We Are SO Done With Rage Bait

Summary

Podcast Summary: De-Influenced with Dani + Jordan

Episode: We Are SO Done With Rage Bait
Date: November 20, 2025
Hosts: Dani & Jordan
Podcast by: Dear Media

---

Episode Overview

In this candid and lively episode, Dani and Jordan, influencer industry veterans and married couple, dive deep into the rising trend of "rage bait"—marketing or online content designed to provoke outrage and fuel viral attention. They also dish on family life, their ongoing house-and-city debates, parenting ups and downs, holiday traditions, and viral pop culture controversies. The duo's trademark humor, transparency, and lighthearted debates make for an engaging listen, offering both industry insights and relatable moments from their daily lives.

---

Key Discussion Points and Insights

1. Show Updates and Personal Catch-Up

(00:16–06:56)

• The episode kicks off with banter about the show's unchanged format and references to Dani’s brief solo podcasting stint.
• Jordan jokes about his intermittent fasting ("I’m on my second day of intermittent fasting" – Jordan, 02:44), while Dani recounts being hit in the face with a tennis ball and laughing about not having a black eye thanks to her oversized sunglasses.
• They reflect on their recent family trip to Punta Mita, Mexico, praising the Four Seasons resort for its amenities and child-friendliness, ranking it in their “top three for kids” destinations.

2. Family Planning & House Hunting Dilemmas

(06:56–24:47)

• The couple debates the practicality of future travel with four kids and the logistical complexities of moving to Nashville vs staying in Dallas.
• Dani shares reluctance to leave her social circle in Dallas: “I have great friends, you know. And I just feel like great friends are hard to come by” (Dani, 07:48).
• The pivotal deciding factor is finding their "dream home" with land—something more available in Nashville than Dallas, but fraught with obstacles such as building time and dual school applications.
• Insightful parenting talk: Dani details the struggle of room assignments with a growing family and addresses societal pressures around transitioning kids out of cribs: “Honestly, I feel a little bit safer with him in the crib” (Dani, 13:20).

3. Kids’ Activities and Attachment Parenting

(14:15–16:05)

• Dani candidly describes how her children struggle with separation during extracurriculars, doing better when a caregiver (not the parent) drops them off.
• Jordan wryly attributes it to their good parenting: “They’re just super attached to us because we’re great parents. It’s all about attachment.”

4. Motherhood, Body Image & Pregnancy Humor

(24:47–29:53)

• Dani discusses pregnancy body changes with self-deprecating humor, famously coining the term “armpit vagina.”
• Jordan admits, “I didn’t know what an armpit vagina was until you told me. But now I can’t unsee it” (25:01).
• They consider whether to have a vasectomy, linking this decision to land ownership and more space for a larger family. Dani stresses waiting until after their moving decision.

5. [Segment] Thanksgiving Food Draft

(30:00–32:08)

• The couple battles it out in a Thanksgiving “food draft,” listing their favorite holiday foods and letting listeners vote on who made the better plate.
• Dani’s plate: turkey, mashed potatoes, killer salad, bread, roasted carrots.
• Jordan’s plate: ham, stuffing, cornbread, green bean casserole, pistachio cream pie.
• Lighthearted jabs ensue about each other's choices—with no one picking mac and cheese!

6. Main Topic: The "Rage Bait" Phenomenon

(36:15–66:53)

• The duo explores viral “rage bait” controversies:
  • Hatch’s controversial Halloween ad, accused on TikTok of being “demonic.”
  • American Eagle and Sydney Sweeney’s polarizing campaign.
  • The Mariah Carey x Sephora holiday commercial getting backlash for being “tone deaf.”
• Dani sums up: “The more that we put two irons in the fire, I’m realizing that it is going to come down to the house and land. Like, you will have to walk into a place and be like, ‘this is my dream home’” (10:06).
• Both discuss how marketing now embraces controversy as a tactic, forcing brands to “pick a side” and cultivate diehard loyalists instead of pleasing everyone.
• Jordan on the algorithm: “The more outrage—you’re literally just trying to make money off of someone’s controversy” (42:23).
• They notice a shift: social media users, including themselves, are growing “numb” to viral outrage. Dani observes that she’s received far less hate on her recent (even slightly edgy) posts.
• Marketing insight: Jordan notes, “Twitter pays out if you have a viral tweet...you’re incentivized to say the most outrageous, polarizing thing” (51:26).

7. The Decline of Trust & the Rise of Analog

(52:12–58:11)

• The couple laments how hard it is to share genuine information or influence people’s decisions in a climate of distrust and suspicion online.
• Dani nostalgically hopes for a return to print newspapers for reliable, distraction-free news: “I said this like five years ago: the newspaper is going to make a resurgence” (55:59).
• They discuss analog pleasures like books and coffee as antidotes to digital burnout—“digital pacifiers.”

---

Notable Quotes & Memorable Moments

| Timestamp | Quote | Speaker | |-----------|-----------------------------------------------------------------------------------------------------------|--------------| | 01:22 | “Well, I got nailed as hard as someone could get nailed.” | Dani | | 02:44 | “Yeah, I’m on my second day of intermittent fasting.” | Jordan | | 07:48 | “I have great friends, you know. And I just feel like great friends are hard to come by.” | Dani | | 10:06 | “The more that we put two irons in the fire, I’m realizing that it is going to come down to the house and land. Like, you will have to walk into a place and be like, ‘this is my dream home.’” | Dani | | 13:20 | “Honestly, I feel a little bit safer with him in the crib.” | Dani | | 24:58 | “I didn’t know what an armpit vagina was until you told me. But now I can’t unsee it.” | Jordan | | 25:21 | “I just would encourage every single one of you to get pregnant in May...when you start to get chunkier and like a little bit more full, like, filler, it's cold now, so now nobody has to see the armpit vagina.” | Dani | | 42:23 | “The more outrage—you’re literally just trying to make money off of someone’s controversy.” | Jordan | | 55:59 | “I said this like five years ago: the newspaper is going to make a resurgence.” | Dani | | 51:26 | “Twitter pays out if you have a viral tweet...you’re incentivized to say the most outrageous, polarizing thing.” | Jordan | | 66:59 | “Nobody cares about [brands that avoid controversy]. Nobody cares. But now when you’re thinking about shopping, you’re thinking American Eagle, you’re thinking Sephora, you’re thinking Hatch, you’re thinking all these relevant brands. Otherwise, you just become the Gap.” | Dani |

---

Important Segment Timestamps

• 00:16–06:56 | Personal updates, recounting Mexico trip
• 06:56–24:47 | Parenting, house-hunting, moving dilemmas
• 24:47–29:53 | Pregnancy humor, vasectomy debate
• 30:00–32:08 | Thanksgiving Plate Draft mini-game
• 36:15–66:53 | “Rage bait,” backlash marketing and viral controversies
• 52:12–58:11 | Decline of trust in digital, yearning for analog

---

Tone & Style

The tone is breezy, witty, and self-aware. Dani and Jordan riff with each other in a playful, sometimes sarcastic style, occasionally dropping into more thoughtful, vulnerable reflections about parenting, dissatisfaction with social media, or nostalgia for simpler forms of connection.

---

Overall Takeaways

• Rage-bait marketing is becoming more common as brands lean into controversy—on purpose—to secure passionate loyalty, but the public is showing signs of “outrage fatigue.”
• Authenticity and analog experiences (newspapers, beautiful analog moments) are increasingly valued by a generation burned out on algorithmic drama.
• Parenting and family decisions remain complicated, with logistics, housing, and identity tied up in modern life and online pressure.
• Brand and influencer marketing is evolving: controversy now creates as much brand loyalty (or more) as universal appeal—a shift both Dani and Jordan acknowledge they may need to adapt to themselves.

---

Transcript

[A]

Foreign.

[B]

The following podcast is a Dear media production. Hello, and welcome back to your favorite podcast, de Influenced.

[A]

When did we start? That was it. Very first time.

[B]

I think it was our first time.

[A]

Yeah. Yeah.

[B]

I.

[A]

You came up with it?

[B]

Well, I. I honestly just didn't know what to say for the intro, so I said, your favorite podcast, and there was like, it works.

[A]

Yeah, we just kind of stuck with it.

[B]

We just kind of stuck with it.

[A]

We haven't really changed much about this podcast since we started.

[B]

Except for when you left me.

[A]

Yeah.

[B]

For a couple months, and it was solo episodes. People were like, bring Jordan back. I'm sick of this.

[A]

Yeah. We changed the studio once.

[B]

We did change the studio once. No, it's just.

[A]

We should. Maybe we should. We should mix it up, try some new things. No.

[B]

What would you like to try?

[A]

I don't know. Just feel like.

[B]

Just think about it.

[A]

Yeah, I'll think about it. Are we on YouTube?

[B]

Yeah, babe, we're on YouTube.

[A]

Okay. We're on YouTube.

[B]

Do you notice anything different about me?

[A]

Do you get permanent eyeliner? Hold on, hold on. No.

[B]

Okay. That's okay. That's okay. It's more your hair. It's the inside. I have a swagger about me this morning.

[A]

Oh, no, I didn't. Oh, I didn't notice that.

[B]

Well, I got nailed as hard as someone could get nailed.

[A]

Oh, in the face.

[B]

This morning you were a tennis ball.

[A]

Yeah. But you were limping. And I asked if you were sore, but that. It hit you in the face.

[B]

Yeah. No, so it. It hit me in the face. I was limping because I'm sore. But, yeah, I. I ran up to the net, and I was probably a foot off the net, and my friend, I'm gonna. I'm gonna give her a little shout out. Alessia, she was. She felt so bad. I mean, nailed me in the face. But luckily, I had just decided to put on sunglasses. Like, my big ones, the ones that don't have, like, the nose piece either. So I feel like my sunglasses, like, kind of blocked it a little bit.

[A]

From a black eye.

[B]

From, like. I don't know if it would have given me a black eye, because tennis balls are pretty soft.

[A]

Yeah. But when they're flying.

[B]

Yeah, it was flying pretty fat. I mean, maybe it wasn't actually. It felt like it was.

[A]

You girls get aggressive out there, huh?

[B]

Oh, my gosh. It was so funny. And then. But I was. I was just thinking. I was like, now I know what it feels like to be hit in the face really hard with the 10. Well, it doesn't really hurt that bad, so, like, now I don't have to be scared.

[A]

You notice anything different about me?

[B]

You're wearing navy. Your hair is still long.

[A]

I'm looking a little slimmer.

[B]

Who are you?

[A]

Yeah, I'm on my second day of intermittent fasting.

[B]

Don't you. Isn't it crazy, like, when you already, like, feel skinnier? Like, after, like, 24 hours of just eating healthy?

[A]

Yeah, I just. Well, I mean, one could argue it's not about eating healthy. It's about just not eating until 12. It's hard.

[B]

Intermittent fasting, it's hard. I. I could easily go till 12 every day. Not when I'm pregnant, actually, but it's so hard.

[A]

Yeah, I mean, I. I drink so much coffee just to, like, get me by.

[B]

Babe, you sound like a girl. That is.

[A]

But you probably. You probably can see it. Yeah.

[B]

Yeah.

[A]

Since Mexico.

[B]

Since the last 48 hours. Positive. Like, you look so different.

[A]

I do feel better, though. Like, they say that your. Your energy increases, which is very odd, but I do feel that.

[B]

Yeah, I could see that.

[A]

I mean, I just wanted to try it.

[B]

You know what?

[A]

I'll probably give it up tomorrow.

[B]

No, you stick with it.

[A]

I'll stick with it.

[B]

You won't know unless you go.

[A]

Yeah, yeah, I'm going to say I'm going to go.

[B]

Go for it.

[A]

I'm going to. I'm going to keep researching.

[B]

He was like, I. He's like, I intermittent fasted today. It was so hard. But then I ordered chipotle with extra chicken.

[A]

Yeah.

[B]

Well, we never talked about our trip to Mexico.

[A]

Yeah, we did one of your faves.

[B]

Oh, my gosh. I think I like Punta Mita more than Cabo.

[A]

We'll see. You don't like to go back to the same places twice, except for Cabo?

[B]

I know. I like. I just like new experiences because I feel like there's so many places in the world that, like, I want to experience them all. But I really liked this resort. I was like, I think we. I would go back because it was so easy for kids. So we stayed at the Four Seasons, Punta Mita. We, like, got one of those, like, villas that had a pool that led out to the beach. And it was. It was like three bedrooms, you know, for all the babies and nap times and stuff. And it was like, the best trip ever.

[A]

Had a lazy river.

[B]

Had a lazy river. Had an adult pool, just like a normal pool that was, like, just so beautiful. The views were beautiful. The best part was the ocean was warm. Enough to swim in. But you have to be careful because the waves are pretty, like, crazy. But they're like, just crazy enough, you know?

[A]

My body served.

[B]

Jordan body surfed for three hours. For three hours. Like, and like, he was a little kid. Okay. Dolphin just flopping out there. Like, it was crazy. Like, the kids were like, I don't want to go to beach. And Jordan's like, okay, I'm gonna go body surf.

[A]

I asked him for a boogie board.

[B]

Yeah.

[A]

And he was like, oh, kids can't do boogie boards. I was like, no, it's for you.

[B]

Yeah, it's for him.

[A]

But it was, I would say, top three for kids. Top three places for kids. Which is why we went maybe number.

[B]

One, the kids club. Like, our kids didn't want to go to the beach. They wanted to be in the kids club. When have our kids ever wanted to be in a kids club?

[A]

Never.

[B]

Never. They had a game room. They had three different restaurants. Sushi, Mexican food, and a steakhouse. The food was phenomenal. The service was great. I already miss Wilbur.

[A]

Wilbur.

[B]

Yeah, Wilbur. He's a man.

[A]

Yeah.

[B]

We asked for a. We asked for a football one day, and he brought us a soccer ball.

[A]

And we were like, oh, no. American.

[B]

We're like, American football over American. We Americans. No. It was such a great trip. Definitely want to go back. Where are we going next? I have. So then I started doing more research and, like, that Palmetto Bluff is, like, supposed to be one of the best for kids.

[A]

I know. Yeah. So we were supposed to go to the Montage. Palmetto Bluffs, which again, I feel like we're hitting, like, all these top tier kid resorts.

[B]

Yeah.

[A]

Because everyone speaks highly of that. And we. We ended up canceling our trip.

[B]

A mommy travel blogger.

[A]

I know. We have to pack it in, though, because when we have four. I don't know if this is possible anymore.

[B]

Yeah. We would just stay in the hotel room the whole time.

[A]

Yeah. I don't. I genuinely was thinking about it when we were there, and I was like, we might be grounded for, like, the next two or three years.

[B]

It would be possible. It would just be like a. Not like a waste, but like, kind of, you know, because there's like so many nap times. Like, Stratton still naps. Then, you know, obviously Summit still takes a lot of naps. And then newborn would take, like, would sleep all day.

[A]

Yeah.

[B]

And so it's just like, you get there and then you're like, I can't do anything because I gotta go watch these kids nap.

[A]

I'm just not sure how we would even divide and conquer it.

[B]

It just wouldn't be fun, like, and to spend that much money and to go and, like, not be able to experience it. It's hard for me to, like, justify. I think we'll be spending a lot of time with the lake house. Unless we move to Nashville.

[A]

Unless we move to Nashville. Which is what. What are our odds right now?

[B]

I would say we were, like, 75 there, and now we're like, 50. 50. I feel like they're declining.

[A]

Were you at 75?

[B]

Yeah.

[A]

You said. When I asked you this, you said you're at 50. 50, and I thought you were at 70. 30, but you said 50. 50.

[B]

Oh, yeah. No, I think I was. When we went to Nashville, I was like, okay, I could, like, really see this. And then once I got home, I was like, you know, I really like it here. You know? Like, I just. I do.

[A]

Well, we're going back.

[B]

I like my friends.

[A]

We're going back on Sunday.

[B]

My friends are so sad. They're, like, so sad every time. They're like, are you really moving? And I'm like, no. I'm like, don't you worry about it. I was like, just sometimes I think I am, but probably not. I was like, I'm gonna miss you guys too much. I have great friends, you know, And I just feel like great friends are hard to come by.

[A]

Yeah.

[B]

You know, and. And then now making friends with some of, like, Stella's friends, moms, you know, and, like, I'm going to American Girl doll lunch with one of them, with her daughter. And are you? I am.

[A]

Wow, you're really spreading your wings.

[B]

No, but I have been spreading my wings. That's the thing. That's the point, like, to start all over again. I could do it. I could do it. But it's, like, why I would have to find my dream home on, like, four acres in Nashville, and that's probably, like, the only thing that would get me there. Because, like, that you can't get in Dallas. So I'd be like, okay, it's worth it. But, like, I'm not going to move to Nashville into. Into, like, a house that just looks like this one. You know what I'm saying?

[A]

It. It. It is going to be the house that convinces us, because I think that.

[B]

And the land.

[A]

The house and the land. And.

[B]

Yeah. Because why would we move? Like, we already have everything we want here besides the house and the land.

[A]

But I think that we will not get the house and the land here. Well, we we just won't. No, we. We. We've been looking for years. We just won't.

[B]

Well, you just never say never. Maybe the market is going to continue to just go down and down and down.

[A]

Yeah. And then we.

[B]

Yeah, then we won't be able to get one either.

[A]

Well, so. So, yeah, I. I would say that we're going on Sunday. We went last weekend and we saw some houses. You found a lot that you really liked.

[B]

I found a lot. But it would take three years to build.

[A]

It would take three years to build. And so then you're kind of like, well, what are we doing here? We're applying to schools in both cities.

[B]

It's. It is. We're crazy.

[A]

We're crazy. I mean, we really are, like, putting irons in both sides.

[B]

We really, like, waited to the last minute and like, now it's kind of biting us in the butt, but it's okay.

[A]

No, I don't think we waited to the last minute because.

[B]

Yeah, we didn't. Like, that's why. Because we're. Now we have to apply to schools in both cities. If we would have decided last year, we could have decided where to live and then applied only in that.

[A]

Let's face it, last year it wasn't calling to us.

[B]

Okay. Okay.

[A]

You know, so we'll just see where. But I will say that the more that we put two irons in the fire, I'm realizing that it is going to come down to the house and land. Like, you will have to walk into a place and be like, this is my dream home.

[B]

This is home.

[A]

But here's how it's going to happen in the Danny Austin world is that you're saying we're 50. 50 right now. But we could go back on Sunday and you could walk into a house and by the following Tuesday, we could have closed. Or.

[B]

That's how it works.

[A]

It's how it works.

[B]

How else would it work?

[A]

But I'm.

[B]

You're not going to be like, find the dream house and be like, I'm going to go think about it for a year. It'll get taken. You have to act.

[A]

Yeah, I know, but what I'm saying is, like, it's feeling unlikely right now, but once you see that.

[B]

I know, but I'm so. I'm so picky. I'm so picky. Like, it's. I'm more picky with the house than I was in a life partner. Yeah, I. I am.

[A]

Yeah.

[B]

Because life partners. I'm like, there's only three or four things that you really need, you know, a good heart loves Jesus, ambition, You know, he can grow into all the things. You know, just, you know, intermittent fasting. You know, get them into the gym, get a little tan. You're good. Get, like, there's a lot of. You know, it's like, all those things. But a house, it is what it is.

[A]

Yeah, that's interesting, because one is temporary, tradable. The other is not.

[B]

Some would.

[A]

Some would. The. What was I gonna ask you? Oh, I'm just curious. Like, if we stay here, what is the plan?

[B]

Well, I hired an organizer to come over on Saturday because I'm getting rid of a bunch of this crap that we have in our house.

[A]

Okay. The trampoline, I am not getting.

[B]

The kids love the trampoline. Also, for Christmas, I'm getting them a swing set. I know I'm going to get a swing set for Christmas because the kids would love it. And even if they don't, I saw one on sale for, like, 3.99. I was like, I mean, come on. Like, I'm doing it.

[A]

So to be clear, you are going.

[B]

To be the one to set that up, too.

[A]

Where we are tracking is that we will have this fourth baby in this house.

[B]

Oh, always. We always were gonna do that. So, Babe, I'm not gonna move to Nashville, like, three months before I have a baby. Like, where would I even deliver the baby?

[A]

No, I know. This is where the logistics break down.

[B]

Like, Jordan doesn't understand that we have, like, another child on the way. Like, he. He, like, can't. It's like, men are so tangible. Like, he doesn't understand that. Like, and he really don't like the fact that, like, we live in a house right now where there are no other places to put the baby.

[A]

No, that's why I'm asking.

[B]

It's so funny. Like, well, so I think what I'm gonna do is. I know you wanted to get Stratton the race car bed. We're not doing that. We're gonna do bunk beds in Stratton's room. And Stella's gonna have to move into Stratton's room. She can still have her room, but the baby will sleep in. In her room because she's the only one that doesn't nap.

[A]

I'm telling you, she's going to be pissed. Stratton would sleep into that, in that crib until he's seven. He loves it.

[B]

Well, he sleeps in a pack and play he loves, like, on the floor.

[A]

I've tried to get him.

[B]

He Will not sleep in a normal bed. He won't even sleep with us in bed.

[A]

Yeah, he.

[B]

He doesn't even want to sleep with us.

[A]

He loves those four walls.

[B]

And, like, sometimes he'll sleep with us. Like, we try to sleep with him, and, like, an hour, and he's like, I want to go to my. My bed. Mikuna, which means crib in Spanish. I want to go to mikuna. Oh, my gosh, it's so cute. But everybody's like, get that child a big boy bed. I'm like, I've tried. He doesn't want it. He won't sleep. He just screams and cries. It's like, honestly, I feel a little bit safer with him in the crib because he walks. Obviously, he's through nap, but he doesn't walk, like, really well, like a baby giraffe. It's like a baby draft. Like, he always. Like, when he walks down the stairs, it kind of scares me. And Stella's old enough to where she can unlock the g. The gate to the stairs, so it's like, just let him be in a crib, and everybody just calm down. Like, he won't even remember this.

[A]

We put him in Jiu Jitsu. And so he'll. He'll evolve.

[B]

He'll evolve. He's. Yeah.

[A]

Out of that crib, he'll be like, I'm a man.

[B]

Honestly. He'll be beating you guys up. Everybody that's been telling me this, he.

[A]

Is punching me in the face. We got to work on that.

[B]

Yeah. It's normal.

[A]

Closed fist.

[B]

It's just so crazy. I was talking. I was talking to my Instagram audience about this yesterday. Like, I was talking to my friend about this, about how so, like, the two extracurricular activities that our kids do. Well, never mind. Still isn't, like, piano, like, dance, like, but the main ones are dance and then Jiu Jitsu. Stella hates tap. It's. It's horrible. It's just. It's. She hates it, but I won't let her quit because. Because I'm not that kind of mom.

[A]

Yeah.

[B]

And then Stratton is in Jiu Jitsu. When we drop our children off at these extracurricular activities, they scream and cry and hold on to us and, like. Cause this whole scene, like, so much so that, like, when I drop Stella, I have to. We have to leave because it's, like, so it looks like I'm, like, torturing her, forcing her to go, like, into our torture chamber, you know? And so we ended up just leaving, and then Same thing with Jordan. When he takes Stratton to Jiu Jitsu, Stratton just stands there and like whines the whole time. He's like, oh, my daddy. And like, so then Jordan ends up doing the Jiu Jitsu and like, he just. Stratton just watches Jordan. So when we were filming a podcast last time, we had our nanny take Stratton to Jiu Jitsu. She filmed him the whole entire time. He did everything. He was like wrestling with the instructor, like literally on the instructor's back, like, wrestling her.

[A]

I don't get it.

[B]

It's the weirdest, funniest thing. And so now it's like you want these things to be special. Like, I want to take Stella to dance. And. And now I'm like, no, I'm not taking either one of them. And you're not either because they won't do it.

[A]

Like, well, it's, it's all about. I mean, they're just super attached to us because we're great parents. It's all about attachment. Who are they? Who's easiest to detach from such a good mom? Yeah, no, they love us. They absolutely love us.

[B]

You know how some gifts just feel different? Like they're not just things, things, they actually create an experience. That's what Cozy Earth reminds me of. It's the kind of gift that keeps showing up long after the wrapping paper is gone. Their bamboo sheets are one of those gifts that completely change your nights. They're crafted from viscose, from bamboo, and the first time you crawl into the bed with them, you just get it. They're buttery, soft, breathable, and somehow keep you the perfect temperature all night long. You wake up feeling rested, cozy, and honestly, a little spoiled. It's that everyday luxury you didn't realize you needed. The kind of comfort that makes home feel like a five star hotel. And, and gifting that to someone, it's not just practical, it's thoughtful. Because everyone deserves great sleep. What I love most is that Cozy Earth's quality actually lasts. You get a hundred night sleep trial and a 10 year warranty, which, let's be real, no one offers on sheets. Once you try them, you'll understand why Oprah put them on her favorite things list year after year. So if you're looking for a gift that feels more like an experience, something that brings rest, comfort and calm into someone's life, this is it. Give the gift of everyday luxury. This holiday season, head to cozy earth.com and use my code Danny for up to 40% off just be sure to place your order by December 12th for a guaranteed Christmas delivery. Listening after the 12th. Don't worry, my code still works year round for 20% off. And if you get a post purchase survey, be sure to mention you heard about Cozy Earth right here. It's that time of year again holiday shopping season. And if you're like me, you want your gifts to actually mean something, not end up in a drawer or worse, a return pile. That's why I love shopping on the RealReal this holiday season. The RealReal is the perfect, perfect place to find gifts that feel truly personal and one of a kind. It's the most trusted name in authenticated luxury resale and they make gift giving feel exciting. Again. I'm talking about the oh my gosh, how did you know Kind of gifts. The ones that actually feel like they were made for the person receiving them. What I love is that it's thoughtful and sustainable. Every item is pre loved, authenticated in person by luxury experts. And you can shop incredible brands like Gucci, Fendi, Prada, Louis vuitton, Tiffany & Co. And Cartier all up to 90% off retail. So you're giving something special without the stress of the crazy price tag. And if you're shopping from your couch in your pajamas, same they add new arrivals every single day so it's easy to find something unique for everyone on your list. And let's be honest, sometimes the best gifts are the ones that you give yourself. The RealReal is the world's largest and most trusted resource for authenticated luxury resale with thousands of pre loved luxury arrivals daily. No one does resale like the RealReal and no one makes the holidays shine brighter than the real real. And now get 25 off your first purchase when you go to therealreal.com Dani that's therealreal.com Danny to get your 25 off, start shopping [e-mail] Dani you know.

[A]

As I've gotten older, I've realized that feeling fine doesn't always mean you are fine. I work out, I try to eat right, but at the end of the day, there's only so much you can tell from the outside. That's why I chose Function Health because it's the only platform that gives me data most people never get and the insights to actually do something about it. Inside Function, you get access to over a hundred biomarkers, everything from hormones to toxins to markers of heart health, inflammation and stress. It's basically a 360 view of what's happening inside your body and all your results are tracked over time in one secure place. You can even add optional MRI or CT scans if you want a deeper look. What's cool is that it's not just a bunch of random numbers. Your insights come from the top doctors like Dr. Mark Hyman and Dr. Andrew Huberman. It's all personalized to you. Function doesn't try to sell you supplements or quick fixes. It's just unbiased data to help you actually own your health. The holidays are coming up and let's be honest, it's easy to burn out stress, eat and forget to take care of yourself. This is a way to get ahead of it. A simple blood test now can tell you a lot about how your body's really doing before life gets even busier. Learn more and join using my link Fun Function is a near 360 view to see what's happening in your body and my first 1000 followers get a hundred dollar credit towards their membership. Visit www.functionhealth.com Danny or use code Danny100@signup to own your health. All right, let's be honest. The holidays are amazing, but they're also chaos. Between travel, gifts, hosting and about 50 different Amazon boxes showing up at your door, it's really easy to lose track of how much you were actually spending spending. I swear, every year I tell myself we're going to stick to a budget this time. And then suddenly I'm like, where did that money go? That's exactly why I started using Monarch. It's rated the Wall Street Journal's best budgeting app of 2025, and it's basically the only thing keeping me financially sane right now. Monarch pulls everything together in one clean dashboard. Your bank accounts, investments, credit cards, savings, even your mortgage so you can actually see where your money's going in real time. The first time I linked everything, it was the kind of wake up call. Seeing the travel costs, gifts, dinners, it all adds up fast. But the good thing is Monarch makes it easy to adjust before things get out of hand. I've even set up a holiday spending category just to make sure I don't start the new year already behind the best part, Danny and I can both log in, see all our shared accounts, track goals, and actually have calm money conversations. No surprises, no awkward what did you buy on Amazon? But moments. It's made staying on the same financial page so much easier. Don't let financial opportunity slip through the cracks. Use code dannyonarch.com in your browser for half off your first year that's 50% off your first [e-mail] with code. Danny, I. I want to circle back to this for a second. So, genuinely, our plan is to get bunk beds in Stratton's room.

[B]

Well, the nice thing is Wayfair can deliver, like, really quick because it's coming up. I know, I know.

[A]

Like, I. I really.

[B]

But here's the thing. You can't. Okay, let me think about this, because.

[A]

You'Re realistically going to have the baby in February, right?

[B]

Like, the. Like, maybe the last week of February.

[A]

That last week of February.

[B]

Because they always do. March 4th. So the only thing is, the baby would have to sleep in Stella's room, though, because Stella is the only one that doesn't nap. Stratton's going to want to nap in his room, and then someone needs to write nap in his room. I mean, we could use the podcast studio as, like, a nursery, too.

[A]

I know. I thought I was going to lose my office on the other side of.

[B]

This, but the only thing is the lighting. Like, we need blackout curtains.

[A]

Well, blackout curtains is easier than moving Stella. I mean, you think. Because they're not gonna sleep. Stella already doesn't sleep. She's up at 5.

[B]

I know.

[A]

And now strand's gonna be up at 5.

[B]

I think, but I think. Yeah.

[A]

I mean, this is a.

[B]

This is a dilemma.

[A]

This is a pickle.

[B]

Like, we literally don't have a house.

[A]

We really. I'm. I'm gonna be dead ace with you for a second. We really need to go to Nashville on Sunday and tour all these houses on Monday. And we kind of need to fall in love.

[B]

But, babe, even if we did, by the time, we're still not gonna move till the. After the baby gets here. And it's like, we're not gonna have any furniture or nothing.

[A]

Wow, you're so right.

[B]

It's gonna be a disaster zone.

[A]

We're with. Like, we're effed.

[B]

We're screwed.

[A]

No, like, truly, we're backed up against the corner here.

[B]

This is what I'm saying is, like, kids sometimes have to share a room, and they're not gonna like it, but they're just gonna have to deal with it. It's just the only solution for now.

[A]

Yeah.

[B]

So, like, sorry, Stella's gonna throw a fit, but we need to get bunk beds and Stratton's room and Stella's nursery. The only thing is, so tell. His room is pink. This poor baby boy, he'll never remember.

[A]

Yeah, he's good.

[B]

You just put a crib in There. And you put a chair in it. This is what's gonna happen.

[A]

Along for the ride for the first year. You start unlocking privileges in this family after year one.

[B]

Well. And honestly, you don't remember anything until you're about three.

[A]

So really, when you're like, four, it's our buffer zone.

[B]

It's your buffer zone.

[A]

It's our buffer zone to adjust to four kids.

[B]

We're good. Stella's the only one that, like, really matters right now because everything she does, like, she. She remembers. She'll remember when she's older.

[A]

Yeah.

[B]

And too.

[A]

But she sets the mood. Like, if she's in a bad mood, we're all in a bad mood.

[B]

Yeah. It's so true. So true. So. Yeah, we'll have to figure that one out.

[A]

Okay, we can figure it out, but I. I don't think either of us are really thinking about this.

[B]

I. Jordan, I just told you what the plan is.

[A]

Okay? I just. We. We don't talk. This is not our pillow talk. And I'm just saying we maybe should start after this Nashville trip. We should start.

[B]

No, my thing is, is, like, we're not moving until after the baby comes, so it doesn't really matter anyway.

[A]

Right? So we need to start battering down the hatches here. Okay. That's a very weird. That's a different paradigm shift for me in my mind.

[B]

But how do I look? This pregnancy?

[A]

You look great.

[B]

You think?

[A]

Yeah. I don't think you think you look great.

[B]

Yeah.

[A]

Because you say that a lot, but I think you look great.

[B]

You think?

[A]

Yeah.

[B]

You don't notice my armpits.

[A]

I didn't even know what an armpit vagina was until you told me. I'm gonna be honest. But now I'm gonna be honest. I can't unsee it.

[B]

I know the. The best part about going to Cabo or, sorry, Mexico, this past week is that that's the last time I'll be putting on a swimsuit until I have this child. And I'm so happy.

[A]

Baby moon's out.

[B]

Totally out. Like, and I'm. I. I just would encourage every single one of you guys to get pregnant in May. That's when we got pregnant. Because when you get your, like, start to get chunkier and, like, a little bit more full, like, filler. It's cold now, so now nobody has to see the armpit vagina.

[A]

Yeah, totally.

[B]

Like, and it's really only my arm. My right one, you know? And so. But, like, now you'll never watch that left one. I know. Sneaking up on me. Sneaking. I noticed that. I've always had it. It just has gotten really aggressive on this arm, like.

[A]

And that's the thing.

[B]

I kind of coined it.

[A]

Yeah.

[B]

Jenny, if you could get me the trademark on that one, you'll have some.

[A]

Facebook group being like, can you believe she trademarked armpit vagina? She trademarked de influenced in armpit vagina.

[B]

You know what's so funny?

[A]

Such a capitalist.

[B]

Oh, my gosh, I do love capitalism. I'm sorry.

[A]

Yeah, okay. I'm the socialist.

[B]

No, that's strad. Sorry.

[A]

So random.

[B]

Okay, so what I was gonna say is that's so funny that you mentioned the trademark thing, because I literally texted Jenny this morning, and I was like, hey, will you get this trademark for me? Do you remember what it was? Don't say it out loud because somebody else might get it. Oh, but I told you last night.

[A]

Yeah. Are you serious?

[B]

Yes.

[A]

Danny.

[B]

What?

[A]

You understand.

[B]

Okay, yeah, I understand. What?

[A]

When you trademark something, you have to launch something within a year that proves that you're actually using it.

[B]

Oh, I thought I could just have it forever.

[A]

No.

[B]

Okay, well, I'm launching a new brand.

[A]

Okay, cool. There you go. There's your proof.

[B]

Can I just launch, like, T shirts or something? Or bracelets or something? Just to keep it. Just to have it?

[A]

Yeah, everything.

[B]

It's so cute. You have to admit.

[A]

It's good. I knew that you saw a vision for it.

[B]

I don't really have a vision for it, but, like, I want it.

[A]

You just love the name.

[B]

I just love the name. Yeah. Anything else you want to talk about? Me being pregnant.

[A]

Oh, yes, I remember. I was going to ask you, when should I get a vasectomy? I feel like I should do it, I think for the baby.

[B]

I think we should decide once we buy, once we figure out if we're moving to Nashville or not. Because if we get 4 acres.

[A]

That would be. So I was literally at breakfast with someone this morning, and I was telling him he's, like, my age and he is not married and doesn't have kids. And I was telling him how I have four kids, and I was like, yeah, it's. It's psychotic. But I get what you're saying. It's like there's, like this. This. This psychotic itch that if we get four acres, it's like, should we keep going?

[B]

Yeah, that's what I'm saying. So let's just see what happens if we get, like, an acre or acre and a half. Like, no, I'm. There's no way.

[A]

I know. It's like, yeah, if we moved to Nashville, we really. We probably would have to populate more, babe. But it's so funny because, like, we haven't even had the baby. And that amnesia setting in because three weeks ago, you were crazy, and I was like, I'm never doing this thing again.

[B]

Okay, first of all, I wasn't crazy. It wasn't three weeks ago. Okay? It was my first trimester. Like, every other female goes through.

[A]

I know. And I remember, I literally. I literally almost wrote myself a note knowing that I would be in this place. And I was like, remember this? Do not have another baby. Do not have another baby. Do not have another baby. And here I am, and I'm like, jordan is temporary.

[B]

That's what you never. You don't realize when we're in it. That is temporary. And you are like, our life's over with. We had to move to Nashville. And I'm like, I'll be sick for another four weeks, and then we'll be good and everything. And you always try to make all these big life decisions when I'm feeling horrible. No, when I'm like, babe, I'm actually going to be good. I'm just really sick right now.

[A]

To be fair, in our case, it's not really temporary because it's been back to back to back to back to back.

[B]

So it's been like, five years, baby. In fact, you're always the sleepy one. Now you're the one that's always tired.

[A]

I took, like, one nap.

[B]

Oh. I asked you last night. I said we need to do some chores around the house last night, and I. He took up one Christmas tree, and then he disappeared. Disappeared. So I'm left downstairs, like, lifting all this stuff, like, doing all the things because he doesn't want to, and he's like, I'm tired. It's crazy.

[A]

It's crazy.

[B]

It's crazy.

[A]

Oh, man. It's. It's true. Okay, so. So we're holding on the vasectomy.

[B]

Yes.

[A]

Okay.

[B]

Okay. We're gonna move on to segment two, which is a game. It's called the thanks for Thanksgiving Food draft. Are you ready?

[A]

Yes.

[B]

Today we're doing a Thanksgiving food draft. We're going. We're each going to build our dream Thanksgiving plate by drafting our favorite foods one by one. Once the food's picked, it's off the board. No repeats. We'll go back and forth snake style until we each have five picks, and you guys can vote on the D influence Instagram. Who built the Better lineup. Okay, you can go first.

[A]

I just say, what.

[B]

What do you want on your. On your plate?

[A]

Like, anything.

[B]

Did you listen to the instructions? This is what I'm talking about, you guys. And then he gets mad at me.

[A]

Ham.

[B]

Really?

[A]

Yeah. I'll start with the protein.

[B]

Okay. Mashed potatoes, stuffing, bread.

[A]

What kind of bread?

[B]

Just, like those juicy, buttery dinner rolls.

[A]

Okay. Cornbread.

[B]

Okay. Turkey.

[A]

Oh, green bean casserole.

[B]

You are so sneaky. I was about to say green beans. I was gonna say green beans with little pieces of bacon, though. Okay, so I don't know.

[A]

Is that the same? No, it's the same.

[B]

The same. Okay. Okay. That doesn't count. Well, I definitely need a green on mine, so maybe like, a really good, juicy goat cheese vinaigrette salad. Yes.

[A]

Baby pistachio cream pie.

[B]

E. Okay, I'm totally going to win this one. So I have turkey, mashed potatoes, a killer salad, bread, and my last choice would have to be, like, I already have a potato. I don't know. Some, like, good. Some, like, good. Like roasted carrots.

[A]

Mm, interesting. Ham, stuffing, cornbread, green bean casserole, pistachio cream pie.

[B]

Okay, so vote on our Instagram page, who made the better Thanksgiving plate?

[A]

Okay.

[B]

Nobody did. Mac and cheese. I love Mac and cheese. You know how every year you say, okay, this year is going to slow down, and actually we're going to enjoy the holidays. I've realized that sometimes it's the little traditions that help you do that, like sending out holiday cards. It's one of those things that makes the season feel special again. I've been using minted for years because they make it so easy to create something that feels meaningful. The quality is unreal. The paper is so high end, and their designs are just beautiful. You can personalize everything down to the tiniest detail, from the photo layout to the foil accents that shimmer in the light. It's like the extra touch that makes your card stand out on someone's mantle. This year, I love that you can even do free recipient addressing. So you just upload your contacts and minted prints, all your envelopes for you. No handwriting, 60 addresses. At midnight, you get all the joy of sending cards without any of the stress. And the best part is how personal it feels. Every design is created by independent artists, so your card feels unique, not something 100 other families will be sending out. There's just something about holding a real card in your hands. It feels like a little moment of connection. Bring your traditions to life with independent art and design. This holiday season Use code Danny for 20 off minted holiday cards, gifts and wrapping paper. Again, that's code Danny for 20 off your minted holiday cards, gifts and wrapping paper. Okay, so it's officially holiday hustle mode. And I swear, this time of year always reminds me just how wild it is to run a business. Between launches, gift sets, shipping deadlines, it can feel like total chaos. But this is also when it's the most fun, because it's where all the hard work pays, pays off. And honestly, I don't know what I'd do without Shopify. From day one of starting Divi, Shopify has been the backbone of everything. It's the reason we can handle the holiday rush without losing our minds. You can literally manage everything in one place. Products, orders, analytics, even marketing. And it's all super intuitive. Whether you're selling from your phone, running a pop up, or building your own brand from your living room, Shopify makes it so easy to set up and start selling anywhere. You don't need to be a designer or an engineer. Just pick a template, make it your own, and you're good to go. And now, with their AI tools and Shopify Sidekick, it's like having your own little business partner that helps you with content, reports and next steps. It's honestly changed the game for small businesses and creators like us. So if you've been sitting on that idea for your own brand, or maybe you're ready to take your side hustle to the next level, this is your sign to just go for it. So if you, if you're ready to take the next step in your life, whether that is merch, your own hair care line, or something in between, go to shopify.com jani and make it happen. It doesn't matter where you're at in your entrepreneur journey, Shopify is there to make your life and selling journey easier.

[A]

All right, so let's talk about holiday food for a second. I've actually been cooking for our family a lot more lately and I'm pretty proud of it. No matter what, cooking for the holidays can be stressful. But Omaha Steaks has completely taken the stress out of hosting. Everything shows up right to your door. Perfectly packaged, high quality and ready to go. From their USDA certified tender steaks to their juicy burgers and comfort meals, everything tastes incredible. It's made me look like I actually know what I'm doing in the kitchen. And it's not just for hosting. It makes for an awesome gift too. We've sent Omaha Steak boxes to family before, and it's always a hit. It's one of those gifts people actually use. And remember, their filet mignons are honestly next level, so tender you can cut them with a butter knife. And every order is backed by their 100% guarantee, which tells you just how confident they are in the quality they've been around for over 100 years. Five generations of family expertise and you can tell everything is aged for flavor, hand cut by master butchers and shipped with care. Whether you're gifting or grilling, it's the kind of food that makes the holidays easy. And that's saying something. Save big on gourmet gifts and more holiday favorites with Omaha steaks. Visit Omaha steaks.com for 50% off site wide during their sizzle all the way sale. And for an extra $35 off, use promo code D influence at checkout. Terms apply. See site for details. That's Omaha Steaks.com code D influenced.

[B]

All right, moving on to things that make you go. Have you heard about how Hatch machines are now demonic?

[A]

Oh my gosh.

[B]

What are we doing? So there's this super weird thing happening online with the Hatch alarm clock. Yes. The same brand that makes the baby sound machines everyone uses. Yes, the same brand that is in every single one of my children's rooms. People on TikTok started calling it demonic because of a recent ad campaign Hatch did for the adult sleep product. The ad had this spooky Halloween vibe. Red lights, eerie music, and taglines like embrace the dark or season of the dark arts. And instantly Christian influencers and parents on social media were not having it. People started throwing their Hatch devices away saying the brand has demonic ties. So you basically have one side calling it spiritual warfare and the other side calling it an overreaction. And Hatch stuck right in the middle. Okay. So they Hatch built their entire identity around just like being calm, family friendly, wholesome baby sleep sleep products. Like, why do you think they made that pivot now? I mean, I know it's like because everybody's just. You want to get people talking.

[A]

Yeah. Shock marketing.

[B]

Shock value.

[A]

Like Cracker Barrel.

[B]

I don't know. What do you think? Do you think that people are taking it too seriously? Have you seen the commercial?

[A]

I haven't seen it. Have you?

[B]

Yeah.

[A]

Is it really? Did you feel like it was demonic?

[B]

I didn't. I. I don't. I wouldn't say I felt like it was demonic. Demonic is such a demonic word.

[A]

It's such a dark.

[B]

Such a dark word that I think that they were playing into, like the holiday or the Halloween spooks, you know, I can't remember. Like, you should watch it. Will you watch it really fast. You can cut it out. Cut out. You like. I just think that the only, my only issue is with this brand. Like leaning into this is like sleeping at night is already kind of scary if you really think about it. Like it's already kind of dark and it's like I. What I want to feel is like peace and safety and relaxation. So why would I want to have an association with like something spooky and creepy When I touched my hatch, like alarm or hatch white noise machine. I would want it to like when I click it, I would want to like have these visuals or pictures of like reminders of a commercial that was like really serene and like peaceful or I don't know, even funny. Like I wouldn't even mind if it was kind of funny, but I wouldn't want to think about something scary.

[A]

Is it the goodnight phone commercial? So they're saying the machine is demonic. That's just a, that's just a weird commercial.

[B]

Well then you have all these people like coming up.

[A]

Yeah. Tick tock.

[B]

Being like, my machine acts weird and like my machine does this. But let me tell you something about these hatch machines. They are glitchy. They are so glitchy. We've had to buy Stella like her fourth one. They break all the time.

[A]

Well, it's the cords. The cords glitch out.

[B]

Well, whatever.

[A]

Power cords.

[B]

Okay. Well they always glitch out and it's. They're just a glitchy machine. Or maybe it's demonic, man.

[A]

I don't know, man. Tick tock. Just. They just blow everything out of proportion. It feels like.

[B]

So you think it's just being blown out of proportion?

[A]

I think it's just like a weird ad. But they did it around Halloween, you said?

[B]

Yeah, yeah.

[A]

So it's like a they. It's like a Halloween ad. They were trying to get attention.

[B]

Did you see?

[A]

It's really not anything more than that to me.

[B]

They made a statement and it said, let's see. Hatch releases a statement after the backlash from their Halloween ad. It said it's coming. Addressing hashtag demon talk. We realize we have failed you. It's come to our attention that our recent Halloween ad may have unnerved some people. To be clear, we did not mean to imply our devices are literally possessed by dark forces verses. We're simply trying to show how our. And then somebody put text over the rest of them.

[A]

Yeah, I think that they, they kind of took it like a little snarky, right? It could be interpreted both ways. I think they were just like, this is dumb. You guys are being silly. But if you wanted them to make an apology, it could be interpreted as that.

[B]

This is what I'll say. I just, I'm just like, it was just dumb of them to go there. I don't think they're demonic. I don't think that the hatch machines are demonic. I just think it was stupid for them to do this.

[A]

Do you think that the Internet is getting exhausted of being outraged yet? Because there's a new outrage every week?

[B]

Like, no, I know.

[A]

Is it causing people, you know what kind of.

[B]

I want to be honest with you. I want to be honest with you. Okay. This is a great topic. So I touch grass, you know? Yeah, yeah, totally. But I have noticed that I have had more freedom to share what I want to share and not get as many nasty DMS about it. So, like, even some of like the reels that I've been like, posting, like, there's maybe one or two lines that are just kind of like silly or like, like there was one that was like Theo von sound and it was like he had a stutter, you know? And like in the past I would have been like demolished for that. I only saw one DM from someone. They're like, I'm offended. My three year old has a stutter. And I was like, so does mine. I was like, yeah, Stratton has a stutter too. And. And then I got. There were like some other things, like, I don't know that I just was surprised I didn't get any, like, negative negativity from. Then I posted about like my body about pregnancy and I talked about the vagina armpit, and I was like, you know, this pregnancy, like, I just feel like things are progressing, like really fast because I look back at pictures of me in November of last year and I was two months further along and I was smaller than I am now. Not that it like really matters, but like, I. I think about it and I was like in a bikini all weekend. You know, I was like trying to like, figure out how to feel good about myself. And I talked about it and like, I got zero hate. I saw one DM where people were like, People were like, hey, thanks for just being real. I mean, I wasn't like super controversial anything. I was just like, hey, like, this is what's going on in my brain. But yeah, and people are super positive and we're like, hey, thanks for like being Relatable. So I do feel like people are, like, a little less triggered. I think that on Tick Tock, it's a little bit different of a game because they're just doing it for views.

[A]

Exactly, though. But I think that that's what consumers have to be picking up on is that this is a rigged system.

[B]

Yeah.

[A]

That the more. The more outrage. Like, you're literally just trying to make money off of someone's, like, controversy.

[B]

Yeah. Like, I don't really think that hatch is demonic.

[A]

Like, I just know people are like, I guarantee you there's like a whole subculture of people who are, like, looking for things to be outraged about. To make talking head videos like that.

[B]

Oh, my God. They're gaming the system.

[A]

They're making money.

[B]

They just watch and just see. Like, what? How could one thing be twisted? Like, remember when that Alani knew had that rat found in the can?

[A]

Yeah.

[B]

I mean, who's to say that the rod didn't get in there after the drink was disposed?

[A]

Yeah. But it's only going to get worse. Like, as these AI videos get so much harder to distinguish, like, what is true and what's not worse.

[B]

But I also think we'll be more numb to outrage. Like, I feel like we're gonna go back to the 90s where you can say things that, like, well, numb.

[A]

Numb is a great word. And that's what I guess I'm questioning is like, do you feel like people are becoming numb to the outrage? Like, for me, I'm a little.

[B]

I'm a little numb to it.

[A]

But the difference between you and I is like, I still feel like you consume and scroll. Like, I don't really. Like, I. I genuinely feel like I don't participate in the digital realm.

[B]

It doesn't. I would say I'm pretty numb to it too. Like, it doesn't really hit anymore.

[A]

Yeah.

[B]

Like that scrolling and the dopamine. Like, the only videos that really get me are, like, the funny ones, like, like a prank or like, oh, I was dying laughing. Have you seen the one? This is what I was laughing about in Mexico and you. I was like, super offended because you didn't ask me while I was laughing and I was like, laughing so hard and like, like, you know. You know when you're next to your spouse and you're like, dying laughing, and then you're like, when are you going to ask me why I'm laughing? Like, he just never did. I was like, do you just not care about me? So weird.

[A]

I remember that moment.

[B]

And then he Went. He went and got in bed instead. I was, like, rude like, you don't want to know why. I was laughing harder than I've ever laughed in my life. Really, though, do you remember this moment?

[A]

I do.

[B]

Okay. I'll tell you what I was laughing at. So there was this.

[A]

The truth finally comes up.

[B]

You didn't.

[A]

No, no, I'm just laughing.

[B]

I was crying laughing. If you were ever crying, laughing, like, you bet your bottom dollar I'd want to know why.

[A]

Yeah, for sure. Okay, tell me why you're laughing.

[B]

So there was this prank going around. Oh, you know what? Maybe I shouldn't tell you. Maybe I should do it too.

[A]

Wait.

[B]

Maybe I should.

[A]

Okay, do it to me.

[B]

I'm gonna do it to you.

[A]

I'm not gonna fall for your bird thing.

[B]

I'm gonna do this to you. And you are going to.

[A]

The only thing about your pranks is, like, I always kind of, like, know when you're doing it because you're like. You're like. Like, I saw a bird in the backyard, and I'm like, oh, really? But then what gets me about the pranks is, like, when I feel like you're pranking me, and then you're like, no, I did. And then you, like, switch to anger, and I'm like, oh, I feel like I need to change my tone here, because I'm like, even if she's filming a prank, she's mad that my reaction isn't measuring up. So I need to psychologically believe that this is a prank, or else I'm in a lose situation.

[B]

You didn't know that the bird was a prank?

[A]

No, I didn't.

[B]

You did not.

[A]

I didn't know that the bird one.

[B]

Is a prank because I hid my phone really well.

[A]

I. You're right.

[B]

But I was behind a big thought.

[A]

Something was weird at the beginning, and then you all of a sudden got mad at me, and I was like. I was like, oh, I'm the problem.

[B]

I wasn't mad. I was just. Sometimes I feel like it's easier to act mad on camera than to just be, like, serious, because I was gonna start laughing. So I was like, what? I did. Like, I had to get mad.

[A]

Like, it was not mad, but you were like, if it wasn't being filmed. I felt like the way that you reacted in your mad quote unquote was like you were about to lecture me on how I didn't care. And so I was like, oh, I need to. I need to really care and make her feel understood, which is why People.

[B]

I'm glad our marriage counseling is.

[A]

This is why people gave me a green flag.

[B]

Okay, so my other question about.

[A]

Wait, wait. So you're not going to tell me about this video?

[B]

No, I'm going to do it to you.

[A]

Okay.

[B]

Okay. So my other question is, do you think that when the brands are creating these ads, they're intentionally trying to get attention, or do you think that they just, like, kind of misread their audience? Kind of like the Cracker barrel debate? Like, all these American Eagle, American Eagle, Sydney Sweeney.

[A]

Like, I don't think they're. I don't think that. That.

[B]

Well, can I say what I think? Oh, no, I'm sorry. I asked you the question.

[A]

No, no, no, no.

[B]

You say what you think. I'm sorry.

[A]

I think the Sydney Sweeney might have been slightly strategic.

[B]

Okay.

[A]

I. I just feel like there's got to be enough people and the room in the room to be like, this could be interpreted as, like, jeans, like, white supremacy. Like, you know, it was like. It was like at the line, maybe. I don't know, though, because I think companies are too risk adverse to move forward with that.

[B]

But are they?

[A]

I know that this. The. The CEO of American Eagle, I think, doubled down and was like, we're not going to apologize.

[B]

So that's what you got to do.

[A]

Yeah, well, their stock price, like, soared, right?

[B]

I mean.

[A]

Yeah, it went up.

[B]

She looked pretty good in those jeans. I'm not gonna lie.

[A]

You better be careful.

[B]

Looked good in the jeans. I didn't say her jeans were great. I said, in the jeans, racist. Did you see her interview the other day with.

[A]

Yeah, yeah, that smug little reporter.

[B]

That smug reporter.

[A]

She was so smug, you just want.

[B]

To punch her in the face.

[A]

I thought she handled it really well. I was kind of like, sydney, whoa. Yeah, go.

[B]

She was like, hey, like, if I. Y' all just have to Google or TikTok the interview with Sydney Sweeney where they're trying to catch her, like, saying something controversial, but in this. And this reporter was, like, trying to act so, like, like, self righteous. Self righteous. Like, this is your opportunity. Really clean, like, clear the air and, like, really share, like, what, you know, mean, like, what you care about. And Sydney's like, yeah, when I talk about, like, I'll tell you.

[A]

Yeah. I mean, but here's the thing. Is that that Brooklyn or. Sorry, that reporter probably went back to her Brooklyn apartment with all of her Brooklyn friends, and they were like, you just did the Lord's work.

[B]

No, for sure.

[A]

It's like the great divide.

[B]

She's like, she's like, I got her, I got her.

[A]

They were like, we're so proud of you for standing up to her. Like, she. She's disgusting. And then like, Sydney's friends are like, yeah, the chick was so smug. So it's like, whose reality is true? I don't know. Both of us are living in.

[B]

Yeah, I think that. So when it comes to controversial marketing or commercials or whatever, I think brands do consider both sides. I think that, like, when they launched it, they were like, this could happen. And I think they're like, well, it's okay to toe the line because people are going to be able to see both sides. And even if it. Even if you get people, like, arguing about it, at least we get a conversation going. But I do think that they go there and they think, like, what's the worst thing that can happen? And then the worst thing that can happen does happen. But they already knew that that could happen. Yeah, same with Hatch. Like, I think that they knew. They're like, some people might not like this. Some people might think this is going to be like, demonic. And they're like, well, you know what, let's weigh the pros and cons. Like, it. It'll be worth it. Because I think that they know deep down that they're not demonic. And Sydney Sweeney, like, knows deep down she's not racist. And Cracker Barrel knows deep down that they were just doing, like, the branding so that they could save some money. Like, it wasn't anything like, malicious. And so it's easier to toe the line when, like, you know where your heart is at.

[A]

Well, remember I told you about that? Like Walsh, I think it was a Wall Street Journal report on the Cracker Barrel controversy where they basically said that it wasn't. So what happened was sort of a trolley right wing account, like, posted one thing and it was kind of trolling. But then the left jumped on that as though that, like, that was kind of like a true statement. So it basically, the article was talking about how most of the outrage was kind of faux outrage, but then it spins up into this, like, media narrative. And then you think that the divide in the conversation is much larger than it actually was because it was actually a really weird fringe tweet that someone took out of context and ran with.

[B]

That's probably what happened with Sydney.

[A]

Sydney Sweeney too. It might have been. The article might have been about that. But yes.

[B]

Yeah, no, it's just like one person's take that's really juicy. So. So it just like with the Takes.

[A]

Like, I see this on Twitter all the time too. Like there. So Twitter pays out if you have a viral tweet. So you're incentivized to say the most like, outrageous, polarizing thing for sure. I mean, on every take.

[B]

And TikTok is incentivized for the same thing.

[A]

But then you, you go into the real world and either people have no idea what you're talking about or they're like, this seems crazy. Yeah, the more that you touch grass 100 but that's why I'm like, I, I just don't see where this whole Internet thing goes. Like, I feel like the algorithms are literally pushing people away from the platforms because as you start having kids, you know, that little digital pacifier is like, oh, people are going to start waking up and be like, this is really not great for my brain.

[B]

What's going to be hard is like, how do we actually influence a society now? Because everyone, nobody trusts anything anymore. So let's just say that we had a message to share and it was like, hey, veterans are not being taken care of. Whatever. It's like even, like, where would you even share that message in a genuine way where people would actually think it's like wholesome and real because everything feels like it's funded by something or there's a, there's a thing beneath the thing. Or it's like not true or is it propaganda or is it AI? Like so you just don't even trust anything. And it's like, no. Like the veterans are really struggling. Like, but how do you know?

[A]

I know.

[B]

Like, where is the valid? Like, where's our.

[A]

Where do you mark it?

[B]

Like, yeah, where do you market?

[A]

Like, yeah, I don't know.

[B]

And if, if society really is going down, like, let's just say like, we actually really are like, I mean, this is true. But like, you know, depop population or whatever. Like, we're actually like declining a lot in numbers in population, like, except for this household. And people are, are like not growing families and they, they're scared or whatever. And like, where do you, how do you influence a society to start having more children?

[A]

No, like where. How do you tell them to do that?

[B]

Yeah, how do you encourage them that it's not that bad because everything feels like it's fake?

[A]

Yeah. I don't know.

[B]

You see what I'm saying? Like, like, how did they get like, I think about all these like 20 year olds in New York and they're like, I'm never gonna have kids because I'm scared You know, like, because I was kind of scared, too. And then I started, like, seeing some other people online and seeing some, like, some of my friends started having kids and I was like, oh, it actually looks really great. Like.

[A]

But I also think a lot of that is at least what I've read. I think a lot of that's, like, economically driven. Like, people don't feel like they can afford to have kids.

[B]

No, for sure, it's economically driven. And then also because, like, females. Because females have to work, which I guess is economically driven, they don't have time to settle down. Yeah, that's all true. It's. It's. It's a lot.

[A]

It's a mess.

[B]

That's a hard topic. I shouldn't have brought that one up.

[A]

It's a mess.

[B]

But, yeah. So anyway, like I said, I don't think that.

[A]

Do you see your screen time going down over the next, like, couple months or years or so?

[B]

My thing is. Well, I do a lot of research of sounds that, like, I want to recreate. So sometimes I'll spend, like, an hour just, like, saving sounds.

[A]

Yeah. I'm not saying your habits are bad. I'm just curious, like, does I have. Does it make you feel better or worse when you go through a scrolling session?

[B]

I don't really feel worse.

[A]

Really? Neutral.

[B]

Not anymore. Neutral.

[A]

Yeah.

[B]

And not only that, like, I feel so neutral about it because, like, everyone's doing it, like, and you don't even know the people that you're seeing anymore.

[A]

Yeah, you really don't.

[B]

So it's like, it doesn't really affect me because I'm like, everyone's doing it, like, every. Like, I don't know, it just doesn't feel as novel anymore. Like, I was. I was thinking about this the other day. Those pictures that we used to take over Christmas, where do you remember? Like, we would get, like, the perfect picture in front of a Christmas tree, and you'd be watching the movie and, like, we would Photoshop the movie scene into this TV screen and you'd put out all, like, the coffee mugs. And it was, like, so inspirational and, like, so fun and creative. And now, like, AI just creates everything. So when I see a picture like that, it doesn't. Like, I'm not like, oh, I want that. I'm just like, it's AI, you know?

[A]

Yeah, it, it, it.

[B]

I'm not, like, jealous or envious of anything anymore because I don't believe anything.

[A]

No, for real. You know, I think that people are going to, like, go more analog. I Don't know what that looks like. I just feel like.

[B]

Remember my idea that I had in a hot tub?

[A]

Yes.

[B]

On that. When we went to that beach. What did I tell you?

[A]

You wanted to bring back the newspaper.

[B]

I'm telling y'. All. I'm telling y'.

[A]

All.

[B]

I said this, like, five years ago, and I was like, the newspaper is going to make a resurgence. Yeah, I really believe so.

[A]

But it would have to be, like, an independent, unbiased. Like, it's not going to be like the New York Times that comes back.

[B]

No. They burn their brand, but just like a. A source that you really trust. Maybe it's a local source or whatever. And I think people are going to want to receive it on their front porch.

[A]

Yeah, it's kind of like. Well, it's sort of happening in substack, but that's still digital.

[B]

Yeah. So maybe I'm going a little too far back. I.

[A]

No, I think it's going to keep.

[B]

Because I just love having paper. Like, I just bought a printer the other day, and I'm like, I'm. I'm going to print so many freaking pictures.

[A]

Well, a lot of.

[B]

So much paper in my house. You don't know what to.

[A]

A lot of, like, the. So what people are starting to call our phones for adults is, like, digital pacifiers. And I thought that was, like, a really good word, because it's like, whenever we have a free moment, we just pull this out and, like, want to scroll. And so I think that the more people become aware of their, like, subconscious patterns with their phones, the more they're going to want to, like, print pictures or, you know, have a photo, play vinyl or read actual books.

[B]

Not on, like, a Kindle or read a news.

[A]

Yeah. I see a lot of this on, like, it's such a Reddit and Twitter, like, people being like, yeah, pro physical books. Because it's just that experience of reading the book makes them feel more, like, present.

[B]

That's why I feel like the experience. That's why I love, like, a cup of coffee in the morning. It's like the experience of having a cup. Sometimes I don't even think it tastes that good, but I'm like, I love that it's warm. I love that it's, like, a moment to myself. I love that I. It gives me, like, an excuse, so for five minutes to just drink half of my cup of coffee to not be bothered and to sit in bed and just drink a little bit of coffee. Like, that's how I feel. Like, because now when I Read the news or I try to figure out what's going on on in the world. It's typically from Tick Tock or social media. And I would love to, like, not get on there, but still feel connected. And that's why I want a newspaper, is because I want to know what's going on, but I don't want to get on my phone and get distracted by the million other things that I have to see. But I want to be educated and I want to know what's going on.

[A]

I think you would love Twitter.

[B]

No, I know, but I. But then you're. When you're on Twitter, you're only one tap away from Instagram, and you're only one tap away from TikTok.

[A]

Yeah.

[B]

And so it's like. It's, like, tempting, you know, but it's like.

[A]

Yeah, yeah. And it still is, like, algorithmically driven. Everything you just said about the cup of coffee, like, being present and being at peace, for me, that's Nashville. Even right now, that, to me, that is Nashville.

[B]

Well, babe, you have.

[A]

You open up the back door. We got two acres in the backyard.

[B]

Your problems are going to follow you to Nashville.

[A]

No, no, I know. I'm not saying it's going to solve my problems. I'm just saying it. It feels like space and peace and slow and trees and fall and four seasons.

[B]

I don't know.

[A]

Every time I think about it, I feel. I feel joy.

[B]

Oh, speaking of controversy, have you seen. We have another, like, things that make you go, have you seen the Mariah Carey Sephora commercial? Have you heard about the Sephora boycott?

[A]

I haven't seen any of these commercials. Okay, where are people watching commercials?

[B]

They just all go viral on Tick Tock. So Sephora dropped this big holiday commercial starring Mariah Carey. She's basically playing the angelic queen of Christmas character. Then Billy Eichner shows up as the sassy elf who's like, christmas is canceled because the elves are going to strike and stealing makeup to afford there. And they're stealing makeup to afford therapy. The Internet kind of blew up over it. Not because it's funny or cute, but because a lot of people found it tone deaf. Like, with how expensive everything is right now. Seeing a luxury makeup brand joke about elves striking or therapy just found felt off to a lot of viewers. It's very over the top, very. Mariah, will you put it next to your mic? It's time. Spill the tea. Who's the thief?

[C]

Busted. Bad news, Mariah Carey. The elves are striking this year. Elf revenge for putting us through holiday hell. Santa's helper quit. I'm pawning all this so I can afford. Afford elf therapy.

[B]

That's my blush, elf. Boy, your lipstick.

[C]

I'm taking it. Christmas. It's canceled. No bells, no cheer, no glam. Bye, sweetie.

[B]

You can't cancel Christmas.

[C]

Any last words?

[B]

Yeah.

[A]

Hold on. I'm trying to. I'm trying to be angry, but I'm.

[B]

It took me a while to get there, too, but.

[A]

Okay, hold on. Yeah, let me. Let me try and get angry. Okay, so he stole the makeup because he's promoting stealing.

[B]

Just kidding.

[A]

Well, no, he stole the makeup so that he could boycott shopping to pay for therapy, but he's the elf who's doing the work.

[B]

And see, like, a bunch of his guys quit. So I was like, oh, this is about the government shutdown on.

[A]

That's what you thought it was about?

[B]

I was trying to connect the dots.

[A]

And I was like, what's the thread? What are.

[B]

Okay, so let's think about it. If the elf. If the elf is okay. Is the elf the government or is the elf.

[A]

No, no, babe, I don't. I don't think the government's involved.

[B]

Okay, okay, okay, okay. No, I actually think it is. Oh, the elf is the consumer. Because Santa Claus is the government.

[A]

No, Danny, government is not involved.

[B]

No, Jordan. Yes. They were upset about the government shutdown, right?

[A]

No, I think that's. That's a. You went to the deep tracks of people angry.

[B]

Okay, okay, Sorry.

[A]

The mass, I think, is basically saying the elves, the workers. Okay, need to unionize and boycott.

[B]

So you're talking about the FAA now.

[A]

The government is nonvolt. Okay.

[B]

We're talking about the flight, guys.

[A]

So basically, I think it's slightly maybe political or being interpreted as political, where the elves are the people doing the work who need to boycott consumerism, who boycott Christmas. And Mariah Carey is like, it's time. It's time. But then that would. That ad would work against Sephora because they need people to shop. I don't understand.

[B]

Yeah, there. People started boycotting Sephora from their ad. From that ad. They were mad at Sephora.

[A]

Right, but why would Sephora put that ad out? Because it's basically saying. That's what people are saying to. To create fake outrage. I guess. I actually. I need to watch it again. Like, why would Sephora.

[B]

What.

[A]

What is the point for Sephora? Hold on. Okay, wait. It says. Okay.

[B]

They're trying to be funny.

[A]

Okay.

[B]

Poverty. Who's the thief?

[C]

Busted. Bad news, Mariah Carey. The elves are striking this year, Elf revenge for putting us through holiday hell. Santa's helper quit. I'm pawning all this so I can afford elf therapy.

[B]

That's my blush, elf. Boy, your lipstick.

[C]

I'm taking it. Christmas, it's cancelled. No bells, no cheer, no glam. Bye, sweetie.

[B]

You can't cancel Christmas.

[C]

Any last words?

[A]

Yeah. Okay, hold on. What would have been smart is if they would have followed that up with, like, a really good sale. So, like, hey, we understand things are. Sephora sale was happening, but that commercial wasn't. That was just promoting holiday shopping at Sephora. They should have said, hey, this Christmas, we know spent. Like, we know things are expensive. Here's 50% off that. Then the ad would have made sense. But the ad in its current state, I don't understand rage.

[B]

So the. I think. What? Yeah, I. I see the point where they're like, hey, like, we know it's been doom and gloom this whole year. You know, it's been really hard on everyone. Everybody's in therapy because it's a. But, like, no matter what, like, Sephora is now saying, it's time. Like, we're. It's time to shop.

[A]

Okay, I see that.

[B]

That it's time for.

[A]

That makes sense. But I feel like they didn't execute that well.

[B]

So do you think that they knew that they were going to get rage? Okay, I have a theory. I have a theory. I have a theory. Okay.

[A]

It really just depends on whether we see ourselves as the elves.

[B]

You know, my brain cannot. If. Just see. Just one second. Okay, okay. So what if all these brands. It's kind of smart. What if all these brands. You're not listening to me. Because you're not looking at me.

[A]

I know. Sorry. I just mean check something. Okay.

[B]

Okay. What if all these brands are creating rage bait so that, like, the crazies speak out against them, but then all the people are like, this is so crazy that you think this is crazy. We all definitely defend them. And there's more reasonable people than there are crazy people.

[A]

Yeah, that's like.

[B]

Like right now, when everybody's saying Hatch is demonic, like, it kind of just makes me want to be like, y', all, you're losing your mind. Like, Hatch is not demonic, and it makes me want to support them more. Same with, like, American Eagle. I'm like, guys, I don't really think they meant anything, but, like, it wasn't supposed to be whatever. And I don't really. I don't know. That was really good. But you know stuff like. So, like, Sephora it's like, guys, it's not that deep. Like, just Mariah Carey is trying to get us to shop. Like, it's. It's just as sweet money. So then there's more people that are like, guys, get over yourself and, like, quit being so crazy and, like, let's support Sephora.

[A]

Yeah. I mean, I feel like. Who's married to Blake Lively? Ryan.

[B]

Ryan Reynolds.

[A]

He's really good at this.

[B]

Not. Obviously not that good at it.

[A]

Well, no, I think he botched it, but he. He's done this with, like. That's how he got Deadpool made. Was he, like, leaked footage from it? And then the. The fandom was so pro that they got Warner. Warner Brothers to greenlight it. So he's like, he's really good at this. But I think it's possible that there's, like, a couple marketing agencies that understand the power of earned media.

[B]

It's like, people are going to be outraged no matter what. So you might as well really lean into, like, your lovers of the brand and people that. People that are on the fence. It's kind of like with me and Taylor Swift, it's like people that were on the fence about whoever it is. Like, you have to pick a side. Now you're either anti Sephora or you're for Sephora. And once you're for Sephora, you defend them through anything. You know, same with Taylor Swift. I'm like, taylor Swift could do no wrong in my book. I'm sorry. She's just human. And I'll probably always support her until it's like, too.

[A]

Yeah.

[B]

But you know what I mean.

[A]

It's true. True. I mean, like, the brands in the middle without any type of, like, controversial, polarized opinions are probably.

[B]

Nobody cares about them. Nobody cares. But now when you're thinking about shopping, you're thinking American Eagle, you're thinking Sephora, you're thinking Hatch, you're thinking all these relevant brands. Otherwise you just become the Gap. And nobody talks about you or Old Navy. You got nothing to say.

[A]

So no controversy, but also no one talking about you.

[B]

No one talking about you. And so this is kind of like at least the 50% that love you are buying now. Like, now it's like, because they want to support you because they're so outraged by the hate that you're getting.

[A]

Yeah, I mean, that's what Liquid Death did, too. Just rage bait.

[B]

So it's just a theory. It's just a. It's a. It's a marketing tactic.

[A]

So how do we make people. How do we make the crazies come after divi. Yeah, but then the loyal.

[B]

I have a lot of ideas, actually, about this. I've been thinking about it for, like, years.

[A]

We should probably try it next year.

[B]

Because I have an idea.

[A]

Really?

[B]

Yeah.

[A]

You want to tell us or.

[B]

No?

[A]

Okay.

[B]

Well, I have to go to lunch.

[A]

Okay.

[B]

I'm a busy girl. One of. One of the girls from my team is here. You know Nikki, obviously. Sorry, I was, like, speaking to the audience, but that was also.

[A]

I heard her.

[B]

Yeah, sorry. So a girl. I'm telling the audience now. A girl from my team that moved to Chicago last year is back in Dallas, so I'm gonna go to lunch with her.

[A]

Crawling back.

[B]

We would have. We really didn't want her to move, but she moved to Chicago and is doing bigger, better things, so. Good for her. But anyway, thank you guys for listening. Feel free to follow us on Instagram and TikTok at the influence Podcasts. And we love you. We'll talk to you later. Bye. Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.