Dive deeper into the business, the hustle, and the soul of the music industry! 🎶 On this episode of Deeper Than Music with Markivus, we sit down with Nine Side—an incredible artist and engineer who made the massive leap from North Carolina to Chicago to carve out his own sound.
We pull back the curtain on his creative journey, discussing how the pandemic completely shifted his path, how he stays authentic in a world full of algorithms, and his take on the massive influence of AI in music today. Plus, Nine Side drops crucial advice for independent artists on why you MUST own your masters and how to build a fanbase that actually sticks by you.
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What is your absolute biggest challenge with music or staying creative right now? Drop it in the comments below—let's talk about it!
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🕒 TIMESTAMPS
00:00 - Introduction
00:54 - Moving to Chicago & Shifting Environments
02:14 - Music vs. Athletics: The Mindset
03:45 - Breaking Down Recent Singles
04:12 - Chasing Pure Authenticity in Music
06:08 - How the Pandemic Impacted the Hustle
10:20 - Influences, Engineering, & Creative Process
12:56 - Will AI Destroy or Help the Music Industry?
17:52 - The Crucial Importance of Independence (Owning Masters)
20:46 - Real Challenges as a Modern Creative
22:15 - The Blueprint to Building a Loyal Fanbase
25:01 - What Music Deeply Means to Nine Side
26:16 - Future Projects and Upcoming Collaborations

#NineSide #DeeperThanMusic #Markivus #IndependentArtist #MusicIndustry #OwnYourMasters #MusicInterview #ChicagoMusic #AIInMusic #MusicProducer #IndieMusician

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