In this episode, I delve into the world of digital retailing in the automotive industry and debunk the misconceptions surrounding its role. Contrary to popular belief, digital retailing isn't intended to replace the traditional car-buying experience exemplified by companies like Carvana. Instead, it is a complementary tool designed to enhance customer convenience and streamline the process.

🌐- Stephen Wade Website: https://stephenwade.com/

🎩- LinkedIn: ⁠linkedin.com/in/herb-r-anderson-mba🎙-503546b⁠

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Highlights:

00:00 Introduction. 01:36 What Digital Retailing Was Meant to Be 04:30 What process have you created for digital retailing? 6:55 Not having the proper process for digital retailing perpetuates the stigma in our industry. 8:27 Customer Use of DR Tool: Potential Pitfalls 10:46 My Digital Retail strategy

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Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.