"Live shopping conversion rates are 10 times higher than traditional e-commerce. The fashion and beauty brands that move now will own this space before it gets crowded."

Live shopping, social commerce and e-commerce strategy are reshaping how fashion and beauty brands sell in 2026, and most brands are still sleeping on it. In part two of our TikTok Shop and live shopping series, Anna and Caitlin decode the $2.5 trillion live commerce opportunity, the social commerce consumer behaviour driving it, and the e-commerce strategy every fashion and beauty brand needs right now. From QVC to TikTok Live, from brand discovery to impulse purchasing, from gamification to return rates, this is the live commerce and social commerce episode the fashion and beauty industry has been waiting for.

[02:45] What is Live Shopping and Why it is the Future of Fashion and Beauty Social Commerce

[03:30] Live Commerce Statistics: $2.5 Trillion Projected Global Value by 2033

[10:00] Live Shopping Consumer Behaviour: Discovery, Entertainment and Impulse Purchasing

[15:00] Why Live Commerce Conversion Rates Outperform Traditional E-Commerce by 10x

[21:30] The Best Social Commerce Platforms for Fashion and Beauty Brands in 2026

[23:50] Live Shopping and Social Commerce Strategy

Brands Mentioned in this Episode:

TikTok Shop and TikTok Live Social Commerce: https://shop.tiktok.com/gb
eBay Live Shopping and Fashion Commerce: https://www.ebay.co.uk/ebaylive
Whatnot Live Commerce App: https://www.whatnot.com/?srsltid=AfmBOorn9-JK-2T1pCyBMBGdE2kZzcgxYLftaMn26KE3UM9psHFkJL3m
Amazon Live E-Commerce: https://www.amazon.com/live
Taobao Live Social Commerce: https://www.taobao.com
QVC and HSN Live Shopping: https://plus.qvc.com

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Decode Sessions explores the strategies, consumer behaviors, cultural shifts, and industry trends shaping the future of fashion, beauty, retail, and luxury brands.