Mason Fuerst, founder and CEO of Motiv (motivai.us) sits down with Peter to break down how he approaches outbound sales in an authentic way.

With all the noise out there today around how to do outbound it's rare to find something that works, but Mason's mentality around creating genuine connections has worked to produce quality pipeline for his AI startup.

Peter and Mason cover:

What didn't work for Mason
The lightbulb moment that changed Mason's outlook on outbound sales
A deeper look into the tactical steps Mason takes to create meaningful connections on LinkedIn

For Mason's free PDF guide breaking down his outbound approach, connect with either him or Peter on LinkedIn and they'll DM you a copy!

More on Motiv:

Motiv is a software company building advanced AI agents for recruiting. Each agent specializes in a specific part of the hiring process, helping teams free up more time for higher output activities. The agents are trained to mimic your decision-making process so that it can think the same way you would. They also continuously learn from your feedback. Becoming faster and more intelligent with time. These agents act as new additions to the team without the added headcount and salary that comes with a new hire. Learn more by visiting motivai.us!

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Episode 46: Authentic founder-led outbound that works with Mason Fuerst (CEO, Motiv)