Podcast
Diary of a first-time CMO volume 2
Hosted by Cognism · EN
This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!
10episodes
Episodes
Newest firstAll episodes
The last word
Nov 26, 202400:00:35Tap to summarizeYou’ve reached the end of Alice’s diary of a first time CMO volume two, thank you so much for listening.
Transcribe →Final entry: My big bets
Nov 26, 202400:03:21Tap to summarizeAs the diary of a first-time CMO volume two comes to an end, Alice shares what she thinks will be important for her, the Cognism marketing team and B2B marketers in general over the coming year.
Transcribe →Bonus entry 12: Distributing our content
Nov 26, 202400:02:36Tap to summarizeAfter sharing our content strategy in the previous entry, this entry dives into how we distribute the content we create throughout our various channels.
Transcribe →Entry 38: Our updated content strategy
Nov 26, 202400:04:27Tap to summarizeOur content framework revolves around ‘what we want to be known for’. Listen to Alice explain our ‘content roadmap’, which feeds our media machine content and big rock content campaigns.
Transcribe →Team entry 6: Warming up a region with marketing - LinkedIn post authored by Liam Bartholomew
Nov 26, 202400:04:15Tap to summarizeOne of the ways you can reduce the risk of failure before entering a new region is by doing some test marketing in that region first. You can gauge the interest, create some demand - and most importantly identify any blockers early on.
Transcribe →Bonus entry 11: Finding and working with subject matter experts in new regions
Nov 26, 202400:02:49Tap to summarizeWorking with SMEs is a huge part of the Cognism marketing strategy, and therefore we need to be able to identify and reach out to relevant SMEs in new regions when we have plans to expand there. This entry delves into how we manage this process.
Transcribe →Bonus entry 10: How we nailed expanding into France
Nov 26, 202400:04:36Tap to summarizeThis entry follows on from entry 37, discussing how Alice and the Cognism team applied the lessons learned from their DACH expansion, to their French expansion.
Transcribe →Entry 37: Mistakes we made expanding into DACH
Nov 26, 202400:05:48Tap to summarizeNot every venture is immediately successful. However, the lessons we learn from doing things the wrong way, teach us a lot about how to do things next time. This entry goes into details on what went wrong in our DACH expansion, and how we used this to launch effectively into France.
Transcribe →Entry 36: Implementing AI in marketing
Nov 26, 202400:09:06Tap to summarizeAlice and Cognism’s CEO are keen to be one of the first adopters of new AI tech that can help the company become more efficient in its processes. This entry delves into a few of the ways in which we are already utilising AI tools.
Transcribe →Bonus entry 9: How we use the Cognism product for marketing internally
Nov 26, 202400:02:42Tap to summarizeMost people know Cognism for its sales use case, but internally, we drink our own champagne and utilise the Cognism product for our own marketing. This entry shares how.
Transcribe →