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In this episode, Sam, Michiel, and creative technologist Voidwalker, aka Vince Buyssens explore what comes after chatbots: truly generative UIs.
They unpack how AI shifts us from commanding tools to navigating intelligence: moving through vectors, embeddings, and latent space to “sculpt” copy, design, and product experiences. The trio digs into the rare intersection of design and engineering, why text prompts limit creative work, and how interfaces should evolve toward semantic controls.

You’ll hear how AI changes team roles (from writing code to writing specs and curating taste), the risks of over-personalization (and why surprise still matters), and a new model for brands: brand engines that encode tone, values, and style as reusable embeddings. They close with a look at ads and websites as living, intelligent units-assets that adapt themselves in real time to each user’s context.

Perfect for product leaders, designers, and engineers rethinking UX in the AI era.

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