Podcast
Decode Sessions
Hosted by Anna Anderson, Nicola Sacchi · EN
Welcome to Decode Sessions, the number one marketing podcast for brands and consumers alike. Expect a straight talking show where we unpack culture in a way that makes sense to everyone - from your 70-year-old mum to your 7-year-old daughter. Be sure to leave with at least 2 very useful learnings, if you didn't - let us know.
Award-winning marketing expert, Anna Anderson, engages in thought-provoking conversations with the behind-the-scenes voices and industry experts shaping the fashion and lifestyle worlds. We decode trends, talk pop culture, and explore the ideas, people, and moments driving what we consume.
10episodes
Episodes
Newest firstAll episodes
Decode Sessions | Building Brands and Redefining Influence with Tunde Ogunsina
Feb 2500:27:09Tap to summarizeFounder of Forest Colard and Caro E Padel, Forbes 30 Under 30 honouree and contributor to SLMan, Tunde sits at the intersection of fashion, entrepreneurship and youth culture. In this conversation, we explore how Gen Z is reshaping the rules of influence — from mental health and evolving social habits to quiet luxury, community-led style and the growing importance of authenticity. As both a founder and cultural voice, his perspective reflects a generation moving with intention, redefining identity and the future of fashion.
Transcribe →Decode Sessions | VOGUE, SKIMS, SALOMON
Feb 1300:31:28Tap to summarizeFrom Vogue's creative shift (Chloé Malle & Anna Wintour in conversation with The New York Times) to Skims' new campaign and Salomon's fresh creative direction, what happens when heritage brands rewrite their narrative?
Transcribe →Decode Sessions - Less Noise, More Meaning
Feb 600:29:35Tap to summarizeThe Grammys gave fashion, but not in the way we expected. From Harry's ballet flats to Gaga's drama, gender-fluid dressing, Versace's reset and the Lyst Index reality check. Because right now? Restraint is radical.
Transcribe →Decode Sessions | In Conversation with Lune Founder of Monday Muse
Jan 3000:26:51Tap to summarizeFor this episode of Decode Sessions, we sat down with Lune, founder of Monday Muse, to explore the inspiration and creative journey behind the brand. What began as a personal skin concern became the catalyst for developing a label rooted in authenticity, intention, and self-awareness. From shaping its identity to navigating today's fashion landscape, Lune shares what it really means to build something distinctive and deeply personal.
Transcribe →Decode Sessions - EP 13 Salomon: Tech is the new cool
Jan 2000:14:14Tap to summarize*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:abc4dcfb-9207-430b-9a1b-5f1bc8d37a5c-15" data-testid= "conversation-turn-32" data-scroll-anchor="false" data-turn= "assistant"> Salomon is a technical footwear brand that, in recent years, has become increasingly worn by celebrities, cementing its place at the centre of the fashion conversation. In this episode, we break down the strategy behind Salomon's rise and how it became a key player in today's fashion conversation.
Transcribe →Decode Sessions - EP 12 Decoding K-Pop: The Anatomy of a Global Phenomenon
Dec 2900:25:33Tap to summarizeIn this episode of Decode Sessions, we turn our lens to K-pop, not just as a music genre, but as a cultural system. From idol architecture to fandom economies, aesthetics, and narrative control, we analyse how K-pop has become one of the most powerful global phenomena of our time. A conversation about identity, discipline, desire, and the future of pop culture beyond borders.
Transcribe →Decode Sessions - EP11 Creating Desire: Curation & Narrative in Ultimate Luxury Spirits with Rebecca Jago
Dec 2300:35:23Tap to summarizeIn this episode of Decode Sessions, we sit down with Rebecca Jago to explore how desire is meticulously crafted in the world of ultimate luxury spirits. From thoughtful curation to powerful narrative building, we explore how brands move beyond products to create myths, emotions, and cultural value. A conversation about storytelling as strategy, authenticity as currency, and why true luxury is never loud, but always unforgettable.
Transcribe →Decode Sessions EP 10 - The Language of Streaming with Adam Harris
Dec 1500:37:55Tap to summarizeIn this episode of Decode Sessions, we explore live streaming as a cultural space, looking at how it shapes communities, language and real-time connection.
Transcribe →Decode Sessions - EP9 From Kooples to Sézane: The French Style Reset
Dec 900:12:36Tap to summarizeFrench brands are having a moment again; some are fading, some are reinventing, some are suddenly everywhere. In this episode, we unpack The Kooples, K-Way, Sandro, Maje and Sézane, and decode what their trajectories teach us about brand DNA, nostalgia, cultural timing and community power. Practical insights, no fluff.
Transcribe →Decode Sessions - EP8 Lululemon's Next Chapter
Dec 300:09:40Tap to summarizeLululemon used to be the activewear brand everyone looked to - the leader in leggings. But when you establish and own a market, the competition will creep up, and new brands will steal your market share. In today's episode of Decode Sessions, we're looking at what is actually happening in the active wear category. Who's winning and why? Can Lululemon reclaim the throne as the performance wear leader? In this episode of Decode Sessions, we will unpack what Lululemon can do next, and what every brand can learn from this kind of moment.
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