What does it take to transform a fast-growing community into a regional economic powerhouse? In this episode of Develop This!, Dennis sits down with Jennifer Storm, Chief Executive Officer of the Buda Economic Development Corporation and the IEDC 2025 Economic Developer of the Year, to unpack her remarkable journey from community volunteer to a driving force behind the growth of Buda,TX.

Jennifer shares how curiosity, persistence, and a willingness to "say yes to every opportunity to learn" helped shape her leadership style and career path. Her story is a powerful reminder that impactful economic development starts with community connection and trust.

We explore how Buda has evolved from a bedroom community into a strategic destination for business investment—leveraging its proximity to Austin while carving out its own unique identity. Jennifer discusses the importance of regional collaboration, noting, "we work together really well in our region," and explains how that cooperation drives lead generation, shared success, and long-term sustainability.

A standout moment in the conversation is the case study of Perseus Defense Technologies, a cutting-edge project that reflects Buda's ability to attract innovative, high-impact industries. Jennifer walks through the strategy behind landing the Perseus project, from relationship-building to aligning incentives and community vision.

Beyond business attraction, Jennifer emphasizes the importance of nurturing local entrepreneurs. Initiatives like the Buda Hive Incubator and youth-focused programs such as the B Market are creating a vibrant ecosystem that supports startups, small businesses, and future innovators.

We also highlight key wins like the expansion of US Foods, ongoing downtown revitalization efforts, and the creative reuse of historic assets like the train depot—demonstrating how economic development can enhance both quality of life and economic opportunity.

From leadership lessons to actionable strategies, this episode is packed with insights for economic development professionals looking to build stronger, more resilient communities.

Key Topics

Transition from community volunteer to economic developer
Strategies for community growth and business attraction
Supporting local entrepreneurs and small businesses
Case study: Perseus defense tech project
Building regional collaboration and trust