Tiff and Kristy shine a light on key performance indicators that won't just propel a dental practice to success, but any business. This includes knowing your numbers (stop treating them like the bogeyman!), locking in production, case acceptance, and diagnosis.

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Transcript:

The Dental A Team (00:00)

Hello Dental A Team listeners. I am so excited to be here with you today. You guys know that we love podcasting. I hope we have a ton of newbies here who don't even know who we are. I say that because our reach at Dental A Team is something that we are intentional about and intentful on expanding further than you guys can even imagine. So something that we are very intentional about at Dental A Team is looking at how many lives have we impacted.

and how many lives can we impact. And we know that dentistry is vast, business is vast, so we also know we have some listeners here who aren't even in the dental industry, but just business owners in general. We love that and we wanna welcome all of you. So all of you who are here today that have been listeners for a long time, welcome and thank you so much. All of you who have shared these podcasts with others, thank you so much because you are helping us serve our mission.

And for those of you who are new, know that Dental A Team is mission full and mission forward and we are here to help support you in the best ways possible. So welcome everyone. Today's topic is gonna be super fun. But first, let's welcome Kristy to the show. Kristy, how are you today, my dear? Thank you for being here. It's a Tuesday afternoon for us, so it's a little wild for a podcasting day, but how are you doing over there today?

The Dental A Team (01:17)

Doing good. Hey, ⁓ we had a big warm up and now we're kind of on the downside of it. So the weather's perfect and couldn't complain. And I get to spend time with you.

The Dental A Team (01:28)

I agree. I know I do love podcast days. So this

one's a long time coming. This one was a long time coming and it's true. We definitely were both in Phoenix. The Phoenix area, I should say. Everybody always says, where are you? And they're like, is that Phoenix? Like, it's all Phoenix. So we are in the Phoenix area and it definitely got warm really, really early, probably two months earlier than normal for the, for the,

temperatures that we were experiencing. So we've definitely felt like, gosh, we hit summer really early, but we're getting a little snippet of springtime right here around the corner. So I agree. I'm very, very excited for this cool down we're experiencing. With that, I think that's actually like a really good thought process to start on. We have our warms, we have our cools, and with quarter one having, you know, it's behind us at this point, really looking forward to see what the other three quarters look like.

Was that a warmup for you? Was it cool down? We have some practices that are onboarding right now, some new practices that are onboarding to Dental A Team that are like, gosh, I've been in a cool down or they're about to onboard because they're in conversations with us and we've had kind of a cool down for that first quarter, meaning maybe we're not tracking quite as well towards our goals as we could be, but I've got a few practices. I talked to one specifically just today that is in a massive warmup and

Kristy, I'm gonna brag for a second. I saw them just a weeks ago in person and we did our in-person visit and we, gosh, it was our first one ever and the team was just phenomenal. They jumped on board. The doctors were just floored at how well the team jumped on board with the goals. They've never talked goals before. I increased them by quite a bit, by like 17%. I said, you guys can do this. I know what you're capable of and you know what, Kristy, as of last

Friday, which there's still two days left in the month technically for them. They were 82 % towards their goal and they were $20,000 ahead of any month yet this year. So, it was just really cool and I brag about that and I talk about that because I want you guys to know the possibilities and one of the things that we did, I told them today, I said the best part about what we do is that we make small tweaks in areas that make massive differences. We're not completely overhauling anything.

we're saying what can we tweak in the best way possible to get a different result than what we're getting. And what we tweaked, one of the biggest pieces that we tweaked was looking at the numbers. They they weren't looking at them. And I remember in January or December, they said, Tiffanie, how are you gonna promise us that we're more profitable? And I said, well, what does more profitable mean? And they were like, well, we're making more profit. I said, well, what profit did you make? They were like, well, don't know.

Okay, well how do we know if we're making more if we don't know what we made? And so really just focusing in and being intentional about looking at the numbers and looking at where we've been and where we can go. It opened their eyes to really even see the possibility because I increased them slightly and it's going to be a massive difference for them and their numbers. And so

I say that, Kristy, I think your warmup and your cool down kind of gave me a little spur of excitement there because we definitely see those seasonalities within dentistry and business ownership too. And something I think that keeps us on track no matter what seasonality we're in is really focusing in and looking at those top KPIs at least. So we can dive and we can go minute and track the smallest things and that's fine too.

But I wanna talk today about really those top four KPIs that every business owner should be looking at. And I can say business owner because realistically, it transfers to any business. I know people who are in, like I've helped chiropractors before, we've helped eye doctors. I've talked with financial advisors about their businesses and marketing companies. they're so, all of it kind of transfers very seamlessly. It's the systems behind it that gets you there that are different for dental.

Kristy, with all of those words that I have said, welcome to the show, sorry for stealing it all. What do you feel like, if I were to say top two KPIs, what would your first two KPIs for any business owner to track really look like? What would they be?

The Dental A Team (05:47)

Yeah. Well, I think it has to start with what do we need? What do we need to cover the bills for the month? Because that's our first benchmark, right? Otherwise, all of the numbers are just numbers. We don't really know where we're going. It's funny that you were talking about that TIF because my mind went to, I don't know why in dentistry it's so taboo to talk numbers, but literally, could you imagine if you had to pay your bills for the month and you never opened your bank account?

The Dental A Team (06:16)

Yeah, I mean, I've done it and it's really scary. It's stressful. Yeah.