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A new research study recently caught my attention. It came from a software company called Avatrak, which analyzed the digital activity of 164,000 workers spread across more than 1,000 different employers. And what they wanted to do was measure the impact of new AI tools. So what did they find? Here's a summary of their results from a Wall Street Journal article that came out last week. Avitrack found AI intensified activity across nearly every activity category. The time they spent on email, messaging and chat apps more than doubled, while their use of business management tools such as human resources or accounting software rose 94%. Meanwhile, the amount of time AI users devoted to focused, uninterrupted work, the kind of concentration often required for figuring out complex problems, writing formulas, creating and strategizing, fell 9%, compared with nearly no change for non users. All right, so this research results describes in some sense a worst case scenario for knowledge work. These employees are spending more time on exhausting, shallow tasks that don't have a huge impact on the bottom line and less time on the deep tasks that can make the most difference. The efficiency gain of these new tools seems to have made everyone busier, but not necessarily better. Now here's the thing. This outcome is not unique to AI. As someone who has studied the intersection of digital technology and office work for more than a decade now, I can tell you from my experience that this matches a pattern that I have seen unfold many times before. Here's how this pattern goes. 1. A new technology promises to speed up some annoying aspect of our job. 2. We all get excited about freeing up more time for deep work and leisure. 3. We end up busier than before without producing more of the high value output that actually moves the needle. This pattern was true of the front office IT revolution. It was true about email, it was true about mobile computing, and it was true about video conferencing Easier when it comes to productivity, tech often seems to translate to busier. This so called digital productivity paradox is what I want to talk about today. I'll start by looking closer at why this paradox exists. What is it about digital productivity tools that seem to always trick us into being busier? I'll then discuss some concrete strategies for avoiding these traps. So if you're looking to get more benefits out of new AI tools, or you just want to repair your broken relationship with older technology that continues to drive you crazy, then this episode is for you. As always. I'm Cal Newport and this is Deep Questions. The show for people seeking depth in a distracted world. And we'll get started right after the music. All right, so here's our approach for solving and reacting to the digital productivity paradox. I've got four questions that's going to lead us from understanding to solutions. All right, so 1, 2, 3, 4. Question number one. What do we mean when we say digital productivity tools? We have to get our definitions right so we know what we're talking about in general. When I say digital productivity tools, I'm talking about some sort of computer aided tool that makes common work activities easier. Now, what do I mean by easier? It usually means some combination of these two factors. One, it speeds up the time required to complete the activity and or two, it reduces the mental exertion required to complete the activity. So when we talk about digital productivity tools, that's what we mean. Things are going to speed up and make cognitively easier common work activities. Now, there are many different digital productivity tools that have been introduced over the years. So to try to simplify the discussion that follows, I'm going to use two of these tools in particular as our case studies throughout the discussion that follows. So one will be AI, because this is new. So we're going to talk about sort of new AI applications, especially in like the non programmer knowledge work space. And then as our older example, I'm going to use email. It's a topic I've written a whole book about and know a lot about. So we'll use email and AI as our canonical examples of digital productivity tools for the discussion that follows. All right, so let's make sure first that our definition applies to those two tools. So does email make certain work activity tasks faster? Well, it does indeed. It required less time to send an email or an email with an attachment than it did, for example, to use a fax machine or to have to call and leave a voicemail and then later check your voicemail machine by typing in those codes into your phone. So it makes things go faster. Does it make certain work activities less cognitively demanding? Well, it does. There's actually way more of a cost if I call you up and have to have a conversation with you back and forth on the phone is actually going to be much more cognitively demanding than if I just shoot off a quick email. Just send. So it matches both definitions of digital productivity. All right, what about like the sort of new office centered AI tools? Well, we do know they speed up things, right? Like you can rapidly create drafts of things or in some cases even automate whole steps of a task chain. So that is definitely task saving. There's Also, a lot of cognitive exertion reduction with the use of AI in the office because it's often, for example, easier to, like, chat with a chatbot than to just sort of sit there and figure out from scratch, like, what you're going to do or like, what strategy to deploy. It reduces the activation cost of thinking often to go back and forth with chatbot. So AI, our second example, often matches this definition. All right, so at first glance, these seem like two good things. Faster. Sure. Why is that not good? Less cognitive exertion. Sure. Why is that not good? This is why every time we're introduced to a new digital productivity tool, our first reaction is often, bring it on. This is going to make my life better. So what goes wrong? Well, this brings us to question number two. Why do these technologies sometimes accidentally make our jobs worse? All right, I want to focus on two subtle factors that are at play. One of them involves the unexpected side effects of doing work faster. The other factor looks at the unintentional consequences of trying to reduce the cognitive effort required to do certain tasks. All right, so let's look at factor number one. For many types of common work activities, increasing the speed at which you complete these types of activities or tasks ends up increasing the throughput of these tasks in your typical day. So if I go faster, then the rate at which new tasks of this type come into my life also increases. Now what happens is, okay, now I'm tackling more total tasks of a given type per day, which induces a lot more context switching. Because every time I have to switch back to service one of these tasks, I have to switch my cognitive context. That then has a negative cognitive impact on anything else you're trying to do in the day. It exhausts you, it exhausts your brain. That makes it harder to focus on other types of things. So going faster on each individual task can make your whole day seem more exhausting and less cognitively sharp. Let's look at this factor in play. First of all, with email. Email certainly sped up the task of actually sending information to someone or replying to, like, a question that someone sent me because I can type it right into my computer where I'm already sitting and just press send. But the faster we were able to send messages back and forth, the faster messages began to be sent, right? So, like, the total amount of communication has drastically increased year on year as we've continued to decrease the friction involved in actually sending or receiving messages, bringing us to a point where we are now where the latest Microsoft work trend index Report finds that the users they studied are checking an inbox once every two minutes on average. So, yeah, this message is faster to send than it would have been if I had to call you or write a memo. But because of that, I end up checking or sending messages or checking inboxes once every two minutes. So the throughput increases, it makes everything else harder. So it's an unintentional side effect. We see something similar with AI as well. You can use AI to speed up certain especially like administrative tasks, kind of like quick tasks, more of them roll right in behind it. The queues are basically endless. In the typical knowledge work environment of shallow tasks that can be done. This is why we see in that AvaTrack research I cited in the introduction a 94% increase in business management tool use. The faster you're able to handle things, the more things come in behind it. So when throughput increase of task, it doesn't mean that you overall are going to be actually more productive. But. All right, here's the second factor at play here. For many types of common work activities, reducing the mental effort required to tackle them can lower the quality of the ultimate result, which can over time increase the overall amount of work required to actually get to a desirable end state. So if I'm doing this with less focus, I might have to do more of it to get to where we want to get. And now I've actually created more work than would have been here than if I had just worked harder on the original task. This is another side effect that happens. We certainly saw this in email. In my book A World Without Email, where I really studied this. One of the big ideas that came out of it is that because email, it's so easy just to write something and press send to get something off of your plate, that we see a lot of vague and uninformative messages being sent. So yeah, in the moment it was way easier for me to send off a like, yeah, maybe thoughts question mark that was way less cognitive strain than to say, okay, hold on a second, what's going on here? What are the possibilities? What's the right thing to do? So in the moment it reduced cognitive strain. But because my email was so vague and uninformative, the total number of emails we now have to send back and forth before we finally resolve this issue grows. And so now the total amount of time I have to spend checking inboxes, looking at emails, replying to emails, and especially if we throw in the time required that every time I'm distracted by an Email how long it takes to get my focus back on the task at hand. When you put that all into play, like, oh, I have just done way more work. I've spent way more cognitive cycles on this than if I had just sat there and thought harder about the very original problem. AI is also creating a similar issue where you can shoot off like a draft of a slide deck or an email summary of an agenda for an upcoming meeting. You can use AI to help create these things in a way that requires much less strain than blank paging, blank PowerPoint page, blank email page, or you have to write from scratch. But as research that was reported recently in the Harvard Business Review found, the quality of these AI generated work products is often so low that overall they require more work to actually get to the ultimate end result. They call this work slop. And here's their formal definition. AI generated work content that masquerades as good work but lacks the substance to meaningfully advance a given task. So this is what they're seeing. There's a lot of work slot products being passed back and forth and it takes time for people to read it and they're confusing and it doesn't really help advance the task. And overall, the amount of total time that people have to dedicate to whatever the task is at hand goes up versus if someone had just said, I'm going to make the right slide deck with the right information and the right next steps. Now it's going to take me a half hour of hard work instead of 10 minutes of prompting, but then once I send this out, we can immediately move forward. And this is actually going to take more, less overall time than if I just let AI help generate something. So sometimes reducing the cognitive effort in the moment can actually increase the overall amount of work. So these are the two factors that I think help explain this idea of when you bring in new tools, digital productivity tools like, hey, faster, great. Less cognitive strain, great. And you find yourself more exhausted, getting less done and things taking more time. That's what I think is going on. Let's take a quick break to hear from some of our sponsors. You all know that I'm a big fan of Cozy Earth. My gateway was their bamboo sheets, which I absolutely love. But then we moved on to their comforter cover, their towels, their shirts, their PJs, their weighted bubble blanket. It's all great. But I have a new Cozy Earth obsession to tell you about and I am wearing it right now. Jesse, you want to guess what I'm talking about?
