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In this live episode, recorded at our collab event with Fashion Fever, our usual host John sits down with Kimia (CurveCatch) and get interviewed by Lien from Fashion Fever. Together, they explore what it really takes to scale a service-driven e-commerce brand.

They dive into Curve Catch’s unique model: smart fit questionnaires, curated selections, data-driven sizing, and lingerie 'guides', and why the company aimed to be profitable from the very first order. Kimia shares key metrics they focus on, the role of technology and machine learning, and the challenges of expanding from Belgium into new markets.

John breaks down how tools like Shopify and Odoo fit together, why staying close to standard software matters, and how AI and personalization are reshaping the future of e-commerce.

A concise, insightful episode (in Dutch) for anyone building a brand that wants to scale without losing its personal touch.

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/