Karina Molby is the founder of Liverpool-based womenswear brand Molby The Label.

Overnight, during the pandemic, Molby The Label went from a few hundred people to now boasting of nearly 80,000 followers. The brand has been seen on Made in Chelsea stars, A-list celebrities, and the biggest influencers on Instagram. Karina manages a full team of seamstresses and assistants who help her bring her designs to life, with an e-commerce site that opens every Sunday and sells out in minutes.

What people did not see though were the five collections she made on her sewing machine which received little to no orders. For five years, Karina worked as a buyer at Boohoo whilst running a brand that made no money. She’d pour her heart (and coins) into collections and cry herself to sleep when no order came through. Now, the brand has to control the demand by shutting down their e-commerce store once they’ve reached full capacity for orders.

Karina’s story is a tale of persistence and being so certain about what you want in life. I asked Karina, why did you continue even when things didn’t look good. She said she just knew it’d work out.

In this episode, Karina and I discuss the 5-year grind and how she remained persistent, the moment that changed her life forever, the one key thing every designer must do, how influencer marketing skyrocketed her business, and how she manages her amazing team.

This honest and open podcast makes us realise that you don’t need to achieve perfection to be successful - and sometimes it’s okay to go with the flow!

Discover more about Molby the Label:

Molby The Label Online store: https://www.molbythelabel.com/shop

Karina Molby Instagram: @karinamolby

Molby The Label: Instagram: @molbythelabel

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