If your store is using AI, or thinking about it, this episode will challenge how you think about process, accountability, and what it really takes to win with modern tools.

In this episode of Dealer Talk with Jen Suzuki, we sit down with Seth Poplawski of Auto Lenders, he leads CRM, process, and AI strategy across a rapidly growing dealer group with 11 stores now.

Seth has worked every role from sales to BDC to leadership, and now he's overseeing AI execution across 11 rooftops. He breaks down what actually happens when dealerships implement AI and why most fail to get real results.

From customizing messaging by lead source to building data-driven cadences and creating a hybrid AI + human workflow, Seth shares exactly how his team is increasing engagement, speeding up response times, and capturing opportunities others miss, especially after hours.

This is not theory. This is execution.

Bottom line: AI doesn't fix broken processes. It exposes them.

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