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Jeff Bezos Talks Innovation, Progress and What’s Next
01:05:09
Jeff Bezos, the Amazon and Blue Origin founder, who also owns The Washington Post, discusses his vision for humanity’s future in space and why he’s hopeful for President-elect Donald J. Trump’s second term. “He seems to have a lot of energy around reducing regulation.”
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- [00:01]
Jeff Bezos
How can a microchip manufacturer Keep track of 250 million control points at once? How can technology behind animated movies help.
- [00:09]
Andrew Ross Sorkin
Enterprises reimagine their future?
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Jeff Bezos
Built for Change listeners know those answers and more.
- [00:14]
Andrew Ross Sorkin
I'm Elise Hu. And I'm Josh Klein. We're the hosts of Built for Change, a podcast from Accenture.
- [00:19]
Jeff Bezos
We talked to leaders of the world's biggest companies to hear how they've reinvented their business to create industry shifting impact and how you can too. New episodes are coming soon, so check out built 4 change wherever you get your podcasts. If we're talking about Trump, I think it's very interesting. I'm actually very optimistic this time around that we're going to see. I'm very hopeful about this. He seems to have a lot of energy around reducing regulation. And my point of view, if I can help him do that, I'm going to help him.
- [00:58]
Andrew Ross Sorkin
This is Andrew Ross Sorkin with the New York Times, and you're listening to interviews from our annual Dealbook Summit Live event recorded on December 4th in New York City. Jeff, thank you so much for being here. We always try to save the best for last and we couldn't be more thrilled for you to be here. I said it at the beginning of the day and I'll say it again in front of you, Jeff. Jeff is one of the world's most successful entrepreneurs. We talk a lot about people. We've talked about all day about people of consequence on the stage. And there's no question that Jeff has changed the way we live, really. And it's rare to be able to say that about anybody. In 1994, he founded Amazon, which started as an online bookseller. You know the story right out of his garage in Seattle. Today, Amazon's one of the most five valuable companies in America. Now he's focused far beyond Earth to outer space through his company, Blue Origin. He's racing to the moon and then to Mars. His new Glenn heavy lift booster rocket expected to launch any day now. Any day now. And meanwhile, back here on Earth, his Bezos earth fund granting $2 billion so far. And of course, he also owns the storied Washington Post, which has put him in the headlines in recent weeks as well.
- [02:15]
Jeff Bezos
It punches above its weight in that regard.
- [02:17]
Andrew Ross Sorkin
And we're going to talk about it. We're going to talk about all of that and more. And in fact, what I want to do, if you'd indulge me, is actually start there with the Washington Post. And the reason I want to do that because I think as we all saw the election play out and we saw the decision not to endorse a presidential candidate prior to that, it became, I think, a microcosm of so many different things in our society. That decision, it became a Rorschach test for people and their politics. It became a question about trust in the media, about influence, about business interests, and so many other things. And so I was hoping maybe just to sort of help us with this story, which we all read about. If you could just in your own words, take us back to the two weeks before the election when that decision was made and what happened and what was going through your mind at that time?
- [03:12]
Jeff Bezos
Well, it was the time when, for some number of years, about that time when the Washington Post would make an editorial decision and endorse a presidential candidate. For many decades, the Post very studiously did not endorse presidential candidates. The founder of the modern Post, a guy named Eugene Meyer, whose words are still inscribed in the lobby as you walk in, was against the idea because he thought an independent newspaper shouldn't be endorsing presidential candidates. And so they didn't do it. After Watergate, the Post started endorsing presidential candidates. And so we're talking about this in that timeframe. It hadn't come up before. And, you know, we just decided that, you know, it wasn't going to help for. Well, first of all, it wasn't going to influence the election either way. You know, we didn't believe. There's no evidence that newspaper endorsements influence elections, or no independent voter in Pennsylvania at that time was going to say, oh, is that what the Washington Post thinks? Well, then I'll do that. So that wasn't going to happen. And at the same time, we're struggling with the issue that all traditional media is struggling with, which is a very difficult and significant loss of trust. And the trust surveys have been done for many decades now, and the media has been going down in those surveys for decades. They've always been able to hang on to the one small positive, that they're always above Congress. And this year they lost even that, falling below Congress, which is not easy to achieve. Congress was thrilled, by the way, not to be at the very bottom of the list. And so we just decided that the pluses of doing this were very small, and it added to the perception of bias. Newspapers and media in general, if they are going to try and be objective and independent, they have to pass the same requirement that a voting machine does. They have to count the votes accurately, and people have to believe that they count the votes accurately. Both requirements are just as important for a voting machine. And media is similar. And there's a strong, persistent. Not all of it is the media's fault. There's a lot of external factors involved, too. But where we can do something, we should.
- [06:07]
Andrew Ross Sorkin
Okay, let me ask you. And you know that there was blowback. I just want to read you. This is Marty Barron, who was your former editor of that paper. He said this is cowardice with democracy as its casualty. David Remnick said if Jeff Bezos had said two years ago that he thought the editorial page should get rid of endorsements, all of them, you could argue the case one way or another. But he was effectively suggesting that given this scenario, with the timing of it, look at.
- [06:29]
Jeff Bezos
If I had had the prescience to think about this topic at all two years before, that would have been better for perception reasons. But in fact, we made this decision. It was the right decision. I'm proud of the decision we made. And it was far from cowardly because we knew there would be blowback and we did the right thing anyway.
- [06:52]
Andrew Ross Sorkin
Okay, so let me ask you about that, though. There was blowback. I think 250,000 people canceled their subscription. So did you think when you were doing this that some people were going to say that actually it creates less trust in media? I mean, part of it was it was aimed at creating more trust in media. And at the same time, clearly there were other people saying, maybe there's less trust.
- [07:14]
Jeff Bezos
No, I don't follow that logic.
- [07:16]
Andrew Ross Sorkin
You don't. And so what did you. Were you surprised at the.
- [07:20]
Jeff Bezos
Not really. We knew there would. We knew that this was going to be perceived in a very big way. As I said, you know, these things punch above their weight.
- [07:30]
Andrew Ross Sorkin
And were you worried about that at all? I mean, you can't worry.
- [07:33]
Jeff Bezos
You can't do the wrong thing because you're worried about bad PR or whatever it is you want to call it. So this was the right decision. We made the right decision. I'm very proud of the decision.
- [07:48]
Andrew Ross Sorkin
So let me just ask you one related question, which is this. You said in your opinion piece about all of this. I thought it was fascinating. You said, when it comes to the appearance of conflict, I am not the ideal owner.
- [08:08]
Jeff Bezos
No, I'm a terrible owner of the post. For the post. From the point of view of appearance, of conflict, there is, you know, I find not a single day goes by where some Amazon executive or some Blue Origin executive or some Bezos Earth Fund leader.
- [08:28]
Andrew Ross Sorkin
Right.
- [08:28]
Jeff Bezos
Isn't meeting with a government official somewhere. And so there are always going to be appearances of conflict.
- [08:36]
Andrew Ross Sorkin
And is that a pure newspaper owner.
- [08:39]
Jeff Bezos
Who only owned a newspaper and did nothing else would probably be from that point of view, a much better owner. Now the advantage I bring to the Post is, you know, when we, you know, when they need financial resources, I'm available. I'm kind of, you know, I'm like that. And the doting parent in that regard.
- [09:02]
Andrew Ross Sorkin
I think embedded underneath the fundamental question is this. And the Wall Street Journal wrote about it, the New York Times is writing about it. It's whether, and this was, I think, the question that people had, which was whether you had any worry in your mind about your other businesses about Trump and whether he would ultimately target an Amazon or target a blue origin as retaliation against negative coverage, given that you had lived through that.
- [09:27]
Jeff Bezos
No, I don't think so. That was certainly not in my mind. And I'm also very aware that the Post covers all presidents very aggressively, is going to continue to cover all presidents very aggressively. And you know, this endorsement or non endorsement isn't going to.
- [09:46]
Andrew Ross Sorkin
You did not think that was going to change.
- [09:48]
Jeff Bezos
It's a drop in the bucket.
- [09:49]
Andrew Ross Sorkin
Anything.
- [09:49]
Jeff Bezos
So no, won't change anything.
- [09:50]
Andrew Ross Sorkin
If he likes you, he likes you. And if he doesn't like you, he's not going to like you anyway.
- [09:54]
Jeff Bezos
Well, I don't know. I mean that's a different question. But if we're talking about Trump, I think it's very interesting. I'm, I'm actually very optimistic this time around that we're going to see. I'm very hopeful about this. His, he seems to have a lot of energy around reducing regulation. And my point of view, if I can help him do that, I'm going to help him because we do have too much regulation in this country. This country is so set up to grow, by the way, all of our problems, all of our economic problems. Like if you look at the deficit, I mean the debt, the national debt and how gigantic it is as a portion of gdp. These are real problems and they're real long term problems. And the way you get out of them is by outgrowing them, you're going to solve the problem of the national debt by making a smaller percentage of gdp, not by shrinking the national debt, but by growing the gdp. You have to grow the denominator. And that means you have to grow GDP at 3, 4, 5% a year and let the national debt grow slower than that. If you can do that, this is a very manageable problem. We Need a growth orientation in this country. This is the most important thing, a growth mindset. And we are the luckiest country in the world. We have all these natural resources, including energy independence. We have the best risk capital system in the world by far. So people get confused about why does the United States have so much venture success, so much entrepreneurial success? Why are the big tech companies here and not somewhere else? What's really going on with all this dynamism in this country compared to what we see around elsewhere in the world? And there are a bunch of reasons for that, but the biggest one 8 of 10 points there is that we have better risk capital. It's not the banking system. We have a good banking system, but so does Europe. What's different here is that you can raise $50 million of seed capital to do something that only has a 10% chance of working. That's crazy. But the people who are giving you that seed capital know that their expected value is still positive in many cases, or they're at least gambling that that's true. That risk capital system that we have in this country is turning out to be very hard for other countries to duplicate. So we have that. We have. You know, we speak English and English is turning into the lingua franca of the whole world. It's a, you know, there's so many advantages here, but we are burdened by excessive permitting and regulation. You can't build a bridge and all these things. You know what they are. We see these examples all the time. We need to be able to build solar fields and everything.
- [12:58]
Andrew Ross Sorkin
You're optimistic. I'm super about this president. And the reason I ask is because.
- [13:03]
Jeff Bezos
Optimistic that. That President Trump is serious about this regulatory agenda. And I think he's going to. I think he has a good chance of succeeding.
- [13:12]
Andrew Ross Sorkin
What about the idea that he thinks that the press is the enemy?
- [13:17]
Jeff Bezos
Well, I think he. I'm going to try to talk him out of that idea. I don't think the press is the enemy. And I don't think, you know, he's also. You've probably grown in the last eight years. He has, too. Like, it's, you know, this is not the case. The press is not the enemy.
- [13:35]
Andrew Ross Sorkin
I hope you're right.
- [13:36]
Jeff Bezos
I hope I'm right, too.
- [13:37]
Andrew Ross Sorkin
Have you told.
- [13:38]
Jeff Bezos
Let's go persuade him of this. No, let's talk to him. But you and I should go. Let's go talk to him.
- [13:42]
Andrew Ross Sorkin
If we could try.
- [13:43]
Jeff Bezos
I really don't. I think that this is absolutely. I, I don't think he's going to see it the same way, but maybe I'll be wrong.
- [13:53]
Andrew Ross Sorkin
Was that always your, always your thought.
- [13:55]
Jeff Bezos
By the way, what I've seen so far is that he is calmer than he was first time and more confident, more settled.
- [14:08]
Andrew Ross Sorkin
Let me ask one related question that I want to actually get into space, but it actually is an interesting segue to space because we were talking earlier this morning to Sam Altman about Elon Musk and Elon Musk's relationship with the president, interestingly. And there's been a lot of questions about whether there could be the possibility that Elon, given his proximity, would make things difficult for people who are his competitors. Elon, in the space context, is your biggest competitor.
- [14:35]
Jeff Bezos
Yes.
- [14:37]
Andrew Ross Sorkin
Does this concern you?
- [14:40]
Jeff Bezos
Well, they're certainly very able competitors. I mean, this is an arena where I have the.
- [14:47]
Andrew Ross Sorkin
Oh, no, no, I know he's a great competitor. No, I'm saying, does it concern you, his proximity?
- [14:52]
Jeff Bezos
No, I was headed there. But I'm just saying they're certainly very good competitors. And, you know, no doubt about that. I take it face value what has been said, which is that, you know, he is not going to use his political power to advantage his own companies or to disadvantage his competitors. I take that at face value. Again, I could be wrong about that, but I think it could be true. I think he probably is trying to, I think this Department of Government efficiency that he and Vivek are helping Trump with and so on. Again, I'd like to take. I've had a lot of success in life not being cynical and I've very rarely been taken advantage of as a result. It's happened a couple of times, but not very often. And I think that cynicism, you know, why be cynical about that? Let's go into it hoping that the statements that have been made are correct, that this is going to be done, you know, above board in the public interest. And if that turns out to be naive, well, then we'll see. But I actually think it's going to be great.
- [16:10]
Andrew Ross Sorkin
I'm hoping, I'm glad you could address it. It's something I think we all want to know. One, by the way, before I even get to space. Washington Post question. Just because there's a lot of media people here, the big plan to save or fix the Washington Post is you've been a great innovator as it comes to Amazon, everything else. Do you have a big idea about how the Post is going to change, newspapers are going to change?
- [16:36]
Jeff Bezos
I have a bunch of ideas and I'm working on that right now. And I have a couple of small inventions there. So we'll see. You know, we saved the Washington Post once. This will be the second time. I would, I'd like to save, let's see, 2013. So 11 years ago, it took a couple of years. It made money for six or seven years after that, in the last few years, it's lost money again. It needs to be put back on a good footing again. And the first time, we did it by transitioning away from advertising to subscriptions and also away from being a local paper to being a national paper. And there are many more details to it, but that was the basic formula that was used and it was very successful. And we have a few other ideas. So stay tuned. We'll see.
- [17:36]
Andrew Ross Sorkin
We'll be right back. Elise.
- [17:39]
Jeff Bezos
We've seen how industries can change in the blink of an eye. It's true, Josh. One minute you're the top video rental.
- [17:45]
Andrew Ross Sorkin
Store in the world and the next, nobody even knows what a video rental store is.
- [17:51]
Jeff Bezos
Some enterprises can't handle change. Others are built for it. On Built4Change, we talk to the business.
- [17:57]
Andrew Ross Sorkin
Leaders who've embraced reinvention to thrive in turbulent times and come out on top.
- [18:02]
Jeff Bezos
So what can you learn from three inventors today? Check out Bill4Change, a podcast from Accenture. Wherever you get your podcasts. I gave my brother a New York Times subscription. She sent me a year long subscription so I have access to all the games.
- [18:18]
Andrew Ross Sorkin
We'll do wordle mini spelling bee. It has given us a personal connection. We exchange articles and so having read the same article, we can discuss it. The coverage, the options, it's not just news.
- [18:31]
Jeff Bezos
Such a diversified disc. I was really excited, excited to give him a New York Times cooking subscription so that we could share recipes and we even just shared a recipe the other day. The New York Times contributes to our quality time together.
- [18:45]
Andrew Ross Sorkin
You have all of that information at your fingertips.
- [18:47]
Jeff Bezos
It enriches our relationship, broadening our horizons. It was such a cool and thoughtful gift. We're reading the same stuff, we're making the same food, we're on the same page. Connect even more with someone you care about. Learn more about giving a New York Times subscription as a gift@nytimes.com gift get.
- [19:08]
Andrew Ross Sorkin
A special rate if you act before December 26th. Here's my question to you about space, which is I think a lot of us watched you. This was weeks, just weeks after you stepped down as a CEO of Amazon. You went aboard New shepherd as its first crew flight. And I Remember watching it on TV just like everybody else. This is 2001. And I know this is something you wanted to do literally since you were a kid. I mean, I went back and looked. There were articles and letters and people who said that when you were a child, you were talking about this. And so I was just curious if you could just take us back to that morning and what that felt like because you have now put all of your eggs now in the space basketball and what that was like and how that might have even shifted your thinking about.
- [20:01]
Jeff Bezos
What do you mean put all of my eggs in the space basket?
- [20:03]
Andrew Ross Sorkin
Well, you mean you have a huge investment in space.
- [20:06]
Jeff Bezos
Yes, but it's not all my eggs.
- [20:08]
Andrew Ross Sorkin
Not all of them.
- [20:09]
Jeff Bezos
Yeah. No, I still have a huge investment in Amazon and I still spend a lot of time there too. I've actually never worked harder. This retirement thing I've turned out to be extremely lame at. And so waking up every morning and doing meetings from nine to seven and reading documents, and most of it is Blue Origin, but quite a bit of it is still Amazon too. That morning. We're going to space. And I'll tell you about the overview effect, which everyone goes, we've now sent 6%. New Shepard is our tourism vehicle. It takes people up in space. The whole journey takes 11 minutes. You're in space for four minutes. You go up above the Karman line, 100 kilometers up, you see the curvature of the Earth, the thin limb of the Earth's atmosphere. It truly is a life changing, transformative thing. Every astronaut, everybody who's ever been to space has felt this and it has a name. It's called the overview effect. Jim Lovell, the Apollo 13 astronaut and later moonwalker, has a beautiful quote. You know, when he saw the Earth from space, he looked back and said, I realize you don't go to heaven when you die, you go to heaven when you're born. And that's how beautiful this planet is. And you may have seen William Shatner when he flew on New shepherd and he came back. He saw everything, the blackness and how it's. There's the nothingness. And he described it as death and said, look, this is the one little pool of life that we in this entire solar system. It's truly incredible and you get it is a profound experience that's hard to describe. But that morning something else happened to me that was very personal. We're getting ready to go at 4:45 in the morning. And you know, my whole family is there, some close friends, extended families, 35, 40 people there. And by the way, I'm going on the first human flight of this vehicle. And so it's never flown people before. And my poor mother. What's worse is I'm bringing my brother with me. So it's me and my brother and we wake up getting ready to go to the launch site and kind of, you know, we weren't really expecting. But everybody of course is awake and there to say goodbye. But they thought they were saying goodbye forever and which was surprising to me. I wasn't expecting this. But they were genuinely terrified for us and. But it was paradoxically for my brother and me it felt really good to us because we got to see how loved we were. And it was very, you know, my kids and my sister and my mom and my dad and these close friends. It's easy to know what's going on inside your own head. It's easy to know that you love people. It's not really. It's not. To know how much you're loved by others is not always as obvious. And to see that concern was very meaningful, very emotional. That was a kind of an unexpected. The overview effect. I talked to astronauts. I knew I was going to in store for something special. But it was very interesting to have that feeling from my family too.
- [23:55]
Andrew Ross Sorkin
Did that change the way you thought about everything you're doing with this with Blue Origin in terms of what this is all about? You've said that the reason we've got to go to space in my view is to save Earth. Does that come from being up there and looking at that? Was that something you were thinking about?
- [24:13]
Jeff Bezos
For whatever reason since I'm a teenager and in fact there's a high school newspaper article, my Miami Palmetto Senior High, they wrote an article about my space plans which I would tell everyone who would stand still long enough about. And those plans included what I still think, what I am still working on which is moving all polluting industry off Earth. And so my view. But I know that sounds fantastical so I beg the indulgence of this audience to bear with me for a moment. But it's not fantastical. This is going to happen and we need to lower the cost of access to space low enough. And that's what New Glenn, our orbital vehicle is all about. That's the big super heavy launch vehicle that's now, it's literally on the pad now waiting for regulatory approval, needs its final regulatory approvals to. To launch. So we're very, very close. And if we can lower the costs enough and we will I mean, it may take who knows how many years it will take, but we can set up the preconditions where the next generation or the generation after that will be able to move polluting industry off Earth and then this planet will be maintained as it should be. And you know, it can kind of be, you can sort of think of as zoned residential and light industry. And if you want to use large amounts of energy and large amounts of pollutants and so on, you go do that off Earth. And so we get the best of both. We get to have this energy intensive civilization and use ever more energy per capita and get all the benefits that we get from that, which are many, by the way. You don't want to go back in time. And it's really important to think about, you know, when people talk about the good old days, that is such an illusion, you know, that we're almost everything is better today than it was. You know, infant mortality is better. You know, global illiteracy is better. You know, global poverty is far better. Every things really are better today. There's one exception to that, which is the natural world. The natural world, if you go back in time 500 years, we had pristine oceans, pristine rivers, pristine forests. And that is, you know, that's part of the trade we've made is we're kind of, you know, we're, we're using up the natural world here. But space has infinite, for all practical purposes, infinite energy, infinite raw materials.
- [27:01]
Andrew Ross Sorkin
So it's a very interesting philosophical choice because one of the things you're talking about trying to save the Earth, and I was going to say that a number of other people, including I think Musk and others say that we need an escape hatch from Earth, right? We need to all move to Mars because Earth is not going to be saved. Do you see that?
- [27:22]
Jeff Bezos
No, we have to save. So first of all, there is no plan B. We have to save Earth. So we've sent robotic probes to all of the planets in this solar system. This is the good one and we must save it. We cannot. Look, we can live. We can choose how we want to live. It is not impossible. If you think about climate change and so on, some of the issues that we face here because of the way we're doing things currently, you could imagine a world with enough technological sophistication where we can turn Earth into sort of a giant spaceship, you know, the air conditioning. No, I know, but I say air conditioned planet and you know, kind of paved the whole thing and turn it, that, that's a bad future. We don't need to do that. That turning Earth into, you know, take the whole thing and turning it into a human construct and destroying this natural ecosystem when it's so unique and such a gem, that's not the right way to do it. So we should move all that off Earth. And we will, because we won't do it the wrong way. And you know why we won't? Because humans value beauty and art. I have a ranch in West Texas. It's actually also where the launch site for the suborbital vehicle is. And on that ranch, in many different places, you can go and find, you know, arrowheads and ancient pottery. And some of the pottery is 7,000 years old. And it is, you know, and that was a hard scrabble, subsistence level life. And that pottery is decorated. So here are these people who are in a desert environment scraping for water, food, and yet they're taking the time to paint their pottery. What does that tell you about our values and what we, you know, humans value beauty and art. We're not going to destroy this planet.
- [29:33]
Andrew Ross Sorkin
Let me ask you two other related space questions. I had the opportunity to go tour Blue Origin in the fall, and one of the things that everybody down there talks about is this idea of going, getting the moon and then using the moon. In fact, the phrase that one of your colleagues did was we're going to use the moon. The moon's going to be like JFK, the airport, because. No, like JFK the airport, because we're going to send stuff to the Moon. And then from the moon, then we're going to go to Mars. It's like a pit stop along the way. And I thought that was sort of a very interesting thought process.
- [30:05]
Jeff Bezos
There's a very strong argument to be made that the Moon is a good stepping stone to the rest of the solar system. And the reason for that, because the Moon has a much lower gravity level than the Earth and because it has a lot of very important minerals and also water in the form of ice. In the permanently shadowed craters at the poles of the Moon, ice can be converted. Water can be converted into hydrogen and oxygen, which happen to be the very best, highest performing rocket propellants. And so you can, it takes to raise a kilogram of mass from the earth takes 28 times as much energy as raising that same kilogram from the Moon. So to the degree that you can get raw materials from the moon, which again, we're talking about a couple of generations in the future, but to the degree that you can get raw materials from the moon instead of from Earth. Those materials will allow you to build spaceships and to fuel those spaceships and to build solar arrays and all these other things that you want to do, but using lunar resources instead of Earth resources. And then it would provide a very convenient stepping stone to the rest of the solar system.
- [31:25]
Andrew Ross Sorkin
Dave Limp, who he just hired to run Blue Origin for you as a CEO, said apparently when he was interviewing with you, he said, jeff, is Blue Origin a hobby or a business?
- [31:37]
Jeff Bezos
Yeah.
- [31:38]
Andrew Ross Sorkin
What did you tell them?
- [31:39]
Jeff Bezos
It's a business. It's not a very good business yet. How big of a investing? No, look, I think it's going to be. I think it's going to be from a business point of view, from a financial returns point of view, I think it's going to be the best business that I've ever been involved in, but it's going to take a while.
- [31:57]
Andrew Ross Sorkin
So bigger than Amazon?
- [31:58]
Jeff Bezos
Yeah.
- [32:00]
Andrew Ross Sorkin
So let me ask you a different question, which is, I remember just being down there, the scale of everything, I wish you could all just go and see. It is so remarkable. You sort of look, look at the scale and you can't even understand what is happening around you. It's sort of so hard to fathom just the size of it all. And it made me think about confidence. We were actually talking to Serena Williams earlier today about confidence. And I was thinking to myself, it's easy for her.
- [32:24]
Jeff Bezos
She just has to be the best in the world.
- [32:26]
Andrew Ross Sorkin
Well, but, and, but this is going to go to you too, which is, you know, when you started Amazon, that was a business that had to scale and you had to see the scale to work. I remember for years I was covering it, I would be writing about when you were losing money left, right and center. Everyone thought this whole thing is crazy.
- [32:41]
Jeff Bezos
And this scale, US money for 11.
- [32:42]
Andrew Ross Sorkin
Years, the scale of it, people think. I thought it was insane.
- [32:45]
Jeff Bezos
Yes.
- [32:46]
Andrew Ross Sorkin
And if you go down to Florida, to Cape Canaveral and you see the scale of this thing, you say to my God, this is insane.
- [32:53]
Jeff Bezos
Tom Brokaw interviewed me one time about Amazon's losses. And he said, he looked at me and he said, Mr. Bezos, can you even spell profit? And I said, yes. P R O P H E T.
- [33:11]
Andrew Ross Sorkin
So where do you think your confidence, though, comes from to create a business that requires such scale? Most people like to, you know, they take one foot and they put the other foot and then they want to be able to see where they're going. And I would argue in the case of Amazon, in the case of space, you can't see where, I mean, maybe you can see where you're going, but a lot of people actually struggle to see it.
- [33:41]
Jeff Bezos
Well, I think first of all, very good question, very interesting question, and I'm not sure I know the right answer or maybe there are many answers. So let's start with that. But one observation I would have is that I think it's generally human nature to overestimate risk and underestimate opportunity. And so I think entrepreneurs in general would be well advised to try and bias against that piece of human nature. The risks are probably not as big as you perceive and the opportunities may be bigger than you perceive. And so you're, when you look at, when you say it's confidence, but maybe it's just trying to compensate for that, accepting that that's a human bias and trying to compensate against it. The second thing I would point out is that thinking small is a self fulfilling prophecy.
- [34:46]
Andrew Ross Sorkin
Now when do you think you learned this though? Because you were doing this at a very young age. This is not something, this is something that maybe a wise and old man would say. But I only say because I remember it's very early. I Remember watching on 60 Minutes this is maybe 1999, and at the end of the interview they were asking you about whether this whole thing could work or not. And you said, it's not a fear that it can't work, it's a fact that it might not work.
- [35:17]
Jeff Bezos
That is true.
- [35:20]
Andrew Ross Sorkin
No, but I remember seeing that thinking and you just said it in this matter of fact kind of way, which is to say, did you say to yourself, there's a massive risk, this is not really going to happen, to raise.
- [35:32]
Jeff Bezos
The first million dollars of seed capital for Amazon. So I sold 20% of the company at a $5 million valuation. I sold 20% of the company for a million dollars to 22 angel investors, roughly $50,000 each. And I had to take 60 meetings, so whatever. Roughly 40 of them said no and a little 20, 22 or so said yes. It was the hardest thing I've ever done. This was 1995, ish, 1995. And the first question was, what's the Internet? Everybody wanted to know what the Internet was. And by the way, the 40 no's were hard earned notes. Like they weren't just no, they were me. You know, multiple meetings, working really hard, trying to get people to write that $50,000 check and the whole enterprise could have been extinguished then. And what I do remember in those meetings, I would always Tell people I thought there was a 70% chance they would lose their investment. And in retrospect, I think that might have been a little naive, but I think it was true. In fact, if anything, I think I was giving myself.
- [36:53]
Andrew Ross Sorkin
Better than the odds.
- [36:54]
Jeff Bezos
Better than the real odds.
- [36:55]
Andrew Ross Sorkin
What do you think the real odds are in space with Blue Origin?
- [36:58]
Jeff Bezos
Well, Blue Origin doesn't have the same level of financing risk because I can finance Blue Origin with my Amazon stock. So Blue Origin has a lot of Runway. Blue Origin is going to do some very amazing things here, you know. And by the way, Amazon is doing amazing things. I saw some of our announcements yesterday, I hope, but, you know, the Nova foundational models are truly incredible. You know, there's a bunch of stuff going on. The world is so interesting right now. We're in multiple golden ages at once. And, you know, I'm also very interested in robotics. I'm. I'm not doing that directly, but I'm doing it. I'm investing in a number of robotics companies. I'm a big believer in it. I think there's never been a more extraordinary moment to be alive. We're so lucky.
- [37:52]
Andrew Ross Sorkin
I want to go back to Amazon for a second. Well, actually, I want to go back. You just mentioned the fundraising for Amazon at the outset.
- [37:58]
Jeff Bezos
Yes.
- [37:59]
Andrew Ross Sorkin
One of the things that I noticed recently, and you may. You'll infer why I'm even asking you this is throughout your whole career at Amazon, it appears to me like you paid yourself about $80,000 a year in total.
- [38:16]
Jeff Bezos
Yeah.
- [38:17]
Andrew Ross Sorkin
Cash comp. And never took additional equity in the company the entire time.
- [38:24]
Jeff Bezos
No, I never did. And I asked the comp committee of the board not to give me any comp. And I. The. My view was I was a founder, I already owned a significant amount of the company, and I just didn't feel good about taking more. I felt I had plenty of incentive. It was, you know, I owned, you know, more than 10% of the company, you know, more early on, you know, before it was diluted by various things. More than 20% of the company. And it was. I just felt, how could I possibly need more incentive than owning such a. You know, most founders own big chunks of the company they don't really need. They're more like owner operators. The way they increase their wealth is not by getting, you know, more equity. They just want to make the equity they have more valuable. And. And so I never. I just would have felt icky about it. And I really. I'm actually very proud of that decision. I sometimes wish that there were a. And maybe you can do this, Andrew, or maybe the Washington Post will do this. But somebody needs to make a list where they rank people by how much wealth they've created for other people. And so instead of the Forbes list, it ranks you by your own wealth. So you know, Amazon's market cap is 2.3 trillion. Today I own about, you know, 200 billion ish of it. So if you take 2.3 billion and subtract out the piece I kept for myself, then I've created something like 2.1 trillion of wealth for other people. That should put me pretty high on some kind of list. And that's a better list. How much wealth have you created for other people? Like Jensen Nvidia. He's going to be very high on that list. And that would be a pretty cool list. Somebody should do that list.
- [40:37]
Andrew Ross Sorkin
I think that is a very cool list. How does that, how does the idea of your own influence sit with you? Do you, do you think about that? Do you appreciate that, that you are one of the most powerful people in the world, frankly, given your connections to Amazon, given what you're doing with, given all the other things that you're investing in and can do? The Washington Post.
- [41:01]
Jeff Bezos
It's a fair question. I don't think about it that way. I don't wake up and think how am I going to exercise my power today? I wake up and follow my curiosity. I've always been a wanderer and I even organize our Amazon meetings with this. I want crisp documents and messy meetings and I want the meetings to wander. The only meeting I'm ever on time to is my first one because I won't finish a meeting until I'm really finished. You can do it because you're the first one.
- [41:33]
Andrew Ross Sorkin
What about everybody else?
- [41:34]
Jeff Bezos
They have to wait for me. But that, you know, this is, you know, it's. But I, and I actually would, and I try to teach, like really wander in the meetings. There's certain kinds of meetings that are like a weekly business review or something where it's like a set pattern and you're going through it. That can have an agenda and it can be very crisp. That's a different kind of meeting. But most of the meetings that are useful, we do these six page memos. We do a half hour study hall. We read them and then when we have a messy discussion. So I like the memo should be like angels seeing it from high. It's so clear and beautiful. And then the meeting can be messy.
- [42:16]
Andrew Ross Sorkin
How messy can it be?
- [42:18]
Jeff Bezos
Completely Messy?
- [42:19]
Andrew Ross Sorkin
No, no. I ask that because culturally, right now, and there's so many people in the room here who go to meetings and we don't know how messy they can be. I mean that because you don't know whether you really can raise your hand and say, totally. This idea is completely insane.
- [42:33]
Jeff Bezos
I am very skeptical if the meeting's not messy one time. It doesn't happen very often because it's kind of verboten at Amazon. And. But I could tell in the meeting that the team had rehearsed the meeting.
- [42:49]
Andrew Ross Sorkin
That happens.
- [42:50]
Jeff Bezos
And I was. And I. A lot. I could just feel it, like, I could. You can tell the little tiny cues. And I. I turned to them, said, did you guys rehearse this meeting? And they're like, yes. I was like, don't do that again. You don't need to. Because here's what. Maybe you would rehearse a sales meeting, right? If you're going, you know, if you're going to go visit a customer and you're trying to sell them a new product or something, maybe you want to have all your ducks in a row and you want to put your best foot forward, but that's what people do. For the CEO, you're seeking truth. Not. Not a pitch. I don't want to be pitched. And you don't want any of your senior executives to be pitched. You want. And that's why messy is good. And you also want to be early. It's like, you don't want the whole thing to be figured out and then presented to you. You want to be part of the sausage making, like, show me the ugly bits. Like. And I always ask, you know, are there any dissenting opinions on the team? You know who I want to try to get to the controversy. Like, what? Let's make this meeting messy. Help me. Help me make it messy.
- [44:00]
Andrew Ross Sorkin
How hard was it for you to leave Amazon?
- [44:02]
Jeff Bezos
I go last, too.
- [44:03]
Andrew Ross Sorkin
Oh, you.
- [44:03]
Jeff Bezos
Yes, I've heard about this, everybody. We try to go in kind of seniority order. So the most junior person goes first, the most senior person goes last. And it helps with group think, because.
- [44:15]
Andrew Ross Sorkin
If you say, what's going to happen? What happens if you have already come up with your view, though?
- [44:19]
Jeff Bezos
Well, I don't want to torture people. So in that rare case where I actually know that nothing can change my mind, I will just say, look, guys, nothing here is going to change my mind. So, like, let's not waste a lot of time. I don't want to. It shouldn't be a charade. That's a very rare case. I've actually personally very easy to influence something I've realized later in my life or just maybe starting 10 years ago or so, I realized I'm a very easy person to influence. I changed my mind a lot. You know, people talk to me and I take in the information, I change. I can be easily. But a couple of percent of the time, no force in the world can move me because I'm so sure of something. I can't tell you how many people tried to talk me out of fulfillment by Amazon as an example. I just knew. And I was like, you guys, you will never talk me out of this. Do you think we're going to do this? I will do this through sheer force of will if need be.
- [45:12]
Andrew Ross Sorkin
Do you think that you ha. This is actually something that I think a lot of people contend with. Do you think you have to project confidence?
- [45:19]
Jeff Bezos
No, I don't. You know, I've gotten. Well, I guess it's a little bit of a personal story in a way, but I have gotten more intimate, I would say, in the last, you know, as I've gotten older, so maybe the last 10 or 15 years. And my upbringing, I have, you know, I have really supportive family. And. But in our family there were some unspoken rules, which I think probably most families have unspoken rules of one kind or another. And in mine, all the positive emotions were allowed. Optimism, you know, happiness, joy. But only really the only negative emotion that was kind of tolerated in that unspoken family dynamic and only occasionally was anger, sadness, fear, anxiety. These things were looked down on. And that's probably in the scheme of things, kind of probably pretty helpful for founding a company. You know, it's like you probably mostly want to be focused on positive things anyway. And you need optimism without optimism. Optimism and energy. I don't know how some glum Eeyore type founder could ever lead a company to success. I mean, you gotta have some optimism. You've gotta have some energy. It's gotta be a little contagious. There's gonna be a lot of bad days. You gotta lift people up, so you need that. But what I have figured out over the last as a sort of like especially I started with my own family in my close relationships, my children and my brother and sister and parents and so on, is I realized like, I'm not really being intimate with them if I'm not sharing when I'm sad or sharing when I'm scared or these kinds of things. And so I started working on that with them and found it very meaningful. Like, it deepened those relationships very significantly. And then I realized those were valid emotions at work, too. And so it's, it turns out like they're more precise. All of your emotions are sort of an early warning system, you know, if you're stressed. For me, that's a kind of an early, you know, a radar that is detecting that I'm. There's something I'm not taking action on. There's. It's a, It's a. It's an important indicator. And it turns out if you're, if you're channeling all of your negative emotions into occasional frustration or anger or something like that, you're not being very precise. And it's much better now. Like, I've had, you know, I'll have a meeting and listens for a while, and when it's my turn to talk, I'll say I'm scared. And that's more effective. People are like, what are you scared of? And then you can start talking about, okay, what is. What's making you scared? That's. You get more in touch. It actually help you. Probably not just your family relationships, your close, intimate relationships, but I think it helps you at work, too.
- [48:44]
Andrew Ross Sorkin
Let me ask you an Amazon question. Amazon is your baby for sure. You stepped away from that.
- [48:52]
Jeff Bezos
Yeah.
- [48:53]
Andrew Ross Sorkin
What did that feel like? How hard was that for you? And what is it like now?
- [49:01]
Jeff Bezos
Even when Amazon was a tiny company, for whatever reason, I always had in my mind that I wanted to build a company that would outlast me. And so I've always been thinking about it in that framework and how it could kind of grow up into a young adult and be set off into the world successfully and independently. And that's very different. You know, you can build companies in different ways. You don't have to do that. You know, you can. There's. You can be the genius with a thousand helpers, and that's also. Can be very successful. There's nothing wrong with it. It's just. It wasn't what I wanted to do. And I felt like a parent sending, you know, or maybe like with your kids become. Go off to college or maybe when they graduate from college, and you're hoping that you've created this independent child, you know, now adult, young adult who can go off in the world. You don't want them to be dependent on you. If they are, you failed. And I've also, I've always preached inside the company and to myself that no one is indispensable. I think it's Most important for CEOs to look at themselves in the mirror every day and see I'm not indispensable. And if you, if you. So I want Amazon to go off without me and I'm still at Amazon by the way. I haven't left fully and I am a parent and I will. But I'm a 60 year old man and my mom and dad still worry about me. Right. So you never stop being a parent. My heart is in Amazon. My curiosity is Amazon. My fears are there, my love is there. I'm never going to forget about Amazon. I'll always be there to help. And right now I'm putting a lot of time in it because it's also I can help and it's super interesting. So why not? But this is the right way in my view to think about. Big leaders only have to do a few things. Big leaders have to identify the big ideas, they have to enforce tough execution against those big ideas. And they need to grow the next generation of leaders. That's really it.
- [51:34]
Andrew Ross Sorkin
So two things and so my job.
- [51:38]
Jeff Bezos
Part of my, one of my jobs right now is to make sure Andy, you know, Andy Jassy and the whole leadership team are successful. I take that job very seriously.
- [51:47]
Andrew Ross Sorkin
That's what I was going to ask as a parent. Yeah, your parent. Kids can go off and. But sometimes they do things you don't want the kids to do.
- [51:52]
Jeff Bezos
Absolutely. I just, I've got kids and college age and just out of college and I still have to venmo the money every once in a while. Just happened.
- [52:10]
Andrew Ross Sorkin
We'll talk about what you subscribe and save to in just a moment on your. But help us, help us with this. You just said you're very, you're very involved with it right now. What is it that you're doing at Amazon?
- [52:19]
Jeff Bezos
AI.
- [52:20]
Andrew Ross Sorkin
AI.
- [52:21]
Jeff Bezos
Yeah. So I mean there are a few things but it's 95% AI.
- [52:25]
Andrew Ross Sorkin
And where do you.
- [52:27]
Jeff Bezos
Because we're literally working on a thousand applications internally. So you have to remember AI modern AI is a horizontal enabling layer. It, it, it, it will, it, it can be used to improve everything. It will be in everything. This is most like electricity art. I went to a brewery in Luxembourg many years ago now. In fact, this trip was one of the little tiny catalysts for the founding of AWS. The and the brewery was 300 years old. This company making beer for 300 years. A lot of the oldest companies in the world are breweries, by the way. I don't know why this is. And they were very proud of their history and they had a museum. And in that museum was an electric power generator 100 years old. And because when they wanted to improve the efficiency of their brewery with electricity, there was no power grid. So they had to build their own power station. So they made their own electricity. And at that time, that's what everybody did. If a hotel wanted electricity, they had their own electric generator. And I looked at this and I thought, this is what computation is like today. Everybody has their own data center and that's not going to last. It makes no sense. You're going to buy compute off the grid. That's aws. We were doing it internally at Amazon for ourselves and the APIs were created. That's a very interesting story in its own right. But these kind of horizontal layers like electricity and compute and now artificial intelligence, they go everywhere. There isn't. I guarantee you, there is not a single application that you can think of that is not going to be made better by AI.
- [54:27]
Andrew Ross Sorkin
And where do you think Amazon is in this? We've been talking about large language models all day. We talked to Sam, we talked to Sundar. Clearly AWS has a big opportunity, but on the language model piece, it doesn't have its own. Does it matter?
- [54:41]
Jeff Bezos
You've been so busy. Yeah, Andrew. That you did not see. I did yesterday, our announcements yesterday.
- [54:48]
Andrew Ross Sorkin
I did see the announcement about nova. Yes.
- [54:50]
Jeff Bezos
Well, that is a large language model and it is our own.
- [54:54]
Andrew Ross Sorkin
And do you believe that that model is competitive with these other models?
- [55:00]
Jeff Bezos
It is absolutely competitive. So it is benchmarks extraordinarily. Well, it's a world class foundation model. It's a frontier model and it's very, very price performant.
- [55:14]
Andrew Ross Sorkin
Do you think that all these things we were talking about earlier become commoditized, though? The models themselves?
- [55:19]
Jeff Bezos
I don't think they'll be exactly commoditized, but I think there will be. I think models will end up being specialists at certain. They'll be better at slightly. Some will have lower latency, you know, some will be, you know, better at calling APIs. There will turn out to be a bunch of flavors just like you. You might not consult, you know, if you're phoning a friend and consulting somebody, you're not always going to consult the same person for everything. It won't be exactly like that. Because this kind of intelligence that we're creating is a little alien. It's very different from human intelligence in certain ways. These, these transformers, these large generative AI. So I think even a single application is likely to call multiple AI models, depending on what some of Them will be lower cost because they have a small number of parameters. And then every once in a while, you'll have to call the really big model. The big models are mostly going to be used. I don't know. Yeah, probably mostly, but they'll certainly be often used as teacher models. So, you know, this is what we announced yesterday with nova. There are four classes of model. There's the giant, you know, frontier model. But that model, you know, we distill down to the smaller models that are more cost effective, have lower latency, and provide different levels of intelligence. So that's a really. You know, this whole thing is fascinating. It's, by the way, also one of the ways it's very interesting to think about how alien this kind of. It's. You know, in some ways, these models are already smarter than humans because they're more multidisciplinary. It's very difficult for a human to, you know, be an expert in, you know, even if you're a doctor, you really have to specialize, you know, you can.
- [57:08]
Andrew Ross Sorkin
Does it excite you or scare you?
- [57:10]
Jeff Bezos
Oh, it excites me. I'm not. Are you?
- [57:13]
Andrew Ross Sorkin
No, I'm not scared. I just want. I do. We do talk about sort of human, you know, what it's going to mean to be a human when this is all.
- [57:19]
Jeff Bezos
Well, I know. So I've had this conversation about, with various people about what it means to be human. And people say, well, if AI is smarter than us, better than us at various things, won't that take the meaning out of your life? Or some question along those lines? And I said, look, I consider myself to be a very good writer, but I know people who are much better writers than I am. And in fact, I don't think there's any single thing that I'm the best in the world at. If I go down. If I'm being really honest with myself there, I can always find somebody I know. I know people who are better than me at math. I know, you know, people who are better than me at dancing, that's for sure. So, you know, like, literally I go right down the line and I can always find somebody better. And yet that doesn't take meaning, right? If you're. If meaning only. If you only get meaning because you're the best in the world or something, then very few of us are going to have meaning in our lives. There isn't going to be a lot, lot of meaning, really. Your meaning is coming from your relationships. You know, how uplifting people. So, like, if you. If you Think about, by the way, the uplifting can be very local.
- [58:28]
Andrew Ross Sorkin
Do you think it's like if you're.
- [58:29]
Jeff Bezos
Just uplifting your brother and sister, you're uplifting your kids, you're uplifting, you know, your friends and the people in your community, you're going to get meaning from that?
- [58:37]
Andrew Ross Sorkin
Do you think technology has made that better or worse? We were talking to Prince Harry earlier. He clearly thinks that social media and I don't. Are you on social media?
- [58:45]
Jeff Bezos
I am on social media sometimes.
- [58:48]
Andrew Ross Sorkin
And you say sometimes.
- [58:49]
Jeff Bezos
Well, I am not addicted to social media. I go in and look and I try to mine it for ideas sometimes. And it's a lot of work to find the little nuggets of. There are some, like, I follow a bunch of people who I think are really smart, and if I can stay just on those. But invariably the algorithm captures my attention and takes me down a different path.
- [59:19]
Andrew Ross Sorkin
But you're very good. I've seen you. You're very good at compartmentalizing. Meaning I. You will put the phone down.
- [59:24]
Jeff Bezos
I never. I never pick up my.
- [59:26]
Andrew Ross Sorkin
Is that a natural act, though?
- [59:27]
Jeff Bezos
It's easy for me. I'm very. I'm a. I'm a serial multitasker. So I'm very, very focused. When I was in Montessori school, they told my mom that I was problematic because I wouldn't switch tasks and my teacher would have to pick my whole chair up and move me in my chair to the next task. And so I, you know, it's. I'm. It's easy for me. If I'm at dinner with friends, I'm at dinner. I do not an amazing thing. I don't. It's not hard for me. That is not hard for me. I'm a good focuser.
- [60:03]
Andrew Ross Sorkin
That's hard for me. Two other things before we go, there are these different buckets. Obviously, we've talked about Blue Origin, which you spend a lot of your time on now, and Amazon. And then I see you making investments in robotics and AI and other things, and obviously the Earth Fund. What is the day like for you? How do you sort of see it?
- [60:26]
Jeff Bezos
I work from about 9 to 7 in meetings. I mean, it's meetings from 9 to 7. And then I have a bunch of documents I read. Outside of that. I get energy from that. It is. I've always done that. You can't start a company unless you're willing to work really hard. And not all the work is fun. That's why they call it work. A lot of it is fun. But I always Tell people if you get half your job to be fun, you're crushing it. You gotta have your expectations set, right? If you come out of college and think 100% of your job is gonna be fun, you're setting yourself up. Disappointment.
- [61:06]
Andrew Ross Sorkin
Here's my final question for you. You don't do this that often.
- [61:09]
Jeff Bezos
You mean do these interviews. Very infrequently, very rare.
- [61:12]
Andrew Ross Sorkin
And I'm curious because I do. You must read about yourself occasionally, a little bit through social media.
- [61:18]
Jeff Bezos
Oh, I definitely see things sometimes like with the non endorsement decision. That wasn't very nice of some people.
- [61:25]
Andrew Ross Sorkin
So it was. So I'm actually just, I'm curious what you think the world misunderstands about you. We all read about you all the time, we see you in pictures and all sorts of things everywhere. And I'm curious what you think when you sort of see the projected version of Jeff Bezos and the real Jeff Bezos. It's actually the reason I wanted you to be here today, because I've had the opportunity to get to know you over the years. I'm curious though, from your vantage point, what you see as the thing that the public doesn't.
- [62:00]
Jeff Bezos
Well, what an interesting. I wasn't expecting any questions like this. Let me think about this. It's. I, you know, I gave up on being well understood a long time ago. I kind of thought, I realized it was a. It's kind. It would take so much energy and you'd probably still fail, you know, so to be understood is too difficult. It's. As a public figure, it's hard enough, by the way, to be well understood by your loved ones, you know, by your kids and your, and your, and your close family members and your closest friends. Even that is difficult. Like, you know, it takes a lot of energy and I think to be well understood by the world. I might, I would posit to you that if you think you understand any public figure, you probably don't. There may be some exceptions where the people, I don't know, maybe like Oprah when she had her show, because she really was. You're talking, you saw her so often and in so many different circumstances that maybe you got a real sense of her. And you know, I know her and she does seem like the woman on her show. Like it. So I think there are these rare cases where people end up defining themselves, but mostly you end up defined by a small set of things that catch, as a public figure that catch people's attention and they tend to, they just dominate the entire conversation, you know, like, in my case, it would be wealth or something like this. People would say, you know, it's very hard if you're. I had a very funny moment on stage with Bill Gates once, shortly after I had become the wealthiest person in the world and I had taken that title from Bill, a title which I had, you know, I tell you, I promise you, I had never sought. And we were being interviewed, the two of us, by. I can't remember who the moderator was, but he said, bill, how do you feel about this guy stealing your number one wealthiest person title? And before Bill could answer, I looked at Bill and said, you're welcome. Because of course, it's not. It's actually just a. It. That particular thing tends to be dominant in our culture. Kind of people over focus on it, and then they think you're focused on it, which isn't really true. It's, you know, in my case, I think of myself as an inventor. That's what I am. And I wake up every day and I follow my curiosity and I explore, and I really am an inventor. I'm very good at that. I'm a very good lateral thinker and I love problems and I love a whiteboard and I love having a team of other smart people, and we work together and we find unusual solutions to things. And that's how I think of myself. So, like, if I could somehow have a Forbes list of inventors, and if I could climb my way to the top of that inventor list, that's what would make me. Then I'd be understood, at least in part. But I don't somehow. I think you have to decide, too, as a public figure, how much energy do you want to put into being understood? Because you can spend a lot of time and it probably still wouldn't work. So it probably helps to do an occasional interview like this. I did Lex. I did Lex Friedman, and I've done a couple of things. And so you don't want to be so mysterious that nobody ever sees you. And they, you know, you want to be the Howard Hughes or whatever. You don't want to be a recluse completely. But I also, I really value my time. I work very hard. I care deeply about the things I work on. And every minute I'm doing something like this is the minute I am not doing something else. Not that I'm not happy to do this. I am, and I have enjoyed it, and you're very good at it.
- [66:11]
Andrew Ross Sorkin
Thank you. Jeffrey Bezos. Jeff Bezos, thank you so much. Thank you for your time. Today we very, very much. Appreciate it. That was just tactical conversation. Thank you so, so much. Dealbook Summit is a production of the New York Times. This episode was produced by Evan Roberts and edited by Sarah Kessler. Mixing by Kelly Piclo. Original music by Daniel Powell. The rest of the Dealbook events team includes Julie Zahn, Hilary Kuhn, Angela Austin, Hayley Hess, Dana Prokowski, Matt Kaiser and Yenwei Liu. Special thanks to Sam Dolnick, Nina Lassom, Ravi Matu, Beth Weinstein, Kate Carrington and Melissa Tripoli. Thanks for listening. Talk to you next time.