Podcast
DELIVERING ECOMMERCE
Hosted by Chris Parsons · EN
DELIVERING ECOMMERCE is a weekly podcast & live stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way. My Bio: Chris is a digital marketing expert with notable success in launching Canadian brands online. With 20 years’ experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al’s and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home’s strategic direction and online digital strategy
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Episodes
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Delivering eCommerce Season 2 EP4 Jay Siemens
Mar 9, 202200:35:53Tap to summarizeDELIVERING ECOMMERCE is a weekly podcast & live-stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way. #influencer #eCommerce #YouTubePlease join me as I have the pleasure of interviewing Jay Siemens!Merge an ex-fishing guide with a professional cinematographer and you have Jay Siemens. On an endless search for the perfect shot, Jay takes you on his outdoors adventures across the globe while teaching and sharing his story along the way.https://www.jaysiemens.com/https://www.youtube.com/c/JaySiemens/abouthttps://www.catchandcook.net/https://www.youtube.com/channel/UCPhpex3TTbayUWmwzrVNOBwJay Siemens and Josh McFaddin are two seasoned digital marketers in the outdoor realm who sport many badges of honour in support of brand and community growth.These two enthusiastic and inspiring creators, who have grown their friendship over the years, decided it was time to toss all of their various skills in entertainment, business development and outdoor knowledge all into one basket and offer the world a delicious interactive line of products in a space that has been overlooked.Catch + Cook is who we are.We dwell within and make our living by sharing our passion for the natural world and food with others. Catch + Cook coatings, fish and wild game batter, spices and the other products we make is our way of sharing what we love, with you!Host Chris Parsons Chris is a digital marketing expert with notable success in launching Canadian brands online. With 20 years’ experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al’s and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home’s strategic direction and online digital strategyhttps://www.linkedin.com/in/chrisaparsons/https://deliveringecommerce.buzzsprout.com/
Transcribe →Delivering eCommerce EP 3 Michelle Read Kulig
Mar 1, 202200:33:52Tap to summarizeDELIVERING ECOMMERCE is a weekly podcast & live-stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way. Please join me as I interview Michelle Read Kulighttps://www.linkedin.com/in/michellereadkulig/#eCommerce #Customerexperience #consultingA results and people focused marketing executive who thrives when leading teams through transformation informed by insight. Deep experience in digital, social media, loyalty program design and customer relationship management. I deliver value through breaking down silos and building processes and plans that align company, product, service and brand informed by data and insights. I ask 'why' and 'why not' and am willing to take chances, to test and learn to improve performance, gain efficiencies and build better customer experiences, products and brands which align to organizational priorities.I have progressive experience across industry verticals, on both the agency and client side serving BtoC and BtoB audiences.Chris Parsons https://www.linkedin.com/in/chrisaparsons/SHOW LESS
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Delivering eCommerce S2 EP2 Paola Bianchi Director, Digital Strategy & Retail at NAPA AUTO PARTS
Jan 27, 202200:36:32Tap to summarizeI am so excited about this! DELIVERING ECOMMERCE is a weekly podcast & live-stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way. #B2B #eCommerce #Retail Please join me as I Interview Paola Bianchi Director, Digital Strategy & Retail at NAPA AUTO PARTS. Paola Bianchi https://www.linkedin.com/in/paola-bianchi-mba-b6b5615a/ Results-driven, multilingual professional with over 15 years of experience in product, brand and market development. Highly engaged and dynamic focused on communication with a curious and innovative personality, I enjoy working in multidisciplinary teams to drive success.Chris Parsons https://www.linkedin.com/in/chrisaparsons/A digital marketing expert with notable success in launching Canadian brands online. With 20 years of experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al’s and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home’s strategic direction and online digital strategy.Delivering eCommerce on Spotifyhttps://open.spotify.com/show/5Gn8f63iFMkzzvXfkW0gHp?si=d8e7b84c142b42a0
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Delivering eCommerce Season 2 EP 1 Dianne McCoubrey VP of Sales at Salesfloor.
Jan 19, 202200:30:44Tap to summarizeI am so excited about this! DELIVERING ECOMMERCE is a weekly podcast & live-stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way. #eCommerce #Customerexperience #CustomercarePlease join me as I Interview Dianne McCoubrey VP of Sales at Salesfloor. What a way to kick off the new year! Profile: Dianne McCoubrey https://www.linkedin.com/in/dianne-mc...https://www.linkedin.com/company/sale...Founded in 2013, Salesfloor has grown to a profitable technology platform with a world-class client base in North America and around the globe. We provide a mobile clienteling and mPOS platform designed for store associates.Our solutions empower associates to provide personalized service both in-store and online, improving the customer experience across all channels. With over 45,000 associates from leading retailers in apparel, beauty, jewelry and baby/toys, we are redefining the role of store associates."We are redefining the role of today’s retail associate so that they can drive the online business. That’s how online shopping will grow to the next level and make a retail job more exciting and rewarding than ever."Chris Parsons https://www.linkedin.com/in/chrisapar...https://www.linkedin.com/company/7299...Spotify https://open.spotify.com/show/5Gn8f63...
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Delivering eCommerce EP 28 Tony Jasinski (Part 1) The Last Mile.
Dec 3, 202100:23:13Tap to summarizeDELIVERING ECOMMERCE is a weekly podcast & live stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way. I hope you can join the show. #eCommerce #delivery #lastmile Please join me as I interview Tony Jasinski as we discuss the Last Mile in delivery and how critical this has become. Tony Bio:https://www.linkedin.com/in/tonyjasin...I am an entrepreneur at heart; I gravitate towards the big challenges and embrace the opportunity to push the limits with well-formulated sales and marketing strategies. I’m always on the search for the next truly innovative service. I have spent my entire career in 3PL.The delivery experience itself drives long-term satisfaction that differentiates a retail brand and keeps customers coming back for more. Putting the consumer at the heart of the last mile process is key for customers to satisfy their needs and those of the brands they work with. My focus is to work with the most responsive last mile logistics companies in developing innovation to meet the consumer demand.My commitment and dedication to my community and The Thomas P. Jasinski Scholarship Fund is what continues to drive Me.I am a student pilot. My life would not be complete without my wife Wanda, who is very tolerant and supportive of all of my entrepreneurial ambitions and changes. She is the one person that keeps me grounded.Chris Parsons https://www.linkedin.com/in/chrisapar...A digital marketing expert with notable success in launching Canadian brands online. With 20 years’ experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al’s and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home’s strategic direction and online digital strategy.Delivering eCommerce https://deliveringecommerce.buzzsprou...SHOW LESS
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Delivering eCommerce EP26 Tanbir Grover
Nov 22, 202100:40:26Tap to summarizeDELIVERING ECOMMERCE is a weekly podcast & live-stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way. I hope you can join the show. Please join me as I interview Tabir Grover!Tanbir Grover, MBA Chief Marketing and Digital Officer at Pet Valuhttps://www.linkedin.com/in/tanbirgrover/Highly qualified professional with a successful track record of leading teams and delivering results in a number of different industries and business units- Strong people, strategy and process manager, with exceptional problem solving, decision making and analytical skills- Track record of creating and driving a high-performance culture, managing product lines and budgets, growing sales and new business development- Passionate about leading people through change, establishing accountable and committed team environments- An aptitude and deep understanding of the eCommerce business with respect to strategy, digital marketing and customer experience- Experienced merchandiser that has successfully lead teams in the development and implementation of buying and sourcing new products that drive top-line sales and gross marginSpecialties: Marketing and Digital Strategy, Social Networking, Marketing Analytics, Business Case Analysis, New Idea Generation, Business Development, Multichannel Retail, Branding, eCommerce, Online Retailing, Leadership and MotivationChris Parsons https://www.linkedin.com/in/chrisaparsons/A digital marketing expert with notable success in launching Canadian brands online. With 20 years’ experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al’s and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home’s strategic direction and online digital strategy.https://deliveringecommerce.buzzsprout.com/
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Delivering eCommerce EP 27 Philippe Paquet VP Sales @Novatize | Podcast Host @The Commerce Show
Nov 15, 202100:38:42Tap to summarizeDELIVERING ECOMMERCE is a weekly podcast & live-stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way. I hope you can join the show. #eCommerce #Marketing, #TheCommerceShoJoin me in this exciting conversation with Philippe Paquet Philippe Paquet VP Sales @Novatize | Podcast Host @The Commerce Showhttps://www.linkedin.com/in/philippepaquetdevarennes/https://www.youtube.com/channel/UCqgkuOnnyRG-vPZ2PM_76jAPhilippe has had the entrepreneurial spirit since his childhood. While completing a bachelor’s degree in Business Administration, he successfully grew and sold an innovative maintenance-free building materials company. He then joined Novatize, an end-to-end eCommerce firm, as a Partner and Vice-President of Sales & Marketing to help and grow the firm among the most recognized in the province of Québec. As part of his commitment to the community, Philippe is a founding member and organizer of "Les Événements eCommerce", a non-profit organization dedicated to helping retailers and businesses to grow by leveraging digital opportunities. Also, by passion, Philippe decided to launch his Podcast with the help of teammates from Novatize. He is now hosting The Commerce Show where he interviews lots of eCommerce experts.At Novatize we work with the following technologies: Magento 2 (M2), Magento Commerce, Shopify & Shopify Plus, VueJS + Laravel.Favorite quote:"The best way to predict the future is to create it." - Peter DruckerChris Parsons https://www.linkedin.com/in/chrisaparsons/A digital marketing expert with notable success in launching Canadian brands online. With 20 years’ experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al’s and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home’s strategic direction and online digital strategy.
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Delivering eCommerce EP 25 with Andrew Summerton & Dan Duran from Rhyno cybersecurity
Oct 28, 202100:48:29Tap to summarizeDELIVERING ECOMMERCE is a weekly podcast & live stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way. I hope you can join the show. #rhynocybersecurity #Cybersecurity #eCommerce Join me in this exciting conversation with Andrew Summerton and Dan Duran! Dan Duran 🚀 Technology Worshiper on a Quest to Change the World! | Cybersecurity Risk Advisor | CTO | Tech Entrepreneur | MBAhttps://www.linkedin.com/in/danduran-ca/I'm a tech and cybersecurity worshiper on a quest to change the world. I founded Bwired Technologies and I'm the CTO of Rhyno Cybersecurity. I have a growing following on LinkedIn, Facebook, Instagram, TikTok, and YouTube. I post engaging videos every week and do live weekly podcasts. Follow me on LinkedIn for the latest tech content!Andrew Summerton President/CEO Rhyno Cybersecurity and Bwired Technologieshttps://www.linkedin.com/in/andrew-su...Andrew is an accomplished business leader with over 25 years of sales and marketing experience and has an impeccable record in building teams and leading business transformation. Prior to joining Bwired Technologies, Rhyno Cybersecurity and Atomlabs, Andrew helped and managed sales growth into the multimillions throughout his career.Chris ParsonsDirector of eCommerce for Home Hardwarehttps://www.linkedin.com/in/chrisaparsons/A digital marketing expert with notable success in launching Canadian brands online. With 20 years’ experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al’s and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home’s strategic direction and online digital strategy.
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Delivering eCommerce Episode 3Cs (Content, Community and Commerce)
Oct 15, 202100:05:28Tap to summarizeToday's Topic - The Three C's of eCommerce. Chris Parsons https://www.linkedin.com/in/chrisapar...Delivering eCommerce https://deliveringecommerce.buzzsprou...A digital marketing expert with notable success in launching Canadian brands online. With 20 years’ experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al’s and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home’s strategic direction and online digital strategy.#content #community #commerce
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Delivering eCommerce EP 24 Steve Croth at Zip.co - BNPL Buy Now Pay Later
Oct 14, 202100:40:23Tap to summarizeDelivering eCommerce is a weekly podcast & live stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way.Today's interview is with Steve Croth from Zip.co#BNPL #eCommerce #retail Chris Parsons https://www.linkedin.com/in/chrisaparsons/Steve CrothExecutive with 20+ years experience building and growing B2B (SaaS, Software) & B2B2C (eCommerce, Marketplaces) technology businesses.There’s never been a more exciting time to work. The advancement of technology and a resurgence in the entrepreneurial spirit are driving new ways of thinking and operating, new business models, and new paths to growth. As an innovator and business builder in the tech space, I’ve experienced the highs and lows, and day-to-day challenges that come with doing something different or new.I’ve founded two businesses, have helped dozens of companies (both large and small), and have also worked for leading tech companies like IBM and Microsoft. Over my career, I’ve gained deep experience building brands, inventing and enhancing products, and driving growth and operational efficiency in B2B and B2B2C tech businesses.I obsess over markets, customers and partners – and sweat the details of the experience. I use data and shared goals to create trust, provide transparency, and drive cohesion, alignment and teaming. Automation technology (RPA, Marketing Automation, Sales Enablement) and process underpins everything I do; I use it to fix leaky buckets, reduce churn, drive industry leading conversion rates and growth, reduce waste and inefficiency, and direct human activity where it belongs.I truly love helping and inspiring others, and using my experience to improve both top line and bottom line results. So, if you or anyone you know wants to grow or improve their business - drop me a line. I’m always happy to meet new people, share what I’ve learned, and help others improve.Zip (ASX:Z1P) is a leading global Buy Now, Pay Later (BNPL) company providing fair and seamless solutions that simplify how people pay.Founded in Australia in 2013 and now with a presence in 12 international markets, our mission is to be the first payment choice, everywhere and every day. We give consumers, merchants and businesses around the world access to transparent, flexible and interest-free credit.We exist to create a world where people can live fearlessly today, knowing they’re in control of tomorrow. Disrupting the broken credit card model, we put the financial well-being of our customers and merchants at the centre of everything that we do.Driven by people-centred product innovation, we are the next generation of payments, helping consumers and businesses to take control of their financial future.Over 51,000 retailers around the world offer Zip as a payment choice to more than 7 million active customers globally.We are Zip, and we’re only just getting started.
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