What makes a country stand out in the global race for investment?

In this episode of Develop This!, Dennis Fraise speaks with Fadi Shadeh of the Hungarian Investment Promotion Agency to explore why Hungary has become one of Central Europe's most dynamic investment destinations.

From its strategic location at the heart of Europe to its deep integration into the EU single market, Hungary offers companies access to major markets, efficient logistics, and strong infrastructure. Fadi explains how the country's positioning enables fast access across Europe while supporting complex global supply chains.

The conversation dives into Hungary's economic transformation, particularly its shift toward higher-value industries like electromobility, battery manufacturing, business services, and R&D. While manufacturing remains a strong base, the country is rapidly expanding its role in advanced services and innovation-driven sectors.

A major focus is workforce development. With a strong university network and a dual education system that connects students directly with industry, Hungary is building a talent pipeline designed to meet modern business needs—often producing job-ready graduates aligned with employer demand.

Fadi also breaks down how the Hungarian Investment Promotion Agency operates as a "one-stop shop" for investors—helping companies navigate location decisions, incentives, site visits, and long-term expansion strategies.

Key Takeaways

Hungary's central location provides strong access to European and global markets
The economy is shifting toward electromobility, batteries, and business services
Talent development is supported through a strong university system and dual education model
The Investment Promotion Agency acts as a one-stop shop for investors
Regional cities are becoming key drivers of future growth
Investment success depends on talent, infrastructure, and long-term trust

Key Topics Covered

Hungary's geographic and strategic advantages
Economic transformation and industry mix