We’d all love customers to have zero objections to buying from us, but overcoming sales objections is a key part of any sale.

How we handle those objections makes all the difference between gaining a new customer and losing one.

The truth is that sales objections are nothing to be afraid of. In fact, they’re a window into potential customers’ thoughts – and those thoughts can inspire great marketing content. In this episode of DGU, we talk about our own experiences with sales objections and how we turn that into valuable content to help win sales in the future.

Find out:

How we identify sales objections
Ways to overcome them
How to use objections for marketing content

To learn more, check out the full episode for tips on turning sales objections into high-value content.

0:00 – 4:46 Intro
4:46 – 8:08 What is objection handling?
8:08 – 10:57 Objections vs. competition in the market
10:57 – 12:24 How to decide which objections to address
12:24 – 15:41 Objections we’ve dealt with at Metadata
15:41 – 18:16 Why you need consistent responses to sales objections
18:16 – 20:19 How to talk about objections in Leadership meetings
20:19 – 24:15 How Metadata responds to objections in marketing
24:15 – 28:33 Content you can create from objections
28:33 – 29:07 Why we focus more on renewal rates than new sales
29:07 – 37:28 Recent content we’ve created from sales objections
37:28 – 39:30 How Metadata created a landing page to address sales objections
39:30 – 40:17 Outro