Djulia Flach is the founder of German-based label Jeewl, a brand which specialises in luxury camera bags.

Djulia noticed a gap in the market whilst working as a freelance photographer, content creator and social media marketing. The idea came to her on and off for five years, but it was a quote on Pinterest “camera bags for women are either functional and ugly, or beautiful and not protective” which led her to officially launch Jeewl in 2020.

A recurring theme on the D2D podcast is that something goes wrong before it goes right.

In October 2021, Djulia set up a Kickstarter campaign to raise £20,870 to help with her production costs. After one month, she raised £2,815 and made the hard decision to cancel the campaign. But where there is ‘failure’, there is always a lesson.

What people may not know is that crowdfunding can be used as a form of advertising and marketing.

This episode is for those in the early stages of launching their brand, something Djulia is still experiencing and shares with us in an enlightening conversation: “things become real, when you really work hard for it”.

Discover more about Djulia and Jeewl:

Jeewl Online store

Djulia Instagram’s @djul___

Jeewl Official Instagram: @jeewl.official

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