Podcast
Develop This: Economic and Community Development
Hosted by Develop This! Podcast · EN
Explore topics related to transformational community leadership including economic development, non-profit engagement, organizational management, and policy development. It's a candid conversation with veterans of the economic development profession along with inspiring interviews of today's thought leaders.
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DT #624 Beyond the Terminal: Reframing Community Airports as Economic Engines
Feb 2500:36:00Tap to summarizeIn this episode of Develop This!, host Dennis Fraise sits down with Ron Kresha, Chief Financial Officer and founding member of Golden Shovel Agency, to explore the powerful — and often overlooked — role of community airports in economic development. Drawing from his professional expertise and personal passion for aviation, Ron makes a compelling case for why community airports must be viewed not as line-item expenses, but as anchor institutions that drive investment, healthcare access, business recruitment, and long-term growth. From general aviation to essential air service, airport marketing to emerging aviation technology, this episode delivers actionable insights for community and economic development leaders ready to elevate their local airport strategy. 1. Community Airports: Expense or Economic Engine? Ron challenges the common misconception that airports are financial drains. Instead, he reframes them as infrastructure investments that produce measurable ROI through: Business attraction and retention Corporate aviation access Site selection competitiveness Tourism and regional connectivity 2. The Critical Role of General Aviation While commercial flights often dominate the conversation, general aviation is a major contributor to local economies. Corporate aircraft, medical flights, flight training, agricultural aviation, and logistics operations all rely on well-maintained community airports. For many communities, general aviation is the real driver of economic activity. 3. Essential Air Service & Small Community Survival Ron highlights the importance of Essential Air Service (EAS) for rural and smaller communities. Reliable air connectivity supports: Healthcare access Executive travel Talent recruitment Emergency response 4. Airport Marketing & Community Engagement One of the strongest themes of the episode is airport awareness. Many residents — and even local leaders — don't fully understand what their airport contributes. Ron emphasizes proactive airport marketing, storytelling, and community engagement to bridge the knowledge gap. Airports must: Share economic impact data Highlight business users Showcase medical and emergency benefits Build pride and awareness locally 5. Avoiding the Vicious Cycle of Decline Underinvestment leads to reduced usage. Reduced usage leads to funding challenges. Funding challenges lead to further decline. Ron urges communities to: Maintain and modernize infrastructure Pursue airport funding opportunities Treat airports as strategic assets Align airport strategy with broader economic development plans 6. The Future of Aviation Technology Looking ahead, the conversation explores: Autonomous aircraft Advanced air mobility Emerging aviation technologies Increased efficiency in general aviation Communities that prepare now will be positioned to capitalize on the next evolution of aviation. Takeaways for Economic Development Professionals Community airports are anchor institutions — not optional amenities. Investment in airport infrastructure generates long-term economic returns. General aviation plays a larger role in local economies than many realize. Essential air service can determine whether small communities thrive or struggle. Airport engagement and marketing are essential to sustaining funding and support. Education and awareness campaigns can transform public perception. The future of aviation presents new opportunities for proactive communities.
Transcribe →DT #622 Purpose, Control & Courage: Why the Next Generation Is Choosing Entrepreneurship Mark C. Perna
Feb 2500:44:13Tap to summarizeIn this forward-looking episode of Develop This!, Dennis sits down with acclaimed speaker, author, and CEO Mark C. Perna to unpack one of the most important shifts facing economic and community development professionals today: the rise of the entrepreneurial generation. With 84% of Gen Z expressing interest in entrepreneurship, communities must rethink how they build talent pipelines, support startups, and cultivate opportunity. Mark shares insights from his 27+ years of building impactful businesses and explains why today's youth view risk, safety, and control differently than previous generations. For them, entrepreneurship isn't rebellion—it's stability. It's ownership. It's purpose. Drawing from his bestselling book Answering Why and his work through TFS Results, Mark explores how communities can better align education, workforce development, and economic strategy to support this shift. This episode is packed with practical takeaways for economic developers, chamber leaders, workforce boards, and higher education partners looking to future-proof their ecosystems. Key Insights for Economic Developers The Generational Shift 84% of Gen Z are interested in entrepreneurship. Young people see traditional employment as riskier than ownership. Control, flexibility, and purpose are powerful motivators. Lower Barriers, Bigger Opportunities Physical storefronts are no longer required to launch a business. Social media, freelance platforms, and digital tools have democratized entrepreneurship. Communities must pivot from recruitment-only strategies to startup cultivation. Managing Risk & Building Resilience Risk management—not risk avoidance—is the true entrepreneurial skill. Failure is data. Reflection drives growth. Adaptability is the competitive advantage of modern founders. Leadership in the New Economy Integrity and vision are non-negotiable. Decisiveness builds confidence in teams. Shared vision is critical when managing remote and distributed teams. Avoiding Mission Creep Clarity of purpose prevents dilution. A strong "North Star" helps organizations streamline offerings and maximize impact. Focus drives scalability. Why This Matters for Community & Economic Development Entrepreneurship is no longer a niche strategy—it's a central economic development driver. Mark discusses his Education with Purpose & Employment with Passion movement and his involvement with the International Economic Development Council, emphasizing the need for tighter alignment between: K–12 education Higher education Workforce development Employers Economic development organizations Communities that connect these dots will win the future talent war. Practical Takeaways Start small—but start. Define your North Star. Build ecosystems, not just incentives. Teach risk literacy. Focus on value creation over scale. Use failure as a confidence-building tool. About Mark Mark C. Perna is an internationally recognized speaker, author, and CEO who has examined education and careers through a generational lens since 2019. He is the founder of TFS Results and creator of the Education with Purpose & Employment with Passion movement. A graduate of John Carroll University, Mark serves on the Advisory Council for the Coalition for Career Development and is a member of the International Economic Development Council. His viral writing on the education crisis continues to spark national dialogue around workforce readiness, entrepreneurship, and generational change.
Transcribe →DT #621 Beyond the RFP: How Communities Win in Today's Site Selection Landscape
Feb 1800:46:58Tap to summarizeShow Notes In this episode of Develop This!, Dennis Fraise welcomes Andrew Ratchford, Vice President at Site Selection Group, for a wide-ranging conversation on how the role of economic developers is rapidly expanding—and what that means for communities trying to compete for investment and jobs. As a proud partner of the Site Selectors Guild, Develop This! continues its mission of connecting economic developers with the site selection profession. This episode reflects that shared commitment: helping communities better understand how projects are evaluated and what it truly takes to deliver results. Andrew explains how the pandemic accelerated a shift away from traditional economic development toward a more holistic model—one that now includes housing, childcare, workforce readiness, placemaking, sustainability, and risk management as essential components of successful projects. Rather than simply providing data and incentives, communities are now judged on their ability to execute: align stakeholders, solve infrastructure challenges, and create environments where companies and talent want to stay. Key Takeaways Economic developers' roles are expanding far beyond traditional business attraction The pandemic reshaped priorities, forcing a stronger focus on supporting existing businesses Communities are evaluated on outcomes, not just information Housing and childcare have become critical site selection factors Transportation and infrastructure gaps can derail projects if not addressed early Stakeholder alignment is essential for project success Scarcity of resources is driving innovation in economic development strategies Placemaking is key to attracting and retaining talent Workforce strategies must evolve with changing industry needs Sustainability and risk management now play a central role in project evaluations About Andrew Ratchford Andrew Ratchford is Vice President at Site Selection Group, where he specializes in evaluating sites and infrastructure for developability, capacity, and long-term improvement potential. He manages complex requests for information (RFIs), coordinates site visits with clients and community partners, and develops strategic improvement plans to help communities become more investment-ready. Before joining Site Selection Group, Andrew built a diverse real estate and planning background across the nonprofit, public, and private sectors. His experience includes: Nonprofit housing development managing federal grants and affordable housing projects Community and regional planning for Greenville County, South Carolina Multifamily development with Graycliff Capital Partners Site selection advisory services with Global Location Strategies With more than 13 years of experience, Andrew now focuses primarily on industrial assets and infrastructure, with a special interest in energy and brownfield redevelopment. His client work has included organizations such as Nacero, Georgia Pacific, Tennessee Valley Authority, Wisconsin Economic Development, CSX Railroad, BNSF Railroad, and Hoosier Energy. Andrew holds an MBA from Clemson University and a Bachelor of Arts in American Studies from North Greenville University. He is skilled in Excel, PowerPoint, GIS platforms, and PowerBI. Outside of work, Andrew enjoys playing electric and bass guitar, hiking, traveling, cheering on Clemson football, and perfecting his lawn care game while spending time outdoors with his wife, two children, and their dog.
Transcribe →DT #620 The Power of Place: What U.S. Communities Can Learn from Australia's Country University Centers
Feb 1800:30:39Tap to summarizeShow Notes In this episode of Develop This!, Dennis Fraise sits down with Paul Cranch from Brisbane to explore one of the most innovative and community-driven education and workforce models in the world: Country University Centers (CUCs). Designed to expand access to tertiary education in regional and rural Australia, CUCs are community-led, community-run facilities that allow students to pursue university degrees without leaving their hometowns. The result? Stronger local economies, reduced brain drain, and a new generation of homegrown talent fueling regional prosperity. Paul shares how this model emerged, why it works, and what economic development professionals around the world can learn from its success. Key Topics Covered The origins and purpose of Country University Centers, and how they were created to serve regional Australia Why community-led, community-run facilities matter in expanding access to higher education Reversing brain drain by keeping students local and attracting talent back to rural communities Creative funding models combining federal, state, local, and private sector investment Economic ripple effects: workforce development, business engagement, and entrepreneurship Scaling and sustaining the model while keeping communities at the center Lessons for other regions, including online learning partnerships, governance structures, and community engagement strategies Real-world success stories featuring student demographics, degree programs, and regional outcomes About Paul Cranch Paul Cranch is an experienced economic development professional, consultant, and thought leader dedicated to helping communities turn local potential into lasting prosperity. Based in Queensland, Paul has worked extensively with councils, regional organizations, and state agencies to strengthen local economies, attract investment, and build professional capability. He is the founder of Local Economic Impact Advisory, an independent consultancy focused on data-driven strategy and place-based impact. Paul is also the voice behind several influential professional newsletters—EcDev with Paul, EcDev Jobs, and EcDev Data—connecting thousands of practitioners across Australia and internationally with practical, evidence-based insights. Before returning to Australia, Paul spent more than a decade in Japan, studying commerce in Japanese at Kansai University and building a career in brand management and international business development. This experience shaped his global perspective on cross-cultural partnerships, investment facilitation, and place branding. He is an active contributor to Economic Development Australia and international networks such as the International Economic Development Council, where he champions professional development, community readiness, and practical leadership. When he's not advising communities or writing about economic development, Paul can be found training at CrossFit, volunteering in Brisbane's Japanese community, or traveling across regional Australia discovering the stories that shape local economies. Featured Resource Paul is the author of: BUILDING PLACES INVESTORS BELIEVE IN: How to attract, win, and keep businesses investing in your region
Transcribe →DT #614 Raising the Bar on Site Readiness: Standards, Speed, and Site Selection
Feb 1100:33:02Tap to summarizeIn this episode of Develop This!, host Dennis Fraise sits down with Phil Schneider, Project Principal at Global Location Strategies (GLS), to unpack one of the most critical challenges facing communities today: site readiness. With more than 30 years of global consulting experience and nearly 400 site selection engagements across manufacturing, headquarters, R&D, technology, and shared services, Phil brings a site selector's unfiltered perspective on how the site selection landscape has fundamentally changed—and why many communities are struggling to keep up. The conversation explores how manufacturing site selection projects now move at hyper speed, why risk aversion among companies has intensified, and how the shortage of truly competitive industrial sites is reshaping economic development strategy. Phil also dives into the persistent problem of inconsistent definitions of "ready sites" across states and programs—and how that inconsistency can derail projects before they even get started. A major focus of the episode is the work of the Site Selectors Guild to establish national standards for site readiness. Phil explains how standardized criteria, data transparency, and data integrity can dramatically improve a community's competitiveness—and save both site selectors and economic developers valuable time. This episode is essential listening for any economic development professional looking to align their site readiness efforts with real-world site selection expectations. Key Takeaways Site readiness is now a baseline requirement, not a competitive advantage. Site selection timelines have compressed dramatically, increasing pressure on communities. There is a national shortage of quality, build-ready industrial sites. Companies are increasingly risk-averse, demanding better data and fewer unknowns. Definitions of "ready sites" vary widely—and that inconsistency creates friction. Economic developers and site selectors don't always evaluate readiness the same way. Data richness, accessibility, and transparency are essential to staying competitive. The Site Selectors Guild Ready Sites program helps identify gaps and raise standards. There are no perfect sites—but knowing your site's limitations matters. National site readiness standards are becoming increasingly important, even globally.
Transcribe →DT #584 Think Big, Buy Small: Harvard Business School's Blueprint for Business Ownership
Sep 10Tap to summarizeWhy start from scratch when you can buy your way to success? 🎙️ Harvard Business School's Richard Ruback & Royce Yudkoff share their blueprint for entrepreneurship through acquisition, spotting high-value businesses, and raising capital. 🎧 Listen now: Think Big, Buy Small: Harvard's Blueprint for Business Ownership Harvard Business School professors Richard Ruback and Royce Yudkoff join Dennis Fraise to unpack their groundbreaking approach to entrepreneurship through acquisition. Learn how buying an established business can be a smarter, lower-risk path to ownership, the secrets to spotting high-value companies, and strategies for raising capital. Whether you're an investor, entrepreneur, or future CEO, this episode offers a Harvard-backed blueprint for building wealth and leading with confidence. HBR Guide to Buying a Small Business Takeaways Entrepreneurship through acquisition offers a lower-risk alternative to startups. Successful entrepreneurs often seek professional independence and a direct link between effort and reward. Assessing fit is crucial; entrepreneurs should envision themselves in the role of CEO. Recurring revenue and high margins are key indicators of a quality business. Dull businesses can be highly profitable and manageable for entrepreneurs. Raising capital for acquisitions can come from various sources, including investors and SBA loans. The search process can be challenging, with many rejections before success. Understanding the market and industry is essential for finding the right business to acquire. Investors are increasingly interested in funding acquisition searches due to attractive returns. The upcoming season of 'Think Big, Buy Small' will explore diverse entrepreneurial journeys and niches.
Transcribe →DT #533 Finding Your Path in Economic Development - Danielle Casey
Jan 15, 202500:55:01Tap to summarizeDanielle Casey, President & CEO of the Albuquerque Regional Economic Alliance, joins Dennis and discusses finding your path in economic development. How do you find the right fit? How do you know when to move to the next position? Is working your way up in one organization preferable, or is there value in working for multiple organizations? Is there a tipping point when it makes more sense to stay with an organization? Are there red flags when looking at joining an organization? Are there some dos and don’ts people should be aware of when interviewing? Ms. Casey brings extensive and diverse experience in leadership, public administration, marketing, business development and retention, and strategic planning as the leader of AREA, a nonprofit organization working to create a prosperous and diverse economy for the four-county Albuquerque metro region. She joined the organization in October of 2020. Previously, she served as the Executive Vice President for the Greater Sacramento Economic Council and oversaw the organization’s business development, marketing and communications, investor engagement, research, and strategic initiatives critical to advancing economic growth in Greater Sacramento. She oversaw the comprehensive launch and execution of a best-in-class national site selection consultant strategy and established first-ever memorandums of understanding with seven local commercial real estate brokerage offices, receiving a Gold Award from the International Economic Development Council in 2020 for a joint publication she spearheaded with CBRE. She established critical internal efficiencies with revisions to all organizational practices from database management to budget development and oversight. Even in the wake of COVID-19, the organization succeeded in meeting all its annual metrics and job creation goals and launching a regional business retention and expansion outreach program. From 2013 – 2018, Danielle served the well-known City of Scottsdale, Arizona as its Economic Development Director. Under her leadership, the department received six awards of excellence from the International Economic Development Council, status as an Accredited Economic Development Organization, the 2015 ‘Large Community Economic Development Organization of the Year’ award from the Arizona Association for Economic Development, and unanimous Council approval of a Five-Year Economic Development Strategic Plan – the first for the community in more than 15 years. During her tenure, the department was directly involved in projects accounting for more than $24 million in 5-year direct revenue impact to the city, $7 billion in 5-year total economic impact, 4,428 or more new jobs in the first 12 months of business operation alone and $160 million in new capital investment. Ms. Casey served in various executive roles at the City of Maricopa, Ariz. since 2005, lastly as the Assistant City Manager. Departments under her oversight included economic development, community and development services, capital improvement, public works and City-wide marketing and communications activities. She managed several noteworthy tasks in the establishment of the City’s economic development office, such as the creation of an Industrial Development Authority, the City’s first Redevelopment District and Area Plan, the establishment of a local economic development 501 (c) 3 (the Maricopa Economic Development Alliance), City-wide branding and Economic Development Strategic Plan. Prior to her time in Maricopa, she attained significant experience in the non-profit sector working in fundraising, marketing, and event and membership management at the Heard Museum of Native Cultures and Art in Phoenix, Arizona and at Save The Bay in Providence, Rhode Island. Ms. Casey received her bachelor’s degree from Arizona State University and Master of Administration from Northern Arizona University. She is both a Certified Economic Developer (CEcD) as well as a certified Economic Development Finance Professional (EDFP). She is a member of the International Economic Development Council and serves on its Board of Directors Governance Committee. She also serves as an instructor at the Oklahoma University Economic Development Institute and serves on its Board of Directors and as a Mentor. Danielle is a proud Past President of the Arizona Association for Economic Development, a statewide professional association with more than 480 public and private members, and an active board member with New Mexico IDEA. In May 2010, Ms. Casey was the honored recipient of the ‘Economic Developer of the Year – Small Community’ award from the Arizona Association for Economic Development and in January 2017 she was recognized as a national top ‘40 under 40 Rising Star’ in economic development by Development Counsellors International. In addition, she is co-founder of the Arizona Chapter of Women Leading Government which in its sixth year draws more than 400 participants. An Air Force brat, Ms. Casey has had the great privilege of living in Texas, Ohio, Alabama, Louisiana, Utah, Rhode Island, Arizona and California throughout her life and is thrilled to now call Albuquerque home, along with her trusty English bulldog Sophie, heeler/cattle dog mix Persie, and her amazing and supportive husband Steve.
Transcribe →DT #532 The Year Ahead in Economic Development With Bryan Daniels IEDC Board Chair
Jan 8, 202500:40:10Tap to summarizeBryan Daniels, the President and CEO of the Blount Partnership – Incoming IEDC Board chair, joins Dennis, and they discuss what is ahead for the economic development profession and IEDC in 2025. Bryan Daniels was born and raised in Greeneville, Tennessee, which is adjacent to Cherokee National Forest. He has a Bachelor of Science Degree in Communications & Computer Science and a Master of Science degree in Manufacturing Engineering Technology from East Tennessee State University. Bryan began his career with the Tennessee Department of Economic and Community Development based in Nashville, Tennessee. Mr. Daniels left the State of Tennessee in 1997 and begun work as an Economic Development Planner for the firm of Barge Waggoner, Sumner and Cannon based in Nashville, Tennessee. During this time Bryan worked with several communities within East Tennessee and Southwest Virginia. His clients were municipalities trying to develop their local economies and seeking state and federal support for their goals. From 2001 thru 2010, Bryan accepted the role of Executive Vice President under the Blount Partnership. He was directly responsible for the Economic Development offices and staff located in Maryville, Tennessee; Munich, Germany; and Yokohama, Japan. Bryan managed the operations of the community's four industrial parks, two science/technology parks, and the Economic Development Programs for Blount County, City of Maryville, and City of Alcoa, Tennessee. The Economic Development Board is one of the four partner agencies of the Blount Partnership. In 2010, Bryan was named President and CEO of the Blount Partnership. The Partnership is comprised of The Blount County Chamber of Commerce, Blount County Economic Development Board, the Smoky Mountain Tourism Development Authority, and the Blount Chamber Foundation. The 24-person staff is responsible for all economic development activities within the jurisdictional boarders of Blount County and the cities of Alcoa, Maryville, Townsend, Rockford, Friendsville, and Louisville. During Bryan's tenure, Blount County has recruited over 75 new and expanding companies in the areas of research & development, corporate headquarters, manufacturing, and back-office support centers. The total capital investment of these companies has exceeded $4 billion dollars and created more than 12,000 direct new jobs with average wages above Tennessee's average. The Blount County local governments adopted the new tourism authority structure which was written by Bryan and former Senator Doug Overbey. The authority was unanimously adopted by the 107th Tennessee general assembly. Bryan has continued his professional education by graduating from the Economic Development Institute located at the University of Oklahoma and is a Certified Economic Developer (CEcD) from the International Economic Development Council. Bryan is also a graduate from the US Chamber's Institute of Non-Profit Management and attained the designation of IOM. He has also attained the status of Certified Chamber Executive (CCE) from the American Chamber of Commerce Executives. The Blount Partnership is a five-star accredited Chamber of Commerce by the U.S. Chamber of Commerce and is the only Accredited Economic Development Organization (AEDO) by the International Economic Development Council in the state of Tennessee. Bryan is very active in the community and has held the following leadership roles:
Transcribe →DT #530 IEDC Update and the Year Ahead with Nathan Ohle
Jan 1, 202500:36:17Tap to summarizeIEDC President and CEO Nathan Ohle joins Dennis, and they reflect on Nathan's first three years leading IEDC and what the future holds for the economic development profession and IEDC.
Transcribe →DT #531 IEDC 2025 Conference Previews with Nathan Ohle
Jan 1, 202500:18:50Tap to summarizeIEDC President and CEO Nathan Ohle joins Dennis, and they discuss the 2025 IEDC conferences and the changes happening to the IEDCC conferences in 2025. o 2025 Leadership Summit Washington, D.C. February 23 – 25 o 2025 Rural Summit Great Falls Montana June 23 – 25 o 2025 Annual Conference Detroit, MI September 14 – 17
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