Natalie Futo-Wallace is the founder of Lielle Womenswear, a resort wear brand based in Redcar, North Yorkshire. Diagnosed with dyslexia early in life, Natalie leaned on her creative strengths which led her to study fashion design and construction at her local college before travelling and then heading back home to start her career.

What most people don’t know is that before Lielle, there was Kiwi. A brand she co-founded way before Instagram was a thing. Their way of marketing was taking pictures and posting them on Facebook seeing as they didn’t have a website yet. That went on for a few years until tensions were high and Natalie knew it was time to venture into something new - thus Lielle was born.

However, Lielle was birthed at a time Natalie describes as the ‘hardest time of her life’, as she sadly lost her mother due to sickness. In this interview Natalie really opens up about how difficult that moment was for her and her siblings, but how she turned her grief into strength.

With a fantastic work ethic and a strong support system, she has worked tirelessly to make Lielle the success it is today.

In this interview you’ll learn about:

How all the things you experience are not in vain and will lead you to your calling
The reality of working with friends and family
Turning grief into strength
The real and honest reality of building a brand from the ground up
How influencer marketing really skyrocketed Natalie’s brand

Visit Lielle Womenswear’s website - www.liellewomenswear.co.uk

Follow Lielle Womenswear on Instagram - @liellewomenswear

Follow Natalie on Instagram - @nataliefutowallace

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