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In this episode of Decoding Commerce, we sit down with Pascale Staelens from Clio, a fashion veteran with almost 30 years in the industry. Pascale offers insights into the evolution of fashion retail, drawing on her experience with Belgian brands like American Outfitters, Scapa, and Belhose, before joining Clio, the affordable luxury bag brand founded in 2011. Clio (formerly Clio Goldbrenner) recently underwent a rebranding to make the brand more international.

John and Pascale chat about Clio's multi-channel sales strategy and its large and loyal B2B network, explaining its crucial role in brand success and product understanding, and the importance of building personal partnerships with resellers.

Pascale also discusses the essential role of the online store, but also highlights the continuing need for a physical presence, and how pop-up stores serve as a ideal mix of revenue, marketing, visibility, and credibility.

Pascale is convinced that the future of fashion retail lies in embracing a mix of channels - B2B, online, and physical - to allow customers to see, feel, and experience the product. An enticing episode!

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