Podcast
Diary of a first-time CMO
Hosted by Cognism · EN
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
11episodes
Episodes
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Conclusion
Feb 8, 202300:00:32Tap to summarizeAlice wraps up her thoughts on her four year journey and the diary of a first time CMO.
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Entry 63: My dream demand gen marketer
Feb 8, 202300:02:07Tap to summarizeAlice goes over the skills she looks out for in her ‘dream demand gen marketer’.
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Entry 62: My predictions
Feb 8, 202300:02:18Tap to summarizeAlice talks through her transformational predictions for content marketing in 2023 and beyond.
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Entry 61: The 10% more mindset
Feb 8, 202300:01:50Tap to summarizeThe 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.
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Entry 60: Attracting talent
Feb 8, 202300:02:47Tap to summarizeAlice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.
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Entry 59: Don’t backslide
Feb 8, 202300:03:05Tap to summarizeAlice makes the case for not retreating back to the Google Ads when things get tough in an uncertain economic climate.
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Entry 58: Content team in a demand gen org
Feb 8, 202300:04:47Tap to summarizeWhat should the content team look like in a demand gen focused org? Alice unpacks how we structure things at Cognism.
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Entry 57: Rebranding Cognism
Feb 8, 202300:03:33Tap to summarizeAlice unpacks the full Cognism re-brand that took place in 2022. With key lessons and learnings drawn from the experience.
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Entry 56: Imposter syndrome
Feb 8, 202300:02:06Tap to summarizeImposter syndrome. We all feel it. Alice reveals how she has coped with this and the realities that it will always be something we contend with as marketers.
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Entry 55: On-demand, ungated, free content
Feb 8, 202300:04:00Tap to summarizeUngated, friction free, all the time. Alice unpacks what an ungated media machine looks like at Cognism.
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