This episode is all about your vision for your practice, and how you can use it to propel growth and success. Tiff and Dana share how to create a vision that's true to you, how to get your team members bought in, how to set goals according to that vision, and so much more.

Episode resources:

The Dental A Team (00:00)

Hello Dental A Team listeners. We are so excited to be here with you today. You know that the consultant takeover section here, I don't know if that's even still what we call it, but that's what we call it, Dana and I call it, because that's where OG status, know, like Donuts with Dana came on the other day. I was like, oh, I do miss Donuts. Anyways, we're here with you today, you guys. are, gosh, almost done with Q1 by the time this releases. It's wild. It's, you know, and I think we say this every year probably,

I know January every year we're like, this is the longest month of our lives. But then we get to the end of January, we're like, that went so fast. Where did the time go? And then from there, just doesn't stop. It just doesn't stop.

DAT-Dana (00:40)

I know, feel like January

is 12 weeks long and then the rest of the year is like two.

The Dental A Team (00:43)

Yeah, it's so

true. Yeah, especially February, which I know February is quote unquote a short month. But I'm like, does that two days seriously mean we lost two weeks? Because that's what it feels like. I don't understand it. Time, it's all relative, right? We just make it up anyways. So that's why. That's why, because we just make it up anyways. So Dana, we just recorded a really fun podcast. I actually really, really loved that one on overhead.

DAT-Dana (00:57)

Yeah. Mm-hmm. Yeah.

The Dental A Team (01:13)

listen to that one yet about why not to cut your team members. Go listen to that too. You don't have to listen to it first. You don't have listen to it today. I don't care. Just listen to it sometime. But I think that it really actually coincides really well with this podcast topic that we're talking about today as well. And on a side note to all of you listeners out there, if you ever have podcast topics, things that you want to hear about, please let us know. You guys, we create these. Actually, our marketing company creates these based on like,

what's relevant in the dental industry right now, but you know, Kiera does a ton of podcasts. We do a ton of podcasts. We're always really happy to add things in that you feel you're seeing in your practice, because if you're seeing it, the likelihood is that other people are seeing it as well. And that's why we focus so heavily at the Dental A Team on community, because we really want you guys talking to each other. So that includes this. That's my little plug for Please Send Us Ideas. Thank you. Thank you.

⁓ But this one, this one's fun too. I think we do, honestly we do a lot of really fun things at the Dental A Team. ⁓ I think, I mentioned it on the last one, but Dana I think for me at least, focusing on the people first actually really, really drives me. It makes me feel like we're in we're in a stale business sometimes, you know? Like it's.

ever-changing, dentistry grows and it changes, but kind of not at the same time. It's kind of also stale, especially when it comes to team members.

DAT-Dana (02:41)

And then it makes no teeth, right?

And so it can only expand and grow so much and sure, has it made leaps and bounds? Absolutely. But again, it is still teeth and the business of dentistry.

The Dental A Team (02:48)

Yeah.

I agree. So I think adding in that human side of it, the people side, gives us purpose. And I think probably in any business, right, I think Aaron's a financial advisor and if he didn't, he loves the people aspect of it. He really, he became a financial advisor to help people grow their finances, to help people retire successfully and he loves nothing more than being able to help someone see that path.

And I know not all advisors are that way and not all consultants, dental consultants are that way, but I think that purpose driven piece is what separates any business from the other ones. Yeah.

DAT-Dana (03:34)

Yeah, and I think

at the of the day, it's people taking care of other people. And so it is a people industry. I think we always think of it as, it's healthcare, right, for sure. But it really is people taking care of people, so.

The Dental A Team (03:46)

Yeah, yeah, good point. All right, well that's our philosophical piece. I loved it. And on that same vein though, that same note is really, ⁓ today we want to talk about vision-driven growth. And I think to me, Dana, when I saw this topic, I thought vision-driven growth, Realistically, it's just like, for me, it's having the map. It's kind like a treasure hunt.

DAT-Dana (03:50)

Okay.

The Dental A Team (04:12)

I feel like and it's having the map with that X on it, then I can say, okay, this is how I'm going to get there. And I think when we think of growth and in dentistry, I think 10 years ago, 15 years ago, growth was seven to 10 % every year. And like getting that new thing, like my growth this year is gonna be I'm gonna get a new Pano machine or I'm gonna add an operatory or I'm going to, it was like very physical.

And I think now, vision-driven growth, I think now what we're noticing and seeing is that we're dreaming more and we're applying that vision-driven growth, meaning this is what I'm gonna do, this is the physical of what needs to happen because I want to see this thing come to fruition. And that vision of, typically it's like an impact-driven vision, right? Like what was I put on this earth to do? What is my purpose and how is my business serving that purpose?

The reason that I like that so much better than just the physical piece of it is because Dana, think as a team member, I remember sitting there and being like, cool, 2.5 sounds great, but it doesn't mean anything to me. Like 2.5, 3 million. I remember when our goal was like, we started at 1.2, and I remember the year that we were like, 3.5. And I was like, this is weird, but like, I don't even know. I literally can't even fathom what $3.5 million looks like.

Right, it literally meant nothing to me. So nothing about my drive or how I showed up changed. I was just like, okay, cool. So now our goal is this and we schedule enough to reach that goal. That sounds great. But I think Dana when it's like, we wanna reach for us, we wanna reach this many practices, we wanna reach this many people. It just makes such a big difference. So I think, I don't know from a team member standpoint,

I don't, I can't get on board with this stale goal.

DAT-Dana (06:...