Podcast
DEO's Growth Secrets Podcast for Dental Organizations
Hosted by Emmet Scott - CEO, Growth Leader · EN
DEO'S Growth Secrets Podcast for Dental Organizations is for dental leaders who are seeking to build thriving dental organizations and have more profit, time, and impact. DEO Partner Emmet Scott hosts successful dental entrepreneurs, DSO leaders, and subject matter experts, from across the dental industry. Though the industry has more opportunities than ever, organizations and leaders have more questions than ever. DEO'S Growth Secrets Podcast is a space where dental industry leaders discuss tough problems and share solutions for how to make a positive impact and achieve success.
19episodes
Episodes
Newest firstAll episodes
267: How Getting Out of the Chair Tripled Their Dental Group
6d ago00:44:01Tap to summarizeWhat if the thing that finally pulled you out of the chair wasn't a plan, but a crisis? Emmett Scott sits down with Dr. Alex and Bobby, co-founders of Halex Pediatric Dentistry and Orthodontics, a 15-location pediatric dental and orthodontics group they've built together over nearly two decades in coastal Virginia. Bobby spent years as the lead producer while Alex ran the business. Then a sudden open heart surgery forced him out of the chair for three months, and the practice kept growing without him. That moment changed everything. They open up about rebuilding after bad partnerships and financial setbacks, why chasing revenue instead of profit is a trap, what it really looks like to hire people smarter than yourself, and how building a team bigger than any one person is what finally unlocked real growth. Ready to join DEO members who have already solved the challenges you are facing today? ✨ Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉 https://deodentalgroup.com/interest/
Transcribe →266: Build Your Dental Practice to Be Sold Tomorrow but Owned Forever
2w ago00:42:19Tap to summarizeWhat if you had to sell your dental practice tomorrow? Would it be worth what you think it is? In this episode, Brannon Moncrief, Principal and CEO of McLerran & Associates, pulls back the curtain on what dental practice buyers are actually looking for right now and why so many owners are unknowingly setting themselves up for a disappointing exit. With 35 years in the industry and roughly 400 practice evaluations a year, Brannon has seen it all...the clean, the messy, and everything in between. He breaks down EBITDA in plain English, walks through the difference between a Class A, B, and C asset, and shares what it really takes to build a practice that commands top-dollar multiples in today's market. Whether you're thinking about selling in two years or twenty, this conversation is one you need to hear. 📲 To learn more about McLerran & Associates or connect with Brannon directly: Website: www.dentaltransitions.com Call or Text: (512) 660-8505 Email: brannon@dentaltransitions.com Not a DEO member? Join over 600+ dentist entrepreneurs who have already solved the challenges you are facing today. ✨ Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉https://deodentalgroup.com/interest/ Today's episode is sponsored by McLerran & Associates, a partner of the DEO.
Transcribe →265: How Dental Practice Owners Lose 3% of Revenue Without Even Knowing It
4w ago00:49:18Tap to summarizeWhat if the data you need to grow your dental practice is already sitting right in front of you...you just can't see it yet? In this episode of DEO's Growth Secrets, Emmett Scott sits down with Emily Ryba, Co-Founder and CEO of OSDental, who started her career as a CPA specializing in dental and spent years watching practice owners make major decisions without the full financial picture. After building a $1 million data warehouse for a 42-location dental group, she realized there had to be a better way...and OSDental was born. You'll hear why most practice owners are only seeing 30% of their data and what's hiding in the other 70%, why the average dental practice loses 1 to 3% of revenue simply from lack of data visibility, and why your collections report might be telling you a story that isn't actually true. Emily also breaks down how data transparency changes team behavior, what untreated perio is quietly costing your practice, and why giving your team access to the right data is the fastest way to make them act like owners. If you've ever felt overwhelmed by your numbers or unsure what they're actually telling you...this one will change how you see your business. 📲 To learn more about OSDental, visit: https://osdental.io/ 💡 OSDental is part of DEO's Cost Savings Club. DEO Members can submit an interest form in the DEO App to get access. Not a DEO Member? 🎯 Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉 https://bit.ly/4mt66YI
Transcribe →264: The Systems Every Dental Practice Owner Needs Before Opening a Second Location
Apr 1600:36:54Tap to summarizeWhat if the cracks in your dental practice were always there...and growth just made them impossible to ignore? In this episode of DEO's Growth Secrets, Kendall sits down with Karen Gray, Chief Customer Officer at Oryx Dental Software. With nearly 20 years of executive experience across vertical SaaS, Karen is a proven customer leader with a front-row seat to what actually happens when dental practices start to scale. She breaks down why the jump from one location to two exposes operational gaps most owners don't even know exist. You'll hear why being the busiest practice on the block is not always a green light to expand, the three questions every owner needs to answer before opening a second location, and why the dentist who is involved in everything is often the biggest bottleneck to their own growth. Karen also draws a clear line between having software and having real operational infrastructure, and why that difference determines whether scaling feels like momentum or chaos. 📲 To learn more about Oryx Dental Software: Website: www.oryxdental.com Facebook: www.facebook.com/OryxDentalSoftware LinkedIn: www.linkedin.com/company/oryxdental Instagram: www.instagram.com/oryxdentalsoftware 🎯 Ready to increase your profit, build a stronger team, and finally break free from the day-to-day? Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉 https://bit.ly/4mt66YI Today's episode is sponsored by Oryx Dental Software, a partner of the DEO.
Transcribe →263: How One Dental Practice Owner Almost Lost Everything and Then Built a $1.2M Practice
Apr 900:47:11Tap to summarizeWhat happens when you do everything right...build the practice, hire the team, open a second location...and then it all starts falling apart? In this episode, Emmett Scott sits down with Dr. Nada Elsadig, a multi-location practice owner who went from a $200K acquisition to $1.2M in her first year, only to face a health crisis that left her practice vulnerable, her team working against her, and her confidence at an all-time low. She shares the raw truth about what it took to rebuild, why she almost walked away from dentistry entirely, and how the right systems and support changed everything. You'll hear how Dr. Nada approaches case acceptance through what she calls the "emotional treasure," a simple but powerful method for getting patients to say yes without pressure. She also breaks down the leadership shift that transformed her practice culture, why she stopped holding on to team members who weren't the right fit, and how she's now expanding to her third location with a clear vision for training the next generation of dentists. 🎯 Ready to increase your profit, build a stronger team, and finally break free from the day-to-day? Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉 https://bit.ly/4mt66YI
Transcribe →262: The Hidden Risks of Scaling a Dental Practice
Apr 200:41:06Tap to summarizeWhat happens when your practice is growing…and then a lawsuit or claim hits that you thought you were covered for? In this episode, Herb Ford and Kyle Wallace from Risk Strategies break down what most dental practice owners don't think about while they're focused on growth. You're adding a provider or opening another location, and naturally your attention stays on production and keeping everything moving. But as the practice grows, the risk behind it grows with it. The coverage that worked for one location doesn't always fit a second. A general policy that felt fine early on may miss the nuances of a dental practice as complexity increases. And without the right partner guiding that strategy, small gaps can build quietly in the background. Herb and Kyle walk through where those gaps tend to show up, from employee issues to liability and operational risks, and why most owners only discover them when it's already costing them. 👉 Learn more about Risk Strategies: https://www.risk-strategies.com/dental 📄 Download the free white paper here: https://bit.ly/4s7tUSZ Not a member? Join over 500+ dentist entrepreneurs who have already solved the challenges you are facing today. ✨ Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉https://deodentalgroup.com/interest/ Today's episode is sponsored by Risk Strategies, a partner of the DEO.
Transcribe →261: The Three Location Trap That Kills Dental Practice Growth
Mar 2600:38:30Tap to summarizeWhy does your dental practice get harder to run the moment you hit three locations? In this episode, Chris Hadziev from Planet DDS shares data from over 8,000+ practices on why some offices grow nearly three times faster than others. New patient flow is one of the key drivers. But the deeper story isn't just about getting more patients in the door. It's what happens next. Chris shares how one growing group had all the right tools in place, yet nothing connected. Their ops leader became the system, manually stitching together reports just to keep things running. It highlights how the 3 location mark is when systems begin to break down. What once worked at the beginning starts to create friction instead of momentum. This episode walks through what's actually driving the gap between top and bottom performers, why operational consistency beats expansion, and how small breakdowns in case acceptance quietly limit your production without you realizing it. 📍 Connect with Chris Hadziev on LinkedIn: https://www.linkedin.com/in/christina-hadziev/ 🦷 Learn more about Planet DDS: https://www.planetdds.com/ 📘 Download the Scaling Smarter: Standardization Guide for DSOs and Dental Groups: https://www.planetdds.com/resources/standardization-guide/ 📊 Get the 2026 Dental Industry Outlook: https://bit.ly/4uSAyPt Not a member? Join over 500+ dentist entrepreneurs who have already solved the challenges you are facing today. ✨ Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉https://deodentalgroup.com/interest/ Today's episode is sponsored by Planet DDS, a partner of the DEO.
Transcribe →260: What Dental Practice Owners Must Know Before Spending Another Dollar on Marketing
Mar 1200:42:49Tap to summarizeIf your marketing agency is leading with traffic, clicks, and impressions... they're measuring the wrong things. And while you're nodding along to their monthly report, your business stays flat. Most dental practices don't have a marketing problem. They have an accountability problem. In this episode, Daniel Sosa, CEO of OM Performance Marketing, breaks down why traditional dental marketing is bleeding your budget dry and what performance marketing actually looks like. You'll learn why new patients and production are the only metrics that matter, how to tie your marketing directly to hiring decisions and practice growth, how to vet a marketing agency so you never get burned again, and why month six is when real growth finally takes off. 🔗 Connect with Daniel on LinkedIn: www.linkedin.com/in/dsosa1/ 🌐 Learn more about OM Performance Marketing: www.growwithom.com/dso 📋 Grab their free Digital Marketing Agency Cheat Sheet, so you know exactly what to look for when evaluating your next marketing partner: https://bit.ly/4uoOQHo Not a DEO member? Join over 500+ dentist entrepreneurs who have already solved the challenges you are facing today. ✨ Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉https://deodentalgroup.com/interest/ Today's episode is sponsored by OM Performance Marketing, a partner of the DEO.
Transcribe →259: How a Dental Practice Owner Grew From 0 to 7 Offices and Gained Her Freedom
Feb 2600:47:04Tap to summarizeWhat if you could build a thriving dental organization and still be present for the moments that matter most? In this episode, Dr. Whitney Weiner shares her journey from starting with zero patients to buying seven offices and consolidating them into three. She talks about the early grind, cash being tight, remodeling operatories on weekends, and carrying the weight of growth on her shoulders. She opens up about her worst financial quarter ever and the realization that being the super producer was actually slowing her company down. The shift came when she learned to let go, hire people wiser than her, and step into architecting the business instead of doing everything herself. Today, she blocks time on her calendar to help her son with algebra, builds her schedule around family, and chooses what she says yes and no to. Listen in to hear Whitney's story about growth, failure, freedom, and building a practice that works around her life. Ready to join DEO members who have already solved the challenges you are facing today? ✨ Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉https://deodentalgroup.com/interest/
Transcribe →258: Cut Marketing Waste and Get More Patients in Your Dental Practice
Feb 500:43:29Tap to summarizeAre you spending thousands on marketing, but still don't really know what's working? In this episode, Kendall sits down with Ali Soufi, CEO of DocSites, to talk through what's really happening behind the scenes of dental marketing. They cover why many practices overspend on Google Ads, how "vanity websites" quietly hurt ROI, and what it looks like to focus on efficiency first. You'll hear real examples of practices cutting the fluff, reallocating spend, and building websites that patients actually respond to. If marketing has ever felt confusing, expensive, or out of your control, this episode will help you see where to look and what questions to start asking. Learn more about DocSites or connect with their team 👇 www.docsites.com 🎁 DEO Members: DocSites offers an exclusive, member-only offer. To learn more or access member perks, reach out to your DEO Coach or Community Coordinator. Not a member? Join over 500+ dentist entrepreneurs who have already solved the challenges you are facing today.✨ Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉https://deodentalgroup.com/interest/
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