Join Misty Lynch and Lora Weaver as they break down the realities of event-driven businesses and share actionable strategies for entrepreneurs and small business owners. This episode covers practical advice on building memorable experiences, money management, and the power of authentic connection.

How Lora Weaver transitioned from dance competitions to founding Happily Ever Expo and Her Connected conference
The financial realities and money beliefs entrepreneurs face when starting and growing an events business
Strategies for maximizing vendor and attendee engagement (even with a limited budget)
Smart approaches to vendor mix, pricing, and keeping conferences relevant to today’s trends
Common mistakes small business owners make at expos—and how to stand out and maximize ROI

Where to find Lora Weaver

Websites: happilyeverexpo.com and herconnected.com
Instagram: @happilyeverexpo and @itsherconnected
LinkedIn: linkedin.com/in/lorawe

Where to find Misty

Websites:

mistylynch.com
soundviewfinancialadvisors.com

Building Impactful Events with Lora Weaver