Sales teams… this is the moment where deals are won or lost and most don't even realize it.

In this episode of Dealer Talk with Jen Suzuki, Jen breaks down one of the biggest mistakes happening in dealerships every single day: quoting price too fast.

Customers ask for price. You give it. Conversation over.

But what if that one moment is exactly where you lost control of the deal?

This episode is all about the mindset shift that separates average reps from top 10% performers. You'll learn how to guide the conversation instead of reacting to it, how to redirect price questions without sounding evasive, and how to build value before ever talking numbers.

Because here's the truth… fast answers don't win deals. Better conversations do.

If your team is constantly battling price shoppers, losing gross, or struggling to get customers to engage… this is the fix.

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.