Crisis Is Coming. Are You Ready? Every leader will face a crisis. The question is whether you’ll be prepared—or caught off guard. In this episode of Deep Leadership, I sit down with Stephanie Craig, President of Kith, to talk about what most leaders get wrong about crisis management—and how to fix it before it’s too late. Stephanie shares why crisis preparedness is a mindset, not a checklist, and how trust, clarity, and communication determine whether your organization survives—or comes out stronger. We also dive into: Why most companies treat crisis prep like a “check-the-box” exerciseThe difference between your brand and your reputation (and why it matters)How to build trust before a crisis hitsReal-world examples of companies that turned potential disasters into winsPractical ways small and mid-sized businesses can prepare without massive budgets If you lead a team, run a business, or want to become a better leader—this is a conversation you can’t afford to miss.