Podcast
Destination Marketing Podcast
Hosted by Brand Revolt · EN
The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
43episodes
Episodes
Newest firstAll episodes
302: Is AI The Future of Tourism Marketing?
Feb 27, 2024Tap to summarizeStuart Butler, Chief Marketing Officer of Visit Myrtle Beach, joins this episode of the Destination Marketing Podcast to discuss the dynamic nature of destination marketing. Adam and Stuart explore the shift towards owned media strategies and the power of storytelling in engaging audiences. Stuart highlights Myrtle Beach's innovative projects like "Chef Swap" and "Traveling the Spectrum” and talks about why projects such as these are critical in communicating with the consumer in a more personal way. They also discuss the importance of implementing AI into your marketing toolbox and learning to evolve as the technology improves. "I genuinely fear that if we don't evolve, we could become obsolete in the next world that AI is bringing. We have to be willing to take risks. We have to be brave. It's literally a matter of whether we exist ten years from now is going to be determined on how much innovation and evolution happens over the next ten years." -Stuart Butler Visit Myrtle Beach If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Transcribe →277: Experiential Tourism Marketing with Lime Media
Oct 3, 2023Tap to summarizeIn this week’s episode of The Destination Marketing Podcast, Adam sits down with Troy Hughes from Lime Media to talk about how tourism destinations can take advantage of experiential marketing tactics. They discuss Lime Media's services, including customizing vehicles for brand activations, tracking data, measuring ROI and the importance of creativity in creating memorable experiences. “We're a place of service. That's what Lime Media does. We always tell our clients we're here to serve them, and that means that we're going to turn-key for you. We're going to fabricate it. We're going to produce it. We're going to put it on the road. We're going to hire drivers. We're going to obtain the permitting and whatever food permits we need for sampling. We're going to do everything for you so you don't have to worry about it.” -Troy Hughes Check out Lime Media here! Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Transcribe →264: Workplace Culture and The Birkman Assessment with Chad Kearns
Jul 25, 2023Tap to summarizeOn this week’s episode of The Destination Marketing Podcast, Adam takes the show on the road to the Destinations International Annual Convention. He is joined by Chad Kearns, Vice President and Lead Practitioner at Fired Up Culture, to talk about the importance of culture in organizations. They discuss how culture starts with relationships and communication - not just values displayed on a wall. They also touch on the Birkman Assessment, a tool used to identify workplace personality traits; they explore how utilizing the assessment can impact a company’s culture and why understanding individual team members’ needs is so important. "Culture starts with relationships. How do we communicate with each other? How do we work with each other? How do we respect each other? What are the norms of the organization? Culture's not the values on a wall, it's how we treat each other." -Chad Kearns Fired Up Culture The Tourism Teacher Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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