The rules of owned content just flipped — short-form clips aren't driving traffic to your show anymore, they ARE the show. In this episode, Adam Stoker is joined by Brand Revolt's video and content lead Matt Henson to unpack why every podcast is really a "show" now, and how to structure episodes around five distinct interests instead of one long conversation. Matt also pulls back the curtain on Visit Myrtle Beach's new stakeholder series, Myrtle Moments: Faces and Places — including the "environmental audio" approach and why one episode now fuels weeks of social. Plus: AI in video production, the future of point-and-shoot, and Matt's move from Wrangell, Alaska to Utah.

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The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.