A (8:37)
We launched again our pot collection right after very best sale in May. Yeah, in May, we launched so much. And one of the learnings that I had, and some of you guys are in the interior design business, and even if you're not, this will still be an interesting learning because I feel like one of the number one game changers for any business owner is marketing. And you're just constantly learning, obviously, the algorithms of whatever platforms you're on, which is constantly changing, and then you're evolving to that in people's style. And this was the year that we had said we've got to figure out how to tell our story. And people love storytelling. Probably two years ago, our president of our company was like, Jess, you've got to get. You've got to become the face of the company. Like, you obviously own the company, but I just always have been more shy and more behind the scenes and was why we named it Alice Lane and not Jessica Bennett Design. You know, So I was like, no, no, no, that wasn't the point of this. I didn't want to be the face of this. I mean, even with the podcast, I'm like, let's all get together and talk about it and let's. All the design team is working on this. I'm very much a team player, and so this was a hard thing for me, but that was one of the directives that the team really felt like I needed to get more on camera and obviously talk about the product because we designed it and we have the why for. For why we wanted to create it. And so we had to tell all of that story besides designing it, also being on the creative marketing department of telling the story of it. So this year I got on camera more to share more of why we were creating these things and the story behind them and how we created them and what they're made out of and the finishes of them. I think it's been really big learning year for me and. And being able to launch the most products gave us more and more opportunities to talk about the things. One of my interesting learnings that I Don't know if you guys will find this interesting or not. We started out by calling things much like in fashion, it'll be like, you know, your winter launch, your spring launch, your summer launch. And we got to spring volume two and launching all these things, and we were like, well, but the, the items themselves aren't seasonal. So when we go to go and talk about them, they seem like now they're out of date because it's summer and we're talking about spring. And you're like, no, these things don't go out of style. It's for the home. It's permanent decisions that you're making. So we should really change the way that we call these launches. So we decided our next launch wasn't going to be called Summer or Midsummer. We were going to call it a collection name. And after really studying the collection for a while, we had come up with the name House Candy. If you guys remember our House Candy launch from the summer, we were no longer going to be calling things by seasons but by collection names. So that's been one of the really fun parts for me is getting to think and ideate on what these collection names should be. And I think that was one of the most successful launches. It's not only fun to think of and say it's super buzzy and it fit the collection so well. It just, it did really well. There was a lot of color in it. And I know for 2025 and obviously in 2024, we're seeing this too in all of the magazines, is that people want to start using more and in their homes and maybe they're in an all white home or maybe they're in an all neutral home. And House Candy gave them the opportunity to start to bring color in and glossiness in. Because what we're seeing now is the higher gloss paints, more colorful rooms, the color drenching. And this is a way to add an accessory level, bring in some of those feelings as you start to get plans together to bring and evoke more color in, which is really fun. Speaking of color, on a personal note, I decided to finally remodel some rooms in my home. I built a house about 10 years ago and you can see it on YouTube. We did. I painted my grass cloth in my living room. It was this really beautiful dark camel color, kind of a brown sugar color grass cloth, white ceilings, white trim, white windows, super classic, classic. I thought I'd never tire of it. And then I just got the bug and was like, I've got to either sell this house or I've got to change some things. And I became one of our clients who has been living in their house for a decade, and they're ready to make some changes. And so we decided to go bold, which was really fun, and to go glossy. And we did my room. I think it's called Ag until by Ben Moore, and it's in gloss. Talked to the painter. He tried. We wanted to work out what would be the right type of paint texture for the grass cloth. And he decided gloss would be good, too. We floated the ceilings to a level five smooth and hit the ceiling with this really beautiful peach color. And I think it's so fun. Fun. I'm so excited for how it turned out. And what you didn't know is across the hall, I also painted my home office at the exact same time. Also floated the ceiling smooth and went with this icy Italian blue high gloss color. And I'm working on that room right now. We are going to be launching our new collection. I'm getting this home office room ready for. It'll be done in January. And we're going to be shooting the new collection in my house and also in Sue's house.
