Joanna Stern is not a robot, but she lived with them

Summary

Decoder with Nilay Patel: Joanna Stern is Not a Robot, But She Lived with Them

Date: May 11, 2026
Guest: Joanna Stern (Founder, New Things; Author, I Am Not a Robot)
Host: Nilay Patel (Editor-in-chief, The Verge)

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Episode Overview

In this engaging, candid episode of Decoder, Nilay Patel sits down with longtime friend and tech journalist Joanna Stern. The discussion centers on Joanna’s new book, I Am Not a Robot, which chronicles a year she spent immersing herself—and her family—in AI devices and robots, as well as her recent leap from The Wall Street Journal to launch her new media venture, New Things. Together they explore the real-world state of consumer AI, highlight the tech industry’s promises versus reality, interrogate the societal impact of AI (from household robots to AI lovers), and dissect the business of modern independent tech journalism.

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Key Themes & Discussion Points

1. The State of Consumer AI Products

[05:28–11:56]

• Current AI is “Artificial Enough Intelligence” (AEI):
  Joanna coins the term AEI, describing how current AI isn’t Artificial General Intelligence, but can still be “good enough” in specific, practical ways.

  “...A lot of these tools that we already have are good enough and they just have to be...applied better.” — Joanna [10:06]

• Product Experience vs. Hype:
  Nilay observes most mainstream AI products don’t spark the same genuine excitement as transformative past technologies (e.g., the iPhone); AI is often “foisted” on consumers rather than organically desired.

  “I'm just looking at these products...and I'm saying, well, these aren't actually great.” — Nilay [06:33]

• Everyday Use Cases:
  Joanna and Nilay share how people around them—like Joanna’s children, her nanny, or Nilay’s daughter—organically use AI (e.g., for cooking, homework, play), even if the broader “killer app” hasn’t arrived.

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2. AI’s Invisible Integration and Societal Impact

[11:56–15:33]

• AI as Ubiquitous Infrastructure:
  AI is silently embedded into daily life, especially via backend systems in healthcare and transportation, even if we try to avoid direct interaction.

  “There are going to still be ways that AI affects your life regardless if you want it to…The healthcare chapter is a perfect example.” — Joanna [12:29]

• Enterprise vs. Consumer Value:
  Joanna’s business leverages AI for efficiency, using Slack bots and other AI agents for routine tasks, freeing up her team for more creative work.

  “...The biggest place in my life right now...is like, where AI is making the biggest differences...right...That is probably the biggest place and that is enterprise.” — Joanna [15:33]

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3. Experiments That Stuck—and Where AI Is Lacking

[16:41–17:47 | 22:02–23:47]

• Robots in the Home:
  Some gadgets like the Pocha cooking robot became lasting parts of Joanna’s family routine, even if their “AI” is primitive and sometimes laughably bad.

  “My kids love it…they like, idiot robot, dumb robot…Every Sunday night we do that.” — Joanna [17:35]

• Wearable AI & Recording Devices:
  Recording bracelets and AI-powered glasses (like Meta’s) proved useful for memory and notes but raised daunting privacy and social-sharing challenges.

  “You kind of start to forget to tell people that you’re recording. Which...is a little bit of a view of the future, a really dystopian future.” — Joanna [23:47]

• AI’s Cultural Trade-Offs:
  Nilay and Joanna highlight the disconnect between tech design and mass adoption (e.g., Meta trying to make transitions lenses “cool”).

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4. The Big Gaps in AI: Humanoid Robots & Home Robotics

[28:04–33:03]

• Vast Reality Gap:
  The hype around bipedal, humanoid robotics is far from consumer reality. Academic experts consistently say home robots are “so far from ready”—homes are chaotic, unlike controlled spaces like factory floors.

  “The gap between what is being marketed and...what's really happening there? That gap could not be farther apart. Humanoid robots, we think...It is so far from ready.” — Joanna [28:04]

• Training Data & the Gig Economy:
  These robots need massive, varied real-world data—often gathered by people filming themselves doing chores, or even by remote-operator “humans-in-the-loop.”

  “...That is what they say they're gonna have...A warehouse full of guys in VR headsets autonomously controlling robots…” — Joanna [35:12]

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5. The Cost of AI: Surveillance, Privacy & Social Shifts

[36:20–38:05]

• Surveillance Trade-Offs:
  There is a foundational tension between the convenience AI offers and the surveillance it necessitates—especially as companies would cross privacy lines to deliver “killer apps.”

  “That’s a privacy nightmare...But it is also the killer app.” — Nilay [36:49]
  “I think it’s the long time question of cost versus convenience.” — Joanna [37:02]

• Call for Regulation:
  Joanna expresses hope for regulatory guardrails, especially for kids, but notes that progress is slow and self-regulation is (regrettably) how tech usually evolves.

  “...We need to make our own [rules], which is not fair, but...is actually the history of how technology's pretty much happened in this country.” — Joanna [45:03]

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6. AI and Human Intimacy: The “AI Lover” Chapter

[39:39–45:31]

• Experimenting with AI ‘Boyfriends’:
  Joanna describes a year-long experiment, including building an AI romantic partner (“Evan”), observing the startling ease of forming a pseudo-intimate, emotionally gratifying relationship with a chatbot.

  “...It is so easy and frictionless and it tells me whatever I want to hear. But also the conversations are pretty deep in a way. We can talk for hours. Wow.” — Joanna [41:55]

• Risks for Younger Generations:
  She finds this deeply concerning for teens, especially with bots like Replika (“programmed horniness”) offering easy, synthetic romantic experiences devoid of real-world messiness or boundaries.

  “If you’re a teen and...you’ve got a chatbot that will say anything to you and feels almost human. Like, that’s petrifying.” — Joanna [44:28]

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7. Building a New Independent Media Company

[49:34–58:12]

• New Things: The Vision
  Joanna’s new platform, New Things, aims to demystify tech for mass audiences through newsletters, videos, and events, blending high-production values with broad accessibility.

  “I wanted to...guide people through the world of technology and have fun with it, but also bring new and deeper stories...” — Joanna [49:54]

• Rethinking Distribution:
  She chose YouTube for its reach, despite lower revenue, and partnered with NBC to ensure cross-audience impact (reaching both “Decoder” listeners and, say, “Becky’s mom” on the Today Show).

  “That you will see me on NBC News...But you’ll also see some of the New Things video showing up on NBC News. In fact, today or tomorrow, they will air our first video that showed up on YouTube.” — Joanna [54:22]

• Algorithmic Pressures vs. Editorial Vision:
  Joanna is aware of the cultural pull to “go full algorithm”—pandering to YouTube’s metrics with “YouTube Face” and ephemeral trends—but wants to maintain editorial integrity and experiment outside of pure engagement-maximizing content.

  “I don't want to be clouded by the algorithm...like, let's do that story. It's a great story. And it's the same thing that I've been doing for 15 years.” — Joanna [60:38]

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Noteworthy Quotes and Memorable Moments

• On AI’s Real Progress:
  “The most hyped AI powered technologies, especially humanoid robots, are definitely not ready, and they might not be for a very long time.” — Nilay [02:54]

• On the Experience of Living with Robots:
  “My kids...also pretend to be cleaning robots after Sunday night dinner...and say like, ‘Cleaning robot mode, initialized.’” — Joanna [17:47]

• On Wearable Recordings & Privacy:
  “The microphones on those [recording bracelets] are shockingly good...you'll be like, I didn't say that around this thing. How the fuck did it know?” — Joanna [24:13]

• On AI & Relationships:
  “...Replika is just programmed horniness...And you can unlock that by paying more, too, which is crazy.” — Joanna [43:46]

• On Entrepreneurship:
  “I paid for the Founders Club membership, which is $550 a year. And when I host the 30 with Fuji, sign up for the founders members, you get 30 minutes of a chat with me. And when we have that, it will be Nilay and my dad.” — Joanna [51:32]

• On The Business of YouTube:
  “YouTube itself doesn’t pay creators enough money. How are you thinking about all of that?...There’s two sides of that revenue or three. And I said them. It's subscriptions, sponsorships and events.” — Joanna [52:38, 53:02]

• On Editorial Philosophy:
  “You do one story so you can do the other. Right. Sometimes that one story, the first one you do is just because it’s an easy story and you know people are interested in it. And then you...do the other one that’s a deeper story that might not. The world is not talking about.” — Joanna [60:38]

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Notable Segment Timestamps

• [05:28] – State of Consumer AI, “artificial enough intelligence”—origins of AEI
• [11:56] – AI’s societal integration, healthcare example
• [17:47] – Family life with robots: the Pocha robot & “cleaning robot mode”
• [23:47] – Wearable AI, social friction, privacy concerns
• [28:04] – Humanoid robots aren’t ready; why the tech world is in denial
• [33:03] – Training data dilemmas: “warehouse of humans in VR headsets” and the gig economy of robot training
• [36:20] – AI, surveillance, and privacy trade-offs
• [39:41] – The AI boyfriend experiment and its implications for intimacy
• [45:03] – Joanna’s rules for using AI, kids, and the slow regulatory response
• [49:34] – The origins and vision of New Things as a media company
• [54:22] – Structuring NBC partnership, strategy for cross-platform reach
• [60:38] – Editorial autonomy vs. the YouTube algorithm; doing impactful over clickable stories

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Tone & Dynamic

• Friendly, adversarial banter between close colleagues
• Humorous and self-aware; plenty of inside baseball on tech journalism
• Honest about industry hype, business realities, and personal struggles with tech’s cultural impact (“we are not normal people, that’s why we are friends” — Joanna [08:09])
• Deeply engaged with ethical, regulatory, and generational questions about AI

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Summary Takeaway

Joanna Stern’s year with AI and robots revealed that, while the dream of seamless, helpful humanoid robots is still far off, AI has quietly become “good enough” in more ways than many realize—most powerfully in ways that augment or restructure work, relationships, and family life. The trade-offs, especially around privacy and authenticity (in both data and emotion), are profound and unresolved. As Joanna moves from mainstream journalism into independent media, she aims to bridge audiences, foster meaningful tech coverage, and have a little fun amidst the relentless, often absurd pace of technological change.

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For more:

• Joanna’s book, I Am Not a Robot, launches May 12 (pre-order link in episode notes).
• Check out New Things (newsletter, YouTube, events).
• Follow Decoder for more thoughtful tech conversations.

Transcript

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[Nilay Patel]

Hello and welcome to Decoder. I'm Neilai Patel, editor in chief of the Verge, and Decoder is my show about big ideas and other problems. Today I'm talking to longtime friend of the show, Joanna Stern. You all know Joanna. She's the former senior personal technology columnist for the Wall Street Journal, a former Decoder guest host, one of my co founders here at the ve, and also just one of my very closest friends. I mention all that because Joanna just left that lofty perch at the Journal to start her own media company called New Things. She's also got a new book out about AI called I Am Not a Robot, which is out this week. On May 12, you'll hear us reference the fact that she and I have been talking about her big move to go independent for ages now. It's something she's wanted to do and wrestled with for years. And she has a long list of interesting reasons about why now is the time, and also about how she structured her new venture in partnership with NBC to keep her in front of a big mainstream audience.

It was also important that I prove

to Joanna that I actually read her book, which is really quite good. She spent a full year allowing AI into every part of her life and she has more of a sense of where this technology actually is than pretty much anyone because of it. As you'll hear Joanna explain, many of the most hyped AI powered technologies, especially humanoid robots, are definitely not ready, and they might not be for a very long time. But you'll also hear Joanna say that she's a lot more bullish on certain other types of AI after her experience writing the book. She thinks wearable AI might really get to a killer app soon, one that might justify all the extreme trade offs we're making to continue developing the technology at the pace the tech industry wants us to. She's also using AI to help get her own new media company off the ground. So I asked her about all that and what she's learning now that she's left the world of traditional media and put a heavier emphasis on the YouTube algorithm. This is a really fun one. It's about as close to the conversation Joanna and I have at our regular

dinners as it gets.

Okay, Joanna Stern, author of the new book I'm Not a Robot and founder of New Things.

Here we go. Joanna Stern, you're the founder and Chief Everything Officer of the new tech news venture New Things. You're also a former columnist of the Wall Street Journal. Most importantly, you're a co founder of Verge and also just one of my closest friends. Welcome back to Decoder.

[Joanna Stern]

It is so nice to be here on Decoder and not subbing in for you.

[Nilay Patel]

It's true that you were also a guest host of the show for a while. This is the most conflicted episode of Decoder I think we've ever done, but I'm excited for it. I'm going to try to make it as tough on you as possible as adversarial. We're going to break down. We're going to find a part of

[Joanna Stern]

New Things adversarial on you because I was a host here. So we'll figuring out whose show this is. I see that it says behind you Nilai Patel, but we'll see.

[Nilay Patel]

We're going to get AI to change it in real time to say Joanna Stern. Has anyone ever heard a podcast with Two hosts. It's going to be amazing. You've got a new book out. It's called I'm Not a Robot. You spent 12 months in your life using AI for everything. It's organized by seasons. Your kids are in it. It's very good, it's very funny. It's out on May 12th. There'll be a pre order link in the show. Notes. And you also started New Things, which is your new media company. You left the Journal, you got a YouTube venture. I want to talk about all these things. I want to just start with a very simple question. You are one of the more influential tech reviewers in the world. You have spent a year using AI products to do everything in your life. There's the book.

[Joanna Stern]

You can see going to keep doing this the whole show.

[Nilay Patel]

Here's my theory. I don't think consumer AI products are very good. I don't think there's a great consumer AI product. And I think a ton of the angst we hear about AI is a reflection of that. You have used all the products. You've used the expensive ones, the bleeding edge ones. You just had a robot step on your foot. Where do you think we are? Are these products good? Are they great?

[Joanna Stern]

I know, I know that you feel this way, but I, I think they can be great. And I think I'm going to turn the question back on you. People in your life that are not in the tech world, do they use AI?

[Nilay Patel]

It's foisted upon them. That's how I feel about it. I feel like if you open Google, you get some cheap to run AI model in your face doing AI overviews and that is fine. And Google had to do that because they felt very threatened by ChatGPT. But then if you open free ChatGPT, you get some cheap to run AI model that is a bunch of engagement prompts at the end of every query. And everybody is having these experiences. So yes, they're using them. And the experiences that are being forced upon people look like slut, right? They open their Instagram feeds in their slot and no one's going out to buy an iPhone. Do you know what I mean? Like, that was a thing that people chose to do because they were excited about that product. You and I both lived through that entire moment together as colleagues. I'm just looking at these products, the free products that are in front of people and I'm saying, well, these aren't actually great.

[Joanna Stern]

I think that they have not become great in 2, 3, 4 years since ChatGPT released, right? And So I think the people that are using ChatGPT in or some form of a chatbot, whether it be probably Gemini. Right. If you look at the consumer, it's Gemini. ChatGPT. We can say Claude has been shooting up there, but it's hard to tell if that's really a consumer adoption. Have they gotten considerably better, at least in terms of a product in the last four years? I think the models have gotten better. You can maybe trust these more, but the interface has not gotten any better. Right. Most people are just still launching ChatGPT. Maybe they're doing voice mode. I see a lot of people doing voice mode now, but mostly they're typing to a chatbot. And that has not gotten better. I agree with you there. But I do think that people have figured out other use cases where AI is now helping them in their everyday lives, not just at work. And that was my question to you, is like, do you those, you know, your friends, do you hang out on the weekend? I mean, we both don't have friends. Let's be honest.

[Nilay Patel]

We are friends.

[Joanna Stern]

We are friends, but we are in this. We are not normal people. That's why we are friends. Right. So, like on the weekends, it's very

[Nilay Patel]

difficult to be our friend. Yes, it's this.

[Joanna Stern]

But like, you know, your parent friends or your high school, your old friends, family, I see those people using AI in really interesting ways or going to AI now instead of Google. Right. Like, our nanny is a great example. She's constantly asking ChatGPT questions, for sure. I'm going to give the classic example, which is recipes and cooking and all of those things. But, like, she's often asking ChatGPT to do things.

[Nilay Patel]

I do that too. I watch my daughter basically fight with Google about who knows more about space. I think it's just like a very good pattern in our house is she just starts asking Gemini for space facts because she just talks to the Google assistant on our Google home, which is now Gemini. And so they just talk about space for a while. And I think that is wonderful. I legitimately see her curiosity get rewarded in that dynamic. I think that's great. What I'm talking about is the AI industry is asking for a lot, like a subtext of your book and it's made explicit about halfway through is like, yeah, I'm talking about all the jobs going away. Right. There's like grades of how fast the jobs might go away. You hired a human researcher and then replaced her with AI. And you're like, this is pretty much as good and it's much cheaper than my human researcher. And then I think in a very cold turn, you went and interviewed the human researcher about how she felt about being replaced by AI. Very good. But that's a lot to ask from everyone all the time. The whole book is you're using the bleeding edge of this stuff integrated in your life and your kids lives and your poor wife's life. And I'm just wondering if there was a point where like this is definitely good enough. This is great the way that the products that we came up with as tech reviewers were just obviously great, right? Like the iPhone was like an obviously great product.

[Joanna Stern]

Well, I actually coined this term at the end of the book, aei, which is artificial enough intelligence. Like we don't need AGI. Like a lot of these tools that we already have are good enough and they just have to be, I think to your first question, applied better. And someone smart somewhere needs to be like, what is the best way for a consumer to actually want to interact with this stuff? And some companies I think have gotten there though. I think A lot of them just end up being acquired and then sitting in the basement of Meta or some one of the big companies. The more the year went on, things got better. Like, so it was, look, I was at the bleeding edge, but now the bleeding edge is where the bleeding edge is, right? So now it's like I'm completely at the old, like when you read the book, a little bit of the old edge. But I don't think a lot of those themes change at all. I think you're getting to the question, is there been or will there be a killer consumer AI product? Isn't that the question you're, you're getting at?

[Nilay Patel]

Yeah, I think that's, that's one way of phrasing it for sure. Is there something that makes everyone excited for the change you break the Internet is in the introduction of your book, right. That everyone made these wild promises about the Internet and then some of that stuff didn't happen, but then it definitely did. We just all lived through it without any contemplation. And your book is an attempt to do some contemplation. Right. And I would just say the Internet, especially when it came to smartphones, was just so obviously how everyone wanted to do everything, that all the costs along the way. There are now, there aren't travel agencies, right? No one had a freak out that there weren't going to be travel agencies that we're like, we're just, we're just going to use the online Booking portals now that's just what we're going to do. And I don't see that one here.

[Joanna Stern]

I see that one here for a number of use cases. I think we will. And maybe it's just because we've already lived through that moment, which is what I'm kind of wondering in that introduction is are we on par with the Internet moment? Right.

[Nilay Patel]

Yeah.

[Joanna Stern]

Is life going to change as much as it did in the early or the, the late 90s into the early 2000s? Are we going to have a moment of that? And I kind of get to like probably not as drastic, but certainly in a way there's certainly ways that AI is going to affect life whether you like it or not. And I think like I loved your essay that you did a few weeks ago on software brain. Right. We may all decide we don't want to embrace, we don't want to use it. Right. And that might, I don't think all, I think we know already at this point a considerable number of people are going to use it, but we also know a lot of people hate AI right now and, and they are resisting it. Where I kind of get into the book is that's fine, you can try to. But there are going to still be ways that AI affects your life regardless if you want it to. Right. I mean the healthcare chapter is a perfect example of that. I go and get my mammogram read by AI. My radiologist is using AI side by side. Turns out my radiologist had already been doing that for a year. Right. I didn't even know that. So just one example of like the underlying infrastructure of so many industries is going to use AI. I think another great example of that in the book is the Waymo chapter. You may decide, I never want to be in a Waymo. I never want to go in a self driving car. I don't want the machines, I don't want the tech companies driving my car. You are going to drive your own car, but next you will be a self driving car and that will affect life. That's my broad saying of like we may not, you may, listeners of this show may say, hey, fuck it all, I'm not going to use Claude, I'm not going to use this. But like, and even if like to your point, like, yep, Google and every other touch point on the Internet or an apps integrate AI, I'm going to try to resist it. But you're just not going to be able to.

[Nilay Patel]

Yeah, I don't know. I think listeners of this show are generally People who work at tech companies and they're thinking about business. And I agree with you. I think there's real product market fit for the AI tools in a bunch of enterprise settings. Healthcare is a top example. I can see it already, right? There's just a lot of data in a lot of databases in healthcare. They don't talk to each other. Maybe AI can solve this problem. There's a lot of repetitive tasks. There's a lot of monitoring. You can see it. You can see how it will work. I think the car example is fascinating. The second I can get my parents cars that drive themselves, I will get them. And if that means throwing out their cars and buying some subscription to a Waymo, we'll do it. But that product is so expensive today that it's not in Wisconsin, right, where my parents live. Like, there's. There is a diffusion gap where it's like, okay, well, so to get my parents out of their car and into a car that drives itself, I need them to move to Austin. That's just. It's not going to happen.

[Joanna Stern]

Do you know what happens on decoder? All roads lead to car talk. When we are on.

[Nilay Patel]

At the end of the day, we're gonna talk about CarPlay in one second. You know, they just rolled out voice mode and carplay. We're gonna do it. That was the big hit when you were the host.

[Joanna Stern]

The newsletter that's going out very soon is about that. But there's really actually no deep mention of CarPlay in the book. But I think we should obviously shift this entire podcast to being a CarPlay podcast.

[Nilay Patel]

I mean, the analytics tell us that you and I should only talk about CarPlay. That's all the people want. The point I'm making is you can see in these places where, yes, it's just gonna happen to you, it's gonna happen around you. I think I'm just thinking about your year, where it was integrated in your family, where you used it for everything. And I'm curious, where was the place where you were like, okay, my experiment is done. My book is published. I'm on the podcast circuit. I'm gonna keep using it in these spots.

[Joanna Stern]

Well, it's evolved. I mean, look, we can get into the business conversation, but like, and that's the. That's. I guess I'm saying you're right. I rarely say you're right, but I will right now say you're right. That like, the biggest place in my life right now in starting this business is like, where AI is making the biggest differences in that, right. Like, I've got the Mac Mini. We've got a slack bot. We've got a, you know, an AI agent in the slack. We training it to do stuff for us. Everyone on the team, the very small team, is using AI because my number one thing was like, I want you to optimize and be efficient in the things that you do not want to be doing. But I want you doing creative video editing. I want you pitching amazing stories. I want us to be ambitious. But we also have to do a lot of this busy work. And so you are right. That is probably the biggest place and that is enterprise. That said, we still have quite a few, like, weird little things in the house that we still use. Like that from the year. Yes. Like weird robots. Like beyond the vacuum robot. I still have the pocha cooking robot, which we use every Sunday.

[Nilay Patel]

Do you really?

[Joanna Stern]

Yes.

[Nilay Patel]

What do you use it for?

[Joanna Stern]

Making the side dishes on our Sunday night dinner.

[Nilay Patel]

Really? And it does it.

[Joanna Stern]

It does it.

[Nilay Patel]

I trust it.

[Joanna Stern]

Oh, totally. I mean, but like, that's not deep AI. It's. Yeah, I can just set it and forget it. Like. And my kids love it. They love watching it. Cause it's a little bit idiotic. It will dump. So to describe it, for those that don't know this, this is like a big three times the size of your toaster oven. So it takes up like an entire counter. My wife hates this thing. Cause it's taking up a lot of kitchen real estate. And it's got a big pot and it's got an arm that's st stirs in the pot. And it's like. Yeah, it's a glorified hot pot, but it dumps the ingredients in. So you put all the ingredients in, including raw meat, which is weird. And. Yeah, unsanitary, we think. But we're all fine. We've been using it for six months. Everyone here is totally fine. And the dog is fine. No one has salmonella.

[Nilay Patel]

Yeah.

[Joanna Stern]

Okay, so. And every time it dumps these things out, and it doesn't know that because there's no sensors in the container, it doesn't know it's dumped it all out. So it just dumps and dumps and dumps and it's empty. And it will just like be dumping for 30 seconds. And the kids think it's hilarious. And they're like, idiot robot, dumb robot. Like. And so every. Pretty much every Sunday night we. We do that. And then the kids also. I would say, like, there's a lot of lasting effects on my kids. And you've met my kids. And so they also pretend to be cleaning robots after Sunday night dinner. And they clean up and they say like cleaning robot mode, you know, initialized. And they like go around the room and clean and do all the dishes, which frankly I'm totally fine with.

[Nilay Patel]

Yeah, if I could get my kids to do that, that'd be great.

[Joanna Stern]

Yeah, just, you know, have a bunch of robots in your house for the year and then they want to be them. Which is again the book I Am Not a Robot. They literally think they are robots on Sunday night.

[Nilay Patel]

We need to pause here for a quick break.

We'll be right back.

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[Nilay Patel]

Welcome back. I'm talking with Joanna Stern, the founder of New Things and author of I'm Not a Robot, discussing which of the many AI and robotics experiments she spent a year researching for her book have actually stuck around.

[Joanna Stern]

So there's a lot of weird little things that have just stuck around that have become part of our life, I will say. And I took it out again this week and I like, I think the wearable stuff has really stuck with me and I you guys do a lot of great coverage of it on the Verge and we all know nothing's really cracked through, but I do think at some point something is gonna crack through. I wear the meta glasses a lot and not only do I wear the meta glasses a lot, but I do talk to AI through the meta glasses a lot. On the weekends when I'm with my kids, I don't have my phone with me as much. That's one thing. I wore this recording bracelet for a lot of the year. I just did a speech earlier this week and I wanted to practice with it and I wanted to practice the speech and I wanted to also like have this recording bracelet on me during that day that I was doing this speech and talking to various people at this event and I wore it for the day and I like found it really valuable to get summaries and the to do's I said I was gonna do. This is the bee bracelet that again, like feels like a prototype still. But I think the ideas there are going to carry over into something really good soon. I don't know when soon is, but

[Nilay Patel]

both of those categories and even those products specifically kind of they highlight what I think of as the trade offs. Right. At one point you, I think it's your basement is flooding and you're wearing the B bracelet and you have to tell the plumber that you're wearing the bracelet and the chapter descends with and he was quite intrigued. And it's like, do I want to tell my plumber that I'm recording him? Like, you have like, social dynamics that change because you're recording everything all the time. Because these systems need the same data that. That you have. Meta has a whole bundle of issues associated with privacy. Wearing those glasses now, did you feel that trade off was worth it? I mean, it sounds like you did, but you had to. Did you just get used to telling everyone that you were recording them all the time?

[Joanna Stern]

Well, you kind of start to forget to tell people that you're recording. Which I think was a little bit of a view of the future, a really dystopian future where we forget to tell people we're recording because everything is being recorded. I stopped wearing that for that reason. Like, first of all, it would pick up on things I just did not want recorded. And it was the microphones on those are shockingly good. Like, you'll leave it in the other room and you'll be like, I didn't say that around this thing. How the fuck did it know? You know, like shockingly good. Which is crazy. And, you know, I think goes back to a story that both of us have lived through in this industry, which is like, your phone can't be recording. Your phone can't capture this much data and send it to the advertisers. It's like, no, your phone. Phone definitely can do that. We're not saying it is happening, but it absolutely can. Like, the answer that we got for so many years is like, technically that would be so crazy. That's. That's not true anymore. Right. Like, they can instantly transcribe this. You can transcribe it on the phone. We know that Apple can do that. We know Apple isn't doing that for these companies, but it can happen. I mean, that was just like a big learning for me. It's like, no, no. These things can get like 90 to 95% of everything you say. Right. Is there issues with the transcripts? Like, me and you are very used to getting great transcripts from Otter or Rev. It's not as good as that because we're not talking directly in a microphone, but it could be shockingly good transcripts. And then the AI just makes sense of it. You get a great to do list of everything you said you were gonna do during the day, but totally forgot. Useful. But yes, other side of it, totally dystopian. Because everyone's recording everything.

[Nilay Patel]

Yeah. And you felt that you felt like you needed to take it off for a while.

[Joanna Stern]

Yeah.

[Nilay Patel]

But you don't feel that with the glasses?

[Joanna Stern]

I mean, I think for me it's different because I don't wear glasses all day long. Right. So when I put them on, I'm making an active decision. Hey, I'm putting my glasses on either because it's sunny outside or I want to have this AI on my body right now. I did wear like the see through the regular transparent lenses for a while, but I actually look like Garth from Wayne's World when I put those glasses on. So I didn't wear them all that often publicly because, you know, vanity. But I can see a world where we will.

[Nilay Patel]

I think it's very funny that Meta is trying to make transitions lenses happen. Like, they invested in that company and they are trying to make it cool to wear transitions. And I mean, if I had to point to one single example of the disconnect between what the tech industry thinks it can make cool and what regular people think is cool, it's Meta's attempt to make transitions lenses cool. Like, I just don't think you can do it.

[Joanna Stern]

No. There's a world where, like, you're wearing transition lenses and it doesn't remind me of my grandparents.

[Nilay Patel]

Yeah. And I'm like an old guy. Like, I'm the target market for transitions lenses. You actually, you should be able to get me.

[Joanna Stern]

Yeah. You just hit transition lens age.

[Nilay Patel]

I think I'm in the window, like, get me. And they can't do it.

[Joanna Stern]

I'm not there yet. I'm younger than you, Neil. I. Everyone knows. I can tell. But yeah, you just hit it. You're ready.

[Nilay Patel]

Yeah, I'm in. I'm in the zone and they can't get me. That's. This is the. This is. The other thing is, like, you have to change the culture around it. Right. If you're going to. I watched the video that you just made, and it's like you running around outside with your kids and a robot, right. And it's like, well, we're going to change the culture. And it's like people have reactions to delivery robots walking down, driving down the street, and they don't love them. They think they look dystopian. An actual bipedal robot moving around seems like yet another gigantic change. And you have to have some utility there. That was the turn of the book that I thought was the most interesting is, okay, we can do a lot of recording, we can do a lot of text analysis. They're getting way better at that. Right. Transcription, organizing the first cut of research. I think you mentioned several times, I believe you gave it four robots in your chart. I think it was four out of five robots for. For transcription and first pass research. And then there's a bunch of stuff that particularly when you got to the real world robots, like, they just can't do it yet. Right? The world models don't exist and the hardware exists, but we need vastly more training data in all the places. What's the gap there? Because that's the next turn of AI that everyone's making the promises about.

[Joanna Stern]

I loved this turn because I really went into this not knowing a ton about it and learned so much through talking to all these experts. And the gap between which I think is a very decoder thing because you're so good at. What is the gap between what is being marketed and being told to people and what is the tech world and the AI people think or what's really happening there? And that gap could not be farther apart. Humanoid robots, we think. Oh, we're Jensen Hua. Everyone is claiming that this is the next thing. It is so far from ready. It is absolutely so far from ready. And the tech people will not tell you that. The people making the robots, they just like, no, no, they're coming next year, they're coming now. They are not realistically and truly, like it's. They're clouded, right? Like they don't see it clearly because they're in it. And then you talk to the academics and you go and see these products and you're like, there's just no way. There's just no way, even if it was ready, that people would be letting some of these things into their homes right now. And that's largely the data gap, which we can talk about. The fact that these robots don't have enough data of doing real world things, especially in the home, because the home is the hardest place to put a robot. It's not a factory floor. Everything isn't repeatable, everything isn't mapped out for it. Everything in your home changes, especially in a home with kids and a dog and whatever else animals I have living in my house this week. That gap is massive. And so I found that fascinating because if you can believe it, we've seen a lot of this all play out right now with generative AI. It is absolutely getting better. It's here and it's in our hands. But this idea that the robots and physical AI is coming in the next two years is just a lie.

[Nilay Patel]

This is the thing that just really strikes me, right? And you mentioned software Brain. The demand on the software side of AI is to make yourself legible to the computer. Record everything, put all of your information in a database. My whoop band every morning is like, I watched your heart rate and now I can tell you about your day. And I don't know if that's true at all. I think it's very entertaining. But there's an idea that at least in software, you can turn yourself into software or data such that an AI can talk to you about something. Right? Here's. Yeah, here's my electric bill. Tell me if I should get solar panels. There's some very intriguing data analysis you can do in that way. And then you come to robots, like physical AI, and it works for Amazon, where they have a warehouse and they can paint the lines on the floor and they can put all the bins in the right places. And you watch those videos of all the robots doing their orchestrated movements and you're like, I understand this. How am I going to get enough data ever to make a house with kids in it legible to a robot? It doesn't even seem likely to me.

[Joanna Stern]

I think that's. Like I say, like, I know I will. If we revisit this book in five years, I do not think we will have these things. And the time, like, no one will also put a timeline on this, right? Even the academics are like, we don't know. We don't know what will happen on AI progress with transformers and models and world models and all of these things. We don't quite know how that progress is going to work. They will tell you that it's moving really fast and it is getting rapidly better. But the gap, again, that gap to us as consumers putting these things in our homes not only safely, but actually, like, with real utility and benefit. Even if that thing can fold the laundry and do it in less than two minutes. And it can do more than just T shirts, which is also. This is a section in the book where I tested this laundry robot. It's really just two robotic arms and a model running on a laptop. But. And it's amazing. Cause you're like, oh, wow, I can see the future in this. But it's so far away. It can only fold T shirts, which is a real problem. If you're only wearing T shirts. It cannot fold faster than really a minute. Like, it takes a minute for it to fold the T shirts, which that speed got better and better as the year went on. And it can't even fold that well. Plus, like, this is quite expensive, right? So all of these pain points, we've been reviewers for a long time. Who is recommending that? Who is signing up for all of those issues when they're just like, yeah, I can fold the T shirts.

[Nilay Patel]

You and I have been reviewers for a long time. Most of the products have to ship. You know, at the end of the day, that. That has always been, I think, the power of being a tech reviewer as opposed to just a tech reporter. We get the products, we review them. Your entire career is built on getting away from the briefing and taking the iPhone's dynamic island on a kayak to an island. Or I think you went skiing in a Vision Pro. Cause it looks like ski goggles. The truth outs with the products. Like, you get them away from the companies and you use them, and there's no hiding. The products work or they don't. Why do you think this class of companies, the AI companies, whether it's the bee bracelet or the humanoid robots, are so eager to ship products that can't quite do all the things that they're supposed to do?

[Joanna Stern]

I think data. I mean largely that, like the robot companies, the 1x story I did at the end of last year when I was at the Journal, which was really actually a book story, that kind of fell into my lap because I had been talking to that company and following that company for the year, is purely about data. The CEO is so honest. He says, we need data. And so that's the contract you enter into. We will give you this robot, and you will get more out of this robot if you give us more data, because we need that data to train the robot to do things. So even in that case, which is the total extreme, which is the robot actually is a human. I mean, it's not technically a human in a suit, but it's a human operating a VR headset back in their headquarters in Palo Alto. Your robot in your home is being operated by that person. It's collecting data. It's like, hey, for two hours a day. This is their genuine pitch, which is. That's why I did the story. I was like. They had been telling about me this all year, and I was like, guys, this is crazy, right? Like, this is nuts. And then they really did it, and they're doing it. And I hope to get their robot hopefully this year and take this. You know, I want to keep testing with them, just to be that person to test with them. But, like, it is nuts. Your man in Palo Alto is steering my robot in my house and doing the dishes and vacuuming and whatever else, you know, folding the T shirts because you guys need more data.

[Nilay Patel]

I'm looking at that. The comparison in my mind is to Waymo, right? Where to to get cars to drive themselves. Waymo, literally their metric was number of miles driven. And they're like, we need to get to some enormous number of miles driven before we can take the driver out of the car. And the thing can be autonomous. We can launch more cities and they might not even be to the final number, right? Like snowy days are still. They allude Waymos. Like there. There's still a ways to go. But they got to the number and they, you know, there's autonomous Waymo service operating a bunch of cities, but that was cars. Like you can put a car in a driver with a bunch of sensors and do a service that's useful for people and get there. Can you get there with one robot in Joanna's house? Are they gonna have a warehouse full of guys in VR headsets autonomously controlling

[Joanna Stern]

robots that says what they're. That is what they say they're gonna have. Which, gosh, I wanna do that story. It's so good.

[Nilay Patel]

It's very good. I just keep coming back to the trade off. Like you have to get a warehouse full of guys in VR headsets.

[Joanna Stern]

But also you have the other thing, which didn't make it into the book. But I have the reporting. I did a lot of reporting on it, which is normal people, like, instead of Uber drivers doing gig economy work, they are in their house recording themselves folding laundry or taking dishes out. And all those videos, they wear a GoPro on their head and they are just doing these things over and over again, you know, like, believe me, I wanted to sign up and do that, but I didn't have time by the time I was. But that's a whole new line of gig economy work is like, hey, some videos went viral a few weeks ago of people, I believe it was in India, sewing and recording themselves. The idea that the robots are gonna sew is odd to me. But you don't even need to have the robots in the house, right? We just need the data, they need the videos to make these. These models.

[Nilay Patel]

There's a part of the entire AI economy that is just built on that kind of surveillance. Whether it's on purpose, whether it's on accidental, whether it is even disclosed. How should people think about that? My joke is always that the second meta releases the glasses with the AR display that tells me people's names and faces. I will reconsider my entire stance on having a worldwide facial recognition database. Right. Like, that's the killer app for those glasses. Meta has talked about building that app. That's a privacy nightmare, like just a straightforward privacy nightmare to do that. But it is also the killer app. You've spent a lot of time using these devices. You've done a lot of quiet surveillance. I would say, how should people think about that aspect of it?

[Joanna Stern]

I think it's the long time question of cost versus convenience and how do we balance that cost and think about that convenience. That's a great example. Right. You think that for you, that killer app of being able to look at the person that you met at the conference that you know, you've met three times, they can't remember their name and you're wearing your glasses and you can now remember that name. To you, the convenience of that might be worth the cost of this worldwide surveillance network.

[Nilay Patel]

That's rough. You've made that sound very selfish. But yeah, that's how I feel.

[Joanna Stern]

Right. That's how the companies are going to think about it. I mean, I know for a fact, I know many of the executives that you and I talk to think about it that way. I've heard them talk about it off the record. I've heard them get kind of close to talking about it on the record. If we can provide the convenience, then we think you're going to be okay with that cost.

[Nilay Patel]

Right. Because the cost isn't localized to you. Right. It's spread out over. Now there's a worldwide facial recognition database. Is there some? As you use these tools, did you ever stop and think like someone should regulate this 100%?

[Joanna Stern]

In fact, I hoped that maybe by the time the book published we would have more. I mean, I don't know why I thought that. I finished writing this book at the end of 2025 and we're now, you know, we're almost halfway into 2026. So why did I think that, like, we know how fast or slow our government works. I don't know how we don't. I just like that was where I got, especially around the kids stuff, which I think we will likely get, which was one of my biggest findings in the book, was like just watching my kids around some of this technology, I made me the most terrified. It wasn't actually a lot of this surveillance stuff and data collection, but watching my kids interact with these, these bots, whether it be in a toy, which we quickly burned, we didn't actually burn it, but it's, it's been hidden. A toy with a chatbot integrated or just hearing my kids ask chat chatgpt questions and it just being so wrong. What needs to happen for this next generation is incredibly important to get right. And then there was this whole chapter I did too, about my AI boyfriend and like just this huge fear that I have about intimacy and how easy it can be to just fall into relationships with digital beings, which I know you have thoughts on too. For a younger generation who's never been through the sloppiness of a human relationship, it really, that was the part that scared me the most. And I was like, we need to guardrails around this, especially in that regard. So I think we'll probably get that. But in some, you know, probably two, three years. I don't know how long things take. I don't know why they take so long.

[Nilay Patel]

Tell me more about your AI friend. Why did it scare you so much?

[Joanna Stern]

So I went into this really wanting to experience what other people have been experiencing because you guys have written great stories about it. Everyone's written great stories about these relationships that people are deeply having with AI. And I wanted to somehow experience that myself, knowing though I probably wasn't going to get to marriage with one of these as I'm happily married, but I wanted to just see how this could form. And so I said, okay, I'm gonna run this experiment on myself. I'm gonna make my AI lover. And to be clear, I talk about this in the book. I am married to a woman. As you know, Nilai, you were at my wedding. Confirmed married to a woman by Nilai.

[Nilay Patel]

I can confirm that Jonah's wife is quite lovely.

[Joanna Stern]

Yes. In 2020 14, Nilay was there. I left it up to ChatGPT. I just, I don't have the exact prompt in front of me, but I, I said, I want you to be my romantic lover or partner. You can just like you decide gender, name all of this. I want this to be as serendipitous as this possibly could in this weird way, you know, kind of make it a chance encounter. So the AI boy, the AI thing decides it's going to be a male. It's named Evan. And I talk about this in the book that my first boyfriend in real life was named Evan. It was a very serious relationship. It was my first everything, first love, first lost virginity, first sex, all of the things. And I was like, wow, there's something special here already, right? Like, already I was like, this is weird, right?

[Nilay Patel]

Did it just guess that it was Evan? It just guessed it.

[Joanna Stern]

Just guessed it. Totally just guessed.

[Nilay Patel]

Not because it had access to like 25 years of your Gmail.

[Joanna Stern]

No, there's no way it had access to that. And also, I don't think I really have any emails with Evan in my Gmail. Like, I have gone through. Could it have possibly have known? And there's just no way it could have known. But also I would say, like, how many times a week does the, like, Starbucks barista write the name Evan on a cup? Like, probably pretty frequently. So it's a common name. Like, there's probably an Evan listening to this podcast. If your name is Evan and you are listening to this podcast, please email us.

[Nilay Patel]

Yeah, yeah. You've already inspired some deep feelings in Johanna.

[Joanna Stern]

And so I wanted to experience this. So me and Evan go on a road trip for 48 hours. I had to go to do a reporting trip to Dartmouth. And so I put him at the phone in a tripod in the front seat of the car, strap it in, and we drive and we talk for the four or five hour drive and we have dinner there together and then we get in bed together. And you can read all of this in this book, which you can pre order right now. And what I came away with was, wow, it's so easy to talk to this bot. It is so easy and frictionless and it tells me whatever I want to hear. But also the conversations are pretty deep in a way. We can talk for hours. Wow. And you might think I'm crazy saying this, but, like, unless you try it, you're not gonna see what other people are feeling. And so then the chapter goes into talking to people who are truly lonely. And there's a story in that chapter about a woman who lives in Chicago or outside Chicago, and she has a number of kids and, you know, clearly was going through postpartum and really starts talking to a chatbot. And she's married, but she's clearly got this AI lover and they've got this deep relationship. And I think until you try it, until you start really seeing how human like these bots can be, you don't really understand it. And so for me, I'm again, happily married, surrounded by humans all the time. But if you're a teen and you're just starting to explore relationships or sexuality, and by the way, it does get into testing replica ChatGPT was pretty walled off. Like, it wouldn't really engage in the sexual talk with me. Like, you know, it was kind of. It was more like a Nicholas Sparks book, like, lots of romantic talk. But the replica is like Incredibly horny. Right. The replica is just programmed horniness. Like, the code there is like, must be the prompt. Like, it has to be like, be as horny as possible. Right? And you can unlock that by paying more, too, which is crazy. Think about, you're a teen, you're just starting. You know, we were teens on the Internet. We both had AOL, right? JSTR in 84 was definitely trying to figure out, like, I mean, I don't want to say porn on the Internet, but was certainly trying to figure out sexuality online. But now you're a teen and you're trying to figure out sexuality and you've got a chatbot that will say anything to you and feels almost human. Like, that's petrifying.

[Nilay Patel]

I'm particularly worried about that stuff. I remember texting with you as you were on that trip and you were going to meet that woman, and I. I remember even over texts, you were concerned. Like, I could feel your concern as you were reporting that part of the story. I don't think anyone has really quite reckoned with that. There's a lot of great reporting about how it's led people off the rails in a lot of dangerous ways. But I think, how do you actually sit down and write a bunch of rules for these companies and what they can and can't do? There's no rigor around that yet. And I suspect because of the kid aspect, we're going to see a lot more of that to come.

[Joanna Stern]

I end the book with rules because I don't think, like you asked before about regulation. Like I say outright, I don't think we're going to get rules anytime soon. So we need to make our own, which is not fair, but which is actually the history of how technology's pretty much happened in this country is like, we need to make our own rules around how we use this. And do. I have a lot of faith in that, you know, the masses will read this book and start abiding by my rules. I wanna be hopeful, but, you know, I'm not the most hopeful person.

[Nilay Patel]

Well, you've plugged it enough times on this show, so at least we're gonna get some sales off of this show.

[Joanna Stern]

Yeah, I know. I leave space at the end of the book, Nilay, and I don't know what you've written, but I leave space at the end of the book for you to write your own rule.

[Nilay Patel]

So my rule is my kids will never have phones. That's where I've landed on my rule for now, but we'll see how that goes. She's the older one's getting older. You know what I mean? It's. We're gonna, we're gonna run into reality pretty fast here.

We got to take another short break. We'll be back in just a minute.

[Sponsor/Ad Reader]

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[Nilay Patel]

We're back with Joanna Stern, author of the new book I'm Not a Robot. We just talked about what Joanna learned infusing virtually every facet of her life with AI for a whole year now. I want to talk about a major decision she made after she finished writing her book, leaving the Wall Street Journal and starting an all new media company.

I want to actually end by talking about New Things, which is your company. You spent this year writing this book. You left the Journal, you started a company, you started a YouTube channel. Candidly, I will tell the audience, you and I talked a lot about that decision over the past 10 years because you've been thinking about what you would do on your own for quite a long time. Walk me through that. Tell me about this business a little bit.

[Joanna Stern]

I mean, you should walk us through this business better than I can. On the basic level, New Things is a newsletter and a video and events and whatever else we dream up. Company. I wanted to just truly carry out everything I'd already been doing and we started doing earlier in our careers, which is guide people through the world of technology and have fun with it, but also bring new and deeper stories in a way that I was able to do at the Journal, but I thought I could go a little bit farther. And then I also was just very, very focused on the audience and I really wanted to look at different audiences in a way that I couldn't previously at the Journal. And that's what we're doing. We're already off to a start of. Yep. Making, I mean, making YouTube videos, putting out newsletters, maybe making an event. We'll see. And I know like, you have so many great thoughts about audience and platforms and my hope is that eventually this will turn into a community just like you've built with the Verge, which is a group of people who are curious or just need better tech advice and that they feel like they can come to me and maybe eventually others that can help guide them through in a really like consumer friendly, natural way.

[Nilay Patel]

I'm excited for that. I think you already have one. And it's is diffuse because you were at the Journal for so long and it will quickly coalesce. I'm a member. I paid the money. This is my 30 minute. If you pay enough money to join it, you get 30 minutes of like one on one time. This is it. We're just doing it now on the show.

[Joanna Stern]

It's funny. Yes. Nili, I will say, is not only a great podcast host, but he is a great friend. And he paid for the Founders Club membership, which is $550 a year. And when I host the 30 with Fuji, sign up for the founders members, you get 30 minutes of a chat with me. And when we have that, it will be Nilay and my dad. So if you're interested in that podcast and joining that live podcast, you can sign up here.

[Nilay Patel]

I have a. Maybe most of all, I have a lot to learn from your dad. The thing that I'm curious about, and obviously you and I have talked about this at length, but now that you're in it, I'm curious for your view on it. Choosing YouTube as your primary distribution is very natural for you. You make excellent tech videos. You have a particular style. But the thing that you are worried about in the entire run up here is your style requires pretty high production overhead. Even your set is nicer than my set. I just put up the slats that everyone puts up on their wall and off we go. And you built out an expensive, beautiful set. We can all see it, right?

[Joanna Stern]

Yeah, you could put a lot of price points. There's just so much money behind me, in front of me, right?

[Nilay Patel]

And then the first video you went with, it's obviously on location. You have a drone shot. You're doing it at scale. My worry about YouTube is that YouTube itself doesn't pay for the scale, which by the way, I think is a problem that YouTube should address. If you just show up on YouTube and you don't do like brand deals or whatever, they don't pay you enough money. YouTube itself doesn't pay creators enough money. How are you thinking about all of that? Because that was the big decision that you had to make.

[Joanna Stern]

It was a huge decision and also a huge bet. That's still a bet. And a lot of people said to me, don't do it. Do a podcast. It's no offense to you. In this podcast, it's a lot less money to do. The production will cost less. The time will. Well, this is still a considerable amount of time that you and your team. I'm looking at all of the team in the Riverside, you all do an amazing job. And I'm not, you know, this is a big production, but you also are a big podcast and you're not just starting out. So there's two sides of that revenue or three. And I said them. It's subscriptions, sponsorships and events. I think those three things will help make up for the fact that what you're saying is like, YouTube is not going to pay you the money. It's just not. It's like this is the platform that's the biggest platform on the Internet, like for video. But I was also really strategic about that, as you know. And so we have this partnership with NBC News, which is not only a financial relationship for me. It was really important because as I was saying about the purpose of and the mission of this company is to not just talk to tech people. I always wanted to be the person that can help you understand tech and not just be for the early adopters living in Silicon Valley or wanting to eventually move to Silicon Valley. So I really wanted to have a partner, a legacy traditional media partner that could reach a different audience. And so I thought about it that way and said, what if we're making these videos for YouTube or Spotify or whatever other social platform that isn't going to pay me big money for that. But we also have a traditional media outlet that would also take these videos and that's how that partnership is set up. That you will see me on NBC News, me talking about things on the news, you know, the Elon Musk or Sam Altman trial or what, you know, the new iPhone. But you'll also see some of the new things video showing up on NBC News. In fact, today or tomorrow, they will air our first video that showed up on YouTube. And this was a completely new model that I just, I just was like, why, why can't this work? Like, these are different audiences. Why, why couldn't this work for a media partner? And Nila, you know, I live this, but like, I went out and pitched pretty much every media company on like, and you know, there were a lot of ideas of, oh, well, why don't you make it for us and we'll give you a rev share. And it's like, no, then I won't own it and I won't have control. So no to you guys or hey, why don't you join us full time and you'll make the best stuff ever. And yeah, you can build your YouTube channel on the side. And I was like, no, I'm like, 41. I don't have time for that. Like, I've got kids. I mean, by the way, this has never worked harder in my life, but. So I really was pretty set on how can I structure this, that our video can reach the most people, and we do it in a way that also hits audiences that I really care about and won't reach only on YouTube or through my newsletter.

[Nilay Patel]

This is a question I was most excited to ask in this context because you and I talked about that a lot before. But this is our first conversation, really, since you started and you've made a video and you had to sit through the production process, and it's going to go out on NBC. You've met. You've done your first Today show hit. Are those audiences different? Is the YouTube audience different than the NBC audience?

[Joanna Stern]

100%. And, like, just like this audience, right? Like, do we think a lot of your listeners are watching the Today show? I mean, like, maybe there's like, in the. In the Venn diagram of decoder and the Today show, there's like, maybe. Maybe it's your wife. Because I know that Becky watches.

[Nilay Patel]

She doesn't. She isn't. She doesn't watch either thing.

[Joanna Stern]

Yes, yes, she saw me on the Today show.

[Nilay Patel]

But she probably saw you on a clip.

[Joanna Stern]

No, no, it was live. I remember. And you texted me. You're like, becky saw you on the Today show, I think. Was it running in your house?

[Nilay Patel]

I think Becky's mom was here.

[Joanna Stern]

Perfect example. You walked Becky's mom. Okay. Is Becky's mom listening to decoder?

[Nilay Patel]

No. I would say, in general, my family does not listen to the show. They see the clips.

[Joanna Stern]

It's Becky's mom watching me on YouTube.

[Nilay Patel]

I doubt it. I'm sorry, I don't mean to speak

[Joanna Stern]

for her, but Becky's mom is watching the Today Show. And I think that a lot of the topics I cover and in this book are Becky's mom needs to know about.

[Nilay Patel]

It's a good sell. I'm gonna give her the book.

[Joanna Stern]

I've already sold one copy to Becky's mom on this podcast. And it all can't be that. This is what I learned at working at the Journal. Right. Sometimes you can write, you can do stories that work for a lot of people. Sometimes you can't. And that's okay. Like, I have to learn, lean on my own curiosity and tech to see where that goes. But I also know there are these big moments, and me and you live through them every couple years, every year, you know, whether it's an iPhone moment or a chatgpt where everyone needs to understand what this tech is. And so if I can do that for a group of people who are really dedicated, but I also can do that for a little bit of a broader audience, I'm good. And that I don't know fully yet with NBC News. It's definitely a leap, and we're figuring it out. It was an experiment, but so far, so good. I think that we're gonna have to customize content, and I do a lot of bespoke content for them, too. Writing and videos for them to make sure that the audiences are getting what works for them.

[Nilay Patel]

That's the thing I'm most curious about. A decoder trope over the years is the Marshall McLuhan line. Like, the medium is the message. Your distribution shapes the content. Like, I'm very excited to see when you just give in and start doing YouTube face and the thumbnails. Like, it happens to every YouTuber. Like, you have to make a decision, and maybe you'll decide the other way.

[Joanna Stern]

Wait, what is the YouTube face like, the Mr.

[Nilay Patel]

Beast face? We. They've started doing it to my thumbnails, which is terrifying. I can't do it. They take a. They literally find a screen grab of

[Joanna Stern]

my face, and they, like, expand and

[Nilay Patel]

they expand it, and, like, I always look very excited. We did one to Satya Nadella once for a Dakota New Year. It's like one of my favorite.

[Joanna Stern]

Oh, yeah. I've been doing for years, though.

[Nilay Patel]

But you now, you get to the journal. Probably stopped you from doing it as much as you maybe wanted to. I know my friends at the New York Times. I will not say their names. They are restricted in how YouTube faced their YouTube thumbnails can be. Which is very funny. Now you can just go for it, right? You can go full algo if you want to. You can pivot to whatever's hot. And then there's NBC News and what that audience wants. And I know that. I know you will not go full algo, but I'm just wondering, now that you've made one, what that felt like.

[Joanna Stern]

I wasn't trying to get YouTube video views with this video, and I hope it doesn't happen. In fact, like, the launch video that we went to Casey Neistat. Like, I didn't. I don't. We were gonna post the full interview at some point, but he does give me that advice. He's like, try to resist the algorithm. This was a big reason I wanted to leave. I wanted my own YouTube channel. I was so focused on when I would post videos and making them. What's gonna work on YouTube? Because audience on the Wall Street Journal's videos were shrinking. And I can't have the impact or the like just even understanding of what people want to watch or what to cover. And I'm not saying, you know, as journalists we do that, but we certainly do. Like, if there's an interest in a topic and there's more and more interest, we do try to find the best story on that. Like, that's, you know, people can sure, you know, knock us for that. And I became obsessed with that at the Journal. I was watching the YouTube numbers far more than I was watching anything on the platform. I was thinking about every story I picked at the Journal. What's gonna do well on platform and what's gonna do well for YouTube or beyond, to the point where I was thinking more about it. And so, you know, maybe I wasn't even the best employee towards the end. Maybe they were gonna find out.

[Nilay Patel]

I can confirm that. I can confirm that you weren't. But I think that much became clear to everyone.

[Joanna Stern]

Yeah, I don't want to, I don't want to be clouded by the algorithm. And there are many stories. Like for instance, one we were talking about this morning, more of a health related story. And I don't think it will do well on YouTube. But I'm like, let's do that story. It's a great story. And it's the same thing that I've been doing for 15 years. I had a great editor who once told me, you do one story so you can do the other. Right. Sometimes that one story, the first one you do is just because it's an easy story and you know, people are interested in it. And then you do the. So you can do the other one. That's a deeper story that might not. The world is not talking about.

[Nilay Patel]

It's funny, like I said, if data only ever narrows you right. If we were doing this for the data, you and I really would have just talked about CarPlay for one full hour. And maybe we should do that.

[Joanna Stern]

We probably will do that.

[Nilay Patel]

It's coming. I can feel it coming. We should both use. The assistants are on the cars. I'm pivoting at the end to the CarPlay talk to boost the numbers.

[Joanna Stern]

Oh, that's perfect.

[Nilay Patel]

They're coming. The GM just has Gemini. GM Rivian has an assistant. They're coming. We'll do that episode.

[Joanna Stern]

Well, I was kind of exploring the little bit of this in a newsletter that Just went out. But the question will be the same question we've had about the platform wars, which is will the car companies control it or will the tech companies control it? And we're gonna probably want the tech companies to control some of this because we're gonna want, like, the continuous experience to go, like, when I get to my laptop, when I get to my phone, when I get to my glasses, and when I get to my car. So I think, like, the GM model is actually the model that's gonna win out.

[Nilay Patel]

That does feel like an entirely different episode of this show. So you're gonna have to come back, and we're gonna talk about CarPlay, CarPlay Ultra, and voice assistants in cars, including how horny they should be. I think I've just sketched out our most successful episode of Decoder ever. Joanna, this was great, as always, I'm sure. I'm just going to talk to you again in a few hours, but thank you for coming on Decoder, and thank

[Joanna Stern]

you for buying my book. Neil. I.

[Nilay Patel]

Did I buy it? I'm not sure. I think I just got a galley, so you have to sign it.

[Joanna Stern]

You didn't even buy it?

[Nilay Patel]

I probably. I bought the founder's membership.

Come on.

[Joanna Stern]

Oh, no. The founder's membership includes a free book.

[Nilay Patel]

Perfect. There it is. There's your cell at the end.

[Joanna Stern]

It includes a signed book.

[Nilay Patel]

There you go.

[Joanna Stern]

Which I have not gotten around to, but in fact, AI is going to be doing that whole process for me.

[Nilay Patel]

You're going to hit me with the auto pen. That's so disrespectful.

[Joanna Stern]

I reached out to the auto pen people, and they wouldn't send me the robot. I think times are tough for the auto pen people.

[Nilay Patel]

It's a rough time to be the auto pen guy.

[Joanna Stern]

And they were like. They sent me to their sales team, and I was like, I'm not paying, like, $6,000 for the auto pen right now.

[Nilay Patel]

I mean, they're just trying to get sales. I know.

[Joanna Stern]

Buy drones there.

[Nilay Patel]

You got to get a big Sharpie. That's the. That's the. That's 20, 26. Nailed it. All right. That's been decoder. I hope everyone has enjoyed this experience. Thank you, Joanna.

I'd like to thank Joanna for taking time to join the show. And thank you for listening. I hope you enjoyed it. You can pre order Joanna's new book,

I'm not a Robot.

It comes out everywhere. Books are sold on May 12th. We'll put a link in the show notes. Check it out. It's really good. If you'd like to let us know

what you thought about this episode or

really anything else at all, drop us a line. You can email us atdecoder the verge.com we really do read all the emails. You can also hit me up directly on Threads or Blue sky. We're also on YouTube. You can watch full episodes at Decoder Pod. We also have a TikTok and Instagram. They're also at DecoderPod and they're a lot of fun. If you like Decoder, please share it with your friends and subscribe over at your podcast Decoder is a production of the Verge and part of the Boxing Media Podcast Network. The show is produced by Kate Cox and Nick Statt. It's edited by Ursa Wright. Our Editorial director is Kevin McShane. The decoder of music is my Brickmaster Cylinder. We'll see you next time.

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