Welcome to Dealer Talk, where we delve into the ever-evolving landscape of search engine marketing (SEM). For years, SEM has stood as a stalwart method to capture consumer intent, defining our ability to seize consumers' interest and amplify visibility on search engine result pages.

SEM operates on a pay-to-play basis, unlike Search Engine Optimization (SEO), which gradually ascents and strategically aims for higher organic rankings over time. Think of SEO as the marathon, diligently laying the groundwork for future visibility and credibility, while SEM represents the sprint designed for immediate visibility and results.

Understanding this distinction is vital for our clients. SEO sets the stage for long-term success, while SEM provides the necessary boost for instant visibility. As consumers embark on their purchasing journey or seek vehicle service options, platforms like Google, Bing, and Yahoo become pivotal in their decision-making process.

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✍️- SEM Article: https://dealertalk.io/search-engine-marketing-is-it-dead-or-evolving/

🎩- LinkedIn: ⁠linkedin.com/in/herb-r-anderson-mba🎙-503546b⁠

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Highlights:

00:00 Introduction.

02:30 How do I want these new short episodes to be

05.00 What is Performance Max (P-max)

7:00 Why vehicle listing ads are doing better than traditional search ads

10:30 Make sure you are running P-Max campaigns fully, not just VAs

11:15 My SEM startegy

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