Podcast
DECODE the digital world with Hoole.co
Hosted by Hoole Marketing · EN
Breaking down marketing, branding, and digital trends for real estate industry professionals.
Join Melanie, Danielle, Frank, Bart and real estate industry guests as they discuss and decode ways to grow your real estate brand and attract clients using the best tools and channels in digital media today.
Visit Hoole.co to learn more.
11episodes
Episodes
Newest firstAll episodes
Buyers agents: Starting out & standing out
May 1700:29:05Tap to summarizeIn this episode of the Decode Podcast, Danielle and I are joined by Brook Rutherford, a successful buyer's agent who has quickly established herself in a highly competitive market.Brook shares her journey from startup to building a recognised and respected buyers' agency brand, becoming a go-to buyers' agent not only for consumers but also for sales agents and other property professionals.From branding and content marketing to lead generation, email marketing, and warm conversations with highly engaged prospects, Brook shares the strategies that helped her accelerate her business growth.
Transcribe →Avoid failure: What real estate startups get wrong
Mar 3100:28:41Tap to summarizeIn this episode of the Decode Podcast, Danielle, Frank, and I break down the common mistakes we see time and time again when people launch their own real estate business. Most real estate startups don’t struggle because of lead generation. They struggle because their foundations weren’t properly established from the start. If you're launching a real estate agency, buyer’s agency or property business, this episode is for you.Rushing to launch will cost you. Many startups hold onto poorly executed brand assets for too long, and by the time they realise, it’s already cost them clients, time and money. Start your business on the right foot.
Transcribe →Busting real estate marketing myths
Feb 2400:29:19Tap to summarizeIn this Decode episode, Danielle and I are joined by Valentina Borbone, a fellow marketing expert with decades of digital experience. Together, we are busting real estate marketing myths. From budget misconceptions and paid advertising myths to the misunderstood role of organic social and the growing panic around AI and search. This conversation separates marketing folklore from reality.
Transcribe →Sales & marketing: Real estate’s “Sonny and Cher”
Dec 500:29:23Tap to summarizeIn this Decode episode, Danielle and I are joined by Claudio Encina, one of Australia’s most respected real estate coaches. With over 30 years of industry experience, Claudio has helped agents and teams across the country strengthen their mindset, systems and sales performance.Claudio helps us decode the relationship between sales and marketing. He provides practical insights on how they can be set up to work in sync, to deliver and maintain a steady flow of listings, even when the real estate market tightens.
Transcribe →Commercial real estate: Creating an edge
Nov 500:28:08Tap to summarizeIn this Decode episode, Danielle and I are joined by Grant Turner, a commercial sales and leasing specialist at Ray White Commercial CSR. With nearly two decades of experience spanning residential and commercial property, as well as proptech, Grant has a wealth of knowledge across real estate marketing, technology and sales strategy to share.Grant helps us decode how commercial real estate differs from residential and how the best commercial agents are using online visibility alongside strong sales relationships to outperform their competitors.
Transcribe →Real estate video strategies that win listings
Oct 500:28:42Tap to summarizeIn this Decode episode, Danielle and I are joined by Andrew Piper, an award-winning cinematographer and one of our videographers here at Hoole. With a unique background in the entertainment industry, Andrew has worked on films for clients ranging from corporate and education to music and the arts, giving him an expert eye for capturing and creatively presenting compelling stories.We unpack why video has become the most powerful marketing tool for real estate professionals, the three types of videos every agent needs, and how to use video at each stage of the marketing funnel to attract clients, build trust, and generate more listings.
Transcribe →Zero-click search: Real estate survival guide
Sep 1800:25:48Tap to summarizeIn this Decode episode, Danielle and I explore one of the biggest shifts in online behaviour, the rise of “zero-click” search. With AI tools like ChatGPT, Gemini and Perplexity becoming part of everyday life, property owners are no longer just typing keywords into Google. They’re having conversations with their AI and getting instant answers without ever clicking through to a search results page or website.We break down what SEO, AEO and GEO mean, why “position zero” is now more valuable than “position one,” and the practical steps you can take to stay visible and credible in this new search landscape. From reviews and profiles to hyper-local blogs, market reports, and third-party referrals, this episode helps you get to grips with marketing your real estate business in the era of AI and how to make sure you’re not invisible.
Transcribe →How 100 fake reviews nearly ruined my business
Aug 1200:28:04Tap to summarizeIn this Decode episode, Danielle and I are joined by Melissa Hickson, award-winning owner of Prime Residential Property Management in Melbourne. Melissa shares a shocking story about her Google Reviews. One that saw her 4.9-star rating drop in a number of days when over 100 one-star reviews were posted by a spammer. It's the digital version of a home invasion. You'll hear how this ambush shook her to the core, required a significant amount of time and effort to rectify, and impacted her business. Melissa explains why you should never take your Google reviews for granted, and how to proactively build a client review strategy that protects your reputation.
Transcribe →Why niche as a buyers agent?
Jul 7, 202500:32:07Tap to summarizeIn this Decode episode, I’m joined by Julie Crockett, a buyers' agent, property investor, and founder of Australian Property Investment Solutions. We explore her fascinating journey from school teacher to pioneering buyers' agent in Sydney, her unique approach to niche marketing, and the practical strategies she’s used to build a successful property business. Listen in for practical tips on how to start, grow, and sustain a successful buyers' agency. This episode is packed with valuable insights and real-world advice you won’t want to miss.
Transcribe →Social media vs. cold calling in real estate – who wins?
Jun 25, 202500:28:59Tap to summarizeIn this episode of the Decode podcast, I'm joined by Michael Nitschke, a real estate principal who took DIY digital marketing and personal branding to exceptional heights. Starting out with minimal resources, Michael leveraged social media and authentic storytelling to successfully build his Adelaide-based agency, Nitschke Real Estate.Michael openly shares how he overcame his own fears of self-promotion and the myths surrounding quick-fix lead generation. Together, we explore why genuine relationships and consistent content marketing are essential in today's real estate landscape, particularly in the face of rapidly evolving technology and the influence of AI.Whether you're a seasoned principal or a new agent looking to carve your path, this episode is filled with practical real estate marketing advice, inspiring insights, and authentic strategies to help you confidently elevate your personal brand and business.
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