Paul Meinshausen, CEO and co-founder of Aampe, sees a future where marketing is about learning, not targeting - where marketers, with the help of powerful AI agents, design interactions that help systems learn and improve continuously. Rather than sending the same message to millions of people, these agents can continuously experiment, learn from behavior, and adapt messaging and experiences to each individual. He explains the work Aampe currently does in personalization, the value it brings to their clients and eventual end user, and where he sees the space going next.