In celebration of Small Business Week, this episode of Develop This! takes a closer look at the businesses that are often small in size but powerful in impact: microbusinesses.

Friend of the show, Erik Reader brings Marci Goodwin, co-founder of SmartStart to speak with Joi Cuartero Austin for a conversation about why communities should pay closer attention to solopreneurs, makers, freelancers, consultants, pop-up vendors, home-based businesses, side hustlers, and gig workers. Together, they explore how these "smaller" businesses contribute to local economies, build community identity, create flexible income opportunities, and represent a growing part of the future workforce.

The conversation reframes Small Business Week as "Smaller Business Week", a celebration of the people who are creating their own opportunities, testing ideas, building income streams, and thinking entrepreneurially, whether or not they ever plan to open a storefront or hire a team.

This episode also challenges economic developers, Main Street leaders, chambers, and community partners to think differently about business support. As work continues to change, communities may need to better recognize that entrepreneurship is not only about business ownership, it is also about skills, adaptability, creativity, and economic self-determination.

Small Business Week is a time to celebrate local businesses, but this episode widens the lens to include the smallest businesses in our communities, the ones that may not always be visible, but are increasingly important to local economies and the future of work.