internet by storm. They have more than 10 million followers on TikTok, 5.4 million followers on Instagram, and over 2.6 billion subscribers on YouTube. We are so excited to welcome this power couple, Tay and k dub.
Dani
Wow. 10 million.
Kay
When did that happen?
Kinsley
Last year?
Kay
Yeah.
Kinsley
No, did we hit 10 million this year?
Dani
Yeah, it had to be this year.
Kay
I think this year sometime.
Taylor
It's so rare to be so successful on every single platform.
Kinsley
It's wild. I don't even. I have no words. I don't even know how it happened, to be honest. It's like we just started posting for fun one day, and then all of a sudden we had, like, all these views, and it's so fun, but I definitely. I couldn't tell you how it happened.
Taylor
It's wild. And so when you started posting on all the platforms, was it all like you were posting on YouTube, Instagram, and TikTok all the same time or what? Did one take off?
Kay
First it was TikTok.
Kinsley
Yeah, we started on TikTok, and then we, I don't know, maybe like six months later, started posting on Instagram. Did we start posting, like, the content we were posting on TikTok or did we backlog it? I don't remember.
Kay
So I did one thing really good at the beginning, and I saved all our raw videos. And so when we finally decided to post to Instagram, I was like, oh, I got, like six months of videos. So, yeah, we, like, just threw them all out there.
Kinsley
We did the same with YouTube, which.
Taylor
Is so smart to just keep all the raw because we used to film everything on Instagram stories, and then it would disappear and we were actually filming in the app. So I was like, why are we doing this then? We have nowhere else to put it. Yeah, but that's when we started posting on TikTok. It was like the same thing. You would just take our content that we were filming stories and, like, repurpose it totally and re edit it. And sometimes, like, the stories were completely different. And I'm like, babe, you can't be posting a completely different story on TikTok.
Dani
Verse dropped it in a new narrative.
Taylor
Well, you have been so successful, you're killing it. I love how real and relatable all of your content is and that you guys are such a good example online and so family oriented. It's so sweet. So on this podcast, though, we like to kind of de influence who we are interviewing. So I first want to de influence Yalls, like, childhood, your background, your upbringing. So can you tell us more about each one of yalls childhood, growing up, and, like, where you guys are from?
Kinsley
Yeah, first.
Dani
Yeah, me first. You first.
Kinsley
You first.
Kay
So me, I. I'm from Alabama, so. So just north of Birmingham. It was like a mix of, like, the city and the country, I guess. You know, you definitely had the lifted trucks and stuff.
Kinsley
The lifted truck?
Dani
Did you have a lifted truck?
Kay
It wasn't lifted.
Kinsley
He did have a truck, though.
Kay
My brother had a lifted truck and.
Kinsley
Everyone else still has a lifted truck.
Kay
Yeah, he does. Yeah. It was your typical, like, Southern, you know, kind of grow up riding four wheelers and stuff. And it was a really good time.
Kinsley
And I grew up in Oklahoma. Pretty much the same thing, except just a little bit more like. Like, casinos and things like that. But really, it's the same thing. Just very flat, no trees, and small town. I basically grew up in a town that there was Nothing for, like, 40 minutes in any direction. So you were really living in a bubble. So when I moved away from that town, I was like a fish out of water because I wasn't used to. I mean, I had a Walmart, I had some gas stations, a lot of Mexican restaurants, and that was pretty much it.
Taylor
Wow.
Dani
Do y'all have siblings?
Kinsley
I do.
Taylor
Lot of brothers.
Kinsley
Yes, I do. It's all brothers.
Taylor
Were you close growing up?
Kinsley
No, not. I mean, I wouldn't say we weren't close, but they're much younger than me, so I was six when my youngest or my oldest brother was born, and then I was 14 when my youngest brother was born.
Dani
Okay. So big age, guys, Big age.
Kinsley
Got it.
Dani
Okay. And what about you? Siblings?
Kay
Yeah, I have one sister and three brothers. And closer age gap for my brothers, the two older brothers, so we were really close.
Dani
Are y'all still close, like, in adulthood with your siblings?
Kinsley
Yeah.
Kay
Nice.
Kinsley
I have, like, Snapchat streaks with deaf.
Kay
They're unreal.
Kinsley
Yeah, she's so, like, cool and young. They're keeping me hip. I have Snapchat streaks with pretty much, like, everyone in my, like, my mom, my dad, my grandma, my two of my brothers. Yeah, I have, like, several.
Kay
They're getting in, like, four digits.
Kinsley
Yeah, like, we're, like, up there.
Taylor
Wow. Yeah. They all still live. Your families both live in Alabama and Oklahoma still?
Kay
Yeah.
Taylor
Do y'all go back and visit a lot?
Kinsley
Oh, yeah. Yeah. Well, my mom's actually in Texas, but she's up, like, in the panhandle area of Texas. But we see her pretty often, and we go back to Oklahoma to see my dad often, too, so.
Taylor
What do y'all siblings think about what you do online?
Kay
I think they think it's cool.
Kinsley
I think they think it's cool. I don't know. They don't really talk a whole lot about it, to be honest. But, I mean, I. They've said in the past, like, that's really cool. Like, you're getting tons of views, you.
Kay
Know, but, yeah, they're supportive.
Kinsley
Yeah, definitely supportive.
Taylor
Your brothers are, too. Your fan. Yeah. Yeah. It's so fun because that's how my brother and I, like, we grew up in Dallas, not too far from here, actually. But it was actually the one thing that brought us together was social media, because we were so different. And then he started posting on YouTube and kind of introduced me to it, and so it actually was, like, something that brought the family together because, like, I never played video games with him. I played sports. Growing up, we were just so opposite, and so it's actually really fun. And especially having, like, kids, too. Like, I know you have a daughter that's older.
Kinsley
Yeah.
Taylor
And it. I mean, I don't know if she's into social media, but I feel like it kind of, like, brings everyone together.
Kinsley
Yeah.
Taylor
And so that's so sweet. Did you guys grow up religious at all?
Kinsley
So. Yes, we both did. Well, I did. You can. You can tell your story. I don't want to tell your story. Yeah, tell us your story, and I'll tell my story.
Taylor
Tell us your testimony.
Kay
Yeah. No, let's get deep. Both sides. My parents were divorced, and both sides went to church. I was, like, typical Southern Baptist. Like, big. Big Baptist church, you know, with all the. The orchestra and all the, you know, instruments and stuff. Yeah. And that was pretty much all the way up until I was 18 and went to the military, so.
Kinsley
Oh, wow.
Taylor
You went to the military?
Dani
Yeah. Did you always want to join the military?
Kay
No, not really. I just.
Dani
First of all, thank you for your service.
Kay
Thank you. Thank you. I wanted to go to college, but I. We didn't have the money for college, and so I was like, well, I could go to the military, and then they would pay for the college. So that's pretty much it with why I went to the military.
Taylor
I want to hear more about your experience. First, you can tell us about your.
Kinsley
I kind of like, Taylor grew up divorced, parents very young. I think I was 2, and they got divorced, but they were both in church, same as him. I grew up pretty much Baptist. I always went to a Baptist church growing up. And then as I've gotten older, I think it's more like non denominational is kind of what I do now. But both my families religious.
Taylor
Yeah. How much does faith play a factor in your, like, every day and your family these days?
Kinsley
Oh, I think 100%. Like, it's always. Yeah, it's a big part of my life.
Kay
I mean, especially the music is always jamming the Christian.
Kinsley
Oh. I'm always like, if I'm going through anything stressful or. Or scary in my life, like, I'm jamming to some praise and worship music that's just. It's always playing in our house. We don't talk a lot about it, I think on our channel, but it's definitely there. Like, we have music playing in our stories sometimes.
Dani
Yeah.
Taylor
Do y'all go to church in Dallas? You should come with us to Watermark.
Kinsley
Oh, you go to Watermark?
Taylor
Yeah, it's like. And it's kind of in between us.
Kinsley
Oh, okay.
Taylor
Like, we're close to, you know, in Dallas. Central of Dallas.
Kinsley
Okay, cool. Yeah, we.
Kay
We're still doing online.
Kinsley
We're doing online right now. I. I was. We were going in person to a church in Allen, but I got a little scared after having Ellie taking her to the nursery. And so we kind of just went back to watching it at home. But, yeah, I think we would love to get back in to a church.
Taylor
It's kind of nice to go to a big church, too, where like, okay, this sounds horrible. This made me sound like a horrible Christian. But I like to sneak in, sneak out. Especially when I did have a newborn. I was like. Because, you know, like, during the music, it was two lads. We'd sneak in and then just pop out and like, our friends are like, you know, come stay with us. I'm like, no, I love you guys. I'll see you later. Yes. If you want to sneak in with us, you're totally welcome. Yeah. Okay. I want to hear more about your. Your military experience. How long were you in the military?
Kay
Four years.
Taylor
Okay.
Kay
Yeah.
Taylor
And what was the Air Force?
Dani
Air Force.
Kay
Okay.
Taylor
What was that like?
Kay
It was pretty cool. I mean, I think it was really good for me because, you know, they're really good at, like. I'm not going to say I was, like, reckless As a kid or anything, but they're really good at, like, getting you in line and, like, making you think, like, what do I want to do with my life? And, yeah, I think it's because the military kind of sucks a little. Like, it. You know, because you're always, like, getting yelled at, and there's all these rules that you're, like, punished for at all times. So you're, like, constantly thinking, like, what am I going to do with my future when I leave here? You know?
Taylor
Yeah.
Dani
What are the different, like, dynamics between each military branch? Like, don't army guys probably talk crap about Air Force guys? It's like police officers and firefighters. Like, we're all on the same team, but, like, we also have these, like, different nuances.
Kay
Oh, yeah.
Dani
Like, what are the different nuances between military branches?
Kay
I know. Like, the Air Force is, like, the Chair Force.
Taylor
Like, I've never heard that. That's funny.
Dani
Like. Like, y'all just sit in chairs all day jobs. It's actually, like, a little hardest to get into. Right.
Kay
I think either Air Force or the Coast Guard. No, Marines are, like, the easiest. Well, physically or mentally?
Kinsley
Physically, it's harder to get into the Marines academically.
Dani
I would say maybe is what I'm thinking.
Kay
Like, Air Force, Coast Guard. I don't know. There's, like, a Space Force now maybe that's harder to get into.
Taylor
That sounds tough.
Dani
That's cool. Yeah, you should somewhere.
Kay
Maybe I'll go back and do space reenlist. Got to get both the Forces.
Dani
I won. The Space Force covers college tuition.
Kay
Oh, I'm sure it's. It's above the branch. I think all those benefits.
Dani
Do you have any idea what the Space Force does?
Kay
Something with space? I'm sure. No, I don't.
Dani
It's so funny because it was, like, right when, like, everyone's talking about aliens. Like, like, I think it was Trump. Like, he launched a Space Force, and everyone was like, it's happening.
Taylor
Confirmed.
Dani
It's coming out.
Kay
I don't want to, like, deep dive into modern warfare too much or anything, but I know, like, drones, satellites, and all that nowadays is such a big thing. And so I could imagine that Space Force has something with. With satellites and surveillance and, you know, even at some point, maybe weapon systems being on satellites and things like that.
Dani
You were an electrical engineer, right? Okay, so did you. Did the Air Force influence you to want to become an engineer, or did you want to go become an engineer? And so you went into the Air Force?
Kay
I don't know if it was either I didn't really even up until I kind of had an idea leaving the Air Force of what I wanted to do. But even as I left, I wasn't super sure I went. The electrical background, um, because the computer, like, software engineering and electrical engineering kind of overlap a lot now, and I like to code at the time, and so it was just a good overlap.
Dani
Did you teach yourself to code?
Taylor
Yeah.
Dani
While growing up. How did you teach yourself to code? Did you just, like, tinker, or was it, like, you were doing your MySpace profile?
Taylor
That's what we were doing.
Dani
Definitely the MySpace email. Yeah.
Kay
Definitely HTML on that. But no, it was a lot of tinkering. Yeah, A lot of, like, I want to make this thing happen and then try to figure it out. And then I ended up getting some books, and, like, then I realized that was silly. I shouldn't have done that because the books don't really help you, like. Yeah, you just have to code. You can't read your way into knowing how to code.
Dani
What was the first brand of your com like, your first computer? What brand was it?
Kay
Do you remember Compaq?
Dani
Compaq, yeah. That's what mine was too.
Taylor
Were you coding?
Dani
No, I wasn't coding. But it's so funny. Like, we all remember these, like, old computer brands that are never around. Like, that's what we played, like, Freddy the Fish on and stuff.
Taylor
Yeah.
Kay
Did you play Red Alert 2?
Dani
Yes. Red Alert 2 was amazing.
Taylor
No, I do remember. I remember having the big computer with. Was it Minecraft?
Dani
Oh, you played Minecraft.
Taylor
No, my brother played Minecraft.
Dani
Yeah, he played Minecraft a lot, for sure.
Taylor
And then I.
Dani
League of Legends and World of Warcraft.
Taylor
Yes. But yes, I did play with the Sims. I was on the Sims.
Dani
Yeah. Roller coaster tycoon. Do you guys.
Kinsley
Oh, yeah, I remember that.
Taylor
That one was cool. That was cool.
Kinsley
That was hard, though. I always get frust because it was hard to build roller coasters. I could never have been, like, an architect, even in the game.
Dani
So interesting you should do this because you're an engineer. Someone should go back and, like, re recode all of these old games that, like, carry so much nostalgia value and just bring them back. Like, reboot. Like, I tried to play Red Alert 2.
Kay
It's so hard to play.
Dani
Literally, like, last month, I was like, I wonder if you can do it, and you have to go through all these, like, coding things. And I was like, I can't do this. So, so funny.
Taylor
Kay, what did you do after high school?
Kinsley
I got married.
Taylor
You got married?
Kinsley
I got married at 18.
Taylor
I didn't realize you were married before.
Kinsley
I got married and I had. So he was in the Air Force also. Y'all have no.
Dani
You have a type.
Kay
We didn't actually know I have a type, apparently.
Kinsley
You'll have to understand, I grew up in this very small town that had an Air Force or an Air Force base, and. And pretty much, unless you wanted to marry somebody from your high school, like, the only other single guys were in the Air Force. I mean, that's just. That's all there was.
Taylor
Yeah.
Kinsley
If that. If the Air Force base leaves that town, that town is going to be a dead town. I mean, it's just. That's what is keeping it going. That's why we have a Walmart.
Kay
They did have a Walmart.
Kinsley
Yes. And so when I got out of. Out of high school, I was more rebellious, I would say. I was very like, I went out of my mom's house. I want to do my own thing.
Taylor
I can't picture this side of you.
Kinsley
I was trying to be very independent and swee. I mean, but I. But I. At the same time, I just kind of wanted to do my own thing and be an adult. I felt like at 18, you're an adult. You know, everything was very naive as a child or as an 18 year old child. But I did get pregnant with my oldest daughter, Kinsley, and had her at 19, and then we ended up getting divorced at 21.
Taylor
At 21. So y'all were together.
Dani
How long did you guys date before you got married?
Kinsley
Three months.
Dani
Three months?
Kinsley
Yeah.
Taylor
You're 18.
Kinsley
Don't recommend, you know, don't recommend it. I thought I was so in love, y'all.
Dani
So was he older?
Kinsley
He was older. Two years older than me.
Dani
Yeah.
Taylor
So after the divorce, where did you. What did you do after that?
Kinsley
To be honest, I was not in a good place when I got divorced. I didn't. I was staying with my grandma in her guest room. I didn't have a job for a while. And then when I did get a job, I was making like 200 a week. Like, it was really bad. I had a car, but I wrecked it and it was totaled. So then I didn't have a car. It's not funny. It was a bad time in my life.
Dani
It's okay. It worked out.
Taylor
This is the character building stage of your life.
Kinsley
It really was. It was just a really low point in my life. But it really did make me so much more appreciative of what I have.
Taylor
Now and stronger, probably.
Kinsley
Yes. I Learned a lot. I really did. At one point, I moved two hours away to the city, to Norman, Oklahoma City area. I was only there for about four months, and then when I moved back, Taylor and I had kind of been dating at that point. And when I moved back, we ended up moving in together.
Dani
And how old were you when that happened?
Kinsley
22.
Dani
22. Okay.
Taylor
And where were you working when you. When you met Taylor?
Kinsley
When I met Taylor, I was working at a place called Factory Connection. I don't know if you know what that is. It's very. It's kind of like Ross, but very small. Like, way smaller than Ross. There's not a lot of them. That's the one that I was a key holder.
Kay
Oh, wow.
Kinsley
So I was cool because I could take the key and lock the store up, but that's the one. I was making, like, $200 a week. I mean, it was really bad. But I ended up moving to Norman, and I went and I worked at a bar and grill as a waitress on Campus corner over by ou. And then when I moved back, I went and worked at Sally's Hair Hairstyle. So I worked there for about two years until we moved to Alabama.
Taylor
And then how did you guys meet?
Kinsley
We met through mutual friends. So I had recently, about six months or so, been divorced, and we had, like, this group of friends that we would hang out with on the weekends. On the nights I didn't have Kinsley, I would go hang out with these friends, and I noticed him with this group of guys that we knew one night in particular. And I was like, who is that cute blonde guy? And they're like, oh, that's Dudley. They were like, that's Dudley. Let me introduce you. So that was actually the first night that he had gone out from his. Like, from getting back from his deployment. So that's why I had never seen him before, because he had been deployed. So, yeah. And then after that, we were just pretty much inseparable.
Dani
And so that was how many years ago?
Kinsley
10 years ago. 2014.
Kay
Wow.
Dani
So you dated for how long before you guys got married?
Kinsley
Two years.
Taylor
Where were you deployed?
Kay
Afghanistan.
Taylor
For how long?
Kay
Only like six months or so.
Taylor
What was that like?
Kay
It wasn't that bad. It was kind of fun.
Dani
Really?
Taylor
What'd you do for fun?
Kay
Played Rust. You know Rust?
Dani
No.
Kay
Oh, it was a game.
Dani
Wait, what's a computer game?
Kay
Yeah, it was a computer game.
Dani
Oh, yeah, he still plays that one.
Kay
Yeah, we had WI Fi.
Taylor
What were you mainly doing there?
Kay
We were like. The mission was like, it's called, like, Guardian Angel Mission. And so, like, these people would teach the Afghan military and stuff, and we would just stand around and make sure that either the Afghans didn't kill the people teaching the Americans, like, the students, or people didn't come kill the students. And.
Dani
Wow. Did it feel like a tense environment when you were over there?
Kay
At first, just because I wasn't comfortable with it, but.
Dani
Right.
Kay
And maybe this was just complacency, but towards the end, I was really comfortable.
Taylor
Yeah.
Dani
Was it culture shock for you just being over there?
Kay
Oh, yeah.
Dani
Away from that long.
Kay
Yeah. I mean, they. The military does a good job of, like, bringing things in that make you feel comfortable. Like I said, I had WI Fi and I brought my laptop with me. And so when I wasn't working, which, I mean, we did like, a six in one schedule. So six days on, one day off. So I could play, you know, video games or whatever. So, yeah, they had an Xbox and stuff in there.
Dani
Where. Are you still close with a lot of your, like, servicemen?
Kay
No, I don't think so.
Dani
I felt. I feel like the brotherhood side is, like, the big part. Right.
Kay
It's really weird because you make.
Dani
You really miss it out.
Kay
You make really good friends in that moment. Like, I can think back to, like, every stage, like, basic training and then tech school and then being at the base and being deployed. And I always had a friend that I was, like, super close with. Like.
Dani
Right.
Kay
Call it battle buddy or whatever you want. Like, I had someone that was, like, my friend.
Dani
Yeah.
Kay
But then the second you leave that stage and go to the next stage, you just like, I never talk to him again. Like, every single time.
Dani
Do you think the military for you was, like, kind of a. Like, there's. There's almost, like, two different types of people. I feel like it's like the military for you was like, hey, I really want to go to school. This is a way for me to kind of serve my country and then be able to go to school. And then there's others that are kind of like, this is what I was born to do. Like, this is my life. So do you think that, like. Because for you, it was more of just, like, a means to an end. It was just like a chapter in your life versus, like, others. I feel like other servicemen we talk to, they're like. Like, they're my brothers. Like, you know, like, they're at my weddings and stuff.
Kay
Like, you call that, like, high speed? Like, those guys were high speed.
Dani
Interesting. So what does that mean?
Kay
That's just, like, they're like, gung ho. Like, they're in it.
Dani
You know they're in it.
Kay
Yeah.
Dani
Okay.
Kay
The high speed guys are like the ones that were, like, really into the military, which. Nothing against it, right?
Dani
Yeah, it's just a different.
Kay
Honestly, I'd say that's better because you should try to be the best at everything you do. So maybe being high speed was the way to go.
Taylor
Yeah. That is so interesting.
Dani
So then you guys got married. Okay. And so. And then what brought you guys to Dallas?
Kinsley
When he graduated, he kind of applied all over and he ultimately landed the job in Dallas. There were a couple in Dallas that he was kind of debating between, but ultimately the one that he chose was just the best offer that he had. Really? It was actually the only two offers you had were in Dallas, but he did apply to several areas, and this is just kind of where we ended up.
Taylor
Can I ask you a more personal question? When you started dating Kay, were you intimidated or scared that she had a daughter before because you'd become kind of like an instant stepdad?
Kay
I don't think so, because we. We did take it so slow. So, you know, at first we were dating and we were both very standoffish, and, you know, we were like, maybe this will go somewhere, maybe it won't, and we'll try. And so I think because of that and because we dated for so long, it was a very, like, slow step process. It felt very natural. At no point was I like, yeah, we also.
Kinsley
We also didn't let Kinsley meet him for a long time. Six or seven months.
Taylor
Oh, wow.
Kinsley
I really wanted to be sure because, like I said, like, I had jumped into something initially with. With my ex, and it was just. I didn't want to go down that path again. And so I wanted to be sure before anybody met my daughter. And he was the only person I've ever introduced to my daughter. And he was great. I mean, from the get go, they hit it off. I mean, they were just like little besties. It's really sweet. I have some videos of them the first day, and we took her to feed the ducks, and he had her on his shoulders. You know, she was only. She had just turned three. Okay. So very little.
Taylor
So she probably doesn't really remember much before you.
Kinsley
I've asked her. She said, I don't remember anything before Taylor. Like, she only remembers Taylor.
Taylor
That's amazing.
Kinsley
Yeah.
Taylor
So that she really had, like. And I know that she's close with her, with her birth dad, too, but it's like that's really cool that she had you as well her entire life.
Kinsley
Like a bonus dad.
Taylor
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Kinsley
Made Modern.
Taylor
Okay, so you guys got married, you moved to Dallas. How in the world did you.
Kinsley
Were.
Taylor
Were you working in Dallas?
Kinsley
I was.
Taylor
What were you doing in Dallas?
Kinsley
I was a dental assistant.
Taylor
Okay. How in the world did you go from dental assistant electrical engineer to one of the most famous TikTok couples ever in the world? How in the world do you feel like that?
Dani
Do you feel like a famous TikTok?
Taylor
I mean, I've hung out with you guys multiple times, and I got to say, y'all are so down to earth.
Kay
We don't.
Taylor
I don't feel like y'all are TikTok babies. And then I, like, read that, and I'm like, oh, my God, they have 10 million.
Dani
I was like, 10 million. Wow. I was like, that's cool.
Taylor
That's huge.
Kinsley
I definitely feel like, what is that? What is that? When you don't feel.
Kay
Imposter syndrome.
Kinsley
Imposter syndrome. A lot. I don't feel like anything special. I just kind of feel like myself, how I've always felt. Obviously, I make more, like, wiser choices these days, but I do feel just very normal.
Dani
Yeah.
Taylor
Well, it happened really fast, too, Right. In the past two years, if I'm not mistaken.
Kay
Two and a half years.
Kinsley
It'll be three years in January.
Taylor
Three years. So it's kind of hard to, like, even soak it in and realize what's happening, because by the time you do, you've grown another 3 million followers.
Kinsley
Yeah.
Taylor
Which is so wild.
Kinsley
Yeah, it's happened very fast, but, yeah, I just. I'm very. I just feel very thankful, very blessed. You know, that's why I do so many giveaways, because I just feel like I want to give back because I was in a place before we started this where, you know, we didn't know how things were going to get paid. We were living in, you know, a little rinky dink rent house. You know, I've. I've been in. In hard times, and so I just like to give back and. And help because I don't feel like. I don't feel like God's given me the success to just sit on it and, like, have it to myself. I want to do as much as I can for others.
Dani
And what do y'all feel like is, like, one of the core purposes of your platform? Like, you know, you have 10 million followers. It's obvious. Been a huge blessing that God has given to you guys. Like, what do you guys kind of talk about and think about every day of, like, this is why we're here. This is why we're doing it, I.
Kay
Think for me at least. And Maybe it's different for you, but for me I feel like I see all the time in the comments, like, especially when I'm doing like a big surprise or something for K, like I'm gonna do this for my wife or I'm gonna do this for my girlfriend or something. And I feel like it's, maybe it's a motivator to like have a healthier relationship or a better relationship. And I think that's great because I think like that's like the most important thing really if you think about it like because you have to raise your kids right and you have to do that together. You can't have like the single parent household raising the kid because like the two parent households like so important, you know. And so if I'm like instilling in like the young people right now, like have a good strong relationship, then there's got to be some crazy benefits down the road for that from that.
Dani
Yeah, it's, it's, it's cool because like as Tick Tock has kind of blown up, it's sort of created this like conveyor belt of content. So you're just scrolling, it's going to feed you this. It's very different than I would say like when we, you know, kind of grew on Instagram where it was like you had to almost like very intentionally decide who you were going to follow. And I think it's cool what you guys are doing because it serves up a sort of positivity on the conveyor belt versus what I typically get, which is not that, you know, it's. It's more like outrage or clickbait or you know, rage baiting type of content. And so what is Yalls demographic like?
Kay
Is it mainly women?
Kinsley
Definitely mainly women younger, kind of all over the place.
Kay
Like baby, like, like baby having age.
Kinsley
Mainly is the main. But we, we definitely have a big younger audience on YouTube, like YouTube Shorts.
Kay
It depends on the platform.
Kinsley
Like we'll be out in public and there's like seven year olds that'll recognize us. I mean we have a very young audience base on YouTube. But then yeah, it definitely depends on the platform. I feel like Instagram is more like that moment moms to older, like maybe grandmother's age. And then TikTok is definitely like teens to like young parents.
Taylor
Yeah, that's really rare to be able to appeal to such a wide demo. I feel like it's because you have such a youthful energy to you, you could honestly be like 19 years old and people, people like are like, oh, she's my age.
Kinsley
You know, it's confused a lot of people. Yeah, they're like, you have a 13 year old daughter. Like, what?
Taylor
Yeah, they have no idea.
Kinsley
Trust me. It's. It's wild to me too, because she's like, she. She wears my clothes. When you were talking about Stella taking your things, I was thinking to myself, like, that's literally Kinsley. She'll come in my closet and be like, can I wear your shirt? And I'm like, kinsley, I bought you the same shirts. Well, it's at my dad's.
Dani
Yeah.
Kinsley
Straight up.
Dani
I thought that that was your sister. Like, when y'all came over for the giveaway, I was like, oh, it's her sister.
Taylor
Do you tell people how old you are? Yeah. How old are you?
Kinsley
32.
Taylor
See, we're the same age. Yeah, I wouldn't have thought we're the same age. You look like you're literally 19.
Kinsley
Oh my gosh, they are.
Dani
So I would have said like 24, 25 is what my guess. I guess that timeline wouldn't worked out with what you said.
Kinsley
But, yeah, see, it's. As I've gotten older, I appreciate that. But when I was a kid, like, I was the late bloomer. I was not the one the boys liked because I looked like a child when everybody else was, like, looking all womanly, you know, And I never. I didn't get to that point until later, and it, it was just something I hated when I was little. I hated how round my face was. I was like, I look too young. But as you get older, I think you appreciate it a lot.
Taylor
People always tell you when you're younger, they're like, you're gonna love it one day. Like, no, I want boobs.
Kinsley
It turns out they were right. Like, who would have thought?
Dani
So when you guys got married and you, you know, started living together and everything, what did you guys see your life looking like before social media? Before social media, what was the five year plan?
Kinsley
I mean, for me, I always had the dream of being at home with my children, but at the same time, I had always dreamed of being in the medical field, particularly dentistry. I think at one point I wanted to go to be a dentist, but it was a lot of school. And by the time I got into dentistry, I felt like I was too old. And so I kind of settled with dental assisting, if I'm being honest. But I loved being in that field. So at that point, I was like, this is what I'm gonna do. I'm just gonna succeed and excel at Being a great dental assistant. And I wanted him to obviously like go to school and do what he wanted to do. And I think what he wanted to do was, was engineering. And then really I didn't, I didn't anticipate having like a larger than life life. I guess I, I really just thought we were going to have a very humble, you know, have a little house.
Kay
Have a picket fence.
Kinsley
Yeah, that's, that was my dream. You know, I think that's a lot of people's dream and I just really wanted to have like my little family, my house, buy a house one day, you know, backyard, and just.
Dani
Yeah, I might forget this question. So I want to ask you, like, obviously your lifestyle looks way different now. Do you guys miss that dream of just a more simple life in the kind of hustle and bustle and pace of what it means to be a content creator?
Kay
I think we keep it pretty simple.
Kinsley
Yeah, I was going to say the same. I feel like even though, like, obviously it's a little less simple than, than what we could have had, I guess I do try to keep it as simple as, you know, just raising my kid and doing fun things with the family.
Kay
And I didn't show up in a Ferrari, you know, like, not yet.
Dani
I would say it's more the opportunities, like the invites, the hey fly here to do this. It's probably that, that typically, I think for a content creator makes the life less simple. We struggle with that a lot. Because you, if you truly want to keep your life simple, you have to say no to all those opportunities far more than most people have to say no. Right. And so that's probably the hardest thing to protect. It feels like to keep things simple is like we want to be home as much as possible with our kids, you know. Oh my gosh. But this is such a cool thing, you know, it's once in a lifetime.
Taylor
Are you good at saying no to opportunities?
Kay
Oh, yeah.
Kinsley
I feel like we say no to a lot, especially like brand deals and things like that, because for me.
Taylor
I.
Kinsley
Turned on so many things because If I'm not 100% behind it, then I don't want to share it to my audience because I was on the other side at one point. I watched influencers and I watched their stories.
Kay
I watched Dani Oz.
Taylor
She's so different now.
Kinsley
No, but I really did. I would be influenced by things and sometimes I'd get it and I was like, this isn't that great. And so when I was given the opportunity to, you know, share things, I like to People, I really do 100% believe in what I share. So we turn down things all the time. I mean, people send us stuff, and they're like, please, I want to work with you. And really, I just really didn't like the taste that. Or, you know, whatever it may be.
Taylor
What about, like, extravagant trips to New York Fashion Week or concerts or things like that that are just, you know, they're so fun, and it's such a cool opportunity, but a lot of times it doesn't really make sense. Sense with the everyday lifestyle of being a mom. I. I'm asking more so because I struggle with that, and there's all these fun opportunities. I'm like, I want to go, and I want to speak on that panel, and I want to do this. But at the same time, like, those things also really exhaust me and. And wear me out, even though they're such great opportunities, and I'm so thankful. How do you pick and choose? Kind of like the more extravagant trips and opportunities.
Dani
Hayes.
Kay
Anxiety level.
Kinsley
My anxiety, really? No, I. I really do. I feel like if. If we're invited to big things like that, we tend to say yes because we see it as. As this is a dream opportunity. You know, nobody. Nobody out there, if they tell you they wouldn't do it, they're lying. They would do it, too. And we look at it as building. Building our. Our brand, you know, and it's an opportunity that. And not only that, but if it's something we take the kids on, it's another opportunity to travel. And that's something that we really didn't get as children, to travel and go places and see the world. And so I. I love that I'm able to give my kids that. And maybe it's not as simple as our life was growing up, but it's still amazing, and anybody would be doing it if they could. That's how I feel on that.
Taylor
So how did. Because we never. We kind of glazed over this. How did y'all go from being a dental assistant electrical engineer to posting content? What was the inspiration behind it, and what was the first video?
Dani
I think it was him.
Kay
It was.
Dani
He did it.
Kay
It was a mix.
Taylor
Were you following influencers?
Kay
No. No.
Dani
Also. Okay, who did you follow? Who was your core rotation back in the day?
Kinsley
I don't know if I want to say.
Dani
Come on.
Taylor
They'd be so flattered. You have to.
Kinsley
Okay.
Kay
I remember one. It was the. It wasn't their name. It was, you know, back in the day when OG Influencers would have a blog and they would have a clever word and that would be. And they would transfer that to Instagram.
Taylor
Yes.
Kay
It was something like G up. Buttercup.
Kinsley
Dress up. Buttercup.
Kay
Buttercup.
Kinsley
I followed her. I followed. I did follow you. Oh, my gosh, I will say. And then I followed, like, Daryl, Ann and all of them. I had a, A. A wide range of.
Dani
What about Emily? Probably Emily, because they were like really good friends. Champagne and champagne.
Kinsley
Oh, yes, yes, yes, yes, yes. That's how I knew her by was Champagne.
Taylor
Yeah. Champagne. Yeah. She was funny.
Dani
Yeah.
Taylor
Yeah. So you followed like the, The OG Instagram girls, bloggers, kind of. Okay. And then. Okay, yeah. So tell us about the first video, the first idea where you're like, I want to give this a shot.
Kay
So Kay was. Had just gotten tick tock because, well, friend at work.
Kinsley
I had another assistant I worked with, and she was like 10 years younger than me. She was like 19. And she was like, you need to download TikTok so I can send you all these funny TikToks. And I was like, I'm not downloading Tech Talk. And it took her like three months of convincing me. And then I was like, okay, fine, I'll download it. And I don't. I wouldn't even say I was really hooked on it or anything. It was mainly so she could send me stuff. And then Taylor and I, we were coming back from Oklahoma from like a, like, Christmas thing. And so something side note, something that Tay has done with my youngest brother, the one that I was 14 when my mom had him, something that they've done every single year with Kinsley is make, like this home video. And it's like, it's like a movie and it's a sequence. So there's been like seven of them. And they tell a story. And so every holiday that we're there.
Kay
They add onto it.
Kinsley
They add onto the story. And it's something that my mom and I get to sit and watch after two days of them working on it. And we, like, pop popcorn. It's just like a whole fun thing. So Tay had just finished editing that year's holiday movie, and he was like, I just. I'm in the editing mood. I want to edit something. So I was like, well, why don't we just film our trip back and we'll just film, like, I don't know, random stuff, like going into a gas station. I mean, it was the most, like, random things.
Kay
And I thought it was gonna be a hit. I was like, my 15 hour drive in 15 seconds. I was like, that's gonna slap.
Kinsley
Yeah. Yeah. Like, that title is so cool. And then I was like, well, we can just post it on my channel, and then, you know, just see how it goes. And I think it got, like, 10 views or something. It was like.
Taylor
So it didn't pop up.
Kinsley
It did not pop up, but it was so fun. And that was, like, at the very end of December, and then I think, like, three or four days went by, and then it was New Year's, and we were talking about New Year's resolutions, and I was like, you know, that was really fun. Why don't we make a resolution this year to do one video a day and just post one video a day and see what happens?
Dani
Just for fun.
Kinsley
Just for fun. Cause we had so much fun together doing it. Even though it got no views, that really wasn't what it was for for us. It was just something that we found, like. Like, oh, this is a hobby we can do together. And our family enjoyed it, you know, like our parents, and. And it was just. It was very, very. Just silly and fun. And then I think after, like, a month, we started getting a little bit more traction on our views. Not anything like crazy. I mean, like, I'm talking, like, 700 views or something.
Taylor
Yeah. And a lot of people, when you think about it, it is.
Kinsley
I actually have. He has a video of me sitting on the couch, and I was like, tay. And I'm, like, refreshing it. And I was like, it has 200 views. It has 350.
Kay
One of them got 8,000 views.
Kinsley
And she was like, I was freaking.
Kay
You know how many people that is?
Taylor
That's a lot of people.
Kinsley
Like, this is so crazy. And then. Oh, he asked me, how many followers do you think you want to have at the end of the year? And I was like, I don't know, maybe 10,000. But that's, like, a lot. I don't think we'll get that. And at the year mark, we. A million.
Taylor
You are kidding me.
Kinsley
No, it was insane. It was actually crazy.
Taylor
Did you even know what was happening? Like, were you. When you started posting, were you like, oh, people like this type of content, or were you just posting and it was working?
Kinsley
At first, I feel like we had no idea what we were doing. We just posted the most random stuff. And then we kind of started realizing, like, oh, this is the kind. I think we did, like, the acting like my wife's for a while. And so he would act like me and those always.
Taylor
I've never seen that. I've never seen that. Those from you. I mean, I've seen them online, but I didn't know that you did that.
Kay
And they did pretty good. They had, like, 4 or 5 million on each.
Taylor
They're so funny.
Kay
I love this.
Kinsley
Those were. Those are still, like, one of our most highly requested to bring back.
Taylor
Really?
Kinsley
They're like, bring back the acting. Like my wife's.
Kay
What was the. Oh, remember when that series we had where we would. Kate, would always get packages, and so I would go down there and it was. You ever seen those package lockers where. Yeah. And then you never know which one's going to open. You, like, put in your number or whatever, and then one of them randomly opens. And so we play this game where Kay would put the number in, and then I would hold my head up against one of the doors and try to predict which one was gonna open. So it would hit me.
Kinsley
So it hit me in the face.
Kay
And we did that.
Kinsley
That one went really, really viral. I feel like that. And we did that one for a couple of weeks, maybe even a couple of months. It was a while.
Kay
It was a series.
Kinsley
Yeah, that one was fun. Wow. It really didn't turn into what it is now until pregnancy. Well, right before pregnancy, we started filming more the way that we do now, but pregnancy.
Dani
What year was everything? You just said, what year was that?
Kay
2022.
Dani
Okay.
Taylor
This is so recent.
Kinsley
Very recent.
Dani
It's so recent.
Kinsley
And then last year, we were at a million, and then I got pregnant, and it went, oh, my gosh, like up to 9 million.
Dani
So you transition to the type of content you're in now, around 2023.
Kinsley
Yeah.
Taylor
They need to, like, run studies on y'all. Like. Yeah.
Dani
What was the kind of catalyst for transition? Transitioning to that type of content? It just fit into your lifestyle.
Kay
Timing. It was. It was so much easier to just film randomly than to make some, like. Yeah.
Kinsley
And really, it. And it. I felt like we started building a really good community when people felt like they were getting snippets of our day and of our life, especially, like, on Instagram. But. And I think that's why the pregnancy content did so well, is because people felt like they were on the journey with us. And the good, the bad, all the crying that I look back on and I'm like, that was so cringey. But at the same time, it was very real and very raw. And I. I was okay sharing that because I had so many people that would reach out and be like, I totally understand what you're feeling right now. And that made it worth it to me because I don't. I didn't want people to feel alone because pregnancy is. I mean, you know, it's a scary journey. Your hormones, I mean, you. You feel all kinds of stuff. And so I just really wanted other women to feel. Feel like they had somebody who could publicly tell others, like, this is normal. This is what's happening when you're pregnant. And I just. I think that. And the journey, following along the journey really helped build up our community a lot.
Dani
Yeah. So I think that the. The reason I pointed at you and said I think it was you is so you guys were over here filming for a giveaway. I think it was like Daryl, Ann, Dani, you and someone else. And I watched you film that giveaway, and you were precise. So. So my. My thinking it was kind of the first time I had ever been exposed to probably how much goes into a Tick Tock.
Taylor
But also, you really. Because Jordan used to film all my content.
Dani
Yeah.
Taylor
Like, everything for two or three years. And when we even whenever you started posting on Tick Tock, like, I didn't even have the app. And he built us to almost a million followers.
Dani
Yeah.
Taylor
Just taking all of my stuff. So I like when I saw he doesn't do it anymore as much anymore, because when we launched Divi, he didn't have as much time. Yeah, but when I saw you doing it, I was like, oh, this is deja vu. Like, I remember these days.
Dani
But what was so interesting to me is that when we did it, it was like, it was photos. Like, 2017 was all about, like, Instagram photos. And then they launched. I think it's dead now. Igtv, you were big, which was like, long form. And I loved that because, like, I loved editing, just like you love editing. I loved creating stories and, like, getting people engaged. But it was more long form because that was when Instagram was like, hey, we're going to compete with YouTube. So then that died out, and then Instagram stories came about, and we got really good at that, and we just, like, learned how to integrate it into our lifestyle in a very, like, real way, which is, I think what.
Taylor
You guys didn't even plan the content. It was just the. Whatever happened that day.
Dani
And then reels came out. And I think that for me, it was hard to comprehend, like, that attention spans were gonna go plummet down. So I was, like, always trying to fit. Like, I was like, mad at reels because I was like, I can't fit what I want to say in 60 seconds. So when you guys Came over and you were leading the charge on filming this giveaway. I was like, okay, this is a real. This is gonna be like 30 seconds. And you like, I don't know if you remember this, but you like knew how to kind of micromanage almost every second of where people were going to fall off at every moment. So like there was a time where they were like explaining or showing off the prizes and you were like, there needs to be something in the shot that like catches their attention. So I think that someone like threw dollar bills down. And so I agree with Yalls story that I think that you guys found a really natural, like amazing way to capture your lives. But I think that there's a little bit more of a science and engineering to it.
Kinsley
Yeah, for sure.
Dani
That I don't think you get credit for, but I want to use this podcast to give you credit for. So at what point did you start really kind of like diving into the science of editing and attention span?
Kay
Like a few months in, I like started getting into communities and stuff.
Dani
2022.
Kay
Yeah, yeah, it was in 2022. So during that zero to a million. Okay.
Dani
Communities.
Kay
Yeah. Like discord groups and things like that. Yeah, yeah. Other creators that are trying to figure it out too. And yeah, I got into communities and.
Dani
Don'T give away your secrets but like what kind of things?
Taylor
Honestly, they probably don't even work work anymore because it changes so fast.
Kinsley
It does. You have to be able to adapt.
Taylor
Yeah.
Dani
Help us understand. Like, I think people will be really interested in like what the conversations looked like in these discord communities at the time. Is it like, hey, I'm trying. I got a million views by clipping it at this second mark or doing like two second intervals. Like what were some of the. What's some of the vernacular around those discord.
Kay
So like Danny said, it changes so much. So now the strategy is like dead. That we had figured out. But we had figured out at one point point, like on TikTok specifically, if you got to this certain view count at this certain amount of time and like your ratios, like your share ratios, your like ratios and all this stuff was good enough. It would, it would just go wrong. Yeah. And so you would be like trying to figure out like in the video itself, like how do I edit this? How do I zoom, whatever to get the like ratio and everything, you know, to that point.
Dani
Did it have to do with a drop off time? So like, hey, if I can keep them engaged for. And it's so crazy. We're saying this because YouTubers are like, can I keep them engaged for a minute? Tick tockers are like, can I get them for three seconds?
Taylor
Yeah.
Dani
Yeah.
Taylor
What was the second?
Dani
Yeah, what was the second? It was frame.
Kay
It was rough, I think. Well, it was more of how the average person completes. So it was like how you need like 50, 60% of the average person to watch the entire video. And like, it didn't matter the percentage that fell off as long as at the end of the line, you were at around 50%.
Dani
Yeah.
Kay
Right. It's changed so much now. But, Danny, you'll. You'll kind of get this. I think the biggest way for us that we found is the idea, like, if you have a good enough idea, you know this because you did YouTube. If you have a good enough idea, you can have a really boring video and, like, the idea itself propels the video.
Taylor
It's always the most. It was always, for me at least, the most mundane. I feel like when you tried too hard, it, like, wouldn't make it. But if it was just like a. It was. If it was a unique topic that was mundane. Like, I don't know how to.
Dani
Well, it's. It's very much like. Like youtubers and like a Mr. This is like, Mr. Beast is famous for this. It's like you have to know the thumbnail.
Kay
Yeah.
Dani
Before you know anything else.
Taylor
And so we always had the thumbnail and the title to our YouTube videos before we ever filmed the content. We wouldn't even know what the content was going to be. But you liked the title of the thumbnail.
Dani
But how do you. How do you apply that to what you guys do? Because Yalls is such real life that you can't. I guess. I guess you can kind of. Kind of have an idea going into the editing. So, like, hey, like, I think that this is kind of what the story is going to shake out to be.
Taylor
Or do you know, going into the.
Kay
Filming, it's a mix. So, like, for example, I might have a video that K and I think is really funny of Ellie doing this.
Dani
Yeah.
Kay
How do I turn that into something that's going to get 20 million views? And so then I'm like, okay, well, I need. That first clip needs to have certain text and it could say anything. It could say Ellie's doing a lip thing. But, like, who's Ellie, first of all. So all those people that don't know Ellie, they're not coming in, Right. So now it's our daughter and like, K's now my wife and, you know, like, And I'm like broadening and making it more generic. So that's like one piece of it. And then it's like, where do we start? Like we filmed this moment and we have this moment. Where do I start the video to where people are going to actually see this cute thing happens. And so then it's finding that point in our filming that makes sense. It's just all those little details.
Dani
It's like a puzzle. Like, I think that's what the fun of editing is. That's why I used to love to do it is like you're. You're trying to take all this raw footage and piece it together into a puzzle that will make sense to someone who's never watched it before. It really is like the artfulness of editing.
Taylor
Why do you think Yalls videos that are so personal about your day to day get so many shares?
Kay
Maybe it's like relatability. Like Kay's really good at just showing herself. And I think a lot of people are like, I go through that exact same thing. And you know, other people aren't sharing that.
Kinsley
Yeah, boyfriends like do this for me. You know, all the surprises that we.
Kay
Do, that's another part like, so we have like the random moments that because we film every day, you know, you do stories, you end up with so much footage. You're like, which one's actually going to go on the story?
Dani
Right.
Kay
Right. And we do that except we have one more element and we're like, which one's good enough to be a real. And then take that off and we're not going to put that on our story and that's going to be a real. Yeah, but then you also have the planning aspect of like. Like for example, our eight year wedding anniversary. Like I was. I had already planned for a month. Like I know what I'm going to do like for K. And like that surprise. You know what I mean? And like so I like filled the room up with balloons and like hid the presents in the bedroom. And so like it's kind of like, like I was saying the ideas too. You have to have those ideas ahead of time and.
Dani
Totally. Yeah. No, I mean we, we know that whole. It's kind of weird because the life of a content creator, you end up realizing that the job is your life and your life is your job. And so what was very odd and I think what burnt me out, you know, probably a year or two ago, before Divi even Rip, he used to.
Taylor
Help me film well, so. So I miss those days to be.
Dani
Honest me out was like, us having kids. Because when it was just us, it was so fun to create these moments, and it was like we were a team doing it. But when we had kids, I really felt like. And I. I think that I. In the same way that you are really good at the tick tock side, I think I was really, really good at, like, the Instagram story and just Instagram side in general. Like, I really understood the science and the artfulness in that era, but what I realized was, like, man, I feel like I'm contriving our lives and, you know, to a certain extent, like, with our kids. Right. And so when our kids were really young, it just. Psychologically, I couldn't wrap my mind around it. Like, I really struggled being like, okay, like, am I planning.
Taylor
I think it was not. Not when our kids were really young. Is when they started to get older.
Dani
Yeah, sorry. When they started to get older and, like, we're cognizant of, like, what was going on, I started to have a moral dilemma in my mind. And I think that you guys are doing it really well, to be clear. But I think a lot of creator couples and families go through this where it's like, am I creating this moment for content or. Because it's, like, truly authentic to what my daughter, my wife want in the moment. And I just. I struggled through that. Like, and I'm curious, like, do you guys ever feel like you struggle with just that natural nuance of being a content creator?
Kay
I think for now, it's very natural. Like, you were saying it was natural in the beginning. We've talked in the past about, you know, when Ellie gets old enough, if she's disinterested, you know, we'd probably just put her, you know, like, she wouldn't appear in the content as much, you know, and. Because at the end of the day, like you said, it's our life. Like, yeah. And so if it's not fun, then that would suck because you have to do it every day, you know, like, I put a video out every single day, and there's a difference between editing something that I'm really excited about and enjoy, and a moment that I, like, I'm enjoying re watching. And then, like, I hate to say it, but, like, sometimes I do branded content and I'm not enjoying it. And I'm like, I gotta chug through this.
Dani
Yep. Because it's part of the job.
Taylor
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Dani
Do you guys. So the dynamic I feel like is happening is probably similar ours where y'all film during the day and then you're probably with the kids and then you go into your cave.
Kay
Yeah.
Dani
And you probably edit. You probably edit until like what, 12, 11 o'clock.
Kinsley
So we kind of have like a good thing going right now. It always hasn't been like this. It's really been since we've been able to to get Ellie on like a good routine. So she goes down a 7. Like if it's any later than 7, she is not having it. Like she's unhappy. So if we put her down at 7, we kind of use the evenings right now as like our us time to just really not film, not do anything. Like we just hang out together, whether that be like playing a video game together or whatever it may be, but we do that together and then usually he'll edit like in the mornings. Am in the AM right now. So Interesting. Yeah.
Kay
So the first thing I do, I wake up and I edit.
Dani
Do you feel creative in the morning?
Kay
Yeah. After coffee and everything, I'm like in.
Taylor
The day I think I could never edit at night. Never.
Kinsley
It. He used to.
Dani
Kind of an odd bird.
Kinsley
He used to.
Dani
Because I feel like editors are typically. They'll go in a cave at night, and that's where they get their kind of, like, creative second win.
Kay
Well, I think for. For me, it wouldn't work if, like, Kate isn't around me when I edit, I do go off on my own and do. And that has to be. That way. If Kayl come in and ask me a question, I'm like, hey, I'm in the zone.
Dani
I totally feel that I would, like, literally take my phone, and I'd be like, okay, bye. Like, family vacations. I just disappear. They'd be like, where's Jordan? And it's like, oh, he's probably editing or something.
Taylor
Yeah.
Kinsley
Oh, my gosh. I was literally in labor. And I swear, the nurses were probably like, gosh, this absent husband over here. But I was, like, telling Taylor. I was like, do not stop editing. We have to have that video today.
Dani
He's like, no, this is gonna sl.
Taylor
I do the same thing. I'm like, you go do your thing. Like, leave him alone.
Kinsley
Yes. Like, he. Like, I am very supportive of him just doing his thing as long as it takes. And then I'll just take Ellie, you know, Kinsley, and go do our thing and not bother you.
Dani
It's so funny because it's like, this is just such, like, a insider inside baseball story. But it's like, you know, I. I think I Even in our family kind of got this reputation. Like, when we go on family vacations with our extended family, I got this reputation of, like, oh, like, he's not. Not present or he's not interested. And I really was. And, like, we would be able to watch this, like, content back. And it was, like, such a fun. You know, I don't mean this in a bad way. Manipulated view of, like, what happened. But it was a more beautiful, like, wholesome.
Kinsley
Right.
Dani
View of it. And it was like, I was so proud of not what actually happened, but, like, the recreation and the storytelling of it, you know, And. But I. It. It caused me to get this reputation, our family, of, like, oh, like, he doesn't care. And I really.
Taylor
It's a job. Like, doctors go off when they're on call.
Kinsley
Mom.
Taylor
He's just editing. Like, it's. It's the job again.
Dani
Part of the dichotomy of just, like, the burnout that I think that I particularly experience is I was like, man, like, I want to be like, if we're on family vacation. Like, I want to be there, you know?
Taylor
Okay. I want to ask y'all a question. What is it challenging working together? And if so, what is the biggest challenge, especially filming and editing together?
Kay
I think. I don't think it's a challenge. And I think we do something that we did accidentally at first, but it ended up working, is Kay has ideas in her head for videos and I have ideas. And we don't talk to each other about those ideas because it would ruin it. Like, if I tell K I'm gonna fill our room with balloons, like, it's not gonna be.
Kinsley
My reaction's not gonna be as genuine if I.
Kay
And so we don't really talk about content ever. Kay doesn't even get on social media most of the time. I mean, especially not TikTok or YouTube. Like, she really only uses Instagram. And so, like, I. We have this thing that we're doing every day, and it's like full time, you know, job and all these hours and all this stuff. But we don't really talk about it. Yeah.
Taylor
So you're saying you don't fight?
Kay
No.
Kinsley
Oh, we definitely have just about.
Dani
Not about.
Taylor
What are you. What do you fight most about these days? Well, I mean, we fight about all the time, so. So I'm just curious.
Kay
Most recent argument. Let's see. I thought Kay was gonna be mad because it ended up not being a fight, but I really thought she was gonna be upset because I got this thing yesterday and it was a smoke machine.
Kinsley
Oh, my gosh.
Kay
And I was gonna surprise Kay with a boo bath. And I ordered all this stuff on Amazon and it came in and I have, like, this corner where I put my stuff. And Kay just doesn't go over there. It's like my, my. I keep them in the boxes and I leave them over there. And so Kay was doing something with Ellie, and I carried everything up and I set up this bath, and I accidentally bought, like, an industrial smoke machine that you would use in, like, a haunted house. And I put it in our shower. And I was expecting to just fog the shower up a little bit because I had this funny joke that I was like, I thought Kay would really like. And so I turned it on and it filled the entire room to the point where you couldn't see anymore. And I was thinking to myself the entire time I was setting up the rest of the bath, I was like, kay's gonna walk in here and she's gonna be like, what have you done? You didn't?
Kinsley
No.
Kay
But I really Thought that was gonna be something.
Kinsley
I thought it was fun. I thought it was intentional. Like, I thought you were wanting it to look like a haunted house.
Kay
It was so smoky. It took so long to go away afterwards.
Kinsley
Yeah, yeah, it was. It was rough.
Dani
So it's not content that you guys. First of all, I. You know, I. I'm friends with a lot of, like, I would just call them Instagram husbands, but I think they're similar, like, creator husbands or whatever. And I find that the best dynamic that keeps marriages strong in this space when your brand is like, y'all as a couple is, like, very defined swim lanes of like, hey, I. I do this, you do that. And I think that, like, you know, Danny and I had to figure out, like, where we trust each other and where we, like.
Taylor
Well, I can tell you where we fought the most with when it came to content is when he ever posted. And if he ever posted anything that I didn't approve first. I. Because I like, sometimes, especially because there's so many different platforms, but maybe, like, let's just say it had something to do with, like, breastfeeding, and I knew that I wanted to stop breastfeeding in a week. And then maybe he would post something and be like, I love breastfeeding. I'm like, that's not true. Like, I hate breastfeeding. And you just told everybody that I like it. And, like, if we would have sat down and, like, I know that you're going off and editing on your own, and maybe I had told him that I liked breastfeeding two weeks prior, but, like, that's not where my mind is at now.
Kinsley
Right.
Taylor
And so it was things like that that we would fight over because I'm like, why didn't we just run this content by me, you know?
Dani
Yeah, I don't like. I don't like to be managed, though. Like, I would always roll the dice and I'd be like, you know what?
Taylor
So do you all.
Kay
I'm the opposite. I give not only the videos every time to her, but then I give the caption too, and she approves it and spell checks because we would have better husband. She would get upset sometimes because I'd have all these typos, and she'd be like, you can't change it.
Taylor
It makes me idiot by the way.
Kinsley
He spells things sometimes because we're a couple and we're posting on a couple platform. Like, people don't always know if it's me or him talking. And if he puts all these typos, I'm like, that makes me want to.
Kay
Put peace of mind. But I spelled it P I, E C, E instead of P E, A.
Taylor
Taylor, I would have strangled you. I've been so mad.
Kinsley
I'm like.
Taylor
I'm like, I know how to spell, and he's a horrible speller. And I'm like, you're making me look so dumb. Or, like, just the. Oh. Like, sometimes even the way he doesn't post for me anymore, but, like, we kind of used to be more of that couple. Content as well. And, like, the way he would block, like, put the text covering the whole. I'm like, you're covering my shoes.
Kinsley
Oh, yeah. You're like, you need to move the text up a little bit.
Kay
And I shrink the video and make, like, a border. And Kay's like, I hate that. Do not do that. And I'm like, I want to sing it.
Kinsley
See, it shrunk on our stories. It's because you did it.
Kay
But, like, how am I supposed to show your shoes? Because we didn't film it right.
Taylor
And so seriously, it's so funny.
Dani
It's like, if you're in the business, you know all these nuances. Like, I bet if I watched y'all stories or watched your tick tock, I'd be like, that has Tay written all over it. Yeah, that has.
Taylor
Well, I don't know. It sounds like y'all are more collaborative than Jordan was willing to be. He was not willing to listen.
Dani
My biggest. I'm not a collaborative person.
Kay
Oh, no.
Dani
Terrible collaborator.
Taylor
It makes it really hard to create content together.
Dani
So y'all don't fight over content.
Taylor
Like, we're fighting now.
Dani
Like, this is why I quit.
Taylor
So true. Okay, so I want to ask, what is your favorite platform? You said you're on Instagram most. What is your favorite platform to create content on? And what is the most. What is the word? Lucrative. Yeah.
Kinsley
My favorite is Instagram, hands down. I love the story aspect. I love that we can share. Just very raw. Like, I don't know, like, there's no editing that goes into stories. Kind of post your day. I. I really do. I love stories, but I also love, like, that I feel like we have more connection with our community on Instagram. Not that we don't have a great community on the other ones, but I just feel like Instagram gives you a way that you can just communicate with everybody. Because I. I'm one of People always ask me, they're like, why do you go through your DMs? Like, you should not be going through your DMs, but I go through my DMs and I reply to a lot of DMs because I, I feel like, okay, there's a reason this person sent this to me. They want me to see this. Whether it's advice or whatever, I love being able to reply to some of those people. But yeah, I just, I love the community. Instagram's, hands down, I, I can't even tell you. Last time I was on TikTok, like scrolling through, like we. I get on for my page, but I don't scroll through. Why talk at all. I don't know the content to. Well, for one, we share. And so the content he watches is not really interesting to me. So the FY people just like all.
Kay
Video games and stuff.
Kinsley
It's not interesting. But then if you like on Instagram, that's where I scroll. And so it's all the stuff I like to watch. So I go on Instagram and he does tick tock.
Dani
Yeah, I was, I want to ask you guys about, like the community and the differences in the. Your TikTok community and your Instagram community. So one of the things that, like, there's no exact formula to this, but it's kind of a feeling. I have always felt that if you have. And I'm just going to put random numbers to this, if you have 500,000 followers on Instagram and they're very engaged with your stories and you have a meetup at a mall, I think that you could have more people there than someone who has 3 million followers on TikTok and even gets good views. Right.
Taylor
Well, is that true? Do you feel that way? It depends.
Kay
So a couple of extra aspects. How long have you had the 500,000 followers and 3 million followers?
Kinsley
Are they new or followers?
Kay
Like, if you. Did you have 500,000 followers that you've sat on for seven years? Or did I mean, is it. You know what I mean?
Dani
Yeah. Okay. That's a really. So what's in. What are other variables that factor in?
Kay
The reason I say this is because on TikTok, no one unfollows. So if you have 3 million followers, you could have gotten a bunch of followers a long time ago. And no one unfollows. So you just have them on Instagram, you're constantly battling the unfollow rate. You probably know that's so true. And you're churning. You're churning followers at all times.
Dani
Yeah.
Kay
And so in that case, yeah, 500,000 meet up, probably because you've held 500,000 followers for however long and churned new followers. And the person with 3 million, unless they just got it like right, then they're probably old and they may not even be active anymore.
Dani
Go ahead.
Taylor
Is there. So that's a really good point about TikTok that you're not losing followers. People don't typically unfollow. They say, like, if you have 20% of your following on Instagram, super engaged, like that's really good. Is there like a percent ratio on TikTok that is really good.
Kay
Probably, but K and I just shoot for a million views on every video. That's like our happy point. We've never raised that bar. We've always just said if every video gets a million views, then we're happy.
Taylor
Do you feel like if you shared a meetup that you were gonna do in Dallas just on TikTok, you would have as much of an audience come if as if you did it on Instagram? Do you feel like Instagram is more powerful in. In creating that really engaged audience or.
Kay
At least for a local audience?
Kinsley
For sure.
Taylor
So going back to the other question, which do you feel like nowadays is more lucrative and what do you feel like will be more lucrative in the future?
Kay
I don't know about the future aspect of it. I think TikTok is. Well, it's hard for us now because like you said, we have the audience on all the platforms and so they bundle the deals.
Taylor
Yeah.
Kay
And so as far as brand deals.
Kinsley
Go, I feel like it's definitely bundled.
Kay
TikTok was always really like, back when we did it ourselves, TikTok was always the best platform lucrative of. Yeah. But nowadays, I don't know because they, they put it all together into a.
Taylor
Package and so what about like conversion rate though? Because you. Some brands probably like to measure exactly how many sales you're getting or clicks you're getting now. You could. I'm still like out of the loop with TikTok. But you can put a link on TikTok now, right?
Kay
Oh, I didn't know that.
Taylor
Oh, I don't know.
Kay
Oh, well, Tik Tok shop.
Kinsley
Yeah, Tik Tok.
Taylor
I'm like, you would know. I'm better than I might.
Kay
Yeah. So I always told brands, like, if you want exposure. Yeah. Like TikTok's great for that.
Dani
Yeah.
Kay
And then if you want, you know, clicks, then Instagram, like sales.
Kinsley
Yeah, sales are Instagram.
Dani
That's what we're finding on the divi side, I think, like, that's why I'm so curious because we We. I think every brand had this, like, FOMO effect, right? Where it was like, oh, my gosh, we've got to work with these TikTokers. They're getting so many views. I think that we're close to, if not there, where we're at the leveling out experience, where it's like, brands have devoted a lot of dollars to TikTok and they realize that they get a ton of impressions, but it's not the same conversion or ROI as, like, working with an Instagrammer on Instagram Stories, which is probably why they're bundling with you guys, is like, hey, give us the views over here. Give us the conversion over here.
Taylor
I don't know. I kind of, like, struggle with that because I think that just there's so many brand deals on Instagram that it's so hard to trust people. And so I feel like the conversions are happening from TikTok. They just can't track them back.
Kay
It could be.
Taylor
I just feel like it's like, I'm so sick of seeing, like, the same brands 24 7. Like, I want to know, like, what mascara are you really? Like, like, what do you actually use? And when you're just doing a get ready with me on TikTok and I'm like, should even talk about it. I just saw it sitting there like, I'm going to go buy it at, you know, Albertsons, because she didn't talk about it. She didn't talk about it. So that's why I want to buy it. So I do feel like it's, like, just kind of more challenging to measure on TikTok.
Dani
But what TikToker do you guys feel like has the most engaged TikTok audience outside of y'all?
Kay
That's hard for both of us because we don't. I don't scroll.
Kinsley
I don't do a lot of TikTok.
Kay
I mean, I scroll TikTok for entertainment, but I don't scroll. Like, my brain's not turned on when I'm scrolling TikTok biggest following. You know, Keith Lee has a really.
Taylor
Like, is he the food one?
Kay
He's the one that does the food. And I know this because when he goes to places, like, everyone comes to see him.
Dani
All right?
Kay
And it could just be the way he's filming his content. You know, maybe he shows the big effect. Yeah, maybe he shows the big audiences so that it gives the impression that there's big audiences and, you know, if you want to be in a video, so next time he's in My town. I'm going to go and. Yeah, maybe that's why. But it appears that he has a really, you know, are you guys. Are.
Dani
Do you guys use TikTok shop?
Kay
No. Well, I did.
Dani
What's the culture around TikTok shop? Like, why? Why? Because brands are really starting to go there. I'm curious why some of the bigger influencers are not fear using it.
Kay
You know, like on Instagram, when a new feature comes out and you're like, I don't know if I want to touch that because what if it hurts my channel somehow? Yeah, Tick Tock's like that, but, like tenfold. Like, there's stories on. On Tick Tock, but I won't use it because what if the analytics from that story affects my reels, like the overall analytics of my reel, and then hurts my real performance?
Dani
It's like, you guys have this really good thing going.
Kay
That's why you don't see a big channel. Channel is doing Tick Tock Shop because they are not touching. Yeah.
Dani
Like, Alex Earl does not do Tick Tock Shop.
Kinsley
That's what I was gonna say. That's when you asked me the last question.
Dani
Yeah, she is Tiana Rovillard. I think she's gonna be like, tt.
Taylor
Yeah, no, that's probably Tiana Robillard. Was. She was. She's good friends with Alex.
Dani
Yeah. I think she's just a hard worker. She's rising to the top. Like, I think she's super smart. Like, she actually worked for Darlan at Nudes. Oh, she, like, understand. Like, I think she's gonna be a big deal.
Taylor
I like her.
Dani
Yeah.
Kay
Does she use TikTok search her up.
Dani
She did once. So she did a. I think I've talked to this about this on the podcast, but she's the first person that I have seen.
Taylor
Oh, she just did. And it was so good how organic she was.
Dani
Oh, my gosh. She was so organic. And I was like, that. That. That link converts it to the jeans or what was it the camo pants? I was like, dude, she just slung some camo pants.
Taylor
Oh, man, I almost bought them. And that's. Those don't usually get me.
Dani
It was so just like nonchalant. Like, oh, you guys have been asking a LinkedIn tick tock shop. That was it. And I was like, that's gonna make people like, you're so smart.
Kay
Doesn't even describe them. She's just like.
Dani
She just doesn't describe him. She's like, yeah. And like, she wore them a ton.
Taylor
And, like, seemed like she was really serving me. Like, she was helping me out. This wasn't about her.
Kinsley
She's like your friend.
Taylor
Like, she was like, she got my back and I was like. And then I think it's too. It's like when people do that, they just sprinkle in there. Like, you're like, I want her to get the commission. Like, I want her to be successful. You know, when you see these links 24 7, you kind of get like, a little annoyed. But when they don't do it often, you're like, you get the bag, girlfriend.
Dani
See, that's what I think. I think a lot of these Tick Tock Tick Tockers are going to discover Tick Tock shop. And I think it will be kind of like when Instagram mommy bloggers discovered Instagram stories. And I think if they're ltk or something.
Taylor
Yeah. Okay, let's go into some maybe misconceptions. Actually, this isn't really a misconception. It's more. I'm actually just personally curious. How did you feel about moving to Dallas? You're technically in Dallas now. The Dallas mommy blogger community.
Kinsley
So far, I've loved everyone I've met. Like, genuinely. I really do like the community that is built up here. I mean, I don't. I don't have a lot of experience meeting other groups. Like, I know there's like a Nashville group and. But I feel like I'm so proud to be in Dallas with all of these girls because I just really think so many of you guys have been so successful and like, such an inspiration to some of us newer content creators. So, yeah, I love it.
Taylor
That's so good. That's how I feel about the Dallas mommy blogger community too. I feel like everyone is so supportive. At the same time, we all are prioritizing our family so we're not hanging out every single weekend. Like, I wish that we could because we're all so busy, but it's like, when we do have those moments, like, we want to get together and we want to support each other. And so I'm glad that you're feeling the same way that, that I do. If anybody comes for you, you tell me, I'll go, I'll beat them up.
Kinsley
I will, I will tell them. But I feel like everybody's so genuine too, because you don't know, like, when you're on the other side of things, like, you don't know, like, if that person's really like that and then when you meet him in person, like, when I came to, I came to Stratton's birthday party. And to be honest with you, when we left, I was like, did you know all those people were, like, on Instagram and stuff? And he was like, no. Like, everybody was just so normal.
Taylor
Yeah.
Kinsley
Everybody was so real and genuine and normal.
Taylor
Yeah.
Kinsley
That I had no idea. Like, I mean, some of them, obviously, I knew who they were, but there were several that I had no idea. And I ended up following them after because I didn't even know that they were on. On there. And I just thought they were just the most kind people, and they welcomed me, even though I feel like I'm kind of like the new guy.
Taylor
Yeah.
Kinsley
But I did feel very welcomed, and I loved that.
Taylor
Oh, I'm so happy to hear that. Everyone keeps each other grounded. And I think kids keep you grounded, too. You can never get a big head when you have a kid. I walk into Stella's bedroom, and she's like, mommy, you're so big today. And I'm like. I'm like, thanks. I actually felt like I was looking pretty good, but wow.
Kinsley
Right?
Taylor
Okay, let's see. Have you guys ever been canceled? I've been canceled twice, so there you go. I'll tell you first, I've probably been canceled seven times. Like, it's like. That's why I also don't get on TikTok as much, because I figure out all these things that I'm doing wrong that I didn't even know I was doing wrong. Instagram just seems a little bit more like, they'll DM you something mean. But TikTok, it's like all the. The Jordan calls them the talking head videos, or they're always, like, calling you out, and I'm like, oh, I didn't even know that. I, you know, strapped her wrong in the car seat or whatever.
Kinsley
Like, yeah, they're brutal.
Taylor
Yeah.
Dani
Don't have a lot of talking head videos.
Kay
I feel like we have a few. Yeah, we have a few.
Taylor
And that's good. That's when you know that you're doing well, though. Like, you gotta have some hate that.
Dani
Is, like, what's crazy about. We talk about this a lot. Like, if we would have gone through the hate wave, like, we call the hate wave, like, 2020 era, because just everyone was mad.
Taylor
Well, I was canceled in 2018.
Dani
Yeah. And so. But if TikTok was around at that point, because you create these talking head videos, then those go viral, and then people create more because it's a strategy than to hate you. So it is a very vicious platform. It Is.
Kay
Yeah.
Dani
Have. I mean, have y'all gone through the Talking Head videos?
Kay
We had. We had a period where there's a lot of people talking, but I feel like cancer, like, saying, like, were you canceled? Like, it makes people think. Like, they think actually they have the ability to cancel you, but you actually can't cancel anyone that keeps posting.
Dani
Yeah.
Kinsley
Unless the platform itself, what you were doing.
Taylor
You're true. I'm still here.
Kinsley
Exactly. So when you said you were canceled so many times, I was like, but you're doing so much.
Taylor
You're not canceled. You're right. Well, I guess. Okay, I have to be honest. When I was canceled, the word canceled wasn't even really a thing. That was, like, very new.
Kinsley
Yeah.
Taylor
And so I didn't know if I was actually canceled or not. Like, I didn't know if I would make a comeback. And, like, now I feel like enough people have been canceled that anytime that I feel like, oh, it's happening again, I'm like, it's. It'll be fine. Like, another day. Like, everything is okay. Yes. Maybe I've made some mistakes from my past. That was so long ago. Like, I. You grow so much in just a year that I'm just like, everybody.
Dani
They don't try and cancel you from posting. They try and cancel your will.
Kay
Yeah. And it's the funniest mental state. We had so many views during our, like, cancellation or whatever that we had, like, the past cancellations. It's like I made more money when everyone was talking bad about me.
Kinsley
Oh, the views were keeping.
Kay
Keep it coming, please.
Taylor
It's so hard to have that perspective. But it's true. Like, it actually does kind of help you grow, and it puts you on the map. Like, I had never been written about by People magazine, and all of a sudden, I was in there, and I was like, like, mom, look, we made it.
Kay
You put it on your wall.
Taylor
I'm like, at first, it took two weeks of crying in bed, and then I was like, but wait a minute. I was in People magazine.
Kinsley
That's pretty cool. Put me on the map.
Taylor
Yeah. Okay, so let's see what does.
Dani
You guys play video games together?
Kay
Yeah.
Kinsley
Yeah.
Dani
I remember you telling me that. That's. That's cool.
Kinsley
I feel like that's something that I can't get a lot of other women like to relate to me on that. I feel like I'm so, like, weird.
Kay
We're playing pubg right now.
Taylor
I used to play some games.
Dani
You, like, play, like, shooter games?
Kay
He plays real games.
Kinsley
Yeah. I do well, okay. But to be fair, it was just something I started so that I would have something to do with Tay. And, like, I knew how much he enjoyed it, and I didn't want to be one of those wives that was like, get off your video game. Like, because I knew he thoroughly enjoyed it. Like, that was his wind down, that was his decompression is to get on his game. And, And I wanted to be able to enjoy that with him. And so I think it was a joke at first. He was like, you play with me. And then I actually enjoyed.
Dani
He gets into, like, have a headset and everything.
Kay
We have matching setups. I'll have to show you a picture.
Taylor
Wait, so, okay, why are you not talking?
Kinsley
That's what everyone says.
Taylor
Why are you not streaming you?
Kinsley
I'm not good.
Taylor
You would kill it. But I feel like it doesn't matter. I feel like you just have to look cute while you're playing games.
Kinsley
Yeah, I, I, A lot of people have suggested it.
Kay
We have the whole setup.
Kinsley
Everything you would need.
Taylor
I don't know, maybe if you ever get, like, burnt out of creating the relatable content, you're like, I just need a break from my personal life. You could go into that.
Kinsley
Yeah, I'm definitely the gamer that, like, they'll be like, he's behind you. And I turn the opposite. Like, I'm not good. I'm never gonna claim to be good, but I do enjoy it.
Dani
Well, honestly, like, and I'm just so curious if you all feel this, like, females in game chats and, like, you know, if you're actually, like, talking. I feel like when females play in these games, like, the culture's pretty ruthless in the game.
Kinsley
So mean to women. Or they think I'm a little boy because, like, that hasn't hit puberty. I get that. All the time we've been playing this game.
Kay
We've been playing this game where you're, like, in an office and you have.
Kinsley
To try to figure out Dale and Dawson.
Kay
Dylan, Dawson. Yeah. And you have to try to figure out which ones are the slackers. Like, think like, among us, but, like, repackaged. And the men on that are so horrible. And they all, like, role play as they're in the office. So they're like, like, yeah, it's just.
Dani
It'S not actually mean. It's, like, vile. You probably heard things about, like, said to you that you're like, because you're. They're protected from amenity. Like, they don't. They can say whatever.
Kinsley
Exactly, babe.
Dani
Try and Think of the worst thing you could ever say to K. And times that by 10. And that is what they say to her.
Taylor
I honestly couldn't.
Kay
That's why she handles the hate so well online, because she's like, this is.
Kinsley
You've been doing this since 2015.
Taylor
That is funny. I. I could try to learn some video games.
Kinsley
I could tell you some.
Kay
Like, we could all go ping my.
Taylor
I'll tell you what I played growing up.
Kinsley
Okay.
Taylor
I did play Mortal Kombat.
Kinsley
Okay.
Taylor
I played Zelda.
Kinsley
Okay.
Taylor
I played Mario Kart 007 on N64. Golden Eye. Played that. I played all the super, like, Super Smash Bros. Super Mario, all that. I played anything that my brother was playing. But I. I'll tell you where he lost me was, like, the Minecraft. He lost me, and then he lost me at World of Warcraft. World of Warcraft. He. He played. He was actually really big in World of Warcraft. That was his thing, that one.
Dani
And then destroys families.
Taylor
Yeah. Yeah. But I liked, like, 007 and, like, some of those, like, shooter games because they weren't too, like. Like, I don't know, grotesque and, like, too much. But I was still, like, competitive.
Kinsley
Yeah.
Taylor
But. Yeah, so that was kind of my jam. So anything in that realm.
Dani
Are you playing Call of Duty?
Kay
Not really.
Kinsley
We've never really to that one. We play Tarkov. That one's pretty.
Dani
What's that?
Kay
Escape from Tarkov. I. It would take a long time to explain. Think a shooter game with extra steps.
Dani
You guys play board games?
Kinsley
I have a bunch of board games.
Taylor
Yeah. They love. We've talked about this. They want to play.
Kinsley
That's fine.
Dani
I switched over to Risk.
Kinsley
Oh, really? I've not played that one.
Kay
I love Risk. I played that one. Something I did when I was deployed.
Kinsley
Yeah.
Kay
A lot of you would be into.
Dani
Like, niche board games.
Kay
Yeah.
Dani
Yeah.
Taylor
We have a game board night.
Kinsley
We should.
Taylor
We'll have game night. Okay, let's see.
Dani
Where do you all want to be in 10 years?
Kay
If I could be exactly where I am right now in 10 years, like, that would be great. Obviously, I want to continue to progress and, like, maybe make a brand or a company like you guys have. But, like, I am just so content with our life right now that I wouldn't be mad if we just did exactly what we're doing right now for 10 years. Obviously. Maybe pop more children out.
Kinsley
Yeah, yeah, definitely the more children.
Taylor
Wait a minute. We can't. We can just skip over that.
Kay
We're talking.
Kinsley
I want at least two more.
Taylor
Okay.
Kinsley
I've always wanted four kids, and I feel like. And honestly, I could have a baby every year and be happy. Like, I love having babies. Like, I think it's the most fun thing. It's the most.
Taylor
Oh, that's where you lost.
Kinsley
I mean, now, don't get me wrong, I don't love pregnancy. Like, I don't love pregnancy. It's the having the baby and seeing them for the first time. Like, the just absolute high you get from, like, having a newborn.
Taylor
I love that part.
Kinsley
It is just epidural, all that.
Kay
And then Ellie is just, like, the perfect baby. Like, I think she's. She's good purposely so that we'll have more, and then they're.
Kinsley
They're.
Kay
They're going to be the worst.
Kinsley
I've actually been blessed with two really good babies. Like, Kinsley was so good. She's.
Taylor
Kinsley is amazing, y'all. Like, I know that she's not in your content, but I've had a chance of meeting her a couple times. That girl is amazing.
Kay
You so.
Taylor
Like, she's so mature. Like, honestly, she could be your mom.
Dani
Mom.
Kinsley
Like, she, you know, and she's like.
Taylor
You ask her any question, and she really knows herself and she's confident. She's beautiful. Like, you've done such a good job with her. Like, I was just blown away the first time that I ever met her. I'm like, can we hang? Like, is that okay? Is that weird?
Kinsley
I feel like she's just very. She's just a very good kid. She has a great head on her shoulders. She's gonna do big things, great things. She's not the kid that I'm ever gonna have to worry about. Like, and thank goodness she was the one I had at 19, because she truly was such an easy baby. Like, you could put her in her bed and she would just fall asleep. There was no sleep training from the get go. She was just easy. And the only thing I will say is she's the pickiest eater I've ever met. Like, for a while, she was on the beige diet. So it was like chicken nuggets, french fries, mashed potatoes.
Taylor
I'm still on that diet. It was the 32 is still going.
Kinsley
Beige, but yeah, both having two kids back to back that are great and, like, well behaved. Like, I could have, like, probably five more, but realistically, we'll probably have two more.
Taylor
Okay.
Kinsley
Yeah, I love that. That's the goal.
Taylor
I love it. Let's see. What advice would you give to others getting into creating content right now?
Kay
Anyone can do it as long as you keep your head in it at all times. Like, momentum is everything. And you guys notice consistency. Yeah, consistency and momentum. That's it. I mean, ride the wave. We've done a piece of content every day since we made our New Year's resolution.
Kinsley
You know, it really is a lifestyle change. I mean, you. You can't just expect to not make it like your life. Like, I mean, you think about content every single day.
Dani
Yep.
Kay
You have to.
Kinsley
If you want to be on top. If you want to succeed, you have to do those things that you have to be consistent. You can't go a month without posting. You know, like, not saying you can't come back and make good views, but you're not gonna. You're not gonna grow the same way.
Dani
It is a lifestyle. It's not a job.
Kinsley
It's a lifestyle. It's not a job.
Taylor
You gotta love it.
Kinsley
But that's what I love about, about this job, is that it's really, like, integrated into just our normal life. I feel like I'm not working. I feel like I'm just living my life. And that's why I feel like when we. We post very, like, milestone content, like just slices of our day, and those are like, memories. And now, like, I'm thinking about Ellie turning one next month, and I'm like, but I have a whole year, literally, I'm going to have 365 days worth of Ellie. Not just Ellie, but just our life for 365 days. I'm gonna have that. And that makes it worth it to me. Even if it wasn't about the followers or the money or anything, the perks, I get to have all of these memories. And it is just so cool that we get to do that.
Taylor
I love that too. My mom's always like, you don't have photo albums. I'm like, mom, they're all over the Internet. And you can access them anywhere that you are.
Kinsley
Exactly.
Taylor
You have been very transparent about your autoimmune conditions. That's kind of what you call it. You started dealing with those about five years ago, I believe. Can you tell us more about that?
Kinsley
Yeah. So I actually have a family history of autoimmune conditions. My mom has lupus. She's actually a dis. She was a nurse. She's disabled now. And so it kind of runs in my family. So about five years ago, I started getting very mild symptoms. If I didn't have a family history, I wouldn't have been alerted to go to the doctor. I mean, it was very, very mild. Like, maybe some joint stiffness in the mornings, but I just felt like, okay, maybe I'm getting old, you know? And so I started seeing a rheumatologist, and initially they couldn't find really anything. My labs looked great. I looked pretty great. Didn't really have obvious swelling or anything. And then it just kind of remained the same for a couple of years, and then it just kind of progressively started getting worse. And I would say in 2022 is when I finally started getting some. Some of my labs started showing what I was feeling, but not quite enough to get a diagnosis to match all of my symptoms. Like, I haven't really said this online, but my symptoms match lupus. Like, I have almost every single lupus symptom. But it's a very hard diagnosis to get. Like, incredibly hard. And anybody who has it will tell you it took them five plus years to get diagnosed because you just don't. You feel horrible. You have all the symptoms and signs, but your labs look fine. And it's a puzzle. You have to have. Have both, really, to get that proper diagnosis. So, anyways, I got pregnant. I felt great during pregnancy, and then at about seven weeks postpartum is when I. I mean, the worst I felt ever. I didn't feel this bad before. I've lost about 50% of my hair. I actually have extensions now because it. It got to the point where, I mean, it was very hard to look at. I mean, so few hairs in my head that on top of rashes, I can't go in the sun because I get just rashes. I don't burn. I just get rashes. So I do fake tanner now, and it's. It's great. And then there's just so many symptoms. Fevers, daily fevers. But, yeah, so I just recently got a lab result back. That is really the main piece that my doctor wanted to see before giving me this diagnosis, which I don't have, by the way. I've not officially been diagnosed, but this is the one that she said for all these years, well, but this is negative. This is negative. And so now that it's positive, I feel like I have so much validation. Even though I haven't even spoken to my doctor about it, I already know, like, I'm going to be able to walk in and be like, see, I told you. Like, this is what I've known in my heart is wrong with me. Because when it's yourself, like, not only, you know, your body, you know, when something's off when the doctor sees you for 20 minutes every three months, like, they don't. They just see the pieces. Right. They're not actually living with it every day. But I've researched. I could be my own rheumatologist at this point because I've researched endlessly, every single symptom, every lab test, all of it. And I can tell you without a doubt, like, I know what's wrong with me. And so I just feel so much validation that I think I'm finally gonna get help and get the medication that I need. Because that's the other thing is insurance won't cover if you don't have the proper diagnosis. You can't get on the medication because they're like, well, she's not been diagnosed with this. And so they won't cover it. So that kind of stinks.
Kay
And for me, like, what helped me. What helped it.
Dani
Click.
Kay
Is Kay has, like, diagnosis of different autoimmune conditions where the. The doctors just kind of, like, took a shot, and they're like, I think it's this. I think it's this. And that kind of sucks to be like. Because there's thousands of autoimmune conditions.
Dani
Yeah.
Kay
And it kind of sucks for them to be like, I think you have these three or four things, but, like, what if it isn't those four things? And what if it's just lupus and that? So, like, Kay's, like, really research and like, I. You know, I don't think I have five different issues. I think I have one issue.
Kinsley
I've been told I have rheumatoid arthritis. I've been told I have fibromyalgia. And I've been told I have Sjogren's, which are. And don't get me wrong, you can have, like, five autoimmune conditions. It's very common to have. If you have one, you can have multiple. So I'm not saying I don't have those other things, but there's so many of my symptoms that don't align with those.
Kay
Those.
Taylor
And your mom has lupus?
Kinsley
My mom has SLE lupus. She also has Sjogren's and rheumatoid arthritis.
Taylor
Are. Do those usually. Is it genetic? Sometimes lupus?
Kinsley
I think they've been found to be genetic. I don't know. There's a lot of science behind it. Like, it's. I think you have, like, a. I forget the percentage. You have a higher chance if your mother has it.
Taylor
When you told your mom your symptoms, was she like, like, yeah, that's probably what it is.
Kinsley
Oh, yeah. I'm literally my mom's carbon copy. Like, everything. Everything I experience, she's like, I literally get the same thing. So that's what's helped me keep pushing for this diagnosis, because I know, like.
Taylor
My mom's experiencing it, and it's been five years. That is exhausting.
Kinsley
It is.
Taylor
And frustrating. And it just goes to show you, you really do have to continue to advocate for yourself.
Kinsley
Yep. Keep getting the tests. Even if they're negative, they will turn positive if it's there.
Kay
It actually ended up coming off all of her medication. So, like, all the stuff that doctors had prescribed to help her with her pain and stuff for other autoimmune conditions, she just had to cold turkey all of it.
Kinsley
I really think that those medications were what was causing my tests to look normal because they were helping just enough that it wasn't able to show. And now that I've been just off of everything for, like, three months now, it finally started showing, and I was like, well, had to have been it.
Taylor
Did you ever deal with postpartum depression?
Kinsley
I wasn't clinically, like, diagnosed with that, but I would definitely say I had a lot of that. And anxiety, really bad same.
Taylor
And I think that I had never taken a medication consistently like that. You know, if I had strep or whatever, flu, I would take something. But I feel like ever since I started that medication, it's so hard to track. Like, what is. Why are the night sweats happening? Are they from that medication? Are they from the pregnancy? Or are they from anxiety? Are they from. I'm just hot at night? Like, it's just so hard to track it until. And I'm so scared to go cold turkey, especially because I've had now three pregnancies in almost in four years. And so I'm like, I don't want to get all my medication because these pregnancies are hard. And so. But I will look forward to the day whenever I can, just, like, clear everything and start from scratch and, like, really assess. But, yeah, I'm sorry, that is for five years. That's a lot. But good for you for, like, keep fighting for yourself and for trying to figure out what's going on. And I'm hoping that you get that clear diagnosis. So we'll be praying. Where can people find you guys?
Kay
I don't know. Which one do you want? Which one do you want to shout out? Like, just Google them.
Taylor
You'll find all their links.
Kay
Go to our YouTube. We're gonna do Long form at some point.
Kinsley
Yes. Oh, that's. Go to our YouTube to the 10 year question. I want to be making one long form content.
Kay
It looks so fun.
Kinsley
Yeah. I want to do long form, like, really bad.
Kay
But not on. Not on our own. Like, I can't do it.
Dani
Would you ever hire an editor if.
Kay
We were doing long form and I would even hire someone to film, like, that's the thing.
Taylor
Because I don't know how you'd be filming for all platforms like that.
Kinsley
We couldn't too much. Like, we already feel like we're.
Kay
We want to do long form, though.
Taylor
We were doing long form and tick tock and Instagram stories. At one point we hired this guy. Remember, Jack?
Dani
Oh, yeah, yeah.
Taylor
And he came over and filmed us. And it was just like the flow was so hard because it was just like three different storylines that we just couldn't figure out how to match up all the storylines into one.
Kinsley
Yeah.
Kay
You know, you definitely have to set a day aside and like, film the YouTube video.
Dani
Yeah.
Taylor
But when you're doing daily stories, that's really hard.
Dani
Yeah.
Taylor
At the time.
Kay
True, true.
Taylor
That was really hard. Yeah. Any other projects you guys are working on?
Kay
I don't think so.
Kinsley
I mean, we have, like, brand stuff we're doing.
Taylor
Yeah, you tell us.
Kinsley
I have some new jewelry pieces that are about to come out, so I'm pretty excited about those.
Dani
Shout out.
Kinsley
Yeah, Shout out to Relary.
Taylor
They're amazing.
Kay
They're so. They're so nice.
Kinsley
They're. They're awesome. They'll actually be at the first birthday party. Really?
Taylor
Yeah.
Kinsley
They're super sweet.
Taylor
You should do another event with them.
Kinsley
Like a pop up.
Taylor
Yeah, I bet people loved that.
Kinsley
I know everybody keeps asking if we're gonna do another one. I would love. I loved doing the pop up.
Kay
We should do a joint pop up. That'd be fun. Is that a thing? Like multiple creators do a pop up together?
Taylor
Yeah, I'll do it.
Kinsley
Oh, yeah.
Taylor
We could do Divi and rally.
Kinsley
Get your scout massage.
Taylor
Get yourself massage. We love Rose couture. Yeah, we do that.
Kinsley
Yeah, for sure.
Taylor
Hey, let us know. Hey, I'll be available. I'm not going anywhere. I got this baby that I got to deliver, so. Okay. Well, thank you guys so much for coming on the podcast and I. I hope that y'all are over more. Playing some video games. Maybe not. Sorry. Paintball, Board games. Not video games. Maybe video games for people.
Kay
That's pubg. That's a whole lot lobby.
Kinsley
Yeah.
Dani
Mario party.
Taylor
Maybe you can convert. Oh, Mario party. I would do that. I would do that.
Kay
Get the Wiis back out.
Taylor
Yeah. Oh, my God. All right, well, thank you guys for listening to the rest of this episode. Make sure you leave a comment down below of your favorite part.
Kay
Comment something that people wouldn't understand and then. And then everyone will be confused.
Dani
Yeah, yeah, yeah. This guy hacks attention. He gets it.
Taylor
How about just tell a joke?
Dani
No, no, no, no.
Taylor
No punchlines.
Dani
What he's saying is that you got to get people engaged. They're like, what are you talking about? To get more comments.
Taylor
So what do people comment?
Dani
Just. Just in the podcast. He already said it.
Taylor
Okay, okay. Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.
De-Influencing How Kay and Tay Cracked the TikTok Code
In this engaging episode of De-Influenced with Dani + Jordan, host Dani and her husband Jordan delve deep into the journey of Kay and Tay Dub, a dynamic duo who have skyrocketed to fame across multiple social media platforms. With over 10 million followers on TikTok, 5.4 million on Instagram, and an astounding 2.6 billion subscribers on YouTube, Kay and Tay share their insights on achieving viral success, maintaining authenticity, and balancing personal life with influencer responsibilities.
Timestamp: [00:20]
Dani and Jordan introduce Kay and Tay Dub, highlighting their impressive follower counts and the seamless success they've achieved across TikTok, Instagram, and YouTube. This success is attributed to their ability to "de-influence" and stay real, providing genuine and relatable content that resonates with a broad audience.
Timestamp: [02:43] - [05:03]
Kay hails from Alabama, growing up just north of Birmingham in a blend of city and rural environments. Tay grew up in Oklahoma, in a small town with minimal amenities, fostering a close-knit, bubble-like community. Both come from large families with multiple siblings, fostering strong family bonds that continue into their adulthood.
Notable Quote:
Kay: "I feel like we're just living our life. And that's why I feel like when we post very, like, milestone content, like just slices of our day, and those are like, memories."
Timestamp: [05:57] - [08:07]
Both Kay and Tay were raised in religious households, predominantly within the Southern Baptist tradition. Their faith plays a significant role in their daily lives and content, often incorporating Christian music and values into their online presence. They discuss how their faith provides stability and support amidst the challenges of influencer life.
Notable Quote:
Kinsley: "Oh, I think 100%. Like, it's always. Yeah, it's a big part of my life."
Timestamp: [08:37] - [10:07]
Kay shares her four-year stint in the Air Force, a decision driven by the need to fund her college education. The military experience instilled discipline and clarity about her future aspirations. Post-military, Kay transitioned into electrical engineering, leveraging her technical skills to pave the way for her influencer career.
Notable Quote:
Kay: "I think it's because the military kind of sucks a little. Like, it... you have to keep thinking about what am I going to do with my future when I leave here."
Timestamp: [10:07] - [29:43]
Kay and Tay recount their humble beginnings in content creation. Initially dabbling on TikTok for fun, their commitment to posting consistently—spurred by a New Year's resolution to create one video a day—led to exponential growth. Their authentic and relatable content quickly garnered millions of views, turning their hobby into a full-fledged career.
Notable Quote:
Kinsley: "We did up until like, a couple months, like a little bit of traction, but like very slow."
Timestamp: [29:43] - [54:56]
Kay and Tay emphasize the importance of authenticity and relatability in their content. They focus on sharing snippets of their daily lives, including family moments and personal challenges, which fosters a strong connection with their audience. Their strategic editing techniques, honed through community interactions and continuous learning, ensure high engagement and sustained growth.
Notable Quote:
Kay: "It was just all those little details. It's like trying to take that time into the video itself to find something unique that catches their attention."
Timestamp: [54:56] - [89:21]
The couple discusses the challenges of maintaining a balance between their online personas and personal lives. They prioritize family time, ensuring their content does not overshadow their roles as parents. Kay, in particular, highlights the significance of keeping their life simple and integrated, allowing them to enjoy their journey without succumbing to the pressures of constant content creation.
Notable Quote:
Kinsley: "I really felt like I have to keep Ellie on a good routine. So if we put her down at 7, we kind of use the evenings right now as like our us time to just really not film, not do anything."
Timestamp: [89:22] - [99:27]
Despite their massive following, Kay and Tay remain grounded, attributing their success to a strong sense of community and the desire to give back. They conduct regular giveaways and engage actively with their audience, fostering a supportive and positive online environment. They also touch upon the phenomenon of imposter syndrome, acknowledging its presence but asserting their commitment to staying true to themselves.
Notable Quote:
Kinsley: "I just feel like it's very thankful, very blessed. You know, that's why I do so many giveaways."
Timestamp: [90:27] - [97:56]
Kinsley opens up about her battle with autoimmune conditions, including symptoms resembling lupus. Despite the challenges of seeking a diagnosis and managing her health postpartum, she remains resilient and advocates for self-advocacy in healthcare. Her openness about her struggles adds another layer of relatability and authenticity to their content, resonating deeply with their audience.
Notable Quote:
Kinsley: "I just feel so much validation that I think I'm finally gonna get help and get the medication that I need."
Timestamp: [88:40] - [89:23]
Kay and Tay offer invaluable advice to those looking to enter the content creation space. Their emphasis is on consistency, momentum, and integrating content creation into one's lifestyle. They stress that success requires daily commitment and passion, transforming content creation from a job into a way of life.
Notable Quote:
Kay: "Anyone can do it as long as you keep your head in it at all times. Like, momentum is everything. And you guys notice consistency."
Kay and Tay Dub's journey from military service and traditional careers to becoming influential content creators is a testament to the power of authenticity, consistency, and community engagement. Their ability to balance personal life with their online presence, coupled with their commitment to giving back, sets them apart in the crowded landscape of social media influencers. This episode offers listeners not only inspiration but also practical insights into cracking the code of viral content while maintaining genuine connections.
Final Notable Quote:
Kinsley: "It really is a lifestyle change. I mean, you... you can't just expect to not make it like your life. Like, I mean, you think about content every single day."
Note: Advertisements and promotional content within the transcript have been excluded to maintain focus on the core discussions and insights shared by Kay and Tay.