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Search is evolving faster than ever.

Traditional SEO is no longer enough in an AI-first world where ChatGPT, Google AI Overviews, Gemini and Perplexity generate answers before users ever visit a website.

In this episode, we explore how Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are transforming digital marketing.

Learn why AI prefers entities over keywords, how Retrieval-Augmented Generation (RAG) works, why schema markup and semantic clarity matter, and how digital PR, reviews and third-party authority influence AI recommendations.

We also discuss zero-click search, citation decay, Share of Model, AI visibility metrics and practical strategies businesses can implement today to become trusted AI sources.

Whether you're an SEO professional, marketer, entrepreneur or enterprise leader, this episode will help you prepare for the next generation of search.

#AEO #GEO #AISEO #ChatGPT #Perplexity #GoogleAI #SEO #DigitalMarketing #ContentMarketing #GenerativeAI #LLM #AIVisibility #MarketingPodcast