Podcast
Destination Marketing Podcast
Hosted by Brand Revolt · EN
The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
43episodes
Episodes
Newest firstAll episodes
428: Behind the Scenes of the Destination Marketing Podcast with Leena Atout
Mar 1700:35:11Tap to summarizeIn this episode of the Destination Marketing Podcast, host Adam Stoker steps behind the scenes to interview the show's own producer, Leena Atout. Leena shares her journey from being a journalism student at UNLV to becoming a multifaceted strategist and producer, highlighting how she leverages AI tools like Gemini and Descript to streamline production without losing the essential "human touch." The conversation explores the shifting landscape of marketing, the importance of curiosity in hosting, and practical tips for creating high-value content. From sharing travel stories about the Seven Wonders of the World to discussing the professional advantages of being an "oldest daughter," Leena provides a unique perspective on what it takes to evolve from a tactical editor into a strategic marketer. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
Transcribe →427: How San Juan County Navigates Controversy with Allison Yamamoto Sparks
Mar 1000:41:08Tap to summarizeIn this episode, host Adam Stoker sits down with Allison Yamamoto Sparks, the Director of San Juan County Tourism, to discuss the complexities of managing a destination the size of New Jersey with only 15,000 residents. Allison shares her 17-year journey through leadership shifts and how she brokered rare, fast-tracked collaborations with federal agencies to protect Utah’s "Canyon Country". Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
Transcribe →426: Bonus Episode - NAFDMA Presentation
Mar 600:43:03Tap to summarizeIn this special episode of the Destination Marketing Podcast, Adam Stoker shares a keynote from the NAFDMA Agritourism Convention focused on the growing role agritourism plays in the visitor economy. Adam discusses why building relationships with local Destination Marketing Organizations can open doors to funding, partnerships, and greater visibility. He also breaks down how modern marketing has shifted toward earning attention and trust through authentic content and community building—offering practical insights for agritourism operators and destination marketers alike. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
Transcribe →425: Destination Discourse, Live at SC GovCon — A Special Episode
Mar 301:06:01Tap to summarizeThis live episode of the Destination Marketing Podcast features a special crossover session with Destination Discourse, recorded in front of a live audience at the South Carolina Governor’s Conference (SC Gov Con). Hosts Adam Stoker and Stuart Butler ditch the PowerPoints for a candid, interactive discussion about the "uncomfortable truths" facing the tourism industry today. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
Transcribe →424: Navigating the New Normal of Tourism with Rafat Ali
Feb 2400:58:56Tap to summarizeIn this episode, Adam Stoker sits down with Rafat Ali, CEO and Founder of Skift, for a high-level reality check on the state of travel. If you’ve been waiting for the world to "get back to normal," Rafat has news: the volatility of the last few years isn't a phase—it is the new permanent baseline. Whether discussing the rise of AI or the importance of showcasing local creative energy over traditional "sun and sand" ads, Rafat’s message is clear: you can outsource your tactics, but you can never outsource your vision. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
Transcribe →423: How AI Transformed Colby‘s Career with Colby Remund
Feb 1700:50:38Tap to summarizeIn this episode, Adam Stoker and his business partner Colby Remund discuss the evolution of Tourism IQ into the industry’s ultimate resource for career progression. Colby shares how he leveraged AI "vibe coding" to rebuild the platform, introducing major new features like the Industry Event Calendar, launched in partnership with One West, and the Destination Marketing Agent, an AI tool that puts years of marketing expertise at your fingertips. They explore the resiliency required to navigate a decade of industry shifts and explain how Tourism IQ provides a dedicated, noise-free space for marketers to find jobs, events, and the strategic support needed to level up. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
Transcribe →422: The World Cup Strategy Most Destinations Are Missing with Nick Shekeryk and Richard Porter
Feb 1000:40:39Tap to summarizeIn this episode, Adam is joined by Nick Shekeryk and Richard Porter from Discover Snohomish County. With the 2026 FIFA World Cup looming, Snohomish County is in a unique position. Located directly between host cities Seattle and Vancouver, they’ve developed a "secondary destination" strategy to capture the overflow of international fans. Nick and Richard also share their playbook for maximizing a global event without being the primary host. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
Transcribe →421: Letting Visitors Tell the Destination’s Story with Gavin McKenna
Feb 300:43:07Tap to summarizeAdam Stoker goes international with Gavin McKenna, Head of Marketing & Digital Communications at Visit Belfast. Gavin shares his path from agency life to leading Belfast’s destination marketing, and why he believes DMOs need to move beyond “digital brochure” websites. They dive into Visit Belfast’s bold launch of the UK’s first social-first destination website, built around UGC, personalization, and a feed-like experience that mirrors how travelers discover places on TikTok and Instagram. Plus: how Belfast leverages screen tourism (from Game of Thrones to Titanic) in a way that stays authentic to the destination brand. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
Transcribe →420: Webinar - The Future of Destination Marketing Websites with Destination Core
Jan 2701:02:59Tap to summarizeIn this special episode, Adam Stoker shares a webinar hosted with Destination Core exploring what’s next for destination marketing websites. Joined by Will Wright from Destination Core and Kyle Oland from Golf Tourism Solutions, the group breaks down why traditional DMO websites have become “glorified directories,” why web traffic is declining as discovery shifts to AI and social, and what destinations can do to stay relevant. The conversation explores how content-first strategy and thoughtful AI integration can create more engaging, personalized experiences that better inspire travel and support stakeholders. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
Transcribe →419: Why You Should Level Up from Tactician to Strategist with Camden Bernatz
Jan 2000:43:52Tap to summarizeIn this episode of the Destination Marketing Podcast, Adam Stoker welcomes back Camden Bernatz for a thoughtful conversation on the future of marketing strategy. They explore the shift from tactician to strategist, why first-principles thinking matters more than ever, and how marketers can stay valuable as AI continues to change how work gets done. It’s a practical, mindset-driven episode for anyone looking to elevate their impact beyond execution. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
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